WATCH IT! Magazine Spring-Summer 2016

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Where time matters more

SPRING/SUMMER 2016

023

LEAD VOCALIST. GUITARIST. FOSSIL MAN.

$3.99

COLIN MACDONALD: THE TREWS


OUR WATCHES DON’T JUST TELL THE TIME, THEY TELL THE WORLD WHO YOU ARE.


98B229 $1,025


WELCOME. This twice-yearly magazine starts life as blank sheets on which the life and times of interesting people, places, events, and products can be written and illustrated. It is all anchored in our belief that what we do with our time, and who we choose to share it with, form the basis of what makes life great. We look forward to warmly welcoming you into our stores—one-of-a-kind destinations for those who want how they tell the time to be equally unique.

CONTENT MANAGER Katie O'Connell ART DIRECTION Autumn Allen DESIGN Alisa Kuzmina CONTRIBUTORS Danny Salesse and Keanna Brodie

MODELS Robbie and Maettea, Mode Models PHOTOGRAPHER Ashley Champagne HAIR AND MUA Vered Amir STYLIST Janis Galloway

LOCATION: NATIONAL ON 10TH CALGARY Copyright 2016 WATCH IT! No part of this publication may be reproduced without the explicit written consent of WATCH IT! Incorporated. Watches, sunglasses, and accessories appearing in this magazine may be purchased at WATCH IT! stores or online at www.watchit.ca. Selection may vary by store. All items sold while supplies last. Prices deemed to be accurate at time of printing but are subject to change. See in store for details.

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CITIZEN EX1413-55E - $325

WHAT MAKES US TICK? Time is precious. Especially to us. We believe how it is measured should be a deeply personal reflection of the person travelling through it. A way to stand apart from the herd. So our watches are heirlooms, keepsakes and precious wearable art that won’t be discarded every year, in some bizarre race of mass consumerism that has no finish line. What makes us tick is our passion for finding the right timepiece for those who value their individuality. Our focus is on helping Canadians discerning enough to appreciate form as much as function. That’s why we offer such an outstanding selection of remarkable brands. That’s why we take a genuine interest in who our customers really are, what they do, and the milestones in life that they will measure with our products. That’s why we can never just sell watches. Instead, we collaborate with our customers to find unique ways to measure the passing of their time. To mark the moments that matter. We give them the ability to look down at their wrists and find something more than just the time. To see the face of a lover, to reflect on the generosity of a father, to remember the countless hours spent achieving their dreams. We are an oasis of personal attention in a desert of jaded, impersonal service. We are a one-of-a-kind destination for those who want how they tell time to be equally unique. We are WATCH IT!, where time matters more.

COVER PHOTO: DUBLIN CALLING, TORONTO PHOTO BY: 3B PHOTOGRAPHY

THIS PAGE PHOTO BY: ASHLEY CHAMPAGNE

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HUGOBOSS.COM

WATCHIT! SS16 Hugo Boss 8.5x11 FP Ad.indd 1

1513282 $365

2016-03-07 12:08 PM


MK2484 $235


WATCH IT! | SPRING/SUMMER 2016

INSIDE THIS ISSUE Blue Is The New Black

11

Sleek and Streamlined

13

The Skywalk

15

Movado Bold

17

Introducing: Swiss Military

20

Ground Control to David Scott

21

A Softer Side of Hue

24

Eco-Drive: Citizen’s Revolutionary Concept

27

Colin MacDonald: The Trews

31

5 Peaks: Amy Golumbia

35

Josh Davis

40

Danish Innovation

43

Getting Technical

45

G-Shock and Awe

48

Watch Guru Jane Paek

49

IT! List

53

THE SKYWALK British round-the-world sailor and daredevil Alex Thomson has unveiled yet another death-defying stunt. It involves Thomson, on a kiteboard, chasing his Hugo Boss boat upwind and attaching himself via a rope to the top of the boat’s mast.

15

F E AT U R I N G

GROUND CONTROL TO DAVID SCOTT We know that during some events, time matters more. And walking on the moon is just such an occasion. So when your airfare costs $10 billion, and you only have a day to see the sights, you take a Bulova to keep track of time.

21

G-SHOCK AND AWE Marcelo Burlon collaboration brings Patagonia to life.

48


CONTENTS

F E AT U R I N G

COLIN MACDONALD: THE TREWS We sit down with Colin MacDonald from The Trews to learn about life on the road.

31

NIXON AMBASSADOR Our in-house Nixon ambassador, Josh Davis, shares some of his favourite watches and why timing is key for his upcoming race.

40

5 PEAKS: AMY GOLUMBIA BLUE IS THE NEW BLACK.

DANISH INNOVATION

Trust GUESS? to bring fashion-forward sky blue hue to watches this season.

Danish innovation makes Skagen tick.

11

With 28 of the most beautiful races on the planet to choose from, run with WATCH IT! and Timex this summer.

43

35


ES3986 $115, ES4011 $195, ES3989 $125 FS5184 $135, CH3030 $185, CH3022 $168

His (top) FS5184 $135, CH3030 $185, CH3022 $165 Hers (bottom) ES3986 $115, ES4011 $195, ES3989 $125 Right page - His CH3029 $165, Hers ES4007 $155


3/23/16 4:37:00 PM

CH3029 $165, ES4007 $155


STORY | BLUE IS THE NEW BLACK

GUESS?

