RETAILER NEWS Another season of change in Centre with new stores, relocations and refurbishments! We would like to welcome ANZ, Schnitz, Rice Workshop, Sumo Salad, Roll’d, Frozey, Therapy Zone , Airflex and Punk Rose to the Centre. Several stores have also undergone refurbishments and relocations. Kmart, Strandbags, Betts, Lovisa, Pavement, Hairhouse Warehouse, Pharmasave and Terry White Chemist have had refurbishments and all look fantastic! In addition, a number of retailers have relocated with My Beauty Spot outside The General Trader, tsg & Lotto in the Fresh Food Market and Walk Up Cuts & Colours next to Bankwest on Level 1. These refurbishments and relocations ensure a high level of Centre presentation is maintained in addition to the introduction of new tenancies. We are excited to announce that Bing Boy and a revamped Coffee Club will be opening in the Centre before Christmas.
NEW YEAR’S DAY TRADING HOURS
OPERATIONS CORNER Occupational Health & Safety Reminder All stores need to be aware that each retailer is responsible for complying with safety codes in relation to Emergency/Exit lighting, Fire Extinguishers, Kitchen Exhausts, Fire Doors/Smoke Alarms (where installed) and Exit Doors (where installed). A testing program must be implemented and update services undertaken on a regular basis. In addition, please ensure all contractors have completed an online induction at least 24 hours prior to commencement of any works. If you need assistance locating the details of an inducted contractor, please call Centre Management on 03 9870 8377.
Be sure to mark in your diary that the Centre will be open 10am to 5pm on Wednesday 1st January 2014 on the New Year’s Day Public Holiday.
DECEMBER EDITION FOR 2013/14
BRAND IQ OFFER ANZ
SUMO SALAD
FROZEY
THERAPY ZONE
ANZ is located on Level 1, next to The Reject Shop
Sumo Salad has opened on Level 2, in the Food Court, next to Ali Baba
Frozey is located outside Valley Girl on Level 2
Therapy Zone has opened and located between The Athlete’s Foot and Virgin Mobile.
30 SECONDS WITH... LYNDELL FROM ROLL’D
The Brand iQ team have a variety of a banner sizes and packages available to suit your business. For more details on banners or other Brand iQ opportunities that can be tailored to your business, simply contact Mardi Alatini on 03 9870 8377 or email brandiq@el.qic.com.
RETAILER OFFER PUNK ROSE
ROLL’D
SCHNITZ
RICE WORKSHOP
WEIGHT WATCHERS AT MYER
Located on Level 2, Punk Rose can be found between Man to Man and Spendless Shoes.
Roll’d has opened on Level 2 in the Food Court.
Schnitz is located in the Food Court, next to EB Games.
Rice Workshop has opened next to McDonald’s.
Join up to the Lifestyle Centre and receive: • A free food product after attending for 4 weeks • A free magazine after 8 weeks
KMART
MY BEAUTY SPOT
MRS FIELDS
TSG & LOTTO
Kmart has had a major refurbishment with a new floor plan
My Beauty Spot has relocated to between Your Surprises and Adairs.
Mrs Fields has had a fantastic refurbishment, located on Level 1.
tsg & Lotto has relocated to the Fresh Food Market on Level 1.
What is your favourite dish at Roll’d? Anything with the BBQ chicken!! Favourite song right now? Pompeii by Bastille What do you do when you’re not at Roll’d? Spending time with friends and catching up on house work (snore!) What do you want for Christmas? World Peace or a new laptop bag... probably world peace!! What is your favourite Christmas feast? Turkey and prawns
CENTRE CONTACTS Paula McCleary Alison Marie Julie Watson Andre D’Lasselle Mardi ‘ Alatini LOVISA
STRANDBAGS
WALK UP CUTS & COLOURS
CONNOR
Lovisa has had a fresh new makeover on Level 2.
Strandbags on Level 2 has a new look store
Walk Up Cuts & Colours has relocated next to Bankwest on Level 1.
