folder_ENERGY_ING:folder_ENERGY_ITA_feb2010
30-06-2010
10:50
Pagina 1
BEAUTY IN PROGRESS STEP 1 motivation
STEP 2 diagnosis
Hair loss can cause anxiety, and clients look to their hairdresser to offer them reassurance. Without going beyond their area of expertise into strictly medical approaches, today hairdressers have methods of proven efficiency, scientifically tested, which can make a useful contribution to limiting hair loss and strengthening hair. Together with the use of Morphosis Energy products, which should be regular and continuous, it is essential to recommend an appropriate lifestyle which is the vital basis for overall wellbeing, without which hair can suffer.
observe • the scalp is tense, pale and translucent • there is a typical thinning at temples and/or crown
touch
ask
• are you suffering from greater hair loss than usual? (bearing in mind that there is a normal healthy rate of daily loss) • hair breaks off easily and has a very small • do you feel that your hair is bulb finer than before? • new hair growth is fine
• are you suffering particular stress or an unusual diet? • is hair loss greater around the times when the season changes?
STEP 3 action
Deep cleanse the scalp with the HIGH POTENCY shampoo. Gently massage the lather to remove all impurities and to reawaken the circulation in the surface. Distribute the lather along lengths and ends as well, still massaging, then rinse thoroughly with a gentle flow of lukewarm water. Repeat if necessary. Towel dry hair to eliminate excess liquid and apply the DENSITY drops. Distribute the contents of the vial evenly over the scalp and apply with small circular movements to assist penetration. Massage is fundamental both to ensure the complete absorption of active ingredients and to stimulate blood circulation in all areas of the scalp. Dry hair without rinsing. The intensive DENSITY treatment should be repeated 1 or 2 times a day, as needed, for 4 weeks. After this for a further 4 weeks, 1 application a day should be made. The DENSITY drops are light and quick drying so can be applied even without first washing hair. For maintenance treatment, apply the RENEW fluid daily for 4 weeks, then proceed to apply on alternate days for a further 3 weeks. Massage and continual usage are also vital with RENEW in order to achieve visible results.
The Morphosis lines perform best when combined with the Morphosis HAIR SPA philosophy, specifically studied and defined in partnership with a professional trichologist. From making a diagnosis with a tricocamera to identifying the most appropriate cycle of treatments and massage, the Morphosis HAIR SPA sublimates the concept of wellness in the salon by using specific instruments, accessories and gestures that optimize the performance of the products of the Morphosis Hair Treatment line.
Framesi S.p.A. S.S. dei Giovi, 135 20037 Paderno Dugnano Milano (Italy) Tel. +39 02 99040441 Fax +39 02 9101318 www.framesi.it
ENERGY
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30-06-2010
10:51
Pagina 4
WEAKENED HAIR OR HAIR WHICH IS FALLING OUT NEEDS A CHARGE OF ENERGY
MORPHOSIS ENERGY Blueberry and more to give hair new vigour
Cellular ageing, stress and the changing seasons are just a few of the causes of weak hair.
MORPHOSIS ENERGY Revitalise and reinforce to reduce hair loss
The MORPHOSIS ENERGY treatment owes its effectiveness to the most recent trichological discoveries and a prolonged treatment method.
In order to effectively fight hair loss and reinvigorate hair at the roots a special treatment is vital, to make hair more resistant, stronger, and thicker. HIGH POTENCY Anti-Hair Loss Shampoo - 1000 ml, 250 ml Based on blueberry extract and substances which soften and shine, this shampoo frees the hair bulb from every impurity and prevents its suffocation.
With MORPHOSIS ENERGY the Framesi Research Laboratories have developed a dedicated line to delay hair loss, favour thickening and to protect hair from ageing.
1
Morphosis Energy begins by increasing blood micro-circulation. The anthocyanins found in blueberry extract are the key active ingredient in the line. This precious substance controls and supports the blood flow to the hair bulb, guaranteeing a healthy supply of oxygen and nutrients to the cells which generate hair regrowth. Cellular activity is also effectively stimulated by Vitamin H which is found in all the Morphosis Energy range.
2
50% 40%
REDUCTION IN THINNING
0
MORPHOSIS ENERGY is based on the extraordinary properties of blueberries, which reinforce the structure of the hair, improving circulation in the scalp and revitalise the hair bulb.
75%
NEW HAIR GROWTH
10
20
30
40
3
60
70
80
Test conducted by Evic - La Sapienza University - Rome
nourishing and hydrating If hair is weak it is essential to supply it with a mixture of nourishing and hydrating elements to reinforce it at the roots. For this reason the intensive treatment drops and the maintenance treatment fluid are enriched with propolis, royal jelly, wheat protein and Vitamin B5 to support the metabolism of the hair bulb and supply growing hair with keratin-compatible amino acids.
4 50
protection The anthocynanins in blueberry have an anti-ageing effect and offer protection from the effects of pollution which can cause the weakening and early ageing of the hair bulb.
ANTI-HAIR LOSS APPLICATION AFTER 1 MONTH EXCELLENT COSMETIC EFFECT
stimulation
the importance of specialised cleansing The first step towards success for the Morphosis Energy treatment is to correctly shampoo weak hair. The range's dedicated shampoo, in addition to containing stimulating ingredients like blueberry extract and Vitamin H, is extremely gentle. Its formula contains palm butter and olive oil extracts which remove every impurity from the follicle while hydrating the scalp and adding shine to hair.
RESULT • a more receptive scalp • initial stimulation of micro-circulation • hydrated and shiny hair
DENSITY Drops for intensive treatment* - Box with 12 x 10 ml vials The high concentration of active ingredients instantly reactivates blood circulation near the surface and concentrates it around the hair bulb. RESULT • returns full functioning to micro-circulation systems • anti-ageing effect on the cells which produce new hair • strengthens and thickens hair *also available in the Density Extreme - high intensity treatment in the "Special Edition Morphosis Energy kit"
RENEW Maintenance treatment fluid - 150 ml Indispensable for prolonging the benefits of the anti-hair loss treatment, this is also the ideal solution for preventing hair loss during the change of season or when generic weakness or stress damage the health of hair. RESULT • maintains good subcutaneous circulation • nourishing, hydrating and anti-ageing effect • stimulates the metabolism of the hair bulb and encourages the production of stronger hair