INSIDE
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T H E N E W S L E T T E R F O R R E TA I L E R S O F E A S T L A N D
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elcome to the March issue of Inside Eastland.
Last month we saw the commencement of significant internal works within the Centre, including the removal of Juliet balconies, upgrades to handrails and balustrades and the relocation of the Customer Service Desk. These works are necessary to bring you the new Eastland, and we thank you for your patience while these works are undertaken. Within this issue of ‘Inside Eastland’ we highlighted further works occurring within the Centre, important retailer movements and upcoming tiling and ceiling interface works.
You’ll also find our extensive calendar of customer rewards for March, along with our School Holiday program and trading hours in relation to Labour Day and Easter. We encourage all retailers to take part in Earth Hour, an international event promoting conservation, on Saturday 28th March (8.30pm to 9.30pm), by switching off any non-essential lighting, shop and signage lighting and appliances during this period (or overnight). If you have any questions, please feel free to contact me at Centre Management. See you in the Centre. Alison Marie Centre Manager
KEY DATES MON 9TH MARCH: LABOUR DAY PUBLIC HOLIDAY 10AM TO 5PM
SAT 14TH AND SUN 15TH MARCH: FROZEN WEEKEND
SAT 28TH MARCH: EARTH HOUR
MON 30TH MARCH: APRIL SCHOOL HOLIDAYS CAMPAIGN COMMENCES
INSIDE
• MARKETING MATTERS • DEVELOPMENT UPDATE • COMING UP
INSIDE THANK YOU REWARDS CONTINUE IN MARCH! The Eastland ‘Thank You’ Rewards Program will continue to reward our customers for their patience throughout the construction period. Below are the rewards for March. These promotions and rewards are designed to drive traffic and invite repeat visitation to the Centre.
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MONDAY
TUESDAY
WEDNESDAY THURSDAY
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FROZEN EVENT WEEKEND
FRIDAY
SATURDAY
FREE $20 MYER GIFT CARD GIVEAWAY ON THE HOUR EVERY HOUR, 6PM, 7PM, AND 8PM.
FROZEN EVENT WEEKEND
FREE MOVIE SCREENING THE SECOND BEST MARIGOLD HOTEL
FREE $20 KMART GIFT CARD GIVEAWAY ON THE HOUR EVERY HOUR. BOOTH LOCATED OUTSIDE NAB, LEVEL 1
LABOUR DAY 10AM - 5PM
If you require any further information or have any questions in relation to our rewards program, please feel free to contact the Marketing Team at marketing @eastland.com.au.
INSURGENT SCREENING SEE BELOW FOR DETAILS
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FREE MOVIE SCREENING CINDERELLA
SCHOOL HOLIDAYS COMMENCE SPONGEBOB LIVE
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FREE $20 EASTLAND GIFT CARD GIVEAWAY ON THE HOUR EVERY HOUR
EARTH HOUR 8.30PM TO 9.30PM
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YOUR TURN TO BE REWARDED
Thanks to Entertainment One, Eastland retailers can take a friend for free to check out the eagerly anticipated second film in the Divergent film franchise, ‘The Divergent Series: Insurgent’ in cinemas March 19! Visit the Customer Service Desk to receive your complimentary 2-for-1 movie ticket!* *500 passes to be redeemed.
THE DIFFERENCE BETWEEN TRY AND TRIUMPH IS JUST A LITTLE UMPH!” – MARVIN PHILLIPS
ENTERTAINMENT
FROZEN BREAKFAST
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astland will be hosting a Frozen Breakfast as part of our Rewards Program on Saturday 14th and Sunday 15th March. The event is designed to encourage increased traffic to in turn maximise sales by providing our customers with high quality, popular entertainment.
SCHOOL HOLIDAYS
This school holidays Eastland is jam packed with popular children’s entertainment including Spongebob Square Pants Live Shows at our temporary stage outside NAB, Level 1, plus two exciting craft villages featuring Cat In The Hat and My Little Pony. All entertainment will be at Eastland from Monday 30th March to Friday 10th April. By utilising popular entertainment, we are able to compete for market share during this important trading period against our key competitors. To draw people to the centre, the campaign will be advertised via the following mediums:
The weekend-long event will feature a series of breakfasts along with a craft village, karaoke stage and face painter. Please refer to eastland.com.au for event details and times.
Flyer distributed to 105,000 households within the primary trade area. Press advertisement in the Maroondah, Knox, Lilydale and Whitehorse Leader. Advertisement online via Facebook and dedicated page on www.eastland.com.au.
