The Atkins Wayfinding Brochure

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WAYFINDING

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Historical High Street

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Health Centre

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The High Street is within a conservation area and includes many fine listed Georgian buildings some of which have much older medieval origins.

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Covered Shopping Centre Covered shopping centre with over 80 retail stores, restaurants and eateries, all on one level for ease of access.

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Farmers’ market: first Saturday of each month 9am-2pm. Gate Street market: Mondays 9am-3pm. Country market: second Friday and last Saturday of each month 9am-3pm.

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Historical Waterfront The waterfront is a conservation area and contains many listed buildings associated with its original seaborne trade. Fareham lake is also a wetland of international importance for wading birds.

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Permanent exhibition of wrought iron sculptures dedicated to blacksmith pioneer Henry Cort.

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Wykenham House School

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Markets on West Street

High Street shopping The High Street was the location of the first market in Fareham. It has many fine restaurants and shops some of which are within the original Georgian shop premises.

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Plan

Information Design Pedestrian Modelling

Circulation Analysis

Installation

Brand Integration

Stakeholder Engagement

Cartography

Placement Strategy Copywriting

Wayfinding

Coordination

Design

Product Development

Graphic Design Project Management

Prototyping Artworking

User Testing Future Proofing Project Delivery

Enable


WHO WE ARE

Atkins’ Pedestrian, Cycling and Space Planning team provides an award-winning wayfinding design service. Our ethos is to encourage and support sustainable and active travel modes through the creation of high quality, legible and integrated public spaces. The team has over 12 years of experience working on some of the most innovative and exciting wayfinding projects in the UK and internationally. Our work encompasses a wide range of environments including town and city centres, transport interchanges, rail stations, airports, universities, shopping centres and complex buildings and estates. Atkins’ success in delivering high quality wayfinding solutions across the UK and overseas has been made possible through the holistic and user centred approach applied consistently across all our projects.

2

We design with the end user in mind, using our unrivalled understanding of pedestrian movement behaviour and knowledge of how people navigate unfamiliar environments. We ensure this methodology is adopted throughout all the steps of our work; from initial strategy and concept stages through to detailed design, fabrication, installation and maintenance. Our team comprises specialists from a wide range of disciplines including environmental graphic designers, space planners, urban designers, engineers, and transport planners. In addition, we are supported by experienced architects, town planners, conservation and heritage consultants, accessibility and inclusivity specialists, human factors engineers, digital specialists, product designers and branding consultants from both the wider Atkins group and long-standing design partners.

We are members of the Society for Experiential Graphic Design, the Sign Design Society, the Royal Institute of British Architects and the Chartered Institution of Highways & Transportation.



WHAT WE DO...

STRATEGISE The development of an effective wayfinding and information strategy forms the backbone to any successful wayfinding system. Atkins’ approach is based on a clear understanding of pedestrian and cyclist movement behaviours and the role of information provision alongside environmental cues within the built environment. By linking these key areas of capability we are able to develop a rationalised approach to wayfinding through innovative yet practical strategies. The strategy underpins the entire decision-making process to ensure that the aspirations of the wayfinding system are designed for, met and exceeded.

4

Our team works to provide a research-based, tailored approach which creates solutions specific to local needs and is integrated into the surrounding environment. Our solutions are recognisable, intuitive and accessible to the widest range of users, including those with physical or mental disabilities. Stakeholder engagement is fundamental to our approach to strategy development. By consulting with all parties from study inception, we provide a final solution that satisfies the needs of the full audience.



WHAT WE DO...

HOLISTIC SOLUTIONS Planning for an integrated, coordinated and future-proofed system is fundamental to all of our schemes. We deliver a suite of environmental graphic and product design solutions which seamlessly integrate into the built environment, providing the right level of wayfinding support when and where it is needed the most. OU H

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Design solutions can range from traditional signposts and map-based information totems, through to the exploration of new technologies for delivering navigation aids such as interactive digital interfaces, wireless data transfer, smart phone applications, real-time information systems and on-line journey planning tools.

We aim to provide solutions that not only meet the requirements set today, but also have the ability to grow and adapt to future requirements in a costeffective and structured manner. This includes technological advances as well as general behavioural changes of the end users.

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An International Cruise Terminal and Commercial Port, where you can catch regular ferries to France, Spain and the Channel Islands.

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A great mix of department stores, independent retailers, restaurants and cafés.

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The Square Tower stages plays, specialist markets and weddings.

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CITY CENTRE All of your favourite high street stores and the Cascades shopping centre.

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Many local and regional buses can be caught from here. The Hard is also home to a large number of long distance coach services serving lots of UK cities.

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The passenger and car ferry links Portsmouth to Fishbourne up to twice an hour. Crossings take approximately 45 minutes.

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The first permanent fortification for Portsmouth, The Round Tower is now used to house art exhibitions.

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Retail and leisure development with designer outlet shopping, waterfront bars, restaurants, cinema and marina.

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Discover 800 years of naval history including HMS Victory, HMS Warrior, Mary Rose Museum and National Museum of the Royal Navy.

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GUNWHARF QUAYS Retail and leisure development with designer outlet shopping, waterfront bars, restaurants, cinema and marina.

OLD PORTSMOUTH Home to cobbled streets, pubs and cafés. It is also the place to view the harbour and ships.

Historic Dockyard

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See reverse for list of local streets and destinations.

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pubs and cafés. It is also the place to view the harbour and ships.

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The Guildhall is the city’s premier entertainment venue with events throughout the year.

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Experience the life of a Victorian sailor on Britain’s first iron-hulled, armoured warship.

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The passenger catamaran to Ryde leaves up to twice an hour taking just over 20 minutes.

The only passenger hovercraft service in the UK provides regular links between Portsmouth and Ryde taking just 10 minutes.

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Gosport Ferry Gosport is less than 5 minutes away by ferry. Ferries run up to every 7.5 minutes leaving from the pontoon by Portsmouth Harbour Station.

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This is the closest station for the Historic Dockyard and Gunwharf Quays. All trains stop at Portsmouth and Southsea station.

Steeped in maritime history, there’s so much to see, with the common, beach, piers and a wide range of attractions for all the family.

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All of your favourite high street stores and the Cascades shopping centre.

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HMS Victory was Lord Nelson’s flagship at the Battle of Trafalgar. Now it is a museum and Flagship of the First Sea Lord.

