Improving Online Presence Through SEO and SEM
Search Engine Optimisation (SEO)
SEO affects the visibility of a website or page in a search engine’s unpaid results. The higher the search ranking of a page, the more often it should appear in the search results. SEO can target different kinds of search results like news search, image search, video search, and academic search. Businesses are willing to hire professionals to perform SEO for them. An SEO agency will help boost the proficiency of search results regarding their client’s business. In doing so, the client’s digital presence is lifted to a certain extent. For example. The client’s business is all about online shopping. The SEO agency will help their client’s online visibility by optimizing common keywords used by consumers.
Search Engine Marketing (SEM)
SEM basically follows the same fundamentals of SEO, but is done through paid advertising. SEM is done by incorporating SEO to enhance pay-per-click (PPC) listings. Utilising SEM methods in digital marketing can be considered an effective tool in promoting online visibility. It’s a tough competition out there, and sometimes the only way to keep ahead of your rivals is through paid advertising.
Why digital marketing?
Imagine yourself surfing through Google trying to find that prized possession you’ve always wanted. You type in the keywords, and by force of habit, you check the first few results that come out on top. We, as lazy as humans can be sometimes, tend to skip all the other results in the following pages. We always rely on the top results of Google’s search list because, for some reason, we find them the most reliable out of the others.