Media Sales Pack Year - Round Marketing Opportunities
Wallplanner We distribute a wallplanner each term containing details of our Entertainments programme and other student events. This ‘must-have’ item helps students map out their studies and socials. It’s distributed by the SU Ambassador Team to all 600 kitchens on campus, made available for collection in the SU building, and large versions are displayed within the Warwick SU Atrium and around SUHQ. The planner is popular with all students and a great-value advertising opportunity.
Print run is 5,000 Advert size is 9.5cm x 7.5cm
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Digital Communications Email Opportunities – Targeted, Solus and weekly sponsored emails A weekly email is sent to our 28,000 student mail base every Monday detailing the latest news and events at Warwick SU. The emails are a valuable communication tool, especially to anyone situated off-campus, and they are well-read. You can sponsor our weekly emails with a 200 word footer and a link to your company website. Typical open rate is 25.5%. Sponsored Email to all students costs £600
+ VAT.
If you’re looking to target a specific group of students (for example, Final Year, 1st & 2nd Year students only, Erasmus students, Internationals, Postgraduates, students studying business-related courses, Medical Students) then we can select a group to your specific requirements. These emails are cost-effective and measurable.
Typical open rate is 28%. Targeted Email starting at £400 + VAT.
Solus Emails If you’d prefer to send a solus email then this can be arranged at a convenient time and date to suit your business requirements - just contact us to confirm availability.
Typical open rate is 28%. Solus Email to all students ÂŁ600 + VAT. Please click here to read the email requirements.
Website Advertising Web Banner The Warwick SU website is one of the most visited SU websites in the country, averaging over 15,000 page impressions a day (28,000 per day in term time) and receiving 23,000 unique visitors a week. With over 30% of Warwick students being international, this is also an effective global marketing tool. The website is used for online voting for SU elections, as a forum for students to find housemates, and as an interactive tool for sports clubs/ societies to communicate with members and coordinate their activities. Furthermore, tickets are sold through the website for all major Students’ Union events to both students and the general public, while club and society memberships are also sold through the site. It is an obvious and effective advertising choice and represents great value for money.
Fresher’s page stats
Date range: August 15th 2016 to October 16th
Per week
£250 + VAT
Page views: 101,282 Page views
Per Month
£900 + VAT
Unique page views: 61,013 unique page views
Per term
£1250 + VAT
Average time on page: 01:19 Overall web stats: August 10th 2015 to August 20th 2016 Sessions (Unique visits): 1,189,744 Page views: 5,677,044 Average time on page: 03:10
Per academic year £3000 + VAT Average time on page: 03:10
Onine Business Directory Advertise your shop, service, product or website to students and staff at the University of Warwick. Use our on-line business directory listing and internet link from the Warwick SU website - one of the most visited Students’ Union sites in the country. The Local Business Directory is broken down by category. A standard listing includes name, phone number, email address, address and web link with a 250-character description of your business. The deluxe listing includes the above plus a priority listing over all standard listings, and an extra page that can include photos, flash animation, maps or a much larger description of your business - the choice is yours. *NOTE prices based per year.
Basic £75 + VAT - Includes phone number, email, weblink, address and a 250 character description. Deluxe £175 + VAT - The deluxe listing adds a fully customisable page on our website to promote your products and services.
Stalls & Onsite Promotions Warwick SU’s enviable position in the heart of campus means it is perfect for reaching our student body. We have spaces to accommodate a range of activities from large-scale installations to simpler stands and pop-up displays both inside and outside. We can also accommodate branded vehicles on Benefactors Place. Depending on the scale of your planned activity we may need to carry out a risk assessment, so please ensure you contact us at least a week in advance. Free internet access and electricity is available upon request. Use our indoor or outdoor space for: - - - - - - -
Product sampling and flyering Product launch Data capture and sign ups Face to face interaction Informal interviews CV discussions Brand awareness
Rates per day Rates per day
£500 + VAT for either inside or outside space £500 - £600 VAT for branded vehicles, more details on request
Atrium (indoor) rate per day £600 + VAT Piazza (outdoor) rate per day £600 + VAT
Rates per day £500 + VAT for either inside or outside space Rates per day £500 - £600 VAT for branded vehicles, more details on request
Banners Our main external banner point overlooks the Piazza, a favourite daily gathering point for students and the public. Situated opposite Warwick Arts Centre the site is also visible to Arts Centre visitors and those using the nearby bus stops. Recommended dimensions for an external banner are 50cm high by 3-8m in length, though we can discuss alternative sizes. Internal Banner Point overlooks the Atrium & External Banners hang on the Ramp overlooking the Piazza.
