SAMSUNG ELECTRONICS ANNOUNCES ENHANCEMENT OF BIXBY

SAMSUNG ELECTRONICS ANNOUNCES ENHANCEMENT OF BIXBY

By Wanjiku Thuku

Samsung Electronics announced recent updates to Bixby for a better consumer experience in terms of performance and capabilities of the intelligent assistant and platform. These new features offer important improvements on Bixby’s ability with enhanced language recognition, adding more power for everyone to experience this device. "When Samsung first launched Bixby as a voice assistant, it was part of a vision to create a human-to-machine interface that makes life easier and can advance over time with Samsung Galaxy innovation,” said Young Jip Kim, Executive Vice President and Head of Artificial Intelligence Team in Mobile experience Business, Samsung Electronics. “Today, we introduce updates to build a more intelligent interface that is proactive and adaptive, giving people greater control over their mobile experience.”

The new Bixby updates supply several new features and improvements that allow people to customize their user experience further, including the recent availability of Bixby Text Call in English. English speakers can answer calls from anywhere via typing a text message, which is converted by Bixby to audio which talks to the caller directly on their behalf. Users can also personalize their Bixby Text Call voice. By using the new Bixby Custom Voice Creator, users can record different sentences for Bixby to analyze and create an AI-generated copy of their voice and tone. Currently made available in Korean language, this generated voice will also be compatible with other Samsung apps beyond phone calls in the future. And for those who want to customize their wake word, Bixby now supports changes to the Custom wake-up phrase within Bixby settings as well, adding a new choice to create a personalized wake-up phrase.

Today, Bixby can provide more seamless continuity and better attune to user needs with the introduction of new scenarios, including playing music depending on the type of exercise in Samsung Health or saving schedules in Calendar. Now, Bixby can better understand intent and process follow-up requests by understanding context and associating words previously used in interactions. For example, Bixby users can first launch a workout on Samsung Health and then ask Bixby to play music that best suits that exercise by saying “Play music for this workout". Additionally, Samsung also expanded Bixby’s on-device AI support where users can run key commands entirely offline, such as setting a timer, taking a screenshot, or turning on the flashlight. By integrating on-device AI with its native applications, Samsung was able to further expand its language offering and capabilities with advanced AI-based voice dictation. These updates to Bixby will be made possible by the powerful innovation found in Samsung Galaxy devices, including the industry-leading performance that enables ondevice AI applications. Bixby updates will be available for Samsung Galaxy users in February through a software update. For more information, please visit www.samsung.com/global/galaxy/apps/bixby.