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Pagina 1
BEAUTY IN PROGRESS STEP 1 motivation
STEP 2 diagnosis
Lengthy exposure to atmospheric agents and pollutants. The aggressive combination of blow-drying, brushing and straightening or curling irons. Perms and dyes not perfected by reconditioning treatment. These are just some of the most frequent causes of hair stress, which leads to destructed, brittle and dull-looking hair. The consequence is both the loss of appeal of the hair in general, and also the impossibility of obtaining aesthetically acceptable results from cutting, coloring and styling, inevitably jeopardized by lank and lifeless “raw material”. In this case the solution is restorative treatment, which, over time, is guaranteed to revitalize the hair and boost naturally healthy new growth.
observe
touch
• damaged, frizzy hair
• stringy feel
• fly-away, tangled locks
• difficult to comb
ask • whether the hair has suffered lengthy exposure to the sun • whether it has been subjected to straightening/curling irons or excessive blow-drying • whether it has been subjected to non-professional coloring
STEP 3 action
Gently wash the hair with HARMONY. Rub the lather in from roots to ends and leave on for a few minutes. Rinse and repeat if necessary. Towel-dry the hair and apply MULTIACTION on lengths and ends, massaging further. Leave on for up to 5 minutes and then rinse. If the hair is badly damaged, apply REFILL on top of the Multiaction mask, allow the drops to penetrate with a further massage and leave it on for up to 10 minutes. Rinse thoroughly. Lastly, towel-dry the hair, apply VELVET and dry. If necessary, use Velvet on dry hair too in order to make it more manageable. Morphosis Power is recommended for follow-up treatment at home, especially on the days leading up to or following technical treatment.
The Morphosis lines perform best when combined with the Morphosis HAIR SPA philosophy, specifically studied and defined in partnership with a professional trichologist. From making a diagnosis with a tricocamera to identifying the most appropriate cycle of treatments and massage, the Morphosis HAIR SPA sublimates the concept of wellness in the salon by using specific instruments, accessories and gestures that optimize the performance of the products of the Morphosis Hair Treatment line.
Framesi S.p.A. S.S. dei Giovi, 135 20037 Paderno Dugnano Milano (Italy) Tel. +39 02 99040441 Fax +39 02 9101318 www.framesi.it
POWER
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Pagina 4
NEW LIFE FOR BRITTLE, DESTRUCTURED HAIR WITH DEEP-DOWN MOISTURIZATION
MORPHOSIS POWER Nature and science combine to restore wellbeing
Stressed hair tends to split and become dry, dull and lifeless because the surface of the hair is no longer compact and smooth.
MORPHOSIS POWER Revitalized hair enhances your look
With MORPHOSIS POWER dull, fragile hair soon recovers its strength and radiance. And with beautiful, healthy hair, the performance of all hairdressing services – cutting, coloring and styling – can only improve.
To recompose the keratin scales, restore flexibility and revitalize the hair, a complete formula is required, one that can work on each part of the hair shaft.
HARMONY - Restructuring shampoo - 1000 ml, 250 ml Fortifying, enriched with Guar gum, it guarantees destructured hair a balanced wash. It penetrates every layer of the hair, moisturizing deep down and combating aging thanks to Omega-6 fatty acids. RESULT • hair is protected and disentangled • glossier and more flexible
With MORPHOSIS POWER the Framesi Research Laboratories have created a treatment line that reconstructs the hair leaving it soft, vibrant and easy to manage.
1
Highly lubricant and rich in anti-aging Omega-6 fatty acids, this precious oil acts on the roots and on each layer of the hair shaft: energizing the hair bulb and making it more productive; protecting the surface of the hair from environmental agents; reintegrating the intracellular cement present in the cuticle; restoring links and making up for lipid loss in the fibres of the cortex.
2 Thanks to the Omega-6 fatty acids contained in sunflower seed oil and a blend of moisturizing and nourishing ingredients, MORPHOSIS POWER regenerates the hair day after day, making it softer, stronger and glossier from the very first application*.
sunflower seed oil
moisturizing ingredients
Key treatment for re-building destructured hair. Rich in Omega-6, beeswax, rice bran oil and seaweed extract, it re-compacts and revitalizes the hair shaft. RESULT • stronger hair fibre • renewed texture
The MORPHOSIS POWER line formulas feature various substances, chosen for their restructuring power and other positive effects. Beeswax and olive oil derivatives enhance shine and soften. Rice bran oil lubricates and improves manageability. A vital seaweed extract effectively re-mineralizes the hair. REFILL - Nourishing oil - 150 ml
3
protective ingredients Restructure and protect. For a long-lasting result, MORPHOSIS POWER is enriched with refreshing Guar gum, vitamin E and licopenes, which combat the damage caused by oxidation, UV rays and pollution.
4
* Test carried out by the Department of Pharmaceutical Science of Calabria University
MULTIACTION - Restructuring moisturizing mask - 1000 ml, 250 ml
Specifically for badly damaged hair, it is particularly active in the innermost part of the shaft. Vitamin E, licopenes and olive oil derivatives plus Omega-6 fatty acids intensify the repair factor. RESULT • hair reconstructed from within • re-compacted and fortified hair structure
technology While the restructuring pathway demonstrates its efficacy application after application, MORPHOSIS POWER proposes an instantly visible result with a finishing product that generates a fill-up effect. This is MORPHOSIS Velvet, made with concentrated silicone polymers, a by-product of aerospace research. These fill up the porosity of the hair cuticle and even out the surface of the shaft. Straight hair is instantly silkier, curly hair better defined and frizz eliminated. In addition, special quaternary substances help to fortify and disentangle, while contrasting the fly-away effect caused by static electricity.
VELVET - Fill-up effect fluid - 100 ml A spectacular and lasting fill-up effect: the hair is instantly silky soft, shiny and manageable thanks to a revolutionary new technology. RESULT • smooth, well-defined hair shaft • no frizz, no fly-away effect