Portsmouth Harbour Station

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Regents Place Richmond Place Richmond Road St Edwards Road St Pauls Road Serpentine Road Shaftesbury Road Silver Street Slingsby Close South Street Southsea Terrace Stanley Lane Stanley Street Steel Street Stone Street Sussex Place Sussex Road Sussex Terrace The Circle The Retreat Tonbridge Street Victoria Avenue Victoria Road South Villiers Road Western Parade Wilberforce Road Wilton Place Wilton Terrace Woodville Drive Worsley Road Yarborough Road Yorke Street

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Portsmouth and Southsea Station Portsmouth’s main station has regular services to Brighton, Southampton, Bristol, Cardiff and London.

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A great mix of department stores, independent retailers, restaurants and cafés.

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All of your favourite high street stores and the Cascades shopping centre.

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Great Southsea Street Grove Road South Hambrook Street Hamilton Road Hyde Street Jubilee Terrace Kent Road Kings Road Kings Terrace Lennox Road North Lennox Road South Little Southsea Street Long Curtain Road Maple Road Marmion Road Meadow Street Merton Road Netley Road Netley Terrace Nightingale Road Nickel Street Norfolk Street Osborne Road Palmerston Road Pembroke Road Pier Road Portland Road Queens Crescent Queen’s Grove Queens Place Queens Way

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An International Cruise Terminal and Commercial Port, where you can catch regular ferries to France, Spain and the Channel Islands.

The passenger and car ferry links Portsmouth to Fishbourne up to twice an hour. Crossings take approximately 45 minutes.

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Portsmouth Harbour Station This is the closest station for the Historic Dockyard and Gunwharf Quays. All trains stop at Portsmouth and Southsea station.

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Nuffield Centre

Spinnaker Building

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Royal Navy Burnaby Road East Sports Ground

RN

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The Guildhall is the city’s premier entertainment venue with events throughout the year.

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covered walkway

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Portsmouth Shopmobility

CITY CENTRE All of your favourite high street stores and the Cascades shopping centre.

seating fountain

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cycle hub

Burnaby Building

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RS R OAD

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Promenade

SOUTHSEA TOWN CENTRE Portsmouth and Southsea SOUTHSEA SEAFRONT CITY CENTRE

B

N

FREE

Portsmouth Language Centre

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Square & Round Towers The Hard Interchange Historic Dockyard OLD PORTSMOUTH GUNWHARF QUAYS

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10 PO_048_B_1 © Portsmouth City Council 2013

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Southsea Common

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Steeped in maritime history, there’s so much to see, with the common, beach, piers and a wide range of attractions for all the family.

A great mix of department stores, independent retailers, restaurants and cafés.

O

Dickens Birthplace Museum

A

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St John’s Cathedral

22

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D-Day Museum

Southsea Castle

TW

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Built by Henry the VIII to protect Portsmouth from invaders and now an amazing museum.

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The D-Day Museum is Britain’s only museum dedicated to the D-Day landings and is home to the Overlord Embroidery.

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Portsmouth and Southsea

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D

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Portsmouth Museum

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Cathedral of St Thomas

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RR

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Square Tower

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Garrison Church

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Clarence Pier

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University of Portsmouth

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The first permanent fortification for Portsmouth, The Round Tower is now used to house art exhibitions.

ST H E LE

11

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Discover 800 years of naval history including HMS Victory, HMS Warrior, Mary Rose Museum and National Museum of the Royal Navy.

The Hard Interchange

Passenger and Car Ferry

6

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5

IN

4

170m tall world class visitor attraction with panoramic views of Portsmouth Harbour.

D

GUNWHARF QUAYS Retail and leisure development with designer outlet shopping, waterfront bars, restaurants, cinema and marina.

OLD PORTSMOUTH Home to cobbled streets, pubs and cafés. It is also the place to view the harbour and ships.

Historic Dockyard

1

2

Portsmouth Harbour

GOSPORT

W

Blue Reef Aquarium

Naval War Memorial

G

Natural History Museum

Kings Theatre

AN

South Parade Pier

Canoe Lake

12

15

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10

11

13

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Portsmouth Guildhall

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HMS Warrior 1860

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Experience the life of a Victorian sailor on Britain’s first iron-hulled, armoured warship.

The Guildhall is the city’s premier entertainment venue with events throughout the year.

N

T

RO

A

D

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See reverse for list of local streets and destinations.

THE HARD

HMS Victory was Lord Nelson’s flagship at the Battle of Trafalgar. Now it is a museum and Flagship of the First Sea Lord.

Pyramids Centre

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Street Finder 9

SH IP L E O P A R D ST RE E T

HMS Victory

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Minstead Road

A

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Southsea - City Centre - Cosham - Havant - Leigh Park

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Portsmouth to Gosport

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Southsea - City Centre - Cosham - Havant - Leigh Park

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Portsmouth to Gosport

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Southsea - City Centre - Cosham - Havant - Leigh Park

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DU I S B U

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SOUTH LITTLE

Italian Bar & Grill The Hole in the Wall

D

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HA

Southsea Scout Centre

Portsmouth Harbour The Hard Interchange

ET

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SEA

Portsmouth High School

OA LE R

Portsmouth High School

SOUTHSEA TOWN CENTRE

amaran to Ryde leaves up to twice over 20 minutes.

ST

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r hovercraft service in the UK nks between Portsmouth and Ryde utes.

N

SUSS

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SOUTHSEA SEAFRONT

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n 5 minutes away by ferry. Ferries 5 minutes leaving from the mouth Harbour Station.

O

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Southsea Common

The Brook Club

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The White Horse

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St Jude’s Nursery School ST

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Trafalgar Monument

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Southsea Community Centre

ST

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Shorties Beckett’s Wine Bar

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Portsmouth Museum

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Halpern House

LS

The Portsmouth Grammar School

T

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BRO

Royal Naval Club

Pembroke Gardens Bowling Green

slope

Spinnaker Building

GE RO AD Students’ Union

underpass

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BRID

William Beatty Building (Dental Academy)

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CAM

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RO

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University Library

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The Pembroke

STREET

seating

SOUTHSEA SEAFRONT Steeped in maritime history, there’s so much to see, with the common, beach, piers and a wide range of attractions for all the family.

