Tecno Product Manager Exclusive Interview-Anthony Brian Otieno By Wanjiku Thuku
What is your full name and what is your role in the Tecno Kenya Company? My name is Antony Brian Otieno the product and retail manager at Tecno Kenya. My role one is to on the product side is to ensure that we bring in a product that is suitable for the market. So, before we of course roll out a product we do our research and then we have our influencers and brand ambassadors we give them the alpha phones to test, and then once they give us feedback, we bring in our final product. On the retail side of course we major on pushing sales, so we bring the product certified and then now we push for sales .Of course whenever we bring in a product, we have our targets that we are looking at achieving ,so we choose the best influencer, and brand manager sorry brand ambassador that is able to push according to the numbers that we are targeting. So how did you end up picking Azziad and Octopizzo to represent the brand? Pizzo first Octopizzo is a young person and he’s grown from you know the slums and coming up to the limelight to national and international standards, so he really resonates with the young people and you know when we were thinking of someone who would be able to push our Spark to the generation Z,we though =t octopizzo’s story really resonates with the focus that we are looking at and Azziad of course ..uhm mm she’s the TikTok queen you know and her dance moves ,and I think nowadays she’s inspired a lot of young people to get into dancing and to even make a living from TikTok. So, these two people they really relate to the kind to target market that we want, that’s why we picked them. What’s your advice to aspiring young brand ambassadors like Octopizzo and Azziad? what would you tell them? Do your thing, go out there and do your thing, make the best out of it. You never know. Because you see even for pizzo and azziad it came as a surprise, but because of the kind of impact they are having online, of course we picked them. So, whoever is aspiring to be a brand ambassador, or an influencer out there, just do your thing. Have clean content. You need to be identified with something…become a brand …. not just doing anything you want
to do. Just be somebody who, when we think of representing a big brand then it’s easy to associate with that kind of a person. Kindly speak out about the features of this phone that stand out from other phones that you’ve launched? This phone is one of the first devices for the spark series that is going to come with an immensely powerful battery with a type c charger, a battery that you can charge from 0 to 100 in less than one hour. Another thing is the camera technology that we have put into this device, because we recognized that the generation z ,they are the people who want stylish and fashionable phones But sometimes maybe their income is not that strong, maybe they are university students or college ,so they don’t have enough income ,but still they want devices that are as powerful as any other expensive phone. That is why we have this, it encompasses the fashion, the colors...very fashionable colors, the camera quality...the 32 Mega pixel front camera and the 50 Mega pixels back camera that is another strong point and the speed, the processor G85 speed, which is octacle, amazingly fast, seamless and operates smoothly. I also heard you talking about gaming. I’m a gamer myself ...so kindly explain that aspect of this phone? Gaming of course with the processor and gaming is all about the speed ….one the speed for the phone and the screen technology. So, our screen is noticeably clear and skewed…. full HD screen technology and the processing speed because games normally lag because of that speed. So, with a G95 of course It can do many other things, but just the smoothness of operation is very seamless, and it does not lag, it does not waste time whenever you click it goes amazingly fast. Does it have a graphics card? Because I realized some of these things require a graphics card to work properly. Of course, the technology behind the screen that we have, of course it gives you clear graphics, the graphics card may not be there but again its as smooth as if it has the graphics card. Any last words sir? Tecno is going to be here for the longest time, and people should always expect the best in terms of technology and any innovation that comes to the market that Tecno will be the number one to introduce this to the mobile phone industry
