Strategy for Cost Efficient Sales and Direct Marketing As long as businesses operate with limited resources yet high targets, external support systems are a welcome initiative. While the arrival of automation helped the production and operations go streamlined key functions like sales and marketing evaded nice solutions for long. Not any more‌ There is the off the shelf outsourcing solution to get a sales and marketing solution up for grabs. Excellent third party sales and marketing consultancies as agencies or companies are available. They can be like the batteries that can make inactive companies work well and go past milestones and attain targets. As a cost effective solution, it is helping companies running with small to medium budgets who do not want to keep big sales and marketing team on a permanent basis, in house. As a result, many businesses and companies are outsourcing part or complete sales functions to outsourcing companies. Beside a bouquet of services coming to table the external sales partners bring a lot more as support. Besides cost saving a complete sales and marketing strategy comes in place with base support in market research, sales training tools and a sales force to sell a product or service are the immediate deliverables. Supplementary services include sales support, sales consulting, well as marketing consulting, telemarketing, search engine optimization, customer surveys, email distribution and other custom made mediums come into the reach out processes. This is a boom for companies who have faced huge layoffs when they populate teams and bloat overheads without a proper productivity in return. Intelligent outsourcing can provide a number of long term benefits as they take out research, development, marketing, and distribution to an external provider. The resulting cost structure and economy of scale will then deliver an important competitive advantage. The loss of money is colossal when there is unlimited hiring and training for short term or uncertain projects can be costly. By aligning with a superior outsourcing firm, resources will have muscle to create the right project using the right people, training them and providing better support systems with the focus and resources. Direct Marketing Similarly direct marketing strategies are deemed as smartest processes to reach customers and expand the opportunities for boosting sales. Many opportunities exist with marketing. But companies excel in making the most of resources that directly help business to succeed in reaching primary consumer base. With direct marketing strategies, it becomes easy to
identify primary consumers and develop marketing to drive brand recognition and awareness among users. Source: https://www.behance.net/gallery/24670525/Strategy-for-Cost-Efficient-Salesand-Direct-Marketing