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BE YOURSELF FRAMESI
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WHITE PEARL LIGHTNESS The creative flair of hair professionals requires versatile, functional, exclusive and quality support. Such as the BY Framesi line, specifically formulated to help hairdressers achieve any type of style. With cosmetic effects that offer sensations of total comfort and amazing textures.
EXTREME LAVA BY Framesi gives your salon the prestige of a great Italian brand and the reliability of products formulated to ensure both a perfect aesthetic result and also protection for the hair. In addition, you have the privilege of a line created with the hairdressser’s everyday skills in mind: styling, sculpting, fixing and enhancing shine. Without forgetting that beauty is also wellbeing.
STRENGHT
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A priceless remedy once reserved for the emperors of China, pearls are a source of vitality and health in modern cosmetics too. Their seductive translucent covering encloses an exclusive treasure, which BY Framesi places in the hairdressser’s hands to give the hair delicate forms and incomparable luminosity, moisturization and protection. White Pearl, styling and treatment, together at last.
BE YOURSELF FRAMESI
WHITE PEARL
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PEARL SHINER Shine enhancing spray 200 ml
MIST HAIR SPRAY LIGHT Medium hold no gas spray 300 ml
SPARKLING MOUSSE LIGHT Soft hold mousse 200 ml
HYDRO-GEL LIGHT Medium hold gel 150 ml
• With jojoba oil for extra shine • Anti-aging • With proteins and vitamin E
• Soft support • Enhances shine and protects against UV rays • Fast drying, no flake
• Adds lift and control • Deep down moisturizing • Perfect for brushing
• Produces flexible hold • Enhances shine • Moisturizes and remineralizes
All the richness of priceless pearl powder to remineralize even the most lifeless hair.
An effective hold that also restructures the hair with amino acids derived from pearls.
Fixative free and fast drying thanks to the ultra fine mist released by the hi-tech dispenser.
Brilliance is guaranteed by jojoba oil while a sunscreen and vitamin E prevent premature aging.
An extraordinary luminescence on the hair thanks to bioactive molecules derived from pearls. No build-up. Leaves the hair light and free, thanks to innovative resins that set naturally. Will not flake.
Maximum hydration with amino acids and pearl proteins plus incredible shine thanks to iridescent pearly pigments. Delicately sets hair thanks to new generation fixative resins that neither dry out the hair nor leave any residue.
Shake before use. Spray evenly after styling.
Shake before use. After drying, spray evenly at a distance of approximately 20 cm.
Shake before use. Distribute over damp hair, massaging with your hands. Perfect the application by combing the mousse through. Dry without rinsing.
Distribute over damp hair for complete support. Apply to a few strands only to refine and accentuate.
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SLUSH GLOSS Restructuring serum 50 ml
FROZEN GLAZE Fixative fluid 250 ml
TECHNO FILLER Creamy fluid 100 ml
• Revitalizes dry hair • Combats split ends • Moisturizes and nourishes
• Gives the hair definition and shine • Moisturizes • Ideal for naturally wavy hair
• Repairs porosity and irregularities on the surface of the hair, leaving hair smooth and silky soft
Priceless drops of keratin-like pearl extract to renew the hair shaft and enhance shine. A sunscreen protects against UV rays. Vitamin E, limnanthes alba, and jojoba oils nourish the hair and prevent it from aging.
Thanks to nourishing microelements extracted from pearls, it has superior conditioning power. It contains chitosans, natural fixatives derived from crustacean shells, similar to the hair structure.
Pre-drying and pre-straightening with re-mineralizing hydrolyzed pearl. Ideal for fragile, brittle and damaged hair, it is packed with wheat and silk proteins, natural keratin and olive oil derivatives which nourish the hair, enhancing shine and fortifying.
Apply a few drops on damp or dry hair. Massage thoroughly, especially on the ends and on damaged areas.
Shake before use. Distribute over damp hair to support styling. Apply to dry hair to sculpt the details.
• Boosts moisturization and lubricates the hair shaft, enhancing shine and leaving the hair more manageable
Apply to wet hair and dry without rinsing.
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Black rock imprisons the energy of ancient volcanoes. Cosmetic science turns its rich and valuable mineral core into the professional line that gives the hair greater texture and dynamism. Sculpting, styling, fixing and making the hair more structured and luminous. With Extreme Lava, styling has a regenerating power and can easily support the most extreme solutions, while the hair becomes stronger and more flexible.
BE YOURSELF FRAMESI
EXTREME LAVA
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HYDRO-GEL STRONG Strong hold gel 150 ml
SPARKLING MOUSSE STRONG Strong hold mousse 200 ml
MIST HAIR SPRAY STRONG Strong hold no gas spray 300 ml
BLACK LAVA HAIR SPRAY Strong hold spray 400 ml
• Sculpts • Remineralizes the hair • Leaves no residue
• For extra definition • Ideal for wavy hair to be dried naturally or with a diffuser • Restructures deep down
• Volumizes • Ideal with the iron • Enhances shine and fortifies the hair
• Produces texture and shine • Protects against UV rays • Adds lift and control
An exclusive easy to apply formula that moisturizes, restructures and restores shine during setting, thanks to the efficacy of lava derivatives. Special iridescent effects enhance the hair’s natural shine.
Lava minerals - silicon, magnesium and iron salts regenerate and invigorate the hair. Perfect for soft, long-lasting curls, it is made with an exclusive soft-textured, anti-static, conditioning formula.
Shine-enhancing silicones, vitamins, silicon, magnesium and iron salts remineralize while setting the hair. Protects against UV rays and prevents aging.
With eco-friendly propellant and the power of minerals extracted from volcanic rock, it is ideal for securing a firm hold without weight. It reduces static electricity, dries instantly and leaves no residue.
Shake before use. Spray evenly or only on the strands to be shaped. Apply to damp hair for natural styling. To shape individual strands, apply after drying.
Shake before use. Apply to damp hair, massage onto the lengths and comb through for perfect distribution. Dry without rinsing.
Shake before use. Spray evenly from a distance of 30 cm.
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VOLCANIC WAX Fixative wax 75 ml
VOLUMIZING SPRAY Volumizing moisturizer 100 ml
• Sculpting and defining • Enhances shine • Prevents dehydration
• Gives hair greater body • Helps styling last longer • Combats premature aging
With silicon, magnesium and iron mineral salts, it compacts the hair, leaving it glossy, without weight. Designed to separate strands in well-defined hairstyles, it sets without leaving any unsightly residues.
Vitamins and minerals extracted from volcanic lava for a toning, detangling and thermo-protective formula that volumizes and moisturizes, without build-up. Ideal for fine hair, it stimulates keratin production, favors structural cohesion thanks to added ceramides and defends the hair against the degenerative effect of free radicals thanks to panthenol and a UV sunscreen.
Apply after drying on strands to be emphasized, shaped and shine enhanced.
Spray evenly over wet hair, concentrating on the roots. Dry without rinsing.
SILVER GEL
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A top-quality professional service meets all possible needs. Even that of having grey, white or salt and pepper hair free of unsightly discoloring.
SILVER GEL Shine-enhancing fixative 150 ml • Removes yellowing from white hair • Bestows a luminous silvery sheen • Shines and sets the hair
Packed with conditioners, this gel protects the hair from dehydration, does not build-up and can easily be washed out with a simple shampoo. Its temporary effect makes it suitable for all hair types. The safe and immediate result is a sophisticated silvery sheen. Distribute over damp hair with a comb and then dry without rinsing. Use on dry hair to accentuate the fixative and anti-yellow effect.
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