P ARK

Royal Navy Burnaby Road East Sports Ground

Portsmouth Indoor Tennis Centre

LANE

PENNY

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John Pounds Memorial Church

HIGH STREET

ST

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ST

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ST

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Duke of Buckingham

The Dolphin

steps

C

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ST THOMAS’S STREET

CITY HIRE CENTRE

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Cathedral of St Thomas

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Royal Navy Burnaby Road West Sports Ground

A

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ST P AU

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seating

H ST R

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GUNWHARF QUAYS

Isle of Wight Car Ferry Terminal

seating

RD

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Square Tower The Square Tower hosts events all year round, including specialist markets, plays and weddings.

boat yard

STREET

The Bridge Tavern

WHI T E The Wellington

TR

COU RT

OLD PORTSMOUTH This historic centre is home to cobbled streets, old pubs and cafés. It is also the best place to view the harbour and the many ships travelling to Portsmouth.

OLD PORTSMOUTH TE HI W

underpass

GREY’ COUR

SEAGER’S

seating

HIGHBU

ST

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GUNWHARF ROAD

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Minstead Road


WHAT WE DO...

GRAPHIC AND PRODUCT DESIGN We are specialists in developing bespoke wayfinding graphics and product ranges, with a track record for producing work to the highest standards and tolerances. Throughout the design process our in-house experts and design partners work closely with our clients and project stakeholders to ensure that their needs are integrated within the end solution. In addition to compiling useful sign content and interpretative information, we carefully select materials, forms, finishes, colour palettes and graphical styles to ensure our systems generate instant recognition through strong visual identities and branding. These not only help to create visually engaging and attractive solutions, but also contribute to a sense of place and harmony with existing surroundings.

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Our wide range of experience delivering systems on the ground has allowed us to develop close working relationships with many of the industry’s leading suppliers and sign manufacturers. This experience allows us to easily understand production trends and constraints, enabling us to create detailed specifications and practical designs from the outset to facilitate smooth and timely implementation. Additionally we frequently work with our clients to manage any supplier or installation procurement processes to ensure that the best possible team is found for the job in hand.



WHAT WE DO...

MAP DESIGN AND CARTOGRAPHY The development of comprehensive visual design standards, including bespoke map design from building interiors to entire towns and cities, forms a key part of our expertise. Our in-house team of graphic designers, information designers and cartographers is supported by long-standing creative design partners who enable us to create bespoke solutions that are functional, legible and aesthetically pleasing. All of our graphics are designed with the end user in mind, ensuring that information presented is useful, provided at the right level of resolution, and easy to find and recognise.

10

We are able to produce license-free mapping that can be used across a wide variety of applications based on project requirements. We can develop mapping that not only meets and exceeds best practice standards, but also responds to specific project goals such as: promoting mode shift and uptake of public transport; linking adjacent communities and segregated districts; or increasing retail spend and passing trade. In addition, our dedicated wayfinding consultants have experience of undertaking on-site public questionnaire surveys and employing rapid user-testing techniques to further ensure that our designs are fit for purpose and respond to end-user needs.



WHAT WE DO...

INCLUSIVE DESIGN Supporting inclusivity in line with the Equality Act 2010 (previously Disability Discrimination Act) is paramount to all our schemes. We ensure that the end system works for as many users as possible, particularly for those with vision deficiencies, learning difficulties, mobility impairments and where multi-lingual solutions are required. In addition to our in-house access consultants, we work with both local and national access groups and charities, such as the Royal National Institute of Blind People, to incorporate expert advice on a regular basis. This feeds into all aspects of the design from typeface selection and display sizes, colour contrasts, content selection and general graphical layouts, through to sign placement considerations such as lighting levels, footway widths, gradients and sightlines.

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WHAT WE DO...

SUSTAINABLE DESIGN Creating sustainable designs is high on our agenda and fully aligns with our aims of supporting sustainable forms of travel. Our proposals reflect this approach. Where possible we advocate the use of fully recyclable materials with minimal whole life costs, such as steel, aluminium and toughened glass. Our most commonly used sign products are designed to be as robust as possible, can be relocated and reused if required, and may also be updated with new wayfinding content with minimal cost and effort. Through carefully considered designs, materials, production and installation methods, our clients reap the rewards of extended product lives coupled with minimal maintenance commitments.

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WHAT WE DO...

SPECIALIST SUPPORT Atkins is the largest engineering consultancy in the UK and the largest multi-disciplinary consultancy in Europe. Our unrivalled reputation rests on the abilities of the 18,000 skilled employees within the organisation.

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Our team is able to draw upon a full range of specialists including: • Pedestrian and cycling movement consultants • Graphic designers • Information designers • Product and industrial designers • Branding and identity specialists • Landscape and urban designers • Heritage and conservation consultants • Transport planners, engineers and pedestrian modellers • Highway and traffic engineers • Road Safety Auditors • Accessibility and inclusivity consultants • Human factors / ergonomics consultants • Digital media and technology specialists



EXPERIENCE Legible London South Bank and Bankside pilot program (2008-2010) Commissioned by Transport for London as part of the original Legible London pilot in 2008, Atkins was asked to further develop, refine, install and test the Legible London system in the London districts of South Bank and Bankside prior to city-wide roll out. The work included detailed onsite audits and appreciation studies to identify wayfinding needs, in addition to extensive consultation with local stakeholders and business groups to feed in local knowledge and obtain the necessary approvals. Atkins subsequently provided sign implementation support including manufacturer liaison and full artworking for over 90 map-based totems and directional fingerposts.

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Legible London - various sites (2010 – ongoing) Following the successful implementation of the Legible London South Bank and Bankside pilot, we are involved in the ongoing roll out of similar schemes across urban and suburban areas. Client and direct stakeholders in London include the following London Boroughs: Westminster, City of London, Tower Hamlets, Hackney, Kensington and Chelsea, Lambeth, Croydon, Hillingdon, Haringey, Ealing and Harrow.


Atkins produced high quality outputs throughout the project. Of particular note is the ability of the team to respond to changing circumstances and delivery to some very demanding deadlines.

Richard Fullager Legible London Programme Manager Transport for London

The pilot area was chosen because of its complexity, and was always likely to pose a significant challenge to Atkins. The team’s work rose to meet it in the final product.

