KBL Launches Premium Flavored Gin in The Market RE
Caption 1: (L-R) East Africa Breweries MD Jane Karuku and Kenya Breweries MD John Musunga at
the Tanqueray Sevilla launch. The introduction of Tanqueray Flor de Sevilla follows a successful revamp of the gin category by KBL.
Caption 2. (L-R) Kenya Breweries MD John Musunga, East Africa Breweries MD Jane Karuku and KBL
Commercial Director, Joel Kamau. The introduction of Tanqueray Flor de Sevilla follows a successful revamp of the gin category by KBL.
Tanqueray Flor De Sevilla-Launched on March 8th 2021. Recruiting new gin and non gin consumers through flavored drinks. Drink taste profile-Zesty Seville Oranges all balanced by 4 botanicals that comes from Seville. It has 41.3% ABV.Plan to change consumer tastes. The EABL Managing Director -Jane Karuku said “The launch of Tanqueray Flor de Sevilla comes at a time, when gin wave is exploding in the country. Last year, we launched two alcoholic gin drinks: Gordon Pink Gin and Chrome Crisp Gin. Consumers are looking for a trusted and quality gin that is easy to choose, and they are also exploring the drink that can be part of their conversations,”. Tanqueray Flor De Sevilla is a Premium Gin for consumers that appreciate authenticity, sophistication, and endure quality and style of gin from House of Tanqueray. It’s in a bottle with inviting light orange. Hue, bringing to mind the ‘golden hour’ of sunny evenings spent sipping
perfectly balanced gin-and-tonic on a terrace bar, whiff of gin gives off overwhelming aroma of zesty orange and pink grapefruit-no hint of juniper there. Palate is embraced with underlying Juniper and Coriander notes, excellent successor to initial sweet, tangy scent of orange. Innovations and Marketing Director (EABL) -Graham Villers Tuthill also had this to say, “Today’s launch demonstrates our excitement to be the leader in the gin category in the country. Our desire and ambition to innovate has led us to flavoured gin category, which is growing faster worldwide”. Tanqueray Flor De Sevilla has continued pipeline of new innovations from KBL in the market. The Company experienced a 14% growth in spirits category during covid pandemic restrictions in 2020 half of F20). New Innovations like Baileys Delight, Chrome Gin, captain Morgan Gold, all contributed a double digit 50% growth for the business. The goal is for innovations to account for 20% of the business revenue in the next 5 years. Tanqueray London Dry Gin -Dry Crisp Gin with rich juniper Flavor known for its iconic green bottle and red emblem, Tanqueray London Dry Gin is one of the world’s most award-winning gins. Tanqueray London Dry Gin, Tanqueray No. Ten Gin and Tanqueray Flor De Seville orange together create the renowned portfolio of Tanqueray in Kenya.