BLUE IS THE NEW BLACK

W0775L1 $195

W0775L1 $195

W0774L1 $185

GUESS? has been leading trends in the fashion world since 1981 with its signature logo and designer denim. So it comes as no surprise that this season the iconic brand brings the fashion-forward sky blue hue to its men’s and women’s watches.

Delicate shades of pearl pink and bamboo beige have become every designer’s new black. Complementary sorbet-style candy colours make a splash this season, featuring bubble gum pink and berry blue in distinctive glitter dials that make these new styles from GUESS? effortless, fun, and flirty.

Boho trendsetters have rediscovered vintage chambray denim, making this the new look of the season. Sky blue is easy to wear and flattering on all skin tones. And this lighter side of blue is a GUESS? exclusive for 2016. Women’s styles feature classic crystal bezels and are uniquely GUESS?, with denim bracelets and combinations of smooth blue and white silicone. Subtle, yet striking, these sky blue styles are a must-have spring/summer accessory.

As always, the men’s watches are conventional, while trendsetting. GUESS? puts its mark on the vintage vibe with a fashion-forward twist by adding touches of blues. Rich chocolate brown straps are the perfect complement to the sky blue tone on strong silhouettes that make a powerful statement on any wrist.

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W0775L1 $180, W0674G5 $195


WATCH IT! FAVOURITES | SLEEK AND STREAMLINED...

WATCH IT!

WATCH IT! FAVOURITES

SLEEK AND STREAMLINED...

DANIEL WELLINGTON DAPPER DURHAM DW00100113 $295

MOMENTUM LOGIC 36 LEATHER 1M-SP13W2B $145

SKAGEN HOLST SKW2451 $175

EMPORIO ARMANI GAMMA AR1940 $195

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AR1939 $295, AR1952 $235


STORY | THE SKYWALK

HUGO BOSS

1513337 $600

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HUGO BOSS

STORY | THE SKYWALK

THE SKYWALK

Successful stunts require precision, so timing means everything to Thomson."At 100 metres—that is your limit for opening up a parachute, so if I was to drop out of the sky or something was to go wrong, I could be seriously injured," Thomson explains.

ABOUT THOMSON British skipper Alex Thomson is a major talent in international match racing. In addition to competing in the high-speed extreme IMOCA 60 class, Thomson has been

Thomson is passionate about all things windpowered, so kite surfing was a natural choice when planning to complete a trilogy of stunts that began with the Keelwalk in 2012. Videos of the Keelwalk, a challenge which involved Thomson walking along the orange keel of his racing yacht while keeled over and sailing at high speed, and the Mastwalk, which saw Thomson climb the 30-metre mast of the Hugo Boss and dive from the very top into the water, have now been viewed by more than 4.5 million people worldwide.

sponsored by Hugo Boss since 2003, making their enduring relationship one of the longest and most coveted in sailing and sports sponsorship history.

Twitter: @alexthomson99

Thomson embodies all that WATCH IT! holds dear—a willingness to stand apart from the herd, a commitment to the effort, and dedication to the task at hand, as well as countless hours spent achieving his dreams. “The previous two stunts that we carried out—the Mastwalk and the Keelwalk—were so successful that, as a team, we just knew we couldn’t stop there. We were all in agreement; we wanted to do something even bigger and better,” Thomson explains. - 16 -

In his third daring stunt, the Skywalk, Thomson found himself chasing the Hugo Boss yacht upwind using a 10-metre kite. He then attached himself to a line in the water, fixed to the top of the mast. The speed of the yacht propelled him 280 feet in the air—higher than London’s Tower Bridge and double the height of the yacht. At the peak of his flight, Thomson released himself, and, using only the kite, expertly controlled his descent back down to the water. He landed the kite board in style, wearing a perfectly cut, water-resistant Boss suit. Thomson will compete in the pinnacle event of the Ocean Masters race Calendar, the Vendee Globe, later this year, a race which begins on November 6. The nonstop, solo, unassisted, roundthe-word race takes approximately 80 days to complete. Thomson finished third in the last edition of the race, back in 2013. This time around, he is determined to be the first Brit to win the prestigious title.


STORY | MOVADO BOLD

MOVADO BOLD

MOVADO BOLD Meet time with a new modern attitude

Watches and chronographs that are fashion-forward and on trend, featuring dials detailed by bold signature dots, new textures and bright colors. This collection draws on innovative materials and cool finishes including glossy TR90, sand-blasted titanium, matte aluminum, smooth ceramic and polished steel. It includes styles on mixed material, metal mesh and link bracelets, and fine leather and supple silicone straps, some with sparkling diamond or crystal accents. Featured here, from the Movado BOLD Metals: Sleek and sportive stainless steel designs for him and her, some with rich ion-plated finishes. Crafted with Swiss quartz movements and K1 crystals, all are water resistant.

3600084

$625

Accented by a contrasting rose gold-toned dot and hands, this 36 mm stainless steel Movado BOLD women’s bracelet watch features a K1 crystal with a ring of highly reflective silver-toned metallization, silver-toned sunray dial and bold link bracelet with deployment clasp.

3600258

$875

Crafted in yellow gold ion-plated stainless steel, this modern, monochromatic Movado BOLD men’s watch features a 42.5 mm case, matching gold-toned dial with sunray dot and a stamped hour/minute index, and substantial link bracelet with push-button deployment clasp.

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3600194

$575

Time reflects a new sophistication in this women’s 34 mm Movado BOLD bangle-style watch with deployment clasp, fashioned in polished stainless steel. It features a silver-toned sunray dial with contrasting rose gold-toned dot and hands, and removable back sizing links for a personalized fit.