Ben Stephenson Head of Policy and Development South Bank Employers Group


EXPERIENCE

Birmingham New Street Station (2011 – 2015) Atkins was commissioned by Network Rail to develop a wayfinding and information strategy for the renovated station. The scope included the development of an overall strategy, as well as the implementation of the sign placement, content strategy and full sign artworking. The team has been heavily involved in the staged implementation of the system in line with the station’s complex construction phasing. Coordination was key to the success of this project, not only communicating the wayfinding and information strategy to key stakeholders, but also coordinating with all other information workstreams including CIS and internal and external advertising.

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EXPERIENCE

Dubai International Airport Wayfinding (2011 – 2012) Atkins developed a wayfinding strategy, including sign placement and design, for both pedestrians and drivers for the external (landside) areas of Dubai Airport. We used our expertise to support context sensitive information design to ensure development of an inclusive wayfinding system for the diverse range of visitors and passengers using Dubai Airport. We communicated international best practice to the client team to enable us to progress a wayfinding strategy appropriate for the airport and its ongoing plans for growth. Effective liaison with the client meant that the system could integrate with the wayfinding requirements in the internal areas of the airport which were being progressed in a parallel task.

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EXPERIENCE Southampton Legible City (2010 – ongoing) The team took forward a high level wayfinding strategy developed for Southampton City Council to system design and implementation. This included the integration of local branding and identity requirements for priority areas such as the Old Town and Cultural Quarter districts, achieved through close collaboration with Southampton’s Marketing & Communications department. Significant value-engineering exercises were undertaken from the outset to minimise fabrication and upkeep costs. This resulted in a highly cost-effective product range that is being successfully rolled out across the city centre and wider districts in strategic phases. In addition, this on-street wayfinding system is also supported through other media to maximise public uptake and recognition. This includes free online resources, map handouts and leaflets distributed by the City Council and through third parties such as the universities, local businesses and cruise operators. This holistic ‘Legible City’ initiative has also led to consistently branded customer information for other transport modes across Southampton, including local bus infrastructure and the growing cycling network.

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A note of thanks. The strategy presentation today was faultless, brilliantly pitched, the decision making process was excellent and well thought out. I cannot thank you all enough, it was fantastic.

Paul Walker Transport Policy Team Leader Southampton City Council


EXPERIENCE

Abu Dhabi Wayfinding: Walking and Cycling Masterplan (2010-2011) The Department of Transport commissioned Atkins to develop a pedestrian and bikeway masterplan for the Emirate which built upon existing work to present a worldleading sustainable strategy. The team developed a fully integrated pedestrian and cycle network for the Emirate across ten clear focus areas. The study presented a finalised network with complementary wayfinding and signage systems. A number of demonstration projects were also delivered to allow a clear and coherent visualisation of the Masterplan. Finally, a workstream of social marketing presented the Masterplan to key community groups, with long term partnering across the Emirate.

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EXPERIENCE

Grand Central Shopping Centre, Birmingham (2011 – 2012) Atkins was commissioned by Network Rail to develop a wayfinding strategy for the redevelopment of Grand Central shopping centre including the retail floor and the car park building and service areas. The proposed strategy carefully reviewed the building’s new layout and identified customers’ direction and information needs. In addition, the proposal included a sign placement strategy, including sign typologies and detailed sign messaging schedules. All of this was carried out in close collaboration with the wider shopping centre design team and key stakeholders, including the architects, engineers and retailers.

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Image courtesy of Network Rail


EXPERIENCE

Peterborough Wayfinding Programme (2012 – 2013) Having delivered the original city wayfinding strategy in 2011, we planned, designed and implemented a pedestrian signage system for Peterborough City Centre. The project scope included developing design guidelines as well as detailed product design and map cartography. In addition, we provided product development and installation support for the roll out of the programme. This included the design of on-street totems which had the flexibility to be used for temporary wayfinding purposes (e.g. during major events), but also incorporate WiFi infrastructure as part of the city’s vision to provide a top quality experience for both residents and visitors alike.

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The city centre is looking better than ever and it’s attracting new visitors. We need to make sure we’re selling Peterborough and telling people what there is to explore. Not only will these signs point people in the right direction, they will also give residents and visitors an insight into Peterborough’s unique heritage and history.

Councillor Janet Goodwin Cabinet Advisor to the Leader Business Engagement, Tourism and International Links Peterborough City Council


EXPERIENCE

Shanghai Metro Wayfinding (2012) With the rapid expansion of Shanghai’s metro network into one of the largest in the world, the Atkins team was invited to carry out an independent assessment of Shanghai’s current wayfinding design standards. This included identifying design options or refinements to improve the overall visibility, legibility and uptake of station information. The overall objective was to support the upgrade of Shanghai’s current wayfinding system to a ‘Best Practice’ standard: creating a more international, multi-lingual system; and supporting accessibility for a growing, diverse range of metro users. Atkins was able to provide distinct and prioritised recommendations to be incorporated into an updated version of the wayfinding design standards. These could then be taken forward for all future metro stations being built across the region, as well as included within any station refreshes planned for the coming years.

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EXPERIENCE

Nanjing Metro Signage and Information Centre Design (2013) Atkins supported the redesign of Nanjing Metro’s wayfinding and signage standards as part of the major expansion of the complex metro network in Nanjing, China. The review included identifying design and content recommendations for improving sign legibility and overall system consistency, including naming conventions and a glossary of terms for a dual language system. In addition, the commission included the development of information boards to include local area maps and station layout diagrams to aid passenger journeys inside and outside the stations. Our work included on-site audits and workshops with the client team to identify solutions that not only met existing design standards, but also responded to local requirements.

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EXPERIENCE

Surrey Wayfinding (2013 – ongoing) Atkins led the development of a brand new wayfinding system for Surrey County Council. The project focussed initially on three pilot areas, all of which had different needs and issues. In collaboration with our creative design partners, the team developed a common graphical and cartographic standard for Surrey which responded to the requirements within the Local Sustainable Transport Fund and those identified within on-site user testing. The county-wide approach resulted in the creation of a comprehensive set of signage products within the core family. This enabled information to be provided to users in a wide variety of locations and in suitable formats, including for pedestrians and cyclists along Surrey’s many leisure trails.