Connor has had a refurbishment and is located next to Giordano.
FREE PARKING
Centre Manager Retail Manager Marketing Manager Operations Manager Brand iQ Sales Manager
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p.mccleary@el.qic.com a.marie@el.qic.com j.watson@el.qic.com a.d’lasselle@el.qic.com m.alatini@el.qic.com
• A free cookbook after twelve weeks • A free three-month magazine subscription and a free gift after 16 weeks!
DIANA FERRARI 10% off (not including sale items)
MAN TO MAN 10% off full priced merchandise Staff members working in Centre can apply for a Traders Card at the Customer Service Desk on Level 2. Bring a copy of your name badge for proof of employment.
Centre Management Office: Phone (03) 9870 8377, Fax (03) 9879 5626 Emergency Security Mobile (24 Hours): 0400 565 326
MYER • BIG W • KMART • COLES • WOOLWORTHS • HOYTS • 230 SPECIALTY STORES
Maroondah Highway, Ringwood Phone 9879 7171 eastland.com.au
WELCOME TO INSIDE EASTLAND We were thrilled to announce the start of Eastland’s highly anticipated $575million development to retailers at an official presentation night on October 23rd and thank those retailers who attended.
This will include an upgrade to existing parking facilities, including the introduction of a sophisticated electronic parking guidance system and the addition of in excess of 1,000 new car parks.
In addition, Managing Director of QIC Global Real Estate, Steven Leigh, and Victorian Premier, Dr Denis Napthine, marked the commencement of construction at an official soil turning event at Eastland on Monday October 28th.
The development will also contribute to the region’s strong economic growth, creating an estimated 1,600 jobs during construction and, on completion, approximately 1,700 new retail, hospitality and services jobs.
The development is set to transform the Centre into one of Melbourne’s most progressive and exciting urban shopping, entertainment and leisure destinations – delivering a world-class retail offer and an authentic Town Centre for Ringwood. The Eastland transformation will introduce major retailer David Jones to Eastland’s extensive retailer mix. The Centre will increase in size by approximately 50% to approximately 127,000 square metres and include an additional 150 speciality stores featuring iconic national and international brands. It will create a vibrant Town Centre destination where people can enjoy premium shopping, leisure, dining, entertainment and social experiences, signature restaurants, and a generous public space including a fully integrated Maroondah City Council Library and state of the art Learning and Cultural Centre.
Completion of the $575 million Eastland and Ringwood Town Centre development is anticipated to be in two stages. The first stage is expected to open late 2015 and the second stage by mid 2016. If your store was not able to attend the retailer night and would like to meet with members of the centre management team to view the exciting changes occurring, please feel free to contact us to arrange an appointment time. We look forward to all stores assisting the centre management team to relay the positive messages about the exciting transformation to our customers. We will of course be updating you regularly as building progresses and if you have any questions please do not hesitate to contact us. Kind Regards, Paula McCleary Centre Manager
The development will also introduce significant enhancements to the existing Centre to deliver a seamless retail experience underpinned by premiere design finishes and outstanding service features.
WHAT’S INSIDE EASTLAND? | MARKETING MATTERS | CHRISTMAS 2013 | RETAILER NEWS | IN REVIEW | BRAND IQ OFFER
MARKETING MATTERS
IN REVIEW
Christmas has well and truly arrived with the glistening Christmas decorations up and Santa settling in at Centre Stage. Don’t forget to leverage the opportunity to maximise sales through our Christmas promotion, Win a Classic 1970’s MG!
Our Spring Summer Fashion campaign was a huge success and saw a number of events run including: • Free styling workshops • Free Perfume Masterclasses with leading fragrance expert Samantha Taylor, • Heat one of the Yarra Valley Racing Fashions on the Field, in conjunction with Eastland’s Yarra Valley Races sponsorship. To further complement the campaign, Eastland ran a “Win a VIP Race Day” competition, whereby customers created their own Spring Summer look online for their chance to win a VIP Experience. Thank you to all of the retailers for supplying prizes for the events.