©2015 movado group, inc.

NEW MOVADO BOLD® INK SHADES OF MIDNIGHT. SWISS QUARTZ CHRONOGRAPH. MOVADO.COM

3600279 $1,095


ROADSTER DYNAMIC IN STYLE AND DISTINCTIVE IN CHARACTER 01.0851.314

8.5X11 SMW_Ad.indd 2

01.0851.314 $250

2016-03-14 2:10 PM


SWISS MILITARY

STORY | INTRODUCING: SWISS MILITARY

INTRODUCING: SWISS MILITARY

Time is different out here. A gale springs up on an open sea. Rivers move from a trickle to a torrent in seconds. Deep in the woods, darkness falls all at once. Time is different out here. It happens faster. It’s less forgiving. It rewards the prepared. Punishes the uninitiated. And dares you to race it home.

global icon, a timeless piece that evokes FUNCTIONALITY, serving the purpose of its wearer; AFFORDABILITY, as a Swiss-made watch that will last; and VERSATILITY because it can be worn on any occasion. The innovative styling of each watch complements the Swiss Military commitment to performance, quality, craftsmanship, and versatility.

At Swiss Military, watches are designed as essential equipment. They have to work under all kinds of conditions.

The innovative designs deliver more diverse watch styles that provide the necessary tools required for all types of consumers, ranging from the outdoor enthusiast to the globetrotting. The Swiss Military watch has no boundaries, just like the Swiss Military wearer’s interests, needs, and lifestyle. These exceptionally designed and innovative “tools” can now be found at select WATCH IT! locations across Canada and online at watchit.ca.

As the newest addition to the WATCH IT! family, Swiss Military is the brand of choice for consumers seeking a “lifestyle tool” that delivers functionality, value, classic styling, and versatility. The recognizable “cross” is associated with heritage, authenticity, and craftsmanship. The Swiss Military watch is a

1051.301 $225

01.1141.312 $275

1041.306 $225 - 20 -

01.1043.308 $425


STORY | GROUND CONTROL TO DAVID SCOTT

“

BULOVA

We know that during some events, time And walking on the moon is just such - 21 -


BULOVA

STORY | GROUND CONTROL TO DAVID SCOTT

GROUND CONTROL TO DAVID SCOTT When your airfare costs $10 billion, and you only have a day to see the sights, you take a Bulova to keep track of time.

At WATCH IT!, we know that during some events, time matters more. And walking on the moon is just such an occasion. The year was 1971, and astronaut David Scott was on the moon, when his NASA-issued timepiece failed spectacularly—its crystal falling into the lunar dust to be lost forever. Fortunately, he also had his personal Bulova Chronograph with him, and it was this timepiece that boldly went where no watch had gone before. Time mattered quite a bit more to the person who recently bought the watch at auction—$1.6 million more, to be precise! But visiting the moon, and taking part in a total of 46 NASA missions, is a small part of the story for this world-­beating brand that celebrates its 141st birthday this year. It has also consistently led the watch industry with some incredible milestones. Bulova was the world’s first national radio advertiser in 1926, and 15 years later it produced the world’s first television commercial. In 1960, it developed the world’s first fully electronic watch, Accutron, guaranteeing unprecedented accuracy to two seconds per day—even on the moon. More recently, in 2010, it unveiled its high performance quartz movement models and ushered in the era of 1/1,000th-of-a-second accuracy—technology to be found today in all its ultra­ high frequency

movement models. And in 2014, it produced the world’s first solid 24-­ karat-gold watch. In 2015, Bulova returned to its birthplace, Manhattan, New York, situating its global headquarters on the 29th floor of the iconic Empire State Building. Today, the brand, and its products, still live by the original unique selling proposition: to deliver the highest-quality timepieces at the best value. Bulova’s mandate to always be innovative, always be relevant, and always be modern is one reason why WATCH IT! is so proud to carry a full line of its watches. We congratulate Bulova on its anniversary, and look forward to another 141 years of its outstanding levels of creativity, artistry, craftsmanship, and industry leadership.

matters more. an occasion. 96B251 $695 - 22 -


96B251 $695


WATCH IT!

WATCH IT! FAVOURITES | A SOFTER SIDE OF HUE

WATCH IT! FAVOURITES

A SOFTER SIDE OF HUE

1

2 Bulova Ladies Moon Be glamorous with this timepiece featuring 34 individually hand-set diamonds and a moon phase indicator. 96R210 $575 GUESS DRESS Reinventing a fan favourite with the new sky blue hue that is easy to wear and flattering on all skin tones. W0638L3 $215

3

4

KATE SPADE GRAMERCY MOON Give happy hour a whole new meaning with this adorable watch. The moon phase dial begins with a sunray image, switching to a martini glass at 5:00, right before a nighttime motif appears! KSW1072 $300

1 MICHAEL KORS DARCI (MK3498) $300 2 SWATCH SUMMER BREEZE (SFK397) $130 3 FOSSIL VINTAGE MUSE (ES3991) $155 4 RAY-BAN AVIATOR (RB3025001/3E) $210 - 24 -


Designed in Canada • Customized Worldwide


Become a part of a movement that inspires you to be who you are while being a force for good. share your stor y / www.mediumwatc hes.com


STORY | ECO-DRIVE: CITIZEN’S REVOLUTIONARY CONCEPT

CITIZEN

ECO-DRIVE: CITIZEN’S REVOLUTIONARY CONCEPT An environmentally friendly technology prepares to celebrate a milestone.