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EXPERIENCE

Gatwick Airport Pier 6 Extension (2013) As part of the design team for the delivery of Gatwick’s Pier 6 extension, Atkins was commissioned to produce the wayfinding strategy for the airside areas of the redeveloped terminal building. This included identifying high level sign placement plans and sign types for the new signage, all in line with the airport’s existing design standards. The commission included a full desktop and on-site review of existing and future passenger circulation patterns, used to inform the product placement and information strategy. Extensive client and stakeholder engagement was key to ensuring a practical, intuitive and cost-effective wayfinding system was adopted in the final solution. This included close coordination with the architects, engineers and wider redevelopment team.

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EXPERIENCE

National Gallery of Ireland (2013 – 2016) As part of its large-scale refurbishment project, The National Gallery of Ireland (NGI) commissioned Atkins to design a new internal wayfinding signage system, including a new strategy and product family. The Atkins Wayfinding team brought together a specialist team of designers to provide a combination of project management, technical and creative expertise. The wayfinding study formed part of a high profile, prestigious architectural design project which was developed by a wider design team with input from multiple stakeholder parties. The Atkins team worked collaboratively with the client team, stakeholders and architects throughout delivery.

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Section 1 Overview 7 Signage Family

Signage Family Overview

Section 1

6

6

5

7

3

9

3

8

3 2

Sciathán Beit Beit Wing

Seomra Staidéir na bPriontaí agus na Líníochtaí Prints and Drawings Study Room

2

Sciathán Bhaile an Mhuilinn Milltown Wing

Bailiúchán ón 19ú – 20ú haois 19th – 20th Century Collection

1

Seomra 6 – 10 Taispeántas Sealadach Room 6 – 10 Temporary Exhibition

0

10

Bealac h amach via Cearnóg Mhuirfean Exit via Merrion Square

Léachtlann Lecture Theatre

Example sign 061_GF

Seomra Cótaí A Cloakroom A

Bealach amach via Cearnóg Mhuirfean Exit via Merrion Square

Clós Courtyard

Sciathán Beit Beit Wing

Léachtlann Lecture Theatre

11

Eolas Information

Leithris Toilets

Sciathán Dargan Dargan Wing

Bealach amach via Cearnóg Mhuirfean Exit via Merrion Square

Ardaitheoir Lift Sciathán Dargan Dargon Wing

Leithris Toilets

Clós Courtyard

Sciathán Bhaile an Mhuilinn Milltown Wing

Eolas Information Siopa Shop Caife Café

Seomra Cótaí Cloakroom

Gailearaithe Galleries

Ardaitheoiri Lifts

Toilets Toilets

Leithreas inrochtana Accessible Toilet

Seomra Staidéir na bPriontaí agus na Líníochtaí Prints and Drawing Study Room

16 15

Example sign 115_FF

3

2

-1

Bealach amach via Cearnóg Mhuirfean Exit via Merrion Square

Léachtlann Lecture Theatre Leabharlann agus Cartlanna Librar y and Archives Rochtain trí choinne agus sin amháin Access by appointment only

Áiteanna feistis Changing places

Léachtlann Lecture Theatre

Leithris Toilets

Bailiúchán ón 19ú – 20ú haois 19th – 20th Century Collection

Seomra Staidéir na bPriontaí agus na Líníochtaí Prints and Drawings Study Room Rochtain trí choinne agus sin amháin Access by appointment only

Gailearaí na bPriontaí Print Gallery

Sciathán Beit Beit Wing

Ionad BSL do Staidéar um Ealaín na hÉireann ESB Centre for the Study of Irish Art

Sciathán Dargan Dargan Wing

Rochtain trí choinne agus sin amháin Access by appointment only

Seomra Mhuirfean 1 Merrion Room 1

Sciathán Beit Beit Wing

Bealach amach via Cearnóg Mhuirfean Exit via Merrion Square Leithris Toilets

Seomra Mhuirfean 1 Merrion Room 1

Sciathán Dargan Dargan Wing

Sciathán Bhaile an Mhuilinn Milltown Wing

1

Sciathán Beit Beit Wing

Leithris / Friotháil Naíonán Toilets / Baby Change

Bailiúchán ón 19ú - 20ú haois 19th – 20th Century Collection

Sciathán Dargan Dargan Wing

0

Seomra Mhuirfean 2 Merrion Room 2

Ionad Taighde Research Area

Café Café Leithreas inrochtana / Friotháil Naíonán Accessible toilet / Baby Change Eolas Information

You are here Bealach isteach Chearnóg Mhuirfean Merrion Square Entrance

Sciathán Beit Beit Wing

3 Sciathán Bhaile an Mhuilinn Milltown Wing

Seomra Mhuirfean 2 Merrion Room 2

Eolas Information

Bealach amach via Sráid an Chláraigh Exit via Clare Street Seomra Cótaí B Cloakroom B Leithreas inrochtana Accessible toilet

14

Clós Courtyard

Sciathán Dargan Dargan Wing

Seomra Cótaí A Cloakroom A

Bealach isteach Shráid an Chláraigh Clare Street Entrance

Seomra 6-10 Taispeántas Sealadach Room 6–10 Temporary Exhibition

Sciathán na Mílaoise Millennium Wing

Seomra Cótaí B Cloakroom B

Sciathán Bhaile an Mhuilinn Milltown Wing

Leithris / Friotháil Naíonán Toilets / Baby Change

Fóin phóca ina dtost Mobile phones on silent

Eolas Information Siopa Shop Caife Café

Gailearaí na bPriontaí Print Gallery

Sciathán Beit Beit Wing

Sciathán Dargan Dargan Wing

Rochtain trí choinne agus sin amháin Access by appointment only

Seomra Mhuirfean 1 Merrion Room 1

Seomra Mhuirfean 1 Merrion Room 1

Sciathán Dargan Dargan Wing

Sciathán Bhaile an Mhuilinn Milltown Wing

Sciathán Beit Beit Wing

Leithris / Friotháil Naíonán Toilets / Baby Change

Bailiúchán ón 19ú - 20ú haois 19th – 20th Century Collection

Sciathán Dargan Dargan Wing

0

Seomra Mhuirfean 2 Merrion Room 2

Ionad Taighde Research Area

Café Café Leithreas inrochtana / Friotháil Naíonán Accessible toilet / Baby Change Eolas Information

