Jobs that ROCK! is a simple, but well thought out concept and design, with very effective results. The inflatable guitar was a festival hit with our target audience. Not only was it great fun but it also spread the campaign message around the festival and enjoyed 3 days of BBC3 TV coverage, watched by millions of viewers, something that money can’t buy.
Click above to play.
Event postcards were handed out with the guitars and also sent as targeted mail.
E-shots were sent out to targeted groups and also sent to the email addresses collected at T in the Park, with information regarding future festival jobs.
Click above to play. Simple but effective online banner campaigns across a host of websites suited our target audience.
Continuing the candidate journey, the branded guitars, QR codes, banners and e-shots, all take you to the Jobs that ROCK! landing-page, simplifying the online application process. www.g4s-events.co.uk