This year marks the 40th anniversary of Citizen's simple yet revolutionary concept: a watch that never needs a battery. Citizen is proud to celebrate four decades of its innovative proprietary technology, one that has won acclaim in Japan and other countries for its contribution to environmental protection. Today, just as it did in the past, the brand continues to push the boundaries in its pursuit to develop more exquisite light-powered watches designed with diverse functions and materials, all with the goal of improving the pleasure of wearing a watch. Among many activist groups of the 1960s, particularly women and minorities, the push for progressive liberalism continued well into the 1970s. As the world entered a new decade, new social causes came to the forefront, most notably environmentalism. Decades removed from this influential social climate, Citizen Watch prepares to celebrate the 40th anniversary of its EcoDrive technology, a process first developed in 1974 whereby light is captured through the watch face, converted into energy, and then stored in a rechargeable battery to power the watch for up to six months, for most models. While the company’s quest for integrating a viable alternative energy source into its timepieces was completed during the energy crisis of the 1970s, one must go deeper in time to discover its origins. The Shokosha Research Watch Institute, what we all now know as Citizen Watch Company, produced its first pocket watch in 1924. Understandably, this watch was far removed from embracing Citizen's landmark Eco-Drive technology. However, the story of Eco-Drive without a mention of the company’s first timepiece would be incomplete.

At the time the company was founded, watches were seen as luxury items. Thus, it was suggested the watch be named “Citizen,” with the hopes that a uniform and encompassing name would be more representative of the global consumer, embracing not only those who had access to luxury. The inclusivity of this timepiece draws strong parallels to Eco-Drive, a name that echoes the company’s concern for the natural environment today. Even its logo mark shows the company's continued dedication to global inclusiveness.

In a world that moves fast, Citizen values the time that matters most to our customers. That’s why it is critical to us here at WATCH IT! that we carry the very best selection of Eco-Drives in Canada. With exclusive, limited-edition Citizen pieces available only at WATCH IT!, we are able to perfectly time the pleasure of wearing a watch with the moments that matter.

In 1974, Citizen completed its first prototype of a light-powered analogue timepiece with a round solar cell embedded in the dial. Two years later, in 1976, the Crystron Solar Cell, the world’s first lightpowered analogue watch, was released to the public. Now a pioneer in the field of watchmaking, Citizen set an unprecedented standard for the potential of power generation using light. Gone were the days of limited battery life in timepieces, along with the unwelcome cycle of periodic battery replacement. Most notably, harnessing the power of light minimized the environmental impact of disposable batteries used in watches. Since then, strenuous development efforts have contributed to the evolution of light-powered watches. This penchant for self-improvement can be found within the brand’s current campaign, Better Starts Now. Separate, they are only three words, but together they epitomize the constant theme of progression the company pushes to achieve.

EM0382-86D $795 - 27 -


GO HIGHER Promaster Navihawk GPS

Š2016 Citizen Watch Company citizenwatch.com

A watch that receives a satellite signal in as quick as 3 seconds for precise timekeeping anywhere in the world.

CC9030-51E $1,695


KSW1072 $300

KSW1072 $300


INNER VIEW THE TREWS ● AMY 5 PEAKS ● JOSH DAVIS

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0960DW $240


“ On the road,

time is everything.

JR1512 $155


FOSSIL

INNER VIEW | COLIN MACDONALD: THE TREWS

inner view

COLIN MACDONALD: THE TREWS Life and time in a band

MOMENTS CAPTURED BY 3B PHOTOGRAPHY

FS5180 $155

The Trews have been one of Canada’s most successful rock bands for the past decade. To date, the Canadian rockers have played over 1,000 shows worldwide on their own, as well as supporting the Rolling Stones, Kiss, Robert Plant, Guns N' Roses, and Bruce Springsteen. They have also recorded seven albums, five of them in studio, with two live records, resulting in 16 top 10 rock radio hits in Canada. Reaching the level of success that The Trews have had is no easy task. Thirteen years ago, they released their debut album, House of Ill Fame, and have been touring ever since. Colin MacDonald, The Trews’ lead singer and rhythm guitarist, talks to WATCH IT! about time spent on the road and why Fossil is his watch of choice.

FS5180 $155 - 32 -


INNER VIEW | COLIN MACDONALD: THE TREWS

My personal favourite is my Fossil—it does the job while looking cool.

FOSSIL

WI: What are your most memorable times from the

Planes, Trains and Automobiles and Groundhog Day—

past decade?

it doesn’t matter how close you are to someone; after a couple of months of that, you need a break. But the

CM: We played the Rock Boat in January. It’s a cruise

experience of playing with people you’ve grown up

ship, filled with bands, that leaves Miami to sail round

with, and trust completely, is totally worth it. Even our

the Gulf of Mexico. We had a blast. As well as lots of

manager is like family.

performing, we got to reconnect with old friends, some of whom we hadn’t seen for years. In 2012, we got to

WI: How important is time in your life?

open for Springsteen in Moncton—we even got to play "Twist and Shout" on stage with him, such a great time.