Internal ÂŁ500 + VAT per week External ÂŁ500 + VAT per week
Digital Boards and Plasma Screen Advertising We have a network of 10 Plasma Screens and 8 Digital Boards throughout the Students’ Union building and SUHQ including the Atrium, Terrace Bar and Reception. Each advert is shown around 420 times per day.
• Cost per month on 8 Digital Boards for 10 second advert • Cost per term on 8 Digital Boards for 10 second advert
£200 + VAT £350 + VAT
• Cost per month on 8 Digital Boards for 20 second advert • Cost per term for 8 Digital Boards for 20 second advert
£375 + VAT £500 + VAT
Market Stalls We hold indoor markets once a week through term-time in the Atrium of the main Students’ Union building. We have a range of traders but are always looking for more. We provide a 2m x 1m table as part of your booking and you have access to power and free Wi-Fi. If you’d prefer to just have some space rather than a table then this can be arranged for you. We promote the Markets to all our Staff and Students through our website, flyers, posters, digital poster boards, plasma screens and email. All traders welcome: Food, Clothes, Crafts, Jewellery, Shoes, CDs, DVDs, Furniture, Accessories...
Cost per day: £30 + VAT
Rates per day £500 - £600 VAT for branded vehicles, more details on request
The Boar Newspaper The Boar is a free fortnightly newspaper with a 3000 print run, with additional copies printed for the Fresher’s Edition at the beginning of each academic year. It is researched, written, edited and published by students and is seen as the student voice at Warwick University. It is in full colour tabloid format, typically 32-48 pages and is published on Thursdays throughout Terms 1 and 2, with two issues during Term 3. It covers the Arts, Science, Politics, Sport and more at a local, national and international level. Distributed throughout campus, within the Union, in the University and on local buses, The Boar is a great way to reach students and members of the public. Our distribution team position our papers in every academic building on campus and thousands of students walk past our distribution points each day. It has a readership of approximately 6000 and its website, theboar.org, receives 48,000 views per month.
237303 page views in the past year - 2016 3,802 cumulative Facebook likes 8,694 cumulative Twitter Followers “A consistently high standard, like a fine regional newspaper with an outstanding magazine. The dedication of the staff to produce this newspaper on a weekly basis is incredible.” - Alan Rusbridger, editor of the Guardian; Janine Gibson, editor of Media Guardian; Jon Snow, Channel 4 News “J.P.Morgan has worked with the Boar over the last few years and we have been very impressed by the quality of service we have received. Advertising for specific events using print and social media has increased the attendance and quality of students we are targeting and it has proved to be great value for money!” - J.P Morgan
Full Page
£805 + VAT
Half Page
£515 +VAT
Large Quarter
£385 +VAT
Small Quarter
£285 +VAT
Front Banner
£400 +VAT
Publication dates Booking deadline - Wednesday 3pm before the print issue date Deadlines for artwork will be the Thursday before print issue date
Term 1 2019/2020 19th September Freshers Edition
Week 0
10th Oct Week 2 24th Oct Week 4 7th Nov Week 6 21th Nov Week 8 5th Dec Week 10 The boar is also online at: theboar.org
Table Top Advertising Whether it’s socialising or studying the Students’ Union provides space for students to come together as a community. The Atrium, in the Students’ Union building, is a versatile environment and an ideal area for you to get you message, campaign or brand in front of our students via table top advertising. With an average footfall of 50,000 students per week coming into the building this makes table top advertising one of the most cost effective and ‘green’ marketing options we offer.
