Chivas Regal will be hosting the 2nd event of Chvas Afroblend series in partnership with Manchester United.This will be a fusion of music,fashion and sports as the Man United Legends like Andy Cole will be the guest of Honour to meet and greet consumers and media personalities through exclusive activities.After this concept was launched last year,consumers and Man United fans were immersed by Premium experiences plus social one-on-one with Man United Legends. The theme for this year is ‘Success is a Blend” and is different as it incorporates innovative digital connections for all consumers.Set to kickoff soon,the experiences will offer interactive and tailored brand immersion in Kenya,Cameroon and Zambia under strict covid-19 rules and regulations.Well reknowned African fashion designers will grace the occasion-Faith Migwi (House of Manciny) from Kenya,Chiza Ngulube (House of Esnoko) from Zambia and Imone Ayissi from Cameroon.Each of them will create Premium African Athleisure wear through a Football and Chivas inspired collection,which complements street Football culture amplified by the iconic Manchester United Football Club. Fans will sample the taste of Whisky while creating memorable moments with the Chivas Regal at home experience.Jumia have partnered with Chivas through an e-commerce platform for consumers to be a part of whatsapp VIP Fan Club.This event is set to offer an exclusive interaction and discussion with Man United Legends,to Drive engagement and conversation.Dwight Yorke will represent the Zambian market,Andy Cole,Kenya,and Louis Saha for Cameroon.’SSA Pan African Programme team is very excited about launching this second campaign in Cameroon,Zambia and Kenya.This campaign will go on for four months duration of our campaign’,said Tendai O’connor Brand Manager Pernod
Ricard SSA Chivas Regal’s partnership with MUFC isnt the only meeting with legends,but ignition of a successful partnership executing global proposition the African way.Through this new campaign this year,the Brand will demonstrate through each person’s unique contribution,to achieve even greater success.Go to www.chivas afroblend.com to see how you can take part in this great venture.