CM: On the road, time is everything. Not everyone in

We’ll never forget playing with the Rolling Stones in

the band understands that, but we’re working on it ; )

2005 at the Phoenix in Toronto. Also, so many great

You need to get dinner at the right time so you’re not

memories of playing the big, outdoor summer festivals.

too full and lethargic for a performance. You need to be at the airport on time, to actually get there for the

WI: The band is made up of members of your family

gig. Everything, from when you open your eyes in the

and friends. What are the dynamics of playing with

morning, to when you close them at night, needs to

such a close­-knit group?

run like clockwork, or you’ll have a lot of disappointed people on your hands. If there’s one thing I’ve learned, a

CM: We do have a few fights, but they’re quickly

band’s life revolves around schedules. So a dependable

forgotten, just like when we were all kids. The band is

watch is an absolute must. My personal favourite is my

always our priority. There are no agendas, and we don’t

Fossil—it does the job while looking cool.

let egos get in the way. Like any other band, touring requires many weeks of forced closeness, with almost every waking minute spent together. It’s not like a regular job, where you can just go home at the end of the work day. Imagine a cross between the movie

JR1512 $155 - 33 -

JR1504 $185


FOSSIL

loser pays for the milk shakes

DZ4388 $315, DZ7368 $355

2016 Diesel SPS.indd 1

3/21/16 10:39:40 AM

DZ4388 $315, DZ7368 $355


TIMEX

MOMENTS CAPTURED BY MARK BATES/ 321.photos.ca

INNER VIEW | 5 PEAKS: AMY GOLUMBIA

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TIMEX

INNER VIEW | 5 PEAKS: AMY GOLUMBIA

With 28 of the most beautiful races on the planet, join 5 Peaks and WATCH IT! this summer and reconnect with what matters most

WATCH IT! was keen to sit down with Amy Golumbia, national race director of 5 Peaks, to learn about the inspiration behind 5 Peaks events, the joy of spending time in nature, and the value of celebrating all the hard work we put into our training, families, and communities. WI: What’s 5 Peaks all about? AG: More and more Canadians are looking to get outside, and off the asphalt, to reconnect with the wilderness and their families. 5 Peaks is the ultimate way to do that, while getting much-needed exercise, all in unparalleled scenic majesty—we actually call them the most beautiful races on the planet. Founded in Vancouver, we’ve been running (pardon the pun) for 18 years, and now have nature trail races in B.C., Alberta, Ontario, and Quebec. Lately, I’ve been particularly encouraged by how many young people are putting down their smartphones and tablets to join us. WI: What’s happening in 2016? AG: We’re continuing to put on 28 races nationally, four to six in each province. That’s about one a month, from April to September. (You’ll find all our events at 5peaks.com.) But this year, we’re super excited to have WATCH IT! on board as our new Timing Sponsor. And even more excited by the new awards WATCH IT! will be hosting.

WI: What are the awards? How do you win one? AG: The Ruthi Spirit Awards are in celebration of Ruth Golumbia, my stepmom, who died last year. In addition to being a great supporter of 5 Peaks, she was a wonderfully warm, caring human being. To commemorate her spirit, these awards will be given to the runner, or volunteer, at each of our 28 races, who best embodies her traits of generosity, positiveness, encouragement, and inclusivity. While anyone can nominate a runner or volunteer for the award, the director of each race will make the final decision. The award will consist of a Timex. It’s the perfect running partner. WI: We’re sure many of our readers would be interested in joining 5 Peaks; how do they do that? AG: They can join 5 Peaks Run Club to access training programs designed specifically for the 5 Peaks race series, by visiting 5peaks.com and clicking 5 Peaks Run Club. Membership in the club includes access to 5 Peaks specific training plans and advice from world­ -renowned runners and coaches. Or they can click Register for a Race and sign up for races in their area. They can sign up for individual races, or join their entire series. - 36 -

Ruth Golumbia


INNVERVIEW | 5 PEAKS: AMY GOLUMBIA

TIMEX

RUTHI SPIRIT AWARD

OFFICIAL TIMING SPONSOR

Ruth Golumbia passed away on January 15, 2016, after a short and vicious battle with cancer. She holds very special place in the hearts of her daughter, Amy, the 5 Peaks national race director, and her cousin, Darren Bondar, president of WATCH IT!.

When WATCH IT! came on as a 5 Peaks sponsor this year, Darren and Amy teamed up to create the Ruthi Spirit Award. At every single 5 Peaks Race, WATCH IT! will honour one racer or volunteer who embodies the characteristics that Ruthi always brought with her. The Ruthi award will be given to the volunteer or racer who exhibits:

Ruthi was a bright light in our lives. She always had a smile on her face, something delicious in the oven, and open arms for her grandchildren. She showed up and stayed until the end. She worked hard whenever anyone needed her help. She volunteered at numerous races, and always had the loudest cheer and most supportive energy. The home she shared with Amy’s dad, Richard, was full of love, flowers, garden- grown vegetables, and the frequent sight of hummingbirds feeding outside. She spent countless nights backpacking in the mountains, and many mornings biking with her friend Lynne up to a special viewpoint above Canmore before ripping down the hill while howling like a wolf. She is missed terribly by her six children and many grandchildren and most especially by her soul mate, Rich.

• • • • •

boundless energy the desire to make someone’s race-day experience great the willingness to lend a hand lots of smiles and the desire to build community

With recipients’ permissions, we will post photos of all award winners here throughout the year. Thank you to WATCH IT! for their donation of watches, and to you for supporting this initiative.

REGISTER FOR A RACE NEAR YOU WWW.5PEAKS.COM

- 37 -


©2016 Timex Group USA, Inc. TIMEX, TRUE SINCE 1854 TIMEX, WEAR IT WELL and INDIGLO are registered trademarks of Timex Group B.V. and its subsidiaries in the US and other countries. IRONMAN® and MDOT are registered trademarks of World Triathlon Corporation. Used here by permission.

inspirEd by you, boLdEr Than EvEr.