Copyright Disney
eNewsletter distributed to 15,000 online members. In Centre signage including 30 X 40 posters.
MARKETING MATTERS
EXCITING ACTIVITIES AT EASTLAND IN THE LEAD UP TO EASTER
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he month ahead is filled with rewards designed to draw traffic to the Centre and in turn increase spend. In March we have an extensive calendar of rewards including Free Kmart, Myer and Eastland Gift Cards, a Frozen Weekend event, two exclusive movie
screenings and more. March marks the start of our Easter School Holiday period. This month, we will be hosting a SpongeBob live show and My Little Pony and Cat in the Hat workshops. These events are designed to draw customers to the Centre during this key trading period.
If you have any queries or would like to discuss marketing opportunities for your store, please don’t hesitate to contact the Marketing Team at Centre Management on 9870 8377 or email marketing@eastland. com.au. Dana Salim Marketing Manager
http://www.shutterstock.com/pic-71519911/stock-photo-floor-tile-instal*Artist impression lation.html?src=4bq7ab2SIv00Wsj6Ak5xMw-1-119
STORE RENUMBERING
A reminder to all retailers of our new store numbering system. With the New Eastland just around the corner, a new numbering system has been introduced to ensure the centre is better formatted for customers and contractors.
BALUSTRADE AND HANDRAIL UPGRADES
Last month, works commenced to upgrade Centre balustrades and handrails. These works will continue throughout the Centre, continuing around the void on level 2 in the Fashion Mall and above Centre Stage on level 2 outside Myer.
DEVELOPMENT UPDATE
A
s part of the new Eastland transformation, the Centre will progressively update all entries including lift lobbies. Carpark entries will also be receiving a facelift, with replacement to entry tiles, new carpeting, the introduction of frameless glazing and swing doors.
The NAB and Suzanne Grae entrance will be the first entrances to receive the upgrade. The works are scheduled for late March and April. Upgrade works will predominantly take place outside trading hours, and we will endeavour to maintain customer access to entries at all times.
RETAILER MOVEMENTS
TILING & CEILING UPGRADES
UPGRADE
This month you will notice some restoration works to the tiling and ceilings located outside Myer Level 2 and opposite Kmart. Works will occur overnight and will not impact trade throughout the day. These works will be staged throughout the mall, and timelines will be issued to retailers accordingly.
AMENITIES UPGRADE
The Centre is upgrading all our restrooms, disabled and parents’ room facilities as part of the Centre’s transformation. Over the coming months, all restrooms will be revitalised with brand new and modern finishes, including new tiling, taps, hand dryers and many more premium additions. Please note these works have been staged by Probuild to ensure the closures and works do not occur during key trading periods and customers will be redirected to alternative facilities throughout the Centre. DESIGN INTENT BY
*Artist impression
While works are underway to bring you the new Eastland, several retailer movements will occur over the coming months. Below are some key retailer updates: • JB Hi-Fi has relocated to 99-101 Maroondah Hwy and will reopen as JB Hi-Fi Home in mid-2016. • Toyworld has temporarily relocated to a pop up store opposite Salotti. • Ozmosis has temporarily departed the Centre and will return in a larger format store in mid-2016 as part of the new Eastland. • Terry White Pharmacy is being transformed into a new Priceline Pharmacy format outside of Coles. • Riot Art and Craft has relocated into a pop up store near Coles. • Go Vita has relocated to a pop up store opposite The Optical Superstore/Woolworths. • Priceland will also be relocating to a pop up store at the ex-Ozmosis store on Level 2 in the coming weeks. Any further store changes will be announced within each edition of Inside Eastland to keep everyone up to date.
YOU DON’T CLOSE A SALE, YOU OPEN A RELATIONSHIP.” – PATRICIA FRIPP
CONSTRUCTION PROGRESS A LOT HAS OCCURRED WITHIN THE LAST 15 MONTHS. BELOW IS A SNEAK PEEK AT THE PROGRESSION OF THE CONSTRUCTION SITE. ALSO, BE SURE TO VISIT EASTLAND.COM.AU TO VIEW OUR TIME LAPSE VIDEO.
