Brand Guidelines U P DAT E D 0 2/2 8/19
Table of Contents The following guidelines provide a comprehensive understanding of the Frost Your Cookie brand. Following these standards properly ensures that Frost Your Cookie is well represented in a consistent manner across the globe. This document is provided by Giselle Field from Wander Design Co. Please contact hello@wanderdesign.co with any questions.
Frost Your Cookie – Brand Guidelines
Introduction
03
Logo: Primary
04
Logo: Minimum Clear Space
05
Logo: Alternates
06
Logo: Misuse
07
Brand Assets
08
Color Palette
09
Typography
10
Digital Presence
11
Application
12
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Introduction
“Sugar Cookie Classes & Parties” - Frost Your Cookie Tagline
ABOUT
MISSION
Frost Your Cookie is a sugar cookie bakery that offers sugar
Frost Your Cookie strives to cultivate a love for baking and
cookie classes and parties, sells “Cookies To-Go” kits to decorate
inspire creativity and imagination through the art of sugar
at home, and offers custom sugar cookies as a premuim service.
cookie decorating.
TARGE T M ARKE T A mother who enjoys throwing parties, especially when it comes to her girls. She loves going all out with a theme, balloon garlands, dessert tables, activities for the guests, and entertainment. She fosters creativity in her children and has a love for DIY and crafting with her kids. She is vibrant, creative, crafty, thoughtful, caring, trendy, a good friend and loves being a mom.
T H E F r o st Y o u r C o o k ie B R A N D I S UPSCALE
Frost Your Cookie – Brand Guidelines
|
TRE N DY
|
FUN
|
BOLD
|
PROFESSIONAL
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Logo: Primary Frost Your Cookie celebrates doing things differently through custom lettering for the primary logo with confetti sprinkled throughout. The elements fill a circular shape which is a nod to a traditional cookie shape. However, because Frost Your Cookie pivots from the traditional circular sugar
Frost Your Cookie – Brand Guidelines
cookies that are standard in the industry, the custom illustration of a llama symbolizes the iconic, creative, and trendy cookie creations that owner Anais Weeks offers. The brand cultivates creativity and curiosity in social settings, as well as provids a fun and safe space to explore and grow in decorating skills and techniques. Frost Your Cookie empowers women and children through donations and visual communications.
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Logo: Minimum Clear Space The logo requires a minimum amount of clear space to prevent competition with other graphic elements, text, or photography. This space or margin is based on the Frost Your Cookie “o.” We call this a Frost Your Cookie unit.
Frost Your Cookie – Brand Guidelines
The top and bottom margins are equal to 1 Frost Your Cookie unit, and the left and right margins are equal to 2 Frost Your Cookie units. This minimum margin is required between the logo and the edge of a page, image, or color field. Other logos and design elements are not positioned within the clear space. Please note: the logo typefaces are reserved for the logo and never used in Frost Your Cookie collateral. Do not alter the position of the elements within the logo. Only use the provided artwork.
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Logo: Alternates The primary logo should be used most frequently throughout brand collateral. The Llama seal and cookie logos should be used as supplements to the brand, and should not be used alone if the primary logo is nowhere to be present.
SIMPLIFIE D LOGO (NO SPRINKLES)
Frost Your Cookie – Brand Guidelines
LL A M A SEAL LOGO
COOKIE LOGO
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Logo: Misuse In order to keep the integrity of the brand, the Frost Your Cookie logo needs to remain intact and without enhancements. The examples of logo misuse shown on the page are not comprehensive; they are only a small sample of possible misuses of the Frost Your Cookie logo.
Frost Your Cookie – Brand Guidelines
To ensure accurate, consistent reproduction of the logo, never alter, add to or attempt to recreate it. No tweaking, enhancing, adding shadows, extending, or embellishing. Always use the approved digital artwork. Please make sure our logo always looks like the recognizable Frost Your Cookie logo.