This year we have a long list of marketing initiatives celebrating Christmas. We will also assist key members of the community through the Salvation Army Gift Bag Appeal, Ringwood Rotary Club Angels and Eastern Volunteers Gift Wrapping. Please read on for more details regarding Christmas at Eastland.
SPRING SUMMER FASHION
Our Lego Brick Event in September has turbocharged our Facebook followers and we have nearly reached 11,000 likes! These results clearly demonstrate how social media is a key marketing tool for communicating with our customers, particularly as Eastland’s digital communication platform grows. Remember to contact Marketing if you are interested in participating in Friday Freebies, it’s a great way to drive customers to your store and promote current campaigns.
SCHOOL HOLIDAYS
If you have any queries or would like to discuss marketing opportunities for your store, please don’t hesitate to contact the Marketing Team at Centre Management on 9870 8377 or email marketing@eastland.com.au
ANDRE RIEU
We wish all stores the very for a strong sales result during December and we extend a very Merry Christmas to everyone at Eastland.
Our September School Holiday campaign with LEGO was a huge success. Thank you to all of the retailers who got involved in the campaign and hope you have reaped the rewards.
CHRISTMAS This Christmas, Eastland will bring to life the “Classic Christmas.” We will position ourselves as the destination for a Christmas adventure for Eastern Melbourne families to celebrate. In addition, to maximise sales and provide an incentive for customers, Eastland will be giving away a Classic Car, driven by a spend to win mechanism. The backdrop for our Christmas photoshoot has been in another beautiful Eastern Melbourne location, Warrandyte National Park. It will be executed both in Centre and creatively through the magazine to emulate the warm and organic feeling that getting together at Christmas time brings. Below is a brief listing of the events and activities for this year’s Christmas campaign. If you did not receive your Christmas Retailer Pack, please contact Marketing for a copy.
Eastland will be running a marketing promotional campaign leading up to Christmas up until Monday 24th December to encourage increased traffic and sales. Customers who spend $50 in the centre WIN THIS CAR (or $150 in supermarkets) will be eligible ASK ME NOW! for an entry form and their chance to win a Classic Car.
WIN HOYTS MOVIE TICKETS! For your chance to win Hoyts Movie Tickets, make sure you are wearing your Classic Car Giveaway badge. We will be doing random checks in December and those wearing them will be rewarded with a free movie ticket.
World renowned violinist Andre Rieu visited Eastland in October. His appearance brought in approximately 2,500 extra customers to the Centre, which is a fantastic result!
In October, Eastland welcomed The Living Room’s Miguel Maestre to Centre Stage. Miguel charmed the crowds with two live shows and a book signing and was very well received from the audience. Thank you to all of the fresh food retailers who donated the supplies for the live show, as well as Dymocks for being involved at the pop-up store.
COMING SOON Left to right: Julie, Aimee, Mel
SANTA PHOTOS Hours are as follows: Sunday 1st December – Sunday 15th December: Trading as normal Monday 16th December: 9am – 7pm Tuesday 17th December: 9am – 7pm Wednesday 18th December: 9am – 7pm Thursday 19th December: 9am – 9pm Friday 20th December: 9am – 10pm Saturday 21st December: 9am – 6pm Sunday 22nd December: 10am – 6pm Monday 23rd December: 9am – MIDNIGHT Tuesday 24th December: 8am – 5.30pm Wednesday 25th December: CLOSED Thursday 26th December: 8am – 9pm Friday 27th December: 9am – 9pm Saturday 28th December: 9am – 5pm Sunday 29th December: 10am – 5pm Monday 30th December: 9am – 5.30pm Tuesday 31st December: 9am – 5.30pm Wednesday 1st January 2014: 10am – 5pm Thursday 2nd January: 9am - 9pm
RUDOLPH’S BIRTHDAY PARTY Rudolph celebrated his birthday on Saturday 9th November 2013. The Birthday Party was fully booked within a week of advertising and a third session had to be scheduled to cater for the demand. Traffic on the day was up 3% compared to last year’s Santa’s Arrival Parade. The kids were treated to a Christmas sing-a-long show and lots of cake and party food.