IRONMAN ® COLORS For your daily runs — or just running around every day. The sport watch with a timer, stopwatch and alarm now comes in bold new colors. W E A R I T W E L L . ®

TW5M00900/$100.00, TW5M00500/$100.00, TW5M00600/$100.00

INDIGLO night-light ®

WATER-RESISTANT: 100 Meters TW5M00900 $100, TW5M00500 $100, TW5M00600 $100


nixon.com

A045SW2378 $150 WATCH_IT_STAR_WARS_AD_8.5x11.indd 1

4/1/16 3:23 PM


NIXON

INNER VIEW | JOSH DAVIS

inner view

NIXON AMBASSADOR: JOSH DAVIS With his gruelling Ironman training schedule, full-time job, and sommelier studies, time matters more to Josh Davis. A lot more.

WI: You completed the Ironman 70 in Mont ­Tremblant last August, you just did an Alberta ski tour, you’re studying to become a wine sommelier, and you work full time with your mom at the Bayshore WATCH IT! store. Frankly, your life on your social feeds would give an aspirin a headache. What does a day in your life look like? JD: Yeah, my life can get a little hairy. In addition to talking to you, here’s my lineup for today: 6:30, an hour’s spin on my stationary bike. Shower. Work in the store till 5 pm. Get back home for a two­-hour run. Followed by an hour’s swim. Then spend an hour studying till bed. I’m training so hard right now because my goal is to complete the full Ironman in under 12 hours. WI: A lot of pics on your Instagram feed seem to revolve around Nixon watches. Tell us why you like that brand. JD: Yeah, I am a bit of a Nixon evangelist; they actually recently recognized me with an award for my ambassadorship. Part of my passion for the brand is practical. Since my schedule is so hectic, accurate timekeeping is essential. And since many of my sporting activities are somewhat extreme, I also need a watch that is super durable. Of course, a lot of watches can stand up to boarding and biking, but what I love about the Nixon goes a lot deeper than function. My Nixons are constant companions because of the thinking, design, and craftsmanship that goes into them. I pride myself both on physical and more artistic and intellectual pursuits. I feel they’ve chosen much the same path for their brand. You can dress them up, but they have more substance than some fashion designer brand. Also like me, they’re not afraid to take risks and try new things. Take their Hidden Cove collection, for example. It’s influenced by California beaches. The colour schemes are so sweet, and include black sands, greenish glass, and driftwood—really inspired. WI: Nixons plural? How many do you own? JD: I got my first in 2003. At last count I have almost 20, minus the ones borrowed by family members (who I won’t rat out here ; ). I rotate between the Magnicon I was awarded by the brand, and my Regent—plus I’m loving my new Star Wars edition. For Ironman challenges I use my Comp a lot too. Billed as the world’s thinnest full-feature digital, it’s got amazing countdown and lap functions onboard. Keeps me honest because it won’t let me cheat myself out of any of the time I need to put in! WI: So what’s next for Josh? JD: That’s the great thing about life—I have no idea. I just know I like to challenge myself. Particularly if it’s a challenge people don’t believe I’m up to—I actually got into Ironman because someone told me I’d never be able to cross the finish line. I honestly believe if you push yourself, you can achieve whatever you want.

A172SW2243 $600

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GB754 $70


STORY | DANISH INNOVATION

SKAGEN

Danish innovation is what makes Skagen tick.

But beyond its geographical heritage, the Danish culture is part of its design DNA.

SKW2435 $185, SKW6274 $200

Watch aficionados the world over agree, Skagen is a forward-thinking brand. Its watches, jewelry, and leather goods are modern in design, incorporate innovative materials and technologies, and function for the way we live today.

For instance, take the Hald Solar watch. Named for another Danish town, the word “hald” means “slanted hillside,” which echoes the leaning design of the watch’s lugs. The fact that it runs solely on sunlight is also a fitting tribute, since the town of Skagen is famous for its light quality. Light so good that a group of 19th-century artists, known as the Skagen Painters, converged there each summer.

But Skagen also believes in staying true to where it came from. For those not in the know, that’s Denmark. Skagen was founded there in 1989 by native Danes and named for the Scandinavian country’s northernmost town. But beyond its geographical heritage, the Danish culture is part of its design DNA. A DNA that you’ll see with the naked eye—in the purposeful, pared-down aesthetic of the watches. A philosophy inspired by the minimalist design principles so popular in Danish culture.

Building upon this rich Danish foundation, Skagen proudly creates designs that resonate with fashion-forward shoppers, no matter where they call home. Designs that you don’t have to visit an art gallery to see for yourself. They’re as close as your nearest WATCH IT! store.

Even as Skagen has evolved over the years, embracing a new-world mindset and expanding its reach across the globe, it continues to pay homage to the place that informs the brand's true identity. Even the names of Skagen products bear that pronounced Danish influence.

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His HALD SOLAR SKW6278 $320, Hers TANJA SKW2455 $210

SKW6278 $320, SKW2455 $210


WATCH IT! FAVOURITES | GETTING TECHNICAL

WATCH IT!