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Brand Assets The Frost Your Cookie brand identity also includes graphic elements of a custom illustrated llama mascot and a sprinkle pattern. These graphic elements are a great way to reinforce the Frost Your Cookie brand in addition to the logo. Some application examples may include the website graphics, product stickers, pins, apparel, packaging or stationary. Learn more on the Application section of this guideline.
PAT T E R N O N P I N K
LL AMA BUST
PAT T E R N O N W H I T E LLAMA
Frost Your Cookie – Brand Guidelines
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Color Palette
Color Application for Print For printing, it is best to use the CMYK colors.
The Frost Your Cookie palette is a small collection of vibrant and fun colors to capture a youthful and bold feel. The Pink is the primary color of the brand and is used for accents. The rest of the colors are used minimally. The colors work together harmoniously, especially in custom illustrations that the brand features.
PINK
LIGHT PINK
Color Application for Web For web use, use the HEX or RGB color values. It’s important to note that each color may appear differently in various computers/devices due to inconsistent color calibration. • Key brand color
BEIGE
YELLOW
S E AFOA M
C MY K
C MY K
C MY K
C MY K
C MY K
0, 76 , 32, 0
2, 49, 0, 0
4 , 8 4 , 82, 0
0, 16 , 88 , 0
62, 0, 38 , 0
RGB
RGB
RGB
RGB
RGB
241, 9 9, 126
237, 15 4 , 194
24 6 , 216 , 20 0
255, 211, 57
89, 194 , 176
HEX
HEX
HEX
HEX
HEX
# F16 37 E
# E D 9AC 2
#F6D8C8
# F F D339
#59 C 2 B 0
Frost Your Cookie – Brand Guidelines
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Typography
Moreover, the white space between each letter of the small words improves readability. The sans-serif used for the web copy is simpler for better web-use and readability.
The friendly and versatile PT Sans font family helps Frost Your Cookie strike a balance of youthful friendliness and trendy sophistication. Mixing the styles within this font family provide a cohesive and intriguing look, for example bold headers or widely-spread all-caps letters.
PT SANS BOLD
PT SANS REGUL AR
P T S A N S B O L D , S PA C E D O U T LET TERS IN ALL CAPS
Frost Your Cookie – Brand Guidelines
The PT Sans font family is the recommended font to use throughout the Frost Your Cookie brand collateral. It features an extensive font family used for various opportunities to establish information hierarchy.
Sugar Cookie Sets Each creation is baked fresh to order with premium ingredients, and carefully hand decorated with sophisticated designs that celebrate your style. VIEW COOKIE SETS
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Digital Presence The llama favicon is specifically designed to be iconic of the Frost Your Cookie brand and recognizable in a minuscule size.
INSTAGR A M HIGHLIGHTS
As for social media platforms, the following logo can be used for both square and circular profile spaces, unless a photo of the owner is to be used instead.
FAV I C O N
Frost Your Cookie
SOCIAL MEDIA IMAGE
Frost Your Cookie – Brand Guidelines
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Application Custom illustrations and iconography are unique opportunities to channel the brand’s essence into something that will take the identity to the next level. Through this application, you can envision how the color, type, illustrations, and logo all come together as a cohesive brand. The theme of Frost Your Cookie is to have fun and foster creativity. Therefore, the overall feeling of customer touchpoints should carry the same sentiment. This is achieved by using the logo systems, custom illustrations, and patterns. The brand remains sophisticated and attractive by clean design and avoiding a cluttered look. You can amp up or down the designs by deciding to use the pattern or just a block of color. Here are some examples of the Frost Your Cookie brand identity application. This is just the beginning of the exciting possibilities the Frost Your Cookie brand holds. These images are only mockups to help you imagine the brand in context.
Frost Your Cookie – Brand Guidelines
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Application
Frost Your Cookie – Brand Guidelines
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Application
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Frost Your Cookie – Brand Guidelines
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Questions? Please reach Giselle Field at hello@wanderdesign.co B R A N D G U I D E L I N E S U P DAT E D 0 2/2 8/19