You are here Bealach isteach Chearnóg Mhuirfean Merrion Square Entrance

Bealach amach via Sráid an Chláraigh Exit via Clare Street

Sciathán Beit Beit Wing

Seomra Cótaí B Cloakroom B

Sciathán Bhaile an Mhuilinn Milltown Wing

Leithreas inrochtana Accessible toilet

-1 Léachtlann Lecture Theatre Leabharlann agus Cartlanna Library and Archives Rochtain trí choinne agus sin amháin Access by appointment only

Eolas Information

Sciathán Beit Beit Wing

Clós Courtyard

Sciathán Dargan Dargan Wing

Seomra Cótaí A Cloakroom A

Seomra Cótaí B Cloakroom B

Sciathán Bhaile an Mhuilinn Milltown Wing

Fáilte chuig Gailearaí Náisiúnta na hÉireann Welcome to the National Gallery of Ireland

Siopa Shop

Sciathán na Mílaoise Millennium Wing

-1

Eolas Information Siopa Shop

Seomra 6–10 Taispeántas Sealadach Room 6–10 Temporary Exhibition

Caife Café

Leithris Toilets

Bealach amach via Sráid an Chláraigh Exit via Clare Street

Sciathán Beit Beit Wing

Seomra Cótaí B Cloakroom B

Sciathán Bhaile an Mhuilinn Milltown Wing

Leithreas inrochtana Accessible toilet

Leabharlann agus Cartlanna Library and Archives Rochtain trí choinne agus sin amháin Access by appointment only

Eolas Information

-1 Léachtlann Lecture Theatre Leabharlann agus Cartlanna Library and Archives Rochtain trí choinne agus sin amháin Access by appointment only

Áiteanna feistis Changing places Leithris Toilets

Bunurlár Íochtarach Lower Ground Floor

Ardaitheoiri Lifts

National Gallery of Ireland \ Signage Manual

National Gallery of Ireland \ Signage Manual

Leithris / Friotháil Naíonán Toilets / Baby Change

Áiteanna Feistis Changing Places Bailiúchán ón 19ú - 20ú haois 19th – 20th Century Collection

Leithris / Friotháil Naíonán Toilets / Baby Change You are here Bealach isteach Chearnóg Mhuirfean Merrion Square Entrance Eolas Information

Seomra Cótaí A Cloakroom A

Seomra 6-10 Taispeántas Sealadach Room 6–10 Temporary Exhibition

Léachtlann Lecture Theatre Leabharlann agus Cartlanna Library and Archives Rochtain trí choinne agus sin amháin Access by appointment only

Sciathán Beit Beit Wing

Clós Courtyard

Sciathán Dargan Dargan Wing

Sciathán na Mílaoise Millennium Wing

Sciathán Bhaile an Mhuilinn Milltown Wing

Bunurlár Íochtarach Lower Ground Floor

1

Sciathán Beit Beit Wing

Leithris / Friotháil Naíonán Toilets / Baby Change

Bailiúchán ón 19ú - 20ú haois 19th – 20th Century Collection

Sciathán Dargan Dargan Wing

0

Seomra Mhuirfean 2 Merrion Room 2

Café Café Leithreas inrochtana / Friotháil Naíonán Accessible toilet / Baby Change Eolas Information

Eolas Information

Clós Courtyard

Sciathán Dargan Dargan Wing

1 Bailiúchán ón 19ú - 20ú haois 19th – 20th Century Collection Stiúideo Sciathán na Mílaoise Millennium Wing Studio

You are here Bealach isteach Chearnóg Mhuirfean Merrion Square Entrance

Sciathán Beit Beit Wing

Seomra Staidéir na bPriontaí agus na Líníochtaí Prints and Drawings Study Room

Sciathán Dargan Dargan Wing

Ionad Taighde Research Area

Seomra Cótaí A Cloakroom A

Bealach isteach Shráid an Chláraigh Clare Street Entrance

Seomra 6-10 Taispeántas Sealadach Room 6–10 Temporary Exhibition Seomra Cótaí B Cloakroom B

Sciathán na Mílaoise Millennium Wing

Sciathán Bhaile an Mhuilinn Milltown Wing

Siopa Shop

Sciathán na Mílaoise Millennium Wing

Sciathán Dargan Dargan Wing

Bailiúchán ón 19ú - 20ú haois 19th – 20th Century Collection

Seomra Cótaí A Cloakroom A Léachtlann Lecture Theatre

Sciathán Bhaile an Mhuilinn Milltown Wing

Ionad BSL do Staidéar um Ealaín na hÉireann ESB Centre for the Study of Irish Art Gailearaí na bPriontaí Print Gallery

Stiúideo Sciathán na Mílaoise Millennium Wing Studio

Bealach amach via Cearnóg Mhuirfean Exit via Merrion Square

Leithris / Friotháil Naíonán Toilets / Baby Change

Seomra Staidéir na bPriontaí agus na Líníochtaí Prints and Drawings Study Room

2

Sciathán Beit Beit Wing

Seomra Mhuirfean 1 Merrion Room 1

Sciathán Dargan Dargan Wing

Rochtain trí choinne agus sin amháin Access by appointment only

0

Sciathán Dargan Dargan Wing Áiteanna Feistis Changing Places

2

1

Clós Courtyard

Fóin phóca ina dtost Mobile phones on silent

Cosc ar mhálaí móra No large bags

Bealach isteach Shráid an Chláraigh Clare Street Entrance

Seomra 6-10 Taispeántas Sealadach Room 6–10 Temporary Exhibition

Sciathán na Mílaoise Millennium Wing

aon bhia nó deoch No food or drink

Leithris Toilets

Bunurlár Íochtarach Lower Ground Floor

3 Sciathán Bhaile an Mhuilinn Milltown Wing

Ionad BSL do Staidéar um Ealaín na hÉireann ESB Centre for the Study of Irish Art

1

Áiteanna feistis Changing places

Rochtain trí choinne agus sin amháin Access by appointment only

Seomra Staidéir na bPriontaí agus na Líníochtaí Prints and Drawings Study Room Rochtain trí choinne agus sin amháin Access by appointment only

