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BEAUTY IN PROGRESS STEP 1 motivation
To reap the maximum benefit from a Morphosis treatment, both hair and scalp should be in ideal condition to absorb all of the valuable active ingredients. If the skin has thickened or is ultra sensitive, proper preparation is crucial: in the first case, to free the hair follicles from sediment impurities; in the latter case, to boost the cells' defences and relieve feelings of discomfort.
STEP 2
observe
diagnosis
impure skin • affected by dry or greasy dandruff and sebum deposits sensitive skin • redness • cracks and scaling
STEP 3 What to do?
touch impure skin • oiliness sensitive skin • slight pressure causes redness
ask impure skin • skin feels dirty even after shampooing? • itching? • fragile, lifeless hair? sensitive skin • redness and itching?
Treatment for impure skin: pour EXFOLIATE cream into a bowl and apply it with the brush provided. Gently massage for at least 4 - 5 minutes, making the micro granules slide beneath your fingertips with a circular movement, without any excess pressure. Rinse and proceed with the specific Morphosis treatment. Treatment for sensitive skin: pour the REFINE mask into a bowl and apply it with the brush provided. Gently massage for 3 - 4 minutes to distribute the cream evenly, and then leave it to work for 5 minutes before rinsing. Wash the hair with DE-STRESS Shampoo producing a soft lather with which to massage the scalp. Rinse and, if necessary, repeat. Towel-dry the hair and finish with DE-STRESS Serum, allowing it to penetrate with a quick massage. Without rinsing, proceed with the specific Morphosis treatment or with styling. Remember that the DE-STRESS Serum can also be used on dry hair to alleviate a feeling of discomfort on the scalp. As it dries quickly, it can be used at any time, as required.
The Morphosis lines perform best when combined with the Morphosis HAIR SPA philosophy, specifically studied and defined in partnership with a professional trichologist. From making a diagnosis with a tricocamera to identifying the most appropriate cycle of treatments and massage, the Morphosis HAIR SPA sublimates the concept of wellness in the salon by using specific instruments, accessories and gestures that optimize the performance of the products of the Morphosis Hair Treatment line.
Framesi S.p.A. S.S. dei Giovi, 135 20037 Paderno Dugnano Milano (Italy) Tel. +39 02 99040441 Fax +39 02 9101318 www.framesi.it
INTENSIVE CARE
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THE PREMISE: SPECIFIC PREPARATION FOR BETTER RESULTS
MORPHOSIS INTENSIVE CARE The advantages of effective preparation
All the specific treatments included in the MORPHOSIS lines are formulated with concentrated active ingredients that penetrate the skin and hair. For such ingredients to work effectively, both the scalp and the hair must be in the best possible condition to absorb them.
MORPHOSIS INTENSIVE CARE Where wellness begins
The specialities of the MORPHOSIS INTENSIVE CARE line offer a pre-treatment pathway that cleans deep down, regenerates, soothes and opens the way for renewed balance. REFINE - Moisturizing and emollient mask - 150 ml
This is why it is important to properly prepare prior to starting each Morphosis pathway: sensitive skin should be well moisturized and decongested, and a poorly hydrated, greasy or dandruff-prone scalp needs to be thoroughly cleansed.
With MORPHOSIS INTENSIVE CARE Framesi's Research Laboratories have created a specific line to intensify the effectiveness of Morphosis treatments with an energizing scrub for exfoliating the skin and a stress-relieving pathway specifically for sensitive skin.
Harnesses the refreshing and calming properties of pomegranate extract. Contains inositol, a vitamin that stimulates cell regeneration. RESULT • moisturized, soothed and re-mineralized skin • instant relief from stinging and itching • synergized action with every Morphosis treatment
1
When skin is sensitive, cleansing should be particularly gentle and calming. The basic formula of the INTENSIVE CARE line achieves deep-down stress relief with extract of pomegranate, which provides rich calming and refreshing elements that do not alter the condition of the skin.
2
3 Line efficacy and synergies 10 8 6 30
4
calming
2 20
sskin pprotection
Cell vitality
protection While the MORPHOSIS INTENSIVE CARE line prepares the skin for specific treatments, it also protects it against rashes and speeds up the healing process. This protective action is facilitated by the xanthan gum and beta-glucan present in the Refine mask, by the carboxymethyl glucan contained in the De-Stress Shampoo and Serum and by the Shea butter used in the Exfoliate scrub.
REFINE: stress relief on irritated skin
stress relief
40
moisturizing power A sensitive scalp can be relieved with deep-down moisturizing, which keeps skin supple and lubricated, preventing cracks and rashes. To soften the skin, each INTENSIVE CARE product uses specific ingredients: allantoin and inulin in the De-Stress Shampoo, glycerine-diglycerine in the De-Stress Serum, and a moisturizing blend of beeswax, rice bran oil and seaweed extract in the Refine mask.
Morphosis Intensive Care harnesses the moisturizing and regenerating properties of polysaccharides extracted from pomegranates in gentle and refreshing formulations that boost cell vitality.
Stress-relief and skin protection: comparison with equivalent professional lines
stress relief
+80,41%
0
10
4
0 conditions initial
moisturization urization
pre shampoo
gentle cleansing l i
shampoo leave-in
Morphosis DE-STRESS
other specific products
REFINE
DE-STRESS shampoo
DE-STRESS serum
Irritated skin after 1 application
-20%
purifying and regenerating power Dandruff, excess sebum and dead cells prevent oxygenation and stop treatments from penetrating the skin. To free the scalp and make it more receptive, a delicate scrub such as Exfoliate is required; its micro granules gently remove impurities, thereby facilitating cell regeneration.
DE-STRESS SHAMPOO - specifically for sensitive scalps - 1000 ml, 250 ml This calming formula is enriched with vitis vinifera, extract of anti-free radical grape pits and 2HMB, an active molecule that boosts decongestion. RESULT • gentle, non-irritating cleansing • checks scaling • softly conditioned, detangled hair
DE-STRESS SERUM - leave-in - 100 ml Alleviates recurring and temporary skin disorders. In this mix of antioxidant and moisturizing ingredients, allantoin stands out for its ability to promote cell proliferation, speed up healing and effectively combat inflammation. RESULT • better protected and regenerated skin • a feeling of lightness and reduced sensitivity
EXFOLIATE - cleansing scrub - 150 ml With its gentle micro granules, it removes even the smallest residues of styling products, sebum and dandruff. Formulated with Shea butter, which moisturizes the scalp and leaves the hair shiny. RESULT • better absorption for subsequent treatments • re-activated microcirculation