camilla watson camillalwatson@gmail.com
organization logo
logo exploded
logo as city
concept
The concept of connectivity stems from man’s connection to nature and our connection to each other to form a community. Inspiration for the origination of the interior spaces was be taken from urban planning and city grids. The goal was to create an industrial space using natural materials and lighting to achieve a sophisticated learning environment.
description
The focus of this academic project is community development with an emphasis on children. Through the sponsorship of The Home Depot Foundation, building blocks early education & family center was created to reach children in urban Atlanta areas. The goal of this partnership is to foster a zeal for education, personal and community development and social awareness. Although services are primarily geared towards providing day care and early education for children ranging from infants to pre-kindergarten , after-school care, summer camp and classes for parents will also be offered to help provide the building blocks that create strong communities. Home Depot will also offer their home improvement classes geared towards safety for children.
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building blocks early education and family center
home depot reception and lobby adult restrooms storage sick room printer’s row director’s office administration office conference room central park art and music room community classroom suburbs teacher’s lounge/ resource room kitchen storage laundry
reception & lobby
poncey family support rooms little village infant classroom stroller and car seat storage breastfeeding room high point preschool classroom midtown toddler classroom
elevation of reception & information kiosk
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teacher’s resource room
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building blocks early education and family center
little village infant classroom
elevation of main corridor & classrooms
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high point preschool classroom
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building blocks early education and family center
midtown toddler classroom
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conference
tech studio
music/ dance lounge/gaming office stor.
reception
art gallery director’s office
office learning center
office
mech.
library
tutor
tutor
conference
stor. storage
art studio
description
computer lab
recreation
This project involved using participatory design methodologies to design a renovation proposal for the Boys & Girls Club of Metro Atlanta’s James T. Anderson Center. Working with teens and employees of the center, the design was developed in two phases in order to immediately address the functional needs of their space as well as plan for future growth. The design was presented as two proposals. Proposal one’s objectives were to: address current space planning and circulation issues, expand the art room and computer lab, provide additional storage, and generally provide an interactive, artistic environment. Proposal two’s objectives were to: create an outdoor courtyard, build an addition to create a campus environment, provide rentable property for the community, provide a performance space as well as a lunch room.
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james t anderson boys & girls club
top: reception & lobby bottom: art studio
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enlarged plan of the teen center
teen lounge & gaming
Results from pictoral survey given to students suggested that they wanted their space to contain: Texture Reflective surfaces Warm, bright colors Abstract shapes Spatial needs identified by students: Dance/Music Area Quiet Individual Space Studio/Creative Space Comfortable Furniture Larger TV and Game Area project goals a. Exclusive, home environment for teens b. Create flexible spaces for collaboration that can be segregated for individual activities c. Integration of technology d. Bold graphic and/or colorful elements
teen tech studio
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james t anderson boys & girls club
Site plan propsal for addition
Proposal two’s objectives were to: create an outdoor courtyard, build an adition to create a campus environment, provide rentable property for the community, provide a performance space as well as a lunch room.
courtyard pavilion & theater
theater - performance seating
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concept imagery and sketches
campus site map
community
artistic expression
inclusion
transformation
description
The goal of this academic project was to design a new two-story student union building for the Sarah Lawrence College campus approximately 17,000 sq. ft. in size. After researching the history of the school and reading testimonials from current student, the most persistent themes seemed to be community, artistic expression, inclusion and transformation. Students wanted a student union center that felt more like a community environment where everyone could have a feeling of inclusion while having the freedom to express themselves in various ways. Many students described their years at Sarah Lawrence as the most transformative years of their lives because they were exposed to so many different, new experiences and views about the World.
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sarah lawrence college student union
first floor plan
second floor plan
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top: main entry bottom: lounge & game room
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sarah lawrence college student union
first floor rcp
second floor rcp
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look & feel demonstration first floor plan; second floor loft lounge (not in scope)
entry foyer, consultation and retail display section
description
Monroe is a retail concept designed to be located in Chicago at Monroe & Wabash. The concept for the store was to create an retail experience for men that replicated a historical men’s social club and provide opportunity for interaction between young and older men in different stages of life. The interior uses warm wood tones and is divided into smaller rooms to create intimate spaces for the client to transition through the space. This project also included developing a branding package that could appeal to the target users - urban, professional males between the ages of 24 and 75.
