MARKETING  OVERVIEW 718 MORVEN TERRACE, SEA GIRT PRESENTED BY
DENISE DREYER, SALES ASSOCIATE
DIGITAL EXPOSURE & ONLINE MARKETING
Online Marketing Summary
January 08, 2019 - February 11, 2019 718 Morven Terrace Sea Girt, NJ 08750, US $5,249,000 MLS # 21900831 Property Id: S3L3EH
Online Marketing Summary
Multiple Listing Service – Realtor community access (includes photography & media)
January 08, 2019 - February 11, 2019 718 Morven Terrace Sea Girt, NJ 08750, US $5,249,000 MLS # 21900831 Property Id: S3L3EH
Sotheby’s International Realty(sir.com) Wardwight.com (property homepage feature)
Ward Wight Sotheby's International Realty
City Neptune, NJ
75
Belmar, NJ Newark, NJ
Belmar, NJ New York, NY Bradley Beach, NJ Jersey City, NJ Brick, NJ Sea Girt, NJ
Terms Used
469
33 Trulia
253
SothebysRealty.com 18
Jersey City, NJ
Property Views
Brick, NJ Sea Girt, NJ 75 46
Terms Used
472
Ward 43 Wight Sotheby's International Realty 35 20
Bradley Beach, NJ
City Neptune, NJ Manasquan, NJ
Total
realtor.com 46
Asbury Park, NJ
Asbury Park, NJ
253 116 6
Property Views Zillow
Manasquan, NJ
Top Cities
469
Trulia Website Traffic Comparison SothebysRealty.com Website Property Views NY Times 1,535 JamesEdition
Number of Views - Last 4 Weeks Top Cities
Newark, NJ
DeniseDreyer.com (property feature)
Denise WebsiteDreyer Traffic Comparison Ward Wight Sotheby's International Realty Website Property Views Agent Phone: 201-819-2604 1,535 Office Zillow Phone: 732-449-5959 ddreyer@wardwightsir.com 472 realtor.com http://www.wardwight.com/
Number of Views - Last 4 Weeks
New York, NY
718Morven.com (custom URL on property)
Denise Dreyer Ward Wight Sotheby's International Realty Agent Phone: 201-819-2604 Office Phone: 732-449-5959 ddreyer@wardwightsir.com http://www.wardwight.com/
NY 18Times
17 JamesEdition 14
3
2,854
116 6 3
Total
2,854
43 35
Property Views - Occurs when a consumer views the full 33 property detail page for your listing on a marketing website. 20
18 from which the greatest number of Top Cities - The cities consumers live that18are viewing your listing. 17
- indicates that the 14 traffic reported by the site includes traffic from mobile applications. *Although your property listing is being displayed on these websites, we are currently
unable to track the property views inquiries Property Views - Occurs when a consumer viewsandthe full for these websites. property detail page for your listing on a marketing website. Sotheby's International Realty and the Sotheby's International Realty logo are registered (or unregistered) service marks used with permission. Each Office is Independently Owned and Operated. The information set forth on this report is based upon information which we consider reliable, but because it has been supplied by third parties, we cannot represent
Country Life
that it isof accurate or complete, and it should not be relied upon as such. The offerings are subject to errors, omissions, changes, and are subject to timing of delivery and updates of Top Cities - The cities from which the greatest number reporting metrics and related data. consumers live that are viewing your listing.
- indicates that the traffic reported by the site includes traffic from mobile applications. *Although your property listing is being displayed on these websites, we are currently unable to track the property views and inquiries for these websites. Sotheby's International Realty and the Sotheby's International Realty logo are registered (or unregistered) service marks used with permission. Each Office is Independently Owned and Operated. The information set forth on this report is based upon information which we consider reliable, but because it has been supplied by third parties, we cannot represent that it is accurate or complete, and it should not be relied upon as such. The offerings are subject to errors, omissions, changes, and are subject to timing of delivery and updates of reporting metrics and related data.
Home Adverts Home Finder Homes James Edition Juwai Luxury Estate Mansion Global New York Times Paradym PropGOLuxury Real-Buzz Zillow Robb Report Wall Street Journal Homes & Land Oasis Luxury Homes Unique Homes Plus Countless Other Partner Sites...
To measure results, Denise provides the sellers a property report on a weekly basis for each partner site to effectively illustrate the activity 718 Morven Terrace receives online.