Seomra Mhuirfean 2 Merrion Room 2

Sciathán Beit Beit Wing

Leithris Toilets

Seomra Cótaí A Cloakroom A

Leabharlann agus Cartlanna Library and Archives

aon bhia nó deoch No food or drink Cosc ar mhálaí móra No large bags

Bailiúchán ón 19ú - 20ú haois 19th – 20th Century Collection Stiúideo Sciathán na Mílaoise Millennium Wing Studio

Eolas Information

Léachtlann Lecture Theatre

Sciathán Dargan Dargan Wing

Seomra 6–10 Taispeántas Sealadach Room 6–10 Temporary Exhibition

Bealach amach via Cearnóg Mhuirfean Exit via Merrion Square

2

Gailearaí na bPriontaí Print Gallery

0

Sciathán Dargan Dargan Wing Áiteanna Feistis Changing Places

Seomra Staidéir na bPriontaí agus na Líníochtaí Prints and Drawings Study Room

3

Rochtain trí choinne agus sin amháin Access by appointment only

Ionad BSL do Staidéar um Ealaín na hÉireann ESB Centre for the Study of Irish Art

1

Clós Courtyard

-1

Fáilte chuig Gailearaí Náisiúnta na hÉireann Welcome to the National Gallery of Ireland

Siopa Shop

Sciathán na Mílaoise Millennium Wing

2

3 Sciathán Bhaile an Mhuilinn Milltown Wing

Ionad BSL do Staidéar um Ealaín na hÉireann ESB Centre for the Study of Irish Art Rochtain trí choinne agus sin amháin Access by appointment only

Sciathán Beit Beit Wing

13

Rochtain trí choinne agus sin amháin Access by appointment only

Sciathán na Mílaoise Millennium Wing

Seomra Staidéir na bPriontaí agus na Líníochtaí Prints and Drawings Study Room Rochtain trí choinne agus sin amháin Access by appointment only

Gailearaí na bPriontaí Print Gallery

Seomra Mhuirfean 1 Merrion Room 1

12

Ionad BSL do Staidéar um Ealaín na hÉireann ESB Centre for the Study of Irish Art

1

2

Seomra Mhuirfean 2 Merrion Room 2

Sciathán Beit Beit Wing

Fáilte chuig Gailearaí Náisiúnta na hÉireann Welcome to the National Gallery of Ireland

-1

Áiteanna Feistis Changing Places

aon bhia nó deoch No food or drink

Rochtain trí choinne agus sin amháin Access by appointment only

Bunurlár Íochtarach Lower Ground Floor

Eolas Information Siopa Shop Caife Café Bealach amach via Sráid an Chláraigh Exit via Clare Street Seomra Cótaí B Cloakroom B

Sciathán Bhaile an Mhuilinn Milltown Wing

Leithreas inrochtana Accessible toilet

Bealach amach via Cearnóg Mhuirfean Exit via Merrion Square Seomra Cótaí A Cloakroom A Léachtlann Lecture Theatre

Leabharlann agus Cartlanna Library and Archives

0

Leithris Toilets

Sciathán Dargan Dargan Wing

Leithris / Friotháil Naíonán Toilets / Baby Change

Gailearaí na bPriontaí Print Gallery Sciathán Dargan Dargan Wing

Sciathán Beit Beit Wing

Clós Courtyard

Fóin phóca ina dtost Mobile phones on silent

Cosc ar mhálaí móra No large bags

Seomra 6–10 Taispeántas Sealadach Room 6–10 Temporary Exhibition

Rochtain trí choinne agus sin amháin Access by appointment only

Ionad BSL do Staidéar um Ealaín na hÉireann ESB Centre for the Study of Irish Art

Eolas Information

-1 Léachtlann Lecture Theatre Leabharlann agus Cartlanna Library and Archives Rochtain trí choinne agus sin amháin Access by appointment only

Áiteanna feistis Changing places Leithris Toilets


EXPERIENCE The University of Surrey Wayfinding (2016 – ongoing) For this unique collaboration between the University of Surrey and Surrey County Council, Atkins was commissioned to produce an appraisal study for the University of Surrey’s Stag Hill Campus. Following completion of the appraisal study, Atkins are conducting further design development and pilot implementation stages for a brand new wayfinding system, integrating with the Surrey County scheme, but with a unique visual identity bespoke for the University. Key aspirations of the project are to improve pedestrian permeability across the campus, review existing wayfinding provision and to create a composite design solution. For the pilot phase of the project, the Atkins team is responsible for designing a brand new wayfinding strategy and mapping solution. The new design will be implemented across the Stag Hill Campus in a phased approach, with plans to install three new map-based products during the current pilot phase.

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TB

BBC Building

Quiet Centre

Lakeside Restaurant

BA

AA

AB

Library & Learning Centre steep hill

ETER

PATS

GC

MS

Thomas Telford

Frank Whittle

underpass ramp

LLC

Teaching Block

P E R IM

ramp

AD

Performing Arts Technology Studio

BK

Guildford Court

ramp

AC

Art Gallery

TB

Cathedral Court

Riv

PATS

GC

R O AD

Lewis Carroll

Elizabeth Fry

SPINE ROAD

IH

Arthur C Clarke

BB

BC 5G Building

ATI

International House

ramp

AD

Performing Arts Technology Studio

BK

Guildford Court

ETER

ramp

Alan Turing

James Joule

EFM

Daphne Jackson

ramp

Austin AP Pearce A.Q.A.

Estates & Facilities

CD

NC

IAC

R O AD

Central Distribution

Nodus Centre

Ivy Arts Centre

ETER

Rik Medlik ramp

TC

AD

GSA

Lewis Carroll

Elizabeth Fry

SPINE ROAD

IH

Arthur C Clarke

BB

BC 5G Building

ATI

International House

R

Rik Medlik

ramp

Alan Turing

James Joule

EFM

Daphne Jackson

ramp

Austin AP Pearce A.Q.A.

