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BEAUTY IN PROGRESS STEP 1 motivation
Morphosis Sublìmis is a line designed for hair treatment both in the salon and at home. Its use is advisable on any type of hair that tends to be dull, dehydrated and difficult to manage. For more specific use, we recommend applying Morphosis Sublìmis Shampoo and Morphosis Sublìmis Mask especially in two cases: 1. colored hair already treated with Morphosis Delux. When colored hair requires even greater moisturization, Morphosis Sublìmis can replace specific products for a fairly long time. This may occur at particular times of year ( for example in the summer or whenever the hair is very dry) or when the hair has been subjected to aggressive drying or technical services. 2. destructured hair already treated with Morphosis Power. Once the hair recovers its wholeness, it still needs to be treated with the utmost care in order to prevent relapses. With its intensely nutritive and restorative action, Morphosis Sublìmis helps preserve the flexibility and softness of the most fragile hair.
STEP 2 diagnosis
observe
touch
ask
• dull-looking hair shafts
• lack of softness
• “flyaway” hair
• reduced manageability
• the hair tends to be dry and brittle • unmanageable and untidy • insufficiently soft
STEP 3 action
Wash the hair with SUBLìMIS ARGAN SHAMPOO. Massage from roots to ends, producing a soft lather. Leave on for a few minutes, giving the Argan Oil and other nutrients the time to be absorbed. Rinse well with warm water and repeat if necessary. Towel-dry the hair to remove excess water and apply SUBLìMIS ARGAN MASK. Distribute evenly with a massage, insisting on the areas at the greatest risk of destructuring. Leave on for 3 - 5 minutes so that the softening and moisturizing action of the Argan Oil, vitamin C, supplements and of the mix of 5 conditioners can take effect. Rinse thoroughly and complete the treatment with a few drops of SUBLìMIS ARGAN OIL applied before and/or after drying.
The Morphosis lines perform best when combined with the Morphosis HAIR SPA philosophy, specifically studied and defined in partnership with a professional trichologist. From making a diagnosis with a tricocamera to identifying the most appropriate cycle of treatments and massage, the Morphosis HAIR SPA sublimates the concept of wellness in the salon by using specific instruments, accessories and gestures that optimize the performance of the products of the Morphosis Hair Treatment line.
Framesi S.p.A. S.S. dei Giovi, 135 20037 Paderno Dugnano Milano (Italy) Tel. +39 02 99040441 Fax +39 02 9101318 www.framesi.it
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SUBLÌMIS ARGAN
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ALL HAIR NEEDS ESSENTIAL CARE: WASHING, MOISTURIZING, NOURISHMENT AND PROTECTION.
MORPHOSIS SUBLÌMIS Traditional cosmetics, natural extracts and cutting-edge technology help restore the essence of beauty
Whether treated or natural, all hair suffers the harmful effects of smog, atmospheric agents and thermal shock, which spoil its softness, shine and body.
MORPHOSIS SUBLÌMIS Wash and condition with Argan Oil
Thanks to MORPHOSIS SUBLÌMIS even the most routine actions become vitally important for hair beauty and wellbeing.
When hair needs nutrients and preventative care for dehydration, the deep-down effect of Argan Oil - one of the rarest and most valuable essences that nature can offer - is the perfect answer.
SUBLÌMIS ARGAN SHAMPOO Essential hair wash - 1000 ml, 250 ml With a natural pH of 5.5 and gentle surface active agents, Sublìmis Argan shampoo gently washes the hair while adding vitamin C and fruit acids. The presence of Argan Oil and of a water softener gives this shampoo a rich, sensorial lather, both in terms of texture and of fragrance.
With MORPHOSIS SUBLÌMIS the Framesi Research Laboratories suggest a treatment line that combines the time-honored tradition of Argan Oil with innovative technology. In an esssential formula.
MORPHOSIS SUBLÌMIS EULOGY OF ESSENTIALITY
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Rare and precious, the argan (Argania spinosa) is a tree with ancient origins that grows on the edge of the Moroccan desert and is used in its entirety: wood, leaves and fruit. And its oil - extracted from the kernel of the fruit - has vital properties, known to man since time immemorial. Produced exclusively with artisanal methods, Argan oil has an exceptional moisturizing effect on the hair. With fatty acids, flavonoids and vitamin E it makes hair superbly radiant and flexible, protecting it from the oxidant effect of free radicals thanks to the high concentration of omega-3 and omega-6.
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vitamin C and probiotic supplements of natural origin Antioxidant par excellence, vitamin C is highly effective at protecting hair from aging, especially when it tends to become dry and brittle. In addition, natural probiotic supplements such as inulin, extracted from chicory roots, and lecithin of soya nourish deep down, fortifying the hair shaft with their acknowledged restorative properties.
Essential in its treatment: washing and conditioning are the essentials of hair care. Essential in its formulation: • paraben-free • sulfate-free • salt-free packed with nutrients, moisturizers, vitamins and supplements.
Argan Oil
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a “free” formlula In line with the latest trends, Morphosis Sublìmis has an especially delicate formulation: paraben-free = fewer preservatives salt–free = less salt, more moisturization sulfate–free = exceptional hair texture
RESULT • silky soft hair • radiance • great manageability • anti-aging effect
SUBLÌMIS ARGAN MASK Essential conditioning treatment - 1000 ml, 250 ml A creamy, profoundly restorative mask. It contains Argan Oil, vitamin C, an amino acid specifically nourishing for the hair and probiotic supplements of natural origin. Its softening and thermo protective power is entrusted to a blend of five state-of-the-art conditioners. RESULT • full-bodied hair • firm, smooth hair fiber • hair protected from straightening/curling iron and dryer heat
SUBLÌMIS ARGAN OIL Regenerating protective treatment - 100 ml A rich, vital formula that leaves hair feeling regenerated and protected. In a matter of minutes it is radiant and exceptionally soft thanks to the regenerating effect on the hair fiber. By combining the incomparable virtues of Argan Oil with a mix of vitamins, conditioners and protective filters, this oil satisfies several of the hair's needs. RESULT • dry, brittle hair regains flexibility and moisturization • treated and fragile hair is restructured and revitalized • mature hair finds a powerful anti-age ally