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BEAUTY IN PROGRESS STEP 1 motivation
STEP 2 advice
STEP 3 action
Years of research into the link between hair and atmospheric agents have confirmed that long summer days expose the hair to numerous dangers, such as premature aging and dehydration. Just a few weeks’ sun plus swimming in the sea or the pool are enough to cause visible damage, such as the loss of body and the appearance of split ends, as well as cosmetic color fading. As they do for the skin, dermatologists recommend the constant use of sun-care products with a UV shield for hair too; a recommendation that is reinforced by hairdressers in order to prolong the radiance of color and contrasts that make every woman absolutely unique. Those who understand the nature of hair, know how much care it needs to stay soft and glossy. The structure of hair, and particularly of treated hair, is sensitive to all sources of stress. Professionals should encourage salon customers to choose full protection, both for colored and for natural hair. GLOW, AFTERGLOW and SUNSHIELD offer colored hair targeted protection. SUN WASH, on the other hand, is the perfect solution for natural hair and for those, especially men, who prefer the simplicity of a 2-in-1 product. Protection for treated hair Before exposure to the sun, spray SUNSHIELD over dried hair. Repeat the application during the day and especially after every swim, spraying the hair even if it is wet. At the end of the day, wash the hair with GLOW sun shampoo. Distribute the product over wet hair and massage over skin and strands to remove all traces of sea salt, sand, chlorine and protective products. Rinse thoroughly. Towel-dry the hair and apply AFTERGLOW, carefully massaging strands and ends to enhance absorption of the mask. Leave it on for 3 – 5 minutes and then rinse thoroughly. The regular use of MORPHOSIS SUNRISE treatment ensures anti-aging. Protecting natural, non-treated hair Even natural hair is subject to dehydration and bleaching. The MORPHOSIS SUNRISE pathway described above is perfectly suited to natural hair, which really needs treatment that is especially moisturizing and restorative. The perfect choice is SUN WASH, which also takes care of the skin. In fact, it leaves skin silky soft and nourished, as well as protecting it from premature peeling, which spoils a suntan. Massage the shower shampoo all over the body and with a single stroke SUN WASH removes sun care products, sea salt, sand and chlorine, leaving both hair and skin soft and effectively moisturized.
The Morphosis lines perform best when combined with the Morphosis HAIR SPA philosophy, specifically studied and defined in partnership with a professional trichologist. From making a diagnosis with a tricocamera to identifying the most appropriate cycle of treatments and massage, the Morphosis HAIR SPA sublimates the concept of wellness in the salon by using specific instruments, accessories and gestures that optimize the performance of the products of the Morphosis Hair Treatment line.
Framesi S.p.A. S.S. dei Giovi, 135 20037 Paderno Dugnano Milano (Italy) Tel. +39 02 99040441 Fax +39 02 9101318 www.framesi.it
SUNRISE
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PROTECT, REPAIR, MOISTURIZE SO THAT HAIR TOO CAN ENJOY SUMMER
MORPHOSIS SUNRISE Gentle protection from Prickly Pear sugars
Just like skin, hair needs protection from atmospheric agents, especially at the time of year when they are most harmful.
The MORPHOSIS SUNRISE treatment line indicates a beauty pathway to be followed during those long summer days, to keep hair looking young and hair color radiant. And with special care for the skin too.
Hair, and especially colored hair, is at risk from numerous factors: • Sunlight, with its glare and heat • Wind, with its drying effect • Seawater and chlorine in swimming pools, which weaken the hair shaft • Sand, with its scrubbing effect • Daily washing and drying, which can upset the hair’s natural balance
MORPHOSIS SUNRISE It is the Framesi Research Laboratories’ safe solution for tackling those long summer days in the open air. In a perfect combination of Italian cosmetic tradition and cutting-edge technology, MORPHOSIS SUNRISE offers hair protection and moisturization, softness and radiance all summer long.
GLOW - Sun shield shampoo - 250 ml With Prickly Pear extract, it gently cleanses hair without affecting cosmetic color. Supplemented with calcium and vitamin C, Glow fortifies the hair and prevents it from aging. RESULT • skin and hair free from sea salt, sand, chlorine and residues of styling and protective products • soft, glossy hair • radiant color
1
bio-availability The innovative extraction and processing techniques used by the Framesi Research Laboratories make the valuable sugars of the Prickly Pear immediately absorbable. These are highly moisturizing and, along with calcium and vitamin C, they fortify the hair and slow down oxidative processes.
2
balance MORPHOSIS SUNRISE formulas are enriched with inositol (vitamin B) which locks calcium into the keratin structure and regulates lipid metabolism, modulating the sun-boosted hyperactivity of the sebaceous glands.
after applying SUN WASH shower shampoo
3
20 15
5 0 -5 -10 -15
+2% skin and hair before the application
after applying non-specific shower shampoo
* surface layers of skin and hair
AFTERGLOW - Nourishing, shine-enhancing sun mask - 250 ml Thanks to the sugars extracted from the Prickly Pear and made immediately available, Afterglow nourishes the hair fibre deep down, while calcium restructures it after exposure to atmospheric agents. RESULT • longer-lasting intense color • softer, more manageable hair • firmer hair shaft
SUN SHIELD - Anti-UV and anti-dehydration sun oil - 100 ml Light and rich in calcium and vitamin C. It prevents color from fading and hair from drying out with a broad-spectrum sun shield and with moisture-rich Prickly Pear sugars. RESULT • hair protected from sun and wind • UV shield restored after every swim • constant, deep-down moisturization
SUN WASH - After-sun shower shampoo - 250 ml
4
-11%
protection Other antioxidants, such as vitamin E and tomato extract (licopenes), restructuring substances (chitosans and wheat proteins) and powerful UV filters complete the hair’s defences against dehydration and color fading, ensuring soft, shiny hair day after day, from morning to night.
Comparative hair and skin moisturization* test between SUN WASH and other equivalent professional lines
+18%
10
MORPHOSIS SUNRISE Color in the light of day
completeness MORPHOSIS SUNRISE not only takes care of hair right through the day, but offers protection and moisturization for both hair and skin. With SUN WASH complete freshness is restored in a single stroke. Olive oil derivatives, silk proteins, natural plant emollients and a mix of nourishing substances leave the hair softer and more manageable and help prolong the skin’s natural suntan.
It moisturizes, refreshes and cleans skin and hair from sea salt, sand and sun-care products. Thanks to olive oil derivatives and silk proteins, it has a velvety effect. RESULT • soft, regenerated skin and hair • a feeling of total wellbeing in a single stroke • longer-lasting sun tan