Morphosis Purity by Warehouse

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BEAUTY IN PROGRESS STEP 1 motivation

STEP 2 diagnosis

Controlling dandruff is one of the primary objectives in ensuring beautiful, soft, shiny hair. Flaky scalps - whether greasy or dry - cause irritation and also often embarrassment. This frequently leads to the error of over washing hair in an attempt to remove all the flakes. In reality it is only possible to achieve a lasting result through a specific, gradual and constant treatment programme. Morphosis Purity is the treatment which restores the hydrolipic balance of the scalp, deeply hydrating and purifying it with proven effectiveness.

observe

touch

• scalp shows impurities (grease and/or dandruff)

• hair is unmanageable

• traces of flakiness visible at the root and along lengths

• hair appears greasy or else dry and static

ask • are you suffering from greater hair loss than usual? (bearing in mind that there is a normal healthy rate of daily loss) • does your scalp itch? • are you suffering particular stress or an unusual diet? • does dandruff appear at specific moments (e.g. change of season)?

STEP 3 action

Deep cleanse the scalp with the IN FORCE shampoo. Gently massage the lather to remove every impurity while stimulating the absorption of antibacterial agents. Distribute the lather along lengths and ends as well, still massaging, then rinse thoroughly with a gentle flow of lukewarm water. Repeat if necessary. Intensive treatment. Towel dry hair to eliminate excess liquid and apply the DEFENSE drops. Distribute the contents of the vial evenly over the scalp and apply with small circular movements to assist penetration. Massage is fundamental both to ensure the complete absorption of active ingredients and to stimulate blood circulation in all areas of the scalp. Dry hair without rinsing. The intensive DEFENSE treatment should be repeated 1 or 2 times a day, as needed, for 4 weeks. After this for a further 4 weeks, 1 application a day should be made. The DEFENSE drops are light and quick drying so can be applied even without first washing hair. Maintenance treatment. Apply the ESSENCE fluid daily for 4 weeks, then on alternate days for a further 3 weeks. Massage and continual usage are also vital with ESSENCE in order to achieve visible results.

The Morphosis lines perform best when combined with the Morphosis HAIR SPA philosophy, specifically studied and defined in partnership with a professional trichologist. From making a diagnosis with a tricocamera to identifying the most appropriate cycle of treatments and massage, the Morphosis HAIR SPA sublimates the concept of wellness in the salon by using specific instruments, accessories and gestures that optimize the performance of the products of the Morphosis Hair Treatment line.

Framesi S.p.A. S.S. dei Giovi, 135 20037 Paderno Dugnano Milano (Italy) Tel. +39 02 99040441 Fax +39 02 9101318 www.framesi.it

PURITY

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HAIR FREE FROM DANDRUFF. AN ACHIEVABLE RESULT WITH THIS PURIFYING FORMULA

MORPHOSIS PURITY Vitamins and natural extracts against dandruff

Among hair problems, dandruff is one of the most inconvenient since it not only causes itching and irritation but is also visible.

MORPHOSIS PURITY New balance, new lightness

Thanks to the MORPHOSIS PURITY antidandruff line, the scalp rediscovers freshness, wellbeing and balanced hydration, while hair is free of all heaviness, becoming soft and shiny.

In order to beat dandruff a dual approach is necessary: ensuring the scalp is healthy and ensuring deep cleansing and shine for hair itself. IN FORCE Antidandruff Shampoo - 1000 ml, 250 ml

With MORPHOSIS PURITY the Framesi Research laboratories present an antidandruff treatment line which begins with gentle cleansing and continues through long-lasting control of scalp conditions.

A dedicated mild cleanser for hair which removes dry or greasy dandruff and delays its reappearance thanks to the presence of salicylic acid and pyroctone olamine, an antibacterial agent, in the formula.

To tackle dandruff the strength of vitamins is needed, carefully selected to work most effectively on the conditions of the scalp. MORPHOSIS PURITY bases its antidandruff action on the extract of Sicilian red oranges which are extremely rich in Vitamin C, known for its antiseptic and astringent functions, which also heal and acidify the scalp. Together these functions help prevent flakiness and work to limit the impact of aging. The impact is enhanced by the presence of Vitamin E in the intervention treatment. Both this initial treatment and the maintenance fluid also contain biotin (Vitamin H) which nourishes and stimulates cellular activity.

MORPHOSIS PURITY works through the purifying strength of Vitamin C from Sicilian red oranges. Its antiseptic and healing action is particularly effective in regenerating the scalp even in the case of the most stubborn problems. TREATMENT WITH MORPHOSIS PURITY: % OF PEOPLE TREATED SUCCESSFULLY

100%

propolis and farnesol A product from the beehive and a vegetable derivative play important roles in this formula, serving to return irritated and weakened scalps to their natural healthy state. In particular, propolis has an antibacterial effect and strengthens the scalp. Farnesol - another antibacterial agent - acts in various ways: it is a nourishing agent with keratin-like amino acids, and also keeps the scalp deodorised and fresh.

90% 80%

EFFICACY

Vitamins C - H - E

70% 60% 50%

RESULT • deep cleansing for the scalp • soft, shiny, dandruff-free hair • scalp clean and ready to absorb the antidandruff treatment

DEFENSE Drops for intensive treatment - Box with 12 x 10 ml vials Concentrated high intensity treatment for dandruff. The astringent healing action helps to stimulate cellular activity, which from the very first applications will recover its natural balance. RESULT • wide ranging antidandruff effect • rapid improvement in scalp conditions • fresh sensation

ESSENCE Maintenance treatment fluid - 150 ml

40% 30% 20% 10% 0%

DAYS OF TREATMENT

Efficacy tests conducted by Microna Centro di Saggio certified by the Ministry of Health for GPL - Turin

extract of vitis vinifera and beta-glucan For even more decisive action against flakiness, MORPHOSIS PURITY uses a highly astringent extract of grape seeds together with beta-glucan, an extract of beer yeast which helps tissue healing and is also softening and soothing. Both the vitis vinifera extract and the beta-glucan further enhance the anti-free radical action of the Vitamin C.

Indispensable for prolonging the benefits of the high intensity treatment, this prevents the reappearance of dandruff keeping scalp conditions under control. RESULT • prolonged antidandruff effect • effective daily support in cases of persistent dandruff • prevents scalp imbalance