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Table of Contents
01 02 1
THE LOGO 3
COLORS 11
04 05
TYPOGRAPHY 14
ICONS 17
IMAGERY 19
Smart decisions start with smart data Wavicle delivers fast, quality cloud data and analytics solutions that drive business results
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01
The Logo Our logo shows the identity and vision of Wavicle. Here, you will find more information about Wavicle’s logo and understand how to use it.
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02
Colors
The colors we use for our brand play an important role in showing Wavicle’s personality and values. In this section, you will find the detailed information of Wavicle’s color usage.
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Brand Colors
Primary Color Hex: #5776E7 RGB: (87, 118, 231) CMYK: (56, 44, 0, 9) Pantone: 2130 C
Our brand colors are used in Wavicle’s logo and throughout the platforms. The shades and tints of brand colors are allowed if needed. Examples of tints and shades: #B3C1F7 #3956BE #2F56E3 #4065ED
Accent Color
#182553 #5476EF Hex: #F6AC19 RGB: (246, 172, 25) CMYK: (0, 29, 87, 4) Pantone: 7409 C
Hex: #00ABFF RGB: (0, 171, 255) CMYK: (100, 33, 0, 0) Pantone: 306 C
Hex: #0032E7 RGB: (0, 50, 231) CMYK: (91, 71, 0, 9) Pantone: 2728 C
#F7B806 #F89700 #FFCC68
Additional Colors The additional colors are used to enhance our design. The shades and tints of the additional colors are allowed if needed. Please do not over use the the blue of the additional colors.
Hex: #414042 RGB: (65, 64, 66) CMYK: (0, 1, 0, 74) Pantone: 7409 C
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Typography Legibility was our priority when we chose the typefaces. As a result, we use two sans-serif fonts that are easy to read, and we use them across dierent platforms and printing materials.
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Helvetica Neue Helvetica Neue is used for body copy and notes. Please use the appropriate font-weight to ensure the legibility.
Light
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Light Italic
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Regular
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Regular Italic
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Medium Italic
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Bold
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Medium
Bold Italic
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Poppins is used for titles, headers, and text button. When using it in a larger font, please make sure to reduce the font-weight so that it’s not bulky.
Light
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Light Italic
Hh
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Regular
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Regular Italic
Vv
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Medium Italic
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Bold
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Medium
Bold Italic
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Poppins
Gg
~!@#$%^&*()-=[]\;’:,./<>/
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Helvetica Helvetica is used for presentation decks, case studies, and other promotional materials.
Light
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Light Italic
Hh
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Regular
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Pp
Rr
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Tt
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Regular Italic
Vv
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Bold Bold Italic
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Case Study Template
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Icons Icons make our design more interesting, and help the audience better understand the content. In this section, youâ&#x20AC;&#x2122;ll find the icons we use and the guidelines of how to create in-brand icons.
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Design Standard 19
We use thin-lined icons throughout our platforms. When designing a new icon, please make sure that the style is consistent with the existing icons.
Icon Usage
We encourage you to use icons to better explain an idea or help cut down the content.
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05 Imagery The look and feel of images play an important role in shaping our brand. In this section. Youâ&#x20AC;&#x2122;ll see the detailed rules of image choice and treatments.
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Acceptable Images
Primary Image with blue-ish hue
We use three types of images across all of our platforms: images with blue hue, black and white, and black and white images with blue overlay. Our primary image is color photos with blue hues, but black and white or images with a blue overlay can also be used.
Other Option 1 Image in black and white
Here are some examples:
Other Option 2 Image in black and white with a blue overlay (#4065ED)
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