WATCH IT! FAVOURITES

GETTING TECHNICAL

SWISS ARMY I.N.O.X. PARACORD Able to withstand a ten meter drop, being driven over by a 64-ton tank, a dive down to 200 meters below sea level, and two hours in a washing machine at 90 degrees. This exclusive edition is equipped with a special Naimakka paracord bracelet hand-woven from genuine American made parachute cord approved by the army. The paracord bracelet can also serve as an incredibly versatile survival tool and perfectly fits the I.N.O.X. watchcase with the idea of an edgy urban nomad lifestyle. 241726.1 $675

MOVADO BOLD MOTION An illuminating modern watch for the modern world. With its smartphone app—iOS (8+) and Android (4.4+) compatible—rechargeable smart module battery, and Bluetooth® connectivity, it can alert you through subtle vibrations and visual cues to upcoming appointments and incoming emails, texts, social media updates, and phone calls. It will also track your steps toward a daily fitness goal, all while maintaining the clean, modern appeal that makes it a Movado. Engineered by HP. 3660001 $750

CITIZEN PROMASTER NAVIHAWK GPS Elevate the elegance of wearable technology with the Promaster Navihawk GPS: the pinnacle of timepieces for travellers, pilots, and aviation enthusiasts. Featuring satellite GPS timekeeping technology with synchronized time adjustment available in 40 time zones, 1/20th-second chrono, perpetual calendar, dual time, alarm, and daylight savings indicator. CC9025-85E $2,400

CASIO G-SHOCK RANGEMAN Triple Sensor equipped, this timepiece is capable of keeping altitude, barometric pressure, temperature, and direction readings at your fingertips. Each sensor mode has its own audible tone, which means you can determine which mode you are entering without even looking at the watch. All of this plus one-touch time recording, and one-touch elapsed time measurement. GW9400-1 $350

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1M-SP60L2C $235


GA110-1B $165, GA100-1A1 $135, GD100-1B $125


G-SHOCK

STORY | G-SHOCK AND AWE

G-SHOCK AND AWE The Marcelo Burlon Collaboration

Over the last several years, G-Shock has collaborated with many different artists, designers, and prominent tastemakers to help make time even more interesting. And 2016 is no different. We’re proud to stock the Marcelo Burlon G-Shock Limited Edition, starting in May. Officially based in Milan, Marcelo actually spends most of his time on planes, trotting the globe as a much-soughtafter party organizer, DJ, creative director, photographer, and nightlife wizard. Just as he ignores geographical borders, Marcelo’s innovation keeps pushing boundaries. He brings his world-renowned brand of creativity and flare to watches in this fascinating collaboration with G-Shock. Perhaps he describes it best: “Drawing iconographic elements from Patagonia and taking inspiration from local flora and fauna, coral snakes are chosen as the emblem of a land of tradition and wildness. Undressed from their signature colours, the crawling snakes create a visually assertive pattern that reminds one of fallen shadows, and pays tribute to Ouroboros, the ancient, esoteric symbol of eternity and human psyche. The iconic design wraps around the watch and finds a nest on surfaces previously unexplored.”

GA100MRB-1A $250 And, as if that innovative form isn’t enough, it also includes more than its fair share of function. G-Shock's trademark shock resistance is accompanied by 200M water resistance, magnetic resistance, auto LED light, 48-city world time, four daily alarms and 1SNZ, 1/1000 second, 100-hour stopwatch, speed indicator, and 24-hour countdown timer.

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STORY | WATCH GURU JANE PAEK

DANIEL WELLINGTON

WATCH GURU JANE PAEK On the expression of individuality and why Daniel Wellington nails her personal style no matter the dress code.

What makes WATCH IT! staffer Jane Paek a watch guru? A strict refusal to compromise personal style and a willingness to wade through the multitude of options out there to find the perfect piece that reflects the uniqueness of its wearer. Find out why Jane chooses top brand Daniel Wellington as her go-to arm candy. WI: How would you describe your personal style? JP: Casual. Actually, super casual! Very simple with a bit of street style. WI: How does Daniel Wellington fit in to your wardrobe? JP: I can honestly wear it with anything. It’s not too flashy (just like me), and I can always dress it up or dress it down. WI: Tell us about your journey with WATCH IT! JP: Well I actually was a regular customer before applying! I loved that there was a better watch-buying experience; they had the best selection, knowledge and really took the time [laughs] to help me find what I was looking for. I started working as a part-time sales associate while in university, then as a store manager. When I graduated, I began working as a customer service representative in the head office, and now I’m the HR administrator! I love our corporate culture and the opportunities I’ve been given to move up from within.

ST MAWES LADY Classic and timeless. This Daniel Wellington watch features a white dial, genuine leather band, quartz Japanese movement, and 36mm casing. 0607DW $240

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DW

Daniel Wellington

0109DW $280, 0608DW $240


RB3025002/4W-58 $220


SHOW US WHAT YOU DO WITH YOUR TIME USING

#WATCHITSME

@WATCHITCANADA

Share your photos for your chance to be featured on WATCH IT! shopping bags across Canada. - 52 -


WATCH IT! FAVOURITES | IT! LIST

WATCH IT!