MIGUEL MAESTRE
This January School Holidays, Eastland will be welcoming children’s characters, Tom & Jerry, and Tickety Tock to Centre Stage. The live shows will be held on Monday 13th to Friday 24th January. Keep an eye out for a memo with further details.
CHRISTMAS ONE DAY SALE Eastland Shopping Centre hosted a Christmas One Day Sale on Tuesday 19th November. The event ran along with Myer’s VIP Sale with the Centre coming alive with lots of free activities and giveaways, spruikers and a surprise flash mob! Traffic was up 11% as compared to the same time last year. Thank you to all of the retailers who participated.
The event was very well received from customers and the kids had a ball! CHRISTMAS ONE DAY SALE
Make tracks for Eastland’s Christmas One Day Sale, with over 100 exclusive store offers! From 9am till 9pm, we’ll spoil you with a gorgeous range of entertainment, offers and treats including complimentary bubbles*, nail bar, candy floss stations and loads more. Plus, receive a FREE goodie bag for the first 100 people to visit the Customer Service Desk from 6pm. A full listing of over 100 store offers will be available to view from 9am Monday 18th of November at eastland.com.au and in centre. *Terms and conditions apply. Complimentary bubbles available from 6pm.
FREE PARKING
Santa photos at Centre Stage will run through to Christmas Eve. Each child will receive a FREE Gift! Please refer to the Christmas Retailer Pack for hours.
GIFT BAG APPEAL The Eastland Christmas Gift Bag Appeal is a joint community based appeal between Eastland, and The Salvation Army. The promotion will run until Tuesday 17th December 2013. The collection point is located near the main Customer Service Desk on level 2 outside Millers.
STAFF PARKING Off-site car parking for retail staff will commence on Tuesday 19th December through to and including Thursday 26th December 2013. Security will be on site from 7am until one hour after trade closes each day to ensure your safety.
GIFT WRAPPING
Tuesday 19 November, 9am – 9pm
FREE WIFI
To add to the festive spirit, roving entertainment will be in Centre from Monday 16th to Tuesday 24th December 2013 A schedule of events will be issued to stores shortly..
eastland.com.au
MIDNIGHT TRADE On Monday 23rd December, Eastland will be trading until MIDNIGHT. The event will be heavily promoted via Radio, press, in Centre and social media, so we kindly ask all retailers to remain open to ensure its a successful day of trading for our customers.
EASTLAND WELCOMES ALISON MARIE Eastland warmly welcomes Alison Marie, our new Retail Manager, replacing John Tomic, as he is on secondment as Project Operations Manager during the development. Alison comes with a wealth of experience in the retail property industry, including Retail Manager and Centre Manager at numerous properties in Melbourne including Knox and most recently Moonee Ponds. Please join us in welcoming Alison to the Centre.
GETTING TO KNOW ALISON MARIE
CLASSIC CAR GIVEAWAY
Happy retailing! Julie Aimee and Mel The Marketing Team
EXTENDED CHRISTMAS TRADING HOURS
ROVING ENTERTAINMENT
Eastern Volunteers will be providing a gift wrap service for all customers from Thursday 5th December. Deluxe gift wrapping options will be available for customers to choose from with a gold coin donation going towards a local community group. The Gift Wrapping Bar will be located outside Napoleon Perdis on Level 2. Please ensure you promote this service to your customers, to assist in alleviating congestion in your store.
How would you describe yourself in three words? Passionate friendly approachable What do you love about Eastland? The great mix of retail and friendly retailers What are you most looking forward to whilst working at Eastland? Opening of the Stage 5 Development Favourite food? Chocolate without a doubt! Favourite movie? An oldie – “Sleepless in Seattle”. Love Meg Ryan and Tom Hanks together.