December 2013
NOVEMB
January 2015
April 2014 APRIL 2014
DECEMBER 2014
December 2014
November 2014
October 2014
HEALTH & SAFETY
NEWS
OPERATIONS
NOVEMBER 2014
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he importance of the OH&S duty for under your control or supervision undertake workers is underlined by significant induction training and are made aware of penalties under the laws for breaches ofDECEMBER 2014centre specific requirements such as parking & smoking policies. the act. For example, workers may face penalties of up to $300,000 and/or 5 years Be alert to, and identify and report, imprisonment for the most serious offence any hazards in your workplace to your causing death or serious injury, or the risk of manager, e.g., blocked fire exits, fire hazards, death or serious injury, involving recklessness. faulty electrical equipment, hazardous goods WHAT CAN YOU DO TO MEET or substances. YOUR OH&S DUTY? Some of the things you can do to meet your Assess the risks of, and if necessary avoid, OH&S duty are to: any activities which may affect your
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Follow any reasonable instruction to comply with the OH&S laws, e.g., to remove any hazards from your workplace such as rubbish bins & trolleys in fire corridors, to refrain from undertaking a dangerous or risky activity.
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Comply with OH&S policy, e.g., ensuring all new staff, contractors or visitors
July 2014
WHISPERS IN THE EAST OCTOBER 2014
JULY 2014
Have you got some news to share with everyone? We’d love to hear and share it. • We sadly farewelled Aimee Dodge, the Assistant Marketing Manager who has accepted the Marketing Manager position at our sister Centre in Noosa, Queensland.
health and safety, or that of your workmates, e.g., lifting heavy objects (e.g., archive boxes), stacking objects at unsafe heights, blocking fire exits.
• Laura, from Katies, celebrated the first of two weddings – Congratulations! The second wedding will be held in Italy next year.
If you have any queries please contact Andre D’Lasselle, Operations Manager, at Centre Management on 03 9870 8377 or email A.D’Lasselle@el.qic.com.
If you have any news to share with the Centre, please email Marketing on marketing@ eastland.com.au.
INSIDE EASTER
We are celebrating Easter with a special visit from the Easter Bunny on Wednesday 1st, Thursday 2nd and Saturday 4th April. The bunny will be roaming the centre handing out Easter Eggs to customers. A friendly reminder of the Centre’s trading hours over Easter:
FRIDAY 3RD APRIL - GOOD FRIDAY CLOSED* Except for Hoyts and Restaurants. SATURDAY 4TH APRIL 9am to 5pm SUNDAY 5TH APRIL 10am to 5pm MONDAY 6TH APRIL: 10am to 5pm
RETAILER PROFILE
30 SECONDS WITH BRAD FROM THE FRESH CHOOK SHED Every month we chat with an Eastland retailer to discover their favourite things. Here’s what we found out about Brad from The Fresh Chook Shed: Favourite Movie? Fight Club.
EASTER PHOTOBOOTH!
Our photobooth is back and this Easter we will be giving Customers a chance to win 1 of 7 $50 Gift Cards just by snapping their picture with an Easter prop. The photobooth will be located outside Dymocks, Level 2 from Monday 30th March to Monday 6th April.
Favourite holiday destination? Switzerland. Favourite food? Lasagna. Item you can’t live without? My mobile phone! Five people, current or past, that you’d have over for dinner? Good friends and family, with good wine and food - that’s all I need!
COMING UP
KEY DATE
The Brand iQ team have a variety of banner sizes and packages available to suit your business. For more details on banners or other Brand iQ opportunities that can be tailored to your business, simply contact Mardi ‘Alatini on 0403 322 206 or email brandiq@eastland.com.au.
Earth Hour is an international event that asks households and businesses to turn off their lights and non-essential electrical appliances for one hour on the evening of Saturday 28th March at 8:30pm (local time) to promote electricity conservation and raise awareness of environmental impacts.
BRAND IQ OFFER
EARTH HOUR
Earth Hour is now in its ninth year, spanning across millions of people around the world including 14 different time zones. Eastland is proud to be taking part in the initiative once again. Between 8.30pm and 9.30pm on Saturday 28th March, we will be turning off all exterior signage and as much Centre lighting as is possible without placing any customers or staff at risk. We invite all retailers to join us by switching off any non-essential lighting, shop and signage lighting and appliances during this period (or overnight). You can take part by turning off appliances at the power point – every little bit helps!
Alison Marie Stuart Lloyd Dana Salim Andre D’Lasselle Mardi ’Alatini
Centre Manager Retail Manager Marketing Manager Operations Manager Brand iQ Sales Manager
a.marie@el.qic.com s.lloyd@el.qic.com d.salim@el.qic.com a.d’lasselle@el.qic.com m.alatini@el.qic.com
Centre Management Office: Phone (03) 9870 8377, Fax (03) 9879 5626 Emergency Security Mobile (24 Hours): 0400 565 326
Maroondah Highway, Ringwood. Phone 9879 7171. eastland.com.au