WATCH IT! FAVOURITES

IT! List

BULOVA MAN UTD CLUB WATCH As a tribute to the world's most storied football franchise, Bulova introduces a commemorative chronograph timepiece, with nine links to Manchester United's prolific history featured on the dial, case, and leather strap. 96B250 $575

HUGO BOSS CHRONO Contemporary sport chronograph by Hugo Boss from the Driver Sport collection, featuring a black stainless steel case and 46mm black dial with gold indexes. Black stainless steel bracelet with foldover buckle. 1513277 $525

DIESEL HEAVYWEIGHT Featuring a dynamic black dial with electric blue accents and genuine leather strap, the Diesel Heavyweight watch delivers style with an edge. DZ4392 $285

FOSSIL GRANT LEATHER Echoing the timeless beauty and precise design of a vintage clock, Grant is built to outlast fleeting trends with its steel case and ocean blue dial. FS5184 $135

NIXON BULLET LEATHER With a touch of colour, debossed dial pattern, and custom 18 mm tapered leather band, the Bullet Leather has perfected balance. A4731425 $235

TIMEX RED WING WATERBURY CHRONO Using leather from Red Wing's S.B. Foot Tanning Company, this Timex Waterbury Chrono conveys authenticity and its 100+ year heritage. TW2P84300 $170

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DON'T JUST TELL THE TIME, TELL THE WORLD WHO YOU ARE.


SPRING/SUMMER

Issue No. 23

1 (877) 404 - 2824 www.watchit.ca

Where time matters more

BRITISH COLUMBIA

ALBERTA

SASKATCHEWAN

COQUITLAM CENTRE

BANKERS HALL

MIDTOWN PLAZA

PLACE D’ORLEANS

2512-2929 Barnet Highway, Coquitlam

212,315 - 8 Ave, SW, Calgary

209E, 201 1st Ave. S, Saskatoon

1340-110 Place D’Orleans Dr., Ottawa

(604) 945 - 8824

(403) 262 - 2141

(306) 244 - 4228

(613) 834 - 1000

coquitlam@watchit.ca

bankershall@watchit.ca

midtown@watchit.ca

pdo@watchit.ca

KITSILANO

BOWER PLACE SHOPPING CENTRE

SHERWAY GARDENS

2169 West 4th Ave., Vancouver

226-4900 Molly Banister Dr., Red Deer

1380B-25 The West Mall, Toronto

(604) 733 - 0009

(403) 346 - 4881

kitsilano@watchit.ca

bowerplace@watchit.ca

MANITOBA

sherway@watchit.ca

MAYFAIR SHOPPING CENTRE

CHINOOK CENTRE

POLO PARK MALL

SQUARE ONE

633-3147 Douglas St., Victoria

220C-6455 Macleod Trail SW, Calgary

0313A-1485 Portage Ave., Winnipeg

1-151, 100 City Centre Dr., Mississauga

(250) 360-0499

(403) 255 - 8060

(204) 775 - 7589

(905) 276 - 5147

victoria@watchit.ca

chinookcentre@watchit.ca

polopark@watchit.ca

squareone@watchit.ca

METROPOLIS AT METROTOWN

CROSSIRON MILLS

ST. LAURENT CENTRE

1113, 4700 Kingsway, Burnby

632-261055 CrossIron Blvd., Rocky View

201-1200 St. Laurent Blvd., Ottawa

(604) 434 - 3131

(403) 274 - 8005

metrotown@watchit.ca

crossiron.mills@watchit.ca

ONTARIO

stlaurent@watchit.ca

ORCHARD PARK MALL

EDMONTON CITY CENTRE

10 DUNDAS

VAUGHAN MILLS

885-2271 Harvey Ave., Kelowna

P207, 10200 - 102 Ave., Edmonton

101-317 Yonge St., Toronto

720-1 Bass Pro Mills Dr., Vaughan

(250) 862 - 8625

(780) 428 - 4423

(416) 597 - 2929

(905) 660 - 1242

kelowna@watchit.ca

edcitycentre@watchit.ca

toronto@watchit.ca

vaughanmills@watchit.ca

PACIFIC CENTRE

KINGSWAY MALL

BAYSHORE SHOPPING CENTRE

WHITE OAKS MALL

D049B, 701 West Georgia St., Vancouver

165 Kingsway Mall, Edmonton

T24-100 Bayshore Dr., Nepean

453-1105 Wellington Rd. S, London

(604) 689 - 8463

(780) 477 - 7149

(613) 721 - 2777

(519) 668 - 5147

pacificcentre@watchit.ca

kingsway@watchit.ca

bayshore@watchit.ca

whiteoaks@watchit.ca

RICHMOND CENTRE

MARKET MALL

FALLSVIEW CASINO

SCARBOROUGH TOWN CENTRE

1836-6060 Minoru Blvd., Richmond

W106B 3625 Shaganappi Trail W

246-6380 Fallsview Blvd., Niagara Falls

80B-300 Borough Dr., Scarborough

(604) 278 - 8464

(403) 247 - 9097

(905) 371 - 3700

(416) 296 - 9444

richmondcentre@watchit.ca

marketmall@watchit.ca

niagarafalls@watchit.ca

scarborough@watchit.ca

SOUTHCENTRE MALL

MARKVILLE SHOPPING CENTRE

28-100 Anderson Rd. SE, Calgary

2085-5000 Hwy 7 East, Markham

(403) 475 - 0755

(905) 604 - 5422

southcentre@watchit.ca

markville@watchit.ca

WEST EDMONTON MALL

MASONVILLE PLACE

COMING WINTER 2016

1516-8882 - 170 St., Edmonton

30A-1680 Richmond St North., London

Rideau Centre

(780) 484 - 2884

(519) 645 - 0865

120D-50 Rideau Street, Ottawa

westedmontonmall@watchit.ca

masonville@watchit.ca

Ontario K1N 9J7

(416) 622 - 2442

(613) 741 - 4144


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