SAMSUNG ELECTRONICS
GLOBAL LAUNCH OF THE GALAXY S23 SERIES
By Wanjiku ThukuSamsung Electronic announced recently the global availability of its industry-leading Galaxy S23 smartphones following impressive preorder results. Preorders for the previous year’s Galaxy S22 series hadalready been a remarkable success, with numbers more than double that of the Galaxy S21 series within the first week. This year, preorder results were even higher than those of the Galaxy S22 series, with 60% of consumers opting for the most premium Galaxy S23 Ultra. "The great momentum we’re witnessing speaks to customers’ excitement about products that push the envelope and give them the freedom to express themselves creatively,” said TM Roh, President, and Head of Mobile experience Business at Samsung Electronics. “This year’s preorder numbers echo our customers’ strong trust in our brand and demonstrate how our commitment to ground-breaking innovation and sustainability continues to resonate with consumers.”
Led by the Galaxy S23 Ultra with its new 200MP Adaptive Pixel sensor and iconic embedded S Pen, the Galaxy S23 series also featuring the Galaxy S23+ and Galaxy S23 represents a new era of Samsung’s ultimate premium phone experience. The Galaxy S23 series features epic cameras that give users more freedom to explore their creativity, the world’s fastest mobile graphics thanks to the Snapdragon® 8 Gen 2 Mobile Platform for Galaxy, and a striking design that advances the company’s sustainability commitments with more components made using recycled materials than in any other Samsung Galaxy smartphone. "As a business, we are looking to increase inclusivity and affordability for our consumers so that they can buy the Galaxy S23 Ultra, S23+ and S23 devices and one of the ways we are doing this is through strategic partnerships with finance partners. We already have a working agreement with KCB (Kenya Commercial Bank) and Safaricom as the first two official device financing partners and are working on getting more partners on board to allow more Kenyans to buy our devices at a pace that works for them. These strategic partnerships are what we believe will shape the device acquisition landscape in Kenya” said Samsung Director of Mobile Experience East Africa, Mr. Charles Kimari
Samsung Galaxy S23 series also unlocks the next level of mobile security with Samsung Message Guard. This powerful sandboxing tool preemptively protects against zero-click exploit attacks. This is a new kind of cyberattack where just receiving an image can compromise a device – even without the user’s interaction. Samsung Message Guard acts as a virtual quarantine, trapping harmful images and ensuring you receive safe images. Find out more about Samsung Message Guard at [www.samsungmobilepress.com/feature-stories/samsung-message-guard-protectsyou-from-new-and-invisible-threats].Starting on February 17, 2023, the Galaxy S23 Ultra, Galaxy S23+, and Galaxy S23 will be widely available through carriers and retailers, and on samsung.com, in four nature-inspired matte hues: Phantom Black, Cream,Green, and Lavender. The devices are also available in a variety of unique, online exclusive colors, only available at Samsung.com. The Galaxy S23 Ultra is available in Graphite, Lime, Sky Blue, and Red. The Galaxy S23 and S23+ feature two online exclusive colors, Graphite and Lime.
Samsung is also launching an eye-catching 3D billboard campaign to celebrate the launch of the Galaxy S23 series. The campaign highlights the design of the Galaxy S23 series inspired by the planet, with striking visuals. First kicking-off in Seoul, the campaign will roll out in other global cities around the world over the coming weeks.
For more information about Galaxy S23 series, please visit: www.samsungmobilepress.com, news.samsung.com/global or www.samsung.com/global/galaxy/