MARKETING STRATEGY OVERVIEW
JAN 2019
Professional Photography, Floor Plan, Aerial Video & Stills, Virtual Staging Completed Installation of Sign & Custom Website Rider Property Description and Property Feature Sheet Developed Launched Direct Mail Campaign Designed & Printed Custom 8.5x11 Multi-Page Brochure for Showing Appointments & to Mail to SIR Agents Launched Custom E-Marketing Campaign Sent Invite via Email to Top Local Agents about Broker Open House Hosted Broker Open House Publicized in The Coast Star (Run 1/14) Aerial Video Featured in Post on WWSIR Facebook & Instagram Featured in WWSIR New Listing Paid Facebook/Instagram Ad Home Page Feature on Wardwight.com Publicized in The Coast Star (Run 1/28) Full Page Feature in the January Issue of The Real Estate Guide
FEB 2019 to present
Full Page Feature in the Presidents Day Issue of Oasis Magazine
(mailed to homes assessed $1M+ in Avon, Belmar, Brielle, Sea Girt & Spring Lake)
Half Page Featured in the February Issue of The Real Estate Guide Full Page Feature in February Issue of Homes & Land Magazine
DIGITAL REPORTING Online Marketing Summary
Facebook-Instagram Advertising 718 MORVEN TERRACE Sea Girt, NJ
January 08, 2019 - February 11, 2019 718 Morven Terrace Sea Girt, NJ 08750, US $5,249,000 MLS # 21900831 Property Id: S3L3EH
Presented by Denise Dreyer Ward Wight Sotheby’s International Realty
Denise Dreyer Ward Wight Sotheby's International Realty Agent Phone: 201-819-2604 Office Phone: 732-449-5959 ddreyer@wardwightsir.com http://www.wardwight.com/
Website Traffic Comparison
Number of Views - Last 4 Weeks
Website
1,535
Zillow
Top Cities City
Property Views
Neptune, NJ
75
Manasquan, NJ
46
Asbury Park, NJ
43
Belmar, NJ
35
New York, NY
33
Newark, NJ
20
Bradley Beach, NJ
18
Jersey City, NJ
18
Brick, NJ
17
Sea Girt, NJ
14
Property Views
realtor.com
472
Ward Wight Sotheby's International Realty
469
Trulia
253
SothebysRealty.com
116
NY Times
6
JamesEdition
3
Total
2,854
Run Time: Jan 16, 2019 - Jan. 23, 2019 Targeted Audience: F acebook Users in Allenhurst, Allenwood, Asbury Park, Avon-by-the-Sea, Belmar, Bradley Beach, Brielle, Deal, Interlaken, Lake Como, Loch Arbour, Manasquan, Neptune City, Ocean Grove, Sea Girt, Shark River Hills, South Belmar, Spring Lake, Spring Lake Heights, West Belmar, Ocean Township, Neptune Township, Wall New Jersey Brief Description of Ad: Included within the ad group was the 718 Morven aerial video, a brief header and a link to the listing page on wardwight.com. Click to view Facebook ad demo in Desktop NewsFeed (you will be prompted to log in to your Facebook page to view)
Click to view Facebook ad demo here (you don’t need to be logged into Facebook to preview)
Property Performance - The property ad rotation is in date order (oldest to newest) and then as the ad continues, the best performing properties automatically show first.
718 MORVEN TERRACE LINK CLICKS TO PROPERTY PAGE:
Terms Used
Property Views - Occurs when a consumer views the full property detail page for your listing on a marketing website.
Overall Ad Performance
Top Cities - The cities from which the greatest number of consumers live that are viewing your listing. - indicates that the traffic reported by the site includes traffic from mobile applications. *Although your property listing is being displayed on these websites, we are currently unable to track the property views and inquiries for these websites. Sotheby's International Realty and the Sotheby's International Realty logo are registered (or unregistered) service marks used with permission. Each Office is Independently Owned and Operated. The information set forth on this report is based upon information which we consider reliable, but because it has been supplied by third parties, we cannot represent that it is accurate or complete, and it should not be relied upon as such. The offerings are subject to errors, omissions, changes, and are subject to timing of delivery and updates of reporting metrics and related data.
84
REACH:
4018
IMPRESSIONS:
9112
REACH - The number of people who saw the property ad at least once.
IMPRESSIONS - The number of times the property ad was on screen. CLICKS - The number of clicks on the property ad
TOTAL LINK CLICKS:
991