Transparency Market Research Mobile Content Market - Global And U.S. Industry Analysis, Size, Share, Trends And Forecasts 2011 - 2017
Published Date 28-june-2012
65 Page Report
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Press Release
Mobile Content Market is Expected to Reach USD 18.6 Billion Globally in 2017: Transparency Market Research Transparency Market Research State Tower, 90, State Street, Suite 700. Albany, NY 12207 United States www.transparencymarketresearch.com sales@transparencymarketresearch.com
Mobile Content Market
REPORT DESCRIPTION
Mobile Content Market - Global And U.S. Industry Analysis, Size, Share, Trends And Forecasts 2011 - 2017 The mobile content market covers many forms of media such as music, text, pictures, videos, etc. These media forms can be accessed using a mobile device which can be a smartphone or tablet handheld device. Devices such as iPhone, iPad, and Android devices have transformed the way consumer access content. Browse Full Mobile Content Market Research Report With Complete TOC @ http://www.transparencymarketresearch.com/mobile-content-market.html Mobile Content Market Drivers and Opportunities The demand for mobile content is growing rapidly. Various factors attribute to the growth of this market. Market Drivers Rapidly increasing disposable incomes, innovative products and technologies, and mobile devices with advanced features tend to boost the growth of this market. Decreasing prices with the competitor’s product with increasing mobile bandwidth and speed has also supported the growth of the mobile content industry. A market intelligence firm has stated that the global and the U.S. mobile content market was worth $6.5 billion in 2011. It is anticipated to reach a total value of $18.6 billion in 2017, with a CAGR of 19% during the forecast period of 2011 to 2017. Market Opportunities On the other hand, factors such as decreasing market share of U.S. sales of ringtones along with distribution and marketing challenges hamper the growth of this market. However, the industry has many opportunities which will increase the revenue shares of the market. Joint ventures between publishers and marketers and the role of devices and network in the mobile content industry will provide further opportunities for key players in this market. In addition, trends such as growth of social networking and availability of multiple options for substitute products in mobile content
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industry will support the growth of the market. Key players also have untapped opportunities in the sector of free and fee-based mobile content services. Segmentation of the Mobile Content Industry The global mobile content market is segmented in two major parts which are the revenue-generated and user-type. These two segments are further divided into mobile games, mobile music, and mobile video. Dominant Mobile Games Sector The same market intelligence company has stated that the mobile games sector is expected to be the largest segment in the industry and reach a value of $11.4 billion by the end of 2017. Mobile games sector was the largest market sector in 2011 with a revenue share of 53.3%. It is predicted that this segment will further solidify its position in the overall market with a 61.7% market share by the end of 2017. The mobile games market worldwide was worth $3.5 billion in 2011 and will amount to $11.4 billion in 2017 with a 21.9% CAGR during the forecast period. U.S., the Dominant Regional Sector According to geography, the global mobile content market is segmented into U.S., Europe, Asia-Pacific, and Rest of the World. The U.S. market for mobile content stood out as the largest regional market with an impressive revenue share of 30.3% in 2011. Faster adoption of mobile content in U.S. will considerably increase the market share to 41% by the end of 2017. Mobile Content Marketing Trends It is predicted by market analysts, that in the coming few years the mobile market’s revenue will double than the current figures within a year. Consumer Trends Consumers while buying mobile content tend to compare content features, smart devices, and innovative technologies in the market. This factor tends to impact the mobile content industry greatly. The demand for mobile content will continue to grow in future as more mobile devices arrive every month on the market. Mobile Optimized Sites Vs. Apps
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In addition, the competition is growing between mobile optimized sites versus mobile-native content. This trend is one of the biggest struggles for mobile content provides whether to invest in mobile optimized sites or to invest in mobile-native content like apps. According to Forbes, one of the key components to monetizing the mobile content is by selling apps. However, selling apps for two dollars a piece is not the only way to make apps profitable. Selling ads is one of the way companies can make profit. Browse Full Mobile Content Market Research Report With Complete TOC @ http://www.transparencymarketresearch.com/mobile-content-market.html
TABLE OF CONTENT
CHAPTER 1 INTRODUCTION 1.1 REPORT DESCRIPTION 1.1.1 MAJOR SEGMENTS ANALYZED 1.1.2 MOBILE CONTENT APPLICATION BY REVENUE 1.1.3 MOBILE CONTENT APPLICATION BY USERS 1.2 SCOPE OF THE REPORT 1.3 METHODOLOGY
CHAPTER 2 EXECUTIVE SUMMARY
CHAPTER 3 MARKET OVERVIEW 3.1 DEMOGRAPHIC TRENDS 3.2 MOBILE APPLICATION BY OPERATING SYSTEM
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3.2.1 ANDROID 3.2.2 IPHONE 3.3 U.S. MOBILE CONTENT USAGE BY AGE 3.4 U.S. MOBILE CLOUD BASED SUBSCRIBERS 3.5 MOBILE CHANNEL USED FOR MOBILE CAMPAIGN 3.6 SMARTPHONE SUBSCRIBER MARKET SHARE 3.7 MOBILE INTERNET USAGE 3.8 SEGMENT OVERVIEW 3.8.1 FAