Exhibition visit with added value

• Impulses from the BrauBeviale 2024 supporting programme

• Comprehensive presentation programme for the wine sector

BrauBeviale 2024, scheduled from 26 to 28 November in Nuremberg, is set to offer a comprehensive package for attendees, including a diverse exhibitor portfolio covering brewery, beverage, and wine sector technology. Complementing this, the conference programme promises to provide extensive insights and inspiration for industry professionals.

The forums in Halls 1 and 9 will serve as key platforms where experts from research and industry will discuss critical topics related to raw materials, marketing, technology, and packaging. In addition, special areas dedicated to Start-ups & Young Talents, Logistics, and Wine & Spirits will be available for visitors. A highlight of the event will be the Craft Drinks Area, a must-visit for craft brewers, and Hall 6 will once again host home and hobby brewers. Updated programme details, including confirmed topics and speakers, will be accessible from late August at www.braubeviale.com.

Hall

1: Raw Materials & Marketing

Hall 1 will focus on raw materials and marketing, aligning with the exhibitor offerings in this space. The forum here will tackle essential questions regarding raw materials, including discussions on climate-resilient barley varieties, the challenges of malt production amid climate change, and the potential of new hop varieties. Environmental protection and economic efficiency in hop cultivation, as well as future scenarios for yeast cultivation, will also be covered. These discussions will take place on 26 and 28 November 2024.

The marketing segment in Hall 1 will explore what it takes for a beer to succeed in the market, balancing the fine adjustments between marketing and technology. Topics will include innovative thinking for revitalising beer, the success factors behind beverage innovation, and lessons from successful brands and newcomers. This marketingfocused content will be presented on 27 November 2024.

Hall 9: Technology and Packaging

In Hall 9, the focus will be on technology and packaging, under the guidance of the Verband Private Brauereien Bayern e.V., the conceptual sponsor of the exhibition. On 26 November, the programme will delve into “Energy efficiency for SMEs,” discussing sustainability in new building projects, energy management systems, and the use of heat pumps. Integrated energy concepts for SMEs will also be highlighted.

On 28 November, the forum will explore “Non-alcoholic beers,” focusing on the role of yeast in production, product development, and best practices from European Beer Star winners. Attendees will have the opportunity to engage with experts about the processes used in this segment.

Packaging will take centre stage on 27 November, with discussions on the preferences of young consumers regarding glass, metal, and composites. The implementation of the PPWR in various markets will also be addressed, providing an assessment of implications and solutions for beverage packaging in Europe. Marketing specialists are encouraged to attend on this day to gain insights into key areas of marketing and packaging.

Special Areas and Initiatives

Wine@BrauBeviale, located in Hall 4A, will provide a platform for winegrowers, featuring a varied programme focused on cellar technology, sustainability, quality assurance, wine marketing, distribution, operations management, and digital developments. The programme is supported by key players in the wine sector, including the German Winegrowers’ Association, LWG, Geisenheim University of Applied Sciences, and HBLA Klosterneuburg, Austria. The next generation of winemakers will also be a focal point, with an innovations-forge dedicated to young talent.

Following its successful debut in 2023, the LOGISTICS LOUNGE returns, doubling in size and emphasising “The efficiency of reusable logistics.” The lounge, now centrally located, will feature a wide range of digital solutions, particularly for the digitalisation of logistics processes. The participation of diverse partners from logistics and digitalisation sectors will enrich the offering.

The Craft Drinks Area will once again be a vibrant space for professional tastings, discussions, and the presentation of the winning beer from the Maisel & Friends hobby brewing competition. Additionally, the recruitment of young talent remains a pressing issue, which is why the Start-up Area and Young Talents Camp have been integrated into Hall 6, providing a dedicated forum for these groups to connect and explore opportunities within the beverage production and machine manufacturing industries.

Free entry to BrauBeviale 2024 voucher code BB24UK