• Cost for 14 rectangular tables
Per week £250 | Per month £700
• Cost for 20 rectangular tables Per week £320 | Per month £850 • Cost for 10 circular tables All + VAT
Per week £200 | Per month £500
Beer Mats Branded beer mats can be placed in the Students’ Union pub, The Dirty Duck. The pub hosts different events each week such as quizzes and karaoke, and these events are popular with our students both during the day and evenings.
ÂŁ300 + VAT for 1,200 beer mats for 2 weeks exposure
Additional Sponsorship Opportunities Varsity Varsity is a unique opportunity for your company to engage with the student and staff population at Warwick University and beyond. The reach of this event is far more than any one sports club can offer, while the partnership we hold with Coventry University means that by entering into a sponsorship deal with Warwick Students’ Union you also engage with Coventry students and the wider local community. 2019 Proposal
Societies Awards The Societies Awards is an annual Warwick Students’ Union event in June, where 250+ societies of all types and sizes come together to celebrate their achievements. The event is aimed at societies’ exec members and students attend to support their respective societies. This exciting sponsorship opportunity allows your company to get your brand in front of our high- calibre, entrepreneurial and diverse students. With over 10,000+ students involved in our societies, the opportunity to engage with students is far-reaching.
Graduation Ball The Graduation Ball is one of the most anticipated and talked-about events in the calendar, and sells out on an annual basis. A 10-week promotional period to target all of our 10,000 students graduating each year and a guaranteed 1,200 attendance at the event ensures that this is a fantastic platform to promote your company, brand or service.
Sports Ball This black tie event is held off-campus and is attended by 1000 students. There will be a 10 week promotional period across all marketing channels for this event in order for you to get your brand in front of all of our 9,000 sporty students.
Societies Convention Whether it’s meeting students informally at a drinks reception prior to Societies Council, promoting your Graduate recruitment / mentoring scheme or having a speaker at the Societies Convention, we can offer you this exceptional marketing opportunity to get your business and marketing messages in front of some of our brightest students. If you are interested in any of the above sponsorship opportunities or would like to know more details and costs, please get in touch.
Sponsorship of Pool Room The Pool Room is situated in the Atrium in the Students’ Union building and it’s a favourite place for students to gather to socialise and relax. Sponsorship opportunities exist for this space, both inside and outside the room, so if you are interested and want to know more about how the room could be branded then please get in touch.
Bespoke Packages We are always happy to discuss any bespoke packages for you to meet your needs and budget.
Charity rates We offer registered charities a 25% discount on all our prices.
We hope this brochure has provided you with an overview of the variety of ways we can help you reach your target audience. If there is anything different you would like to do, which is not mentioned in this brochure please do contact us, we are always happy to discuss. Please get in touch if you’d like to find out more about the following: • • • • • •
Varsity Societies Awards Graduation Ball Sports Ball Societies Convention Pool Room Sponsorship
Please note, we do not accept advertising from the following: • Pubs and clubs • Anything based around alcohol • Anything based around religion • Sexist / offensive language • Pizza take aways / restaurants • Pizza delivery services including Just Eat/ deliveroo / hungry house • Men only or women only groups (such as the Freemasons) • Letting Agencies / landlords / estate agents except in the Boar student newspaper • Proof Readers / Tutors • Arms companies (SIPRI List for Guidance)
Term Dates: 2019/2020 Autumn Term: Monday 30 September 2019 – Saturday 7 December 2019 Spring Term: Monday 6 January 2020 – Saturday 14 March 2020 Summer Term: Monday 20 April 2020 – Saturday 27 June 2020
If you are interested in directly marketing to students, please get in touch with our Marketing Account Manager, Helen Morris:
E: helen.morris@warwicksu.com T: +44 (0)24 7657 2799 W: warwicksu.com/mediasales