DNA

“Im a storyteller, a marketing guy at heart, but none of that means a thing if you aren’t 100% passionate about bringing innovative product to market.”

“Im a storyteller, a marketing guy at heart, but none of that means a thing if you aren’t 100% passionate about bringing innovative product to market.” Brooks Wilson, Radar Brand manager shares the mantra that Herb O’brien breathed into Radar Skis from day one: “the product defines us; all the fun marketing stuff aside, we are shaped by the on-water experience our customers have using every piece of the products we create ”

“It was just something I wanted to be a part of from the beginning, there was just such an energy surrounding the company,” Brooks recalls of the company’s early days After being recruited by Chris Sullivan in the spring of 2010, both Brooks and his brother, K C were signed as team athletes and ambassadors "It was what we always hoped a team could be Everyone had this real sense of investment in the company and its future "

In 2016, Brooks was promoted to Global VP, transitioning from team skier into a role in which his creative attention to detail would touch every aspect of the company. “Frontiers are where you find them. That was my initial campaign, and I felt it represented my transition into this position, Brooks remembers. “It was like I was being given the keys to biggest, coolest kingdom; Herb, Sully and the crew had created something so inspiring, something I revered, so I couldn’t screw it up ” Brooks’ inaugural effort would prove to be a resounding success: the 2018 Vapor released in August of 2017 to widespread acclaim “That immediately put me at ease and gave me confidence in this role It’s so energizing working with our Radar crew Every person from our team of athletes to everyone in-house has an emotional attachment to this company; there is such a collective passion Its rooted in our DNA ”