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monroe men’s clothing and social club
entry foyer
entry & grand hall
entry foyer and grand hall section
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top: consultation bottom: retail display
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monroe men’s clothing and social club
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concept imagery
men’s clothing office
wet bar
storage entry
individuality
footwear
fashion inspiration consultation room
consultation room point of sale consultation room
organic
solitude women’s clothing
description
The project goal was to work with a SCAD fashion marketing student to create a retail space in the Atlanta Buckhead area using their final collection as inspiration. After a design charette with the client for her boutique, SIMP, we were able to generate a concept of simplicity that focused on open space and natural, honest materiality. The client wanted a shopping experience that felt residential and required fewer clothing displays.
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simp fashion boutique
top: entry view of seating, footwear display and pos bottom: men’s display
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product display
interactive feature
demonstration stage
mind map conclusions
Form: layered, solid, transparent, playful, engaging, fluid Function: entertain, provide solutions, inform Material: contrast, solid, transparent, weightless, fresh Texture: senses, solid, engaging Sustainability: restored, weightless Atmosphere/Mood: reality vs. fantasy, futuristic
projection simulation room product display storage
concept imagery
plan section of product display wall
description
The project goal was to design an exhibition space for Zebra Imaging, a technology company that specializes in 3D holographic images. Using mind mapping, words were generated to describe Zebra Imaging and provide an interactive, branded environment with space for lectures about their products, services and display for visitors.
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zebra imaging exhibition
product display elevation
product display section - ada accessible height
view of stage, product display, and interactive Iron Man hologram
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ground level service plan
first level plan
identification of problem Small businesses, nonprofits and social groups help ground people to the neighborhood and provide a sense of community. The environmental scan of Vine City revealed that these elements are missing within the neighborhood. There have been plans to revitalize Vine City and attract more middle class families but all attempts have failed. The question then became, how can design help revitalize a neighborhood without robbing the current residents of their pride and identity while still attracting new business and residents.
description
This research explores the role of branded interior environments as an environmental influence for the civic engagement of young citizens in urban, low-income neighborhoods. The brand development and interior design serves as a revitalization model for impoverished neighborhoods that promotes local nonprofit organizations and small businesses.
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tradition forward/the people’s cafe
second level plan
ground level service plan 1. employee entry 2. café manager’s office 3. chef’s office 4. storage 5. employee restroom 6. anitor’s closet 7. mechanical room 8. dish room 9. pantry 10. prep area 11. kitchen 12. covered bench seating first level plan 1. café – grab & go 2. café – lounge seating 3. café – dining seating 4. men’s restroom 5. women’s restroom 6. exhibition/time capsule 7. balcony seating 8. office sharing lounge 9. nonprofit office reception 10. entry courtyard second level plan 1. conference room 2. breakout space 3. men’s restroom 4. women’s restroom 5. balcony seating 6. collaborative workspace 7. director’s office 8. covered porch lounge
Vine City neighborhood environmental scan
existing site conditions - located in the historic Vine City community in Atlanta, GA
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logo design for nonprofit org & cafe
brand characteristics
exterior views of entry courtyard and community basketball court
physical representation of the brand/ design drivers a. Maintain historic architectural details b. Pedestrian-friendly façade that is open to the community c. Outdoor public space to encourage community interaction d. Fiscally responsible, but quality design and materiality e. Environmentally sustainable environment and business practices f. Use of local materials, resources, artists, etc. g. Welcoming entry and well-detailed façade for neighboring buildings h. Well-designed and functional interior spaces i. Create opportunity for exhibition of culture j. Visually open environment to show productivity to employees, customers and the community k. Create different, flexible spaces for different work and social styles l. Provide integrated moments of education for staff and community m. Highlight donors, employees and community members for contributions to the community
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tradition forward/the people’s cafe
a. concern for the community b. sense of empowerment c. community interaction d. creating an experience e. authenticity & transparency f. celebration of history g. feeling of progression & success
top: entry view of nonprofit office bottom: view of employee flexible workspace
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the people’s cafe entry view
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tradition forward/the people’s cafe
the people’s cafe seating
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