Estates & Facilities

CD

NC

IAC

BBC Building

Lakeside Restaurant

PO

R ETE

R

Central Distribution

Nodus Centre

Ivy Arts Centre

ramp

MS

LE

Welcome to University of Surrey

MIDLE

ramp

ramp

TC

AD

GSA

RIM

RIM

O

Guildford School of Acting

Lakeside Coffee Shop ramp

O

Guildford School of Acting

PE

PE

ramp

Twyford Court underpass

ramp

ID

OLD COURT

AD

RO

PERIMETER ROAD

TON RO AD

H AS

steps

Twyford Court

Rik Medlik

ramp

Guildford Town Centre

Guildford Cathedral

K

underpass

ramp

Twyford Court

D P O

R G U I L D F O R D B U S I N E S S PA

Lakeside Coffee Shop

ramp

Lakeside Coffee Shop ramp

OL

GR

OV

RO

E

AD

Guildford Business Park

DEACON FIELD

PERIMETER ROAD

PERIMETER ROAD

SURREY W AY

I N G H AM ROAD CK BE

E

OV

GR

H

AS

BE

CK

CAT HEDRAL H ILL

MIDLE

AD

Avaya UK

M

R O AD

RO

SURREY W AY

I N G H AM ROAD

SURREY W AY

I N G H AM ROAD

CK

BE

DEACON FIELD

K

ETER

E

Welcome to University of Surrey R G U I L D F O R D B U S I N E S S PA

RIM

OV

Guildford Business Park

PE

GR

Avaya UK

C ATHEDRA L HILL

R O AD

H

AD

ETER

AS

RO

AD

steps

steps

N

RIM

K

R G U I L D F O R D B U S I N E S S PA

RO

N

TO

PE

Guildford Business Park

DEACON FIELD

TO

LE

UC

IAL ESTATE RO AD MI DLET ON I NDUSTR

Avaya UK

CATHE DRAL HILL

LE

ID

SOUTHWAY

AD

ID

M

L ESTATE RO AD MI DLE TON I NDUSTRIA

RO

N

M

LLC

TRIAL ESTAT E ROAD M IDL ETON INDUS

TO

ESTATE ROAD M ID LET ON IND USTRIAL

LE

SOUTHWAY

SOUTHWAY

ID

AX

Library & Learning Centre Surrey Court SC

LLC

SOUTHWAY

Library & Learning Centre Surrey Court SC M

Guildford Station Edward Jenner Building

AX

AS

Library & Learning Centre SU Student’s Union MS Rik Medlik Building Philip Marchant Building AC Lewis Carroll Building Guildford Station

PM

Edward Jenner Building

TC

HA

Academic Blocks

LLC

(via underpass)

Central Estates & DistributionResidences Facilities

PERIM

TON RO AD

Union Hill

SU

BC


CONTACT US

Let us help you plan your next wayfinding project. We’ll be pleased to put the best team at your service. Atkins Ltd Nova North, 11 Bressenden Place London, SW1E 5BY United Kingdom

Tel: +44 207 121 2653 Email: wayfinding@atkinsglobal.com Web: www.atkinsglobal.com


19

119

121

122

20

21

22

23

124

120

24

25

133

126

26

27

139 140

136 129

EXIT PORTAL

138

137

134

128

123

28

132

131

5.6 Sq metres

141

135

130

GOODS LIFT 12

5.6 Sq metres

106

4.3 Sq metres

6.9 Sq metres

GOODS LIFT 9

40.2 Sq metres Sq metres

GOODS LIFT 10

32.7 Sq metres 102

101

1STD5/10

LIFT LOBBY

up

down

105

103 1058

1STD5/12

1STD4/13

15.4 Sq metres

GOODS LIFT 11

3 Sq metres

2 Sq metres

6.8 Sq metres

6.8 Sq metres

8.8 Sq metres

88

81

20

19 18

17 16

15 14

13 12

11 10

9

8

7

6

5

4

3

104

93

94

STAFF WC & SHOWER

LIFT LOBBY

90

83

ISRP

21

GOODS LIFT NGL08

1057

91

82

89

STAFF WC & SHOWER

10 m²

W H Smith

BOOTS

8 m²

BABY CHANGE

15 m²

84

2

4 m²

WC Duct

W H Smith

7 m²

80 W H Smith 79

87

85

FEMALE WC

BODY SHOP 78

49 m²

86 BURTON'S STORE

WC DUCT

TROLLEY RAMP

8 m²

SLUICE ROOM

1

5 m²

ESCALATOR 12

20700-XX-A-200-SE-000107

60

WC CORRIDOR

59

LIFT 12

5

LIFT 13

97 m²

58

MALE WC 41 m²

ACCESSIBLE WC 8 m²

IT

WC DUCT 6 m²

54 m² 47

SLIDING SHUTTER HOUSING

52

ESCAPE / BAGGAGE ACCESS CORRIDOR 166 m²

BAGGAGE HANDLING SYSTEM 860 m²

IT

Check-in Desks

20 m²

5 m²

119 m²

L Trolleys 10 m²

QUEUE D

TROLLEYS 10 m²

119 m²

TROLLEYS 10 m²

QUEUE C

TROLLEYS 10 m²

TROLLEYS 10 m²

119 m²

120 m²

S

PRM Check-in

QUEUE B

OOG

STORE

100 m²

QUEUE E 119 m²

Queue F 93 m²

OOG QUEUE 60 m²

D

D

D D

D

HOTEL CORRIDOR 65 m²

REPACK AREA

Payphone 14

LIFT NPL 02

4

L

L

LIFT LOBBY 139 m²

16

CONCOURSE

18 m²

P

4115 m²

down

6x Internet stations + 2x printers

up

ESCALATOR 5

ESCALATOR 6

P RETAIL CORRIDOR 21 m² LANDLORDS CUPBOARD 1 m² LANDLORDS CUPBOARD 1 m² LANDLORDS CUPBOARD

L

Lift Lobby 140 m²

A

Retail 24 m²

1 m²

Dy A Lift

Retail 24 m²

Lift

- 2

L Retail 110 m²

RETAIL 109 m²

LIFT LOBBY

21

TROLLEYS RETAIL STORE 30 m²

RETAIL CORRIDOR 22 m² LANDLORDS CUPBOARD 1 m² LANDLORDS CUPBOARD 1 m² LANDLORDS CUPBOARD 1 m²

A - 1

63 m²

down

GOODS LIFT 14

20

A

Dy

23 up

18

P

(to lev20)

CUSTOMER SERVICE AND QUEUE

22

19A

LIFT NPL 05

17

PRM Call Point

UP DOWN (from above)

25 24

LIFT NPL 07

15

12

19

LIFT NPL 06

L

LIFT NPL 01

3

P

LIFT NPL 08

3x vending machines

14 m²

OFFICE 64 m²


URE

MANAGEMENT

PLANNING

EN


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