THE WARSAW VOICE AND MEDIA BOX
Since its inception in 1988 The Warsaw Voice has made it its mission to provide reliable, objective and up-to-date information on Poland to English-speaking foreigners in Poland and worldwide. It was neither logistically easy nor cheap to print and distribute the paper internationally. Everything changed during the digital era. Today “print media” are available digitally first and foremost. Digital platforms are also the first choice for readers.
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ne such platform is Media Box, providing hotel guests and airline passengers worldwide with access to several thousand titles – including The Warsaw Voice, of course. Thanks to this collaboration the magazine recently started returning, in a digital version, on board LOT Polish Airlines planes. Why? Because Media Box’s operator and PLL LOT signed an agreement on cooperation. LOT has introduced a number of changes to its passenger service and in-flight products to improve passenger comfort. In addition to technological changes in communication with passengers, LOT was one of the first air carriers in Europe to introduce digital press on board its aircraft. More than 1,000 titles can be downloaded via the mobile app 36 hours before departure and up to six hours after landing. LOT has responded quickly and flexibly to the challenges posed to the aviation industry by the coronavirus pandemic. This applies not only to the destinations gradually being restored, which are of interest to passengers after a difficult period of restrictions. In order to meet the expectations of its customers, LOT has introduced a number of facilities for passenger service and in-flight products. One example of this is the replacement of paper newspapers and magazines on board aircraft and in business lounges with a wide range of Polish and foreign press in a digital version. The Warsaw Voice
“At this difficult time for the aviation industry, we are constantly working on developing our offer to better meet the needs of our passengers. By offering digital press, we not only increase the range of titles to over 1,000 Polish and foreign magazines, but also make them available to a much wider audience, i.e. passengers travelling in LOT Economy Class and on domestic flights. The pro-ecological aspect of this change is also important. Until now, we have been taking parcels with traditional press, weighing up to 45 tonnes, on board our planes every month. Now we offer each of our passengers an environmentally friendly, up-
MEDIA CARRIER IS A TECHNOLOGY COMPANY PROVIDING HOTEL GUESTS AND AIR OR RAILWAY PASSENGERS WITH ACCESS TO THE PRESS IN DIGITAL FORM ON THEIR OWN MOBILE DEVICES. Autumn 2020
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