EASTLAND REWARDS PROGRAM Introducing a new program to thank and reward customers during our transformation. The reward program provides your customers with exclusive high perceived value offers, unique events, gifts, and surprise and delight tactics.
REWARD AND RECOGNITION INITIATIVES
AY THURSUDE VAL S OFFER Every Thursday we will host an exclusive Eastland only store offer. This is where you, the retailer comes in. We’re looking for one storewide offer, for one day from your store. The offer MUST be of high perceived value with a minimum of ‘20% off full price items storewide’. This offer will be promoted via a dedicated EDM to the Eastland database exceeding 10K customers. It will be sent out Wednesday afternoon to ensure prior trade is not deterred. The EDM will be completely branded with your store offer, and can include a competition element if you wish to highlight new ranges. Please return the offer submission slip on the following page to express your interest in this campaign.
EXCLUSIV E MEMBER 20% OFFOFFER STOREWID * Present this em E receive 20% ail in-store at Wittner Eastla off
Shop the late full priced product tom nd to st including po SS14 Sports Luxe co orrow! llec int pool slides. s, casual sneakers, flat tion, forms and
*Terms and conditions apply. Offer Not to be only valid for used in conju full nction with promotion any other prom price product. Excludes at Eastland. gift cards. Valid Saturday otion or disco unt. In-store 23rd and Sund only ay 24th Augu st.
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GIFT WITH SE PURCHA Each major campaign we will conduct a Gift With Purchase initiative in centre to reward customers for shopping in centre, whilst driving traffic and sales to your store. The GWP will be available for Eastland members only and will be communicated via EDM, In Centre Signage, Press, Website and Social Media. Examples:
Spring Summer – Spend $100 in Centre to receive a free $20 Myer Gift Card Christmas – Spend $100 in Centre to receive a free Pandora Charm
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EXCLUSIVE FREE MOVIE SCREENINGS
These will be available to Eastland members throughout the year as an additional ‘Thank You’ for shopping with us through our time of transformation. There will be opportunities to include product in goodie bags, or further promote store offers to customers during these initiatives. Keep an eye out for these listed within your campaign retailer packs. Example:
SURPRISE AND DELIGHT
September School Holidays – Screening of Jurassic Park in line with our Dinosaurs Activation in Centre.
These initiatives will be implemented when customers least expect it! This is all about rewarding the customer, and creating a positive experience in centre whilst shopping that they may have not expected.
OFFER SUBMISSION Please take a moment to complete this form and return to Centre Management Marketing by Friday 17th October or email the marketing team at marketing@eastland.com.au YES, I would like to be involved in the Thursday Value Offers initiative Store: _______________________________ Offer: ______________________________________________________________ Manager: _____________________________ Artwork contact/approver: ________________________________
*Artist
Impression
MYER • BIG W • KMART • COLES • WOOLWORTHS • HOYTS • 230 SPECIALTY STORES
Maroondah Highway, Ringwood Phone 9879 7171 eastland.com.au