Mr. Bake on creating space for queer chefs of color

Local entrepreneur mentors young gay and Black bakers

Ever since his daily subway ride in high school, textbook in one hand and cake box in the other, Kareem Queeman has been balancing baking, career, joy, and representation.

Queeman, a gay man, is best known as Mr. Bake. Emboldened by his grandmother, who embodied the dynamic spirit of his close-knit family, Queeman took to the Kitchenaid and never looked back.

Known for custom cakes and Southern classic desserts that “give you that nostalgic feeling,” he says, he’s now a James Beard Semifinalist for the 2023 Award for Outstanding Pastry Chef or Baker, a reality TV baking competition star, and proud bakery owner at the La Fantome Food Hall in Riverdale Park, Md.

By EVAN CAPLAN

He also credits his success to high school friends in Harlem, people who “allowed me to shove my experimental baked goods in their faces.” from one of his aunts) fly out the door.

Yet pursuing his career was not without its challenges.

Soon after Queeman kicked off his bakery, he also expanded his footprint into multimedia, starting a YouTube show, Baking With Mr. Bake.

To continue honing his craft, and challenging himself, Queeman decided to apply for a spot on a baking competition. He made it onto Discovery Family’s “Bake it Like Buddy” in 2018, coming home with the win. Yet having just lost his mother, he almost didn’t move forward with filming.

“I want to make space for Black and queer food business. There’s not many queer people of color in this space, and I want to help open those doors,” he says.

Before he went oven-to-oven against Bobby Flay and started sending his cupcakes across the country, Queeman grew up in Harlem, with a grandmother who gave him space to pursue his passion. He’d watch Oprah – whom he counts as a role model – with an aunt who would bake sweet potato cakes for neighbors during the holidays.

“Like many Black families, food always brings us together and food is what my family was known best for.” He says.

“At that time, men, especially Black men, showed hyper-masculinity to be respected and not walked over by our white counterparts,” he says. “My queerness was concealed as much as possible because being ‘gay’ at that time in my community was frowned upon.” He turned to spaces like watching cooking shows, following chefs like Kwame Onwuachi and Carla Hall, and taking part in the New York ballroom community.

Queeman left New York, armed with a culinary arts degree, for the D.C. area in 2010 to help open a bakery in McLean, Va., and then later worked the opening of Crumbs Bake Shop. Queeman settled in Prince George’s County in Maryland, finding home in the African-American communities there.

“From this experience, I noticed the lack of representation of queer chefs of color in the mainstream food industry. And I started on my path of creating space for my community. I knew that it wasn’t going to be easy to break into the food TV industry, so I did what I knew best: hustled.”

From there, he stepped up to Food Network, where he appeared on a Girls Scout Cookie championship in 2020, followed by Beat Bobby Flay, (“he gave me the BIGGEST praise for being on the show”)

“When I applied for Netflix I made sure my team member was Black and queer. I wanted kids to see someone who looks like them baking and being authentic.”

Yet being a competitor didn’t take the cake. Queeman, wanting to truly showcase representation on TV, appeared as a judge on Food Network’s “Buddy vs. Duff.”

Today, he’s one of the subjects of Food Network’s “Bake it Til You Make It.” There, he doesn’t hold back: he uses gay and Black vernacular, purpose-driven in showcasing his identity.

Queeman is the founder and owner – and brand ambassador – of Mr. Bake Sweets, which has both an online presence and a brick-and-mortar spot at the Le Fantome. He started Mr. Bake Sweets in 2008 as a catering company, workshop, and wholesale bakery, only recently moving into a physical space.

Mr. Bake Sweets was one of the first vendors at Le Fantome in 2021. Cupcakes in flavors like red velvet and “cookies n cookie,” doughnuts, brownies, and banana pudding topped with Nilla wafers (a recipe borrowed

Back at home, Queeman spends time mentoring young gay and Black bakers, teaching classes, and participating in the community. He also notes that half of Mr. Bake Sweets’ employees are queer. He recently launched a dinner series to bring the queer community together through food and curated conversation.

Beyond the food hall, Mr. Bake Sweets’ products can be found in several area restaurants and cafes like Georgia Brown’s, 600 T, and Here’s the Scoop ice cream shop.

“Creating visible space for queer chefs of color in mainstream media within the food industry is important. I want us to walk into rooms taking up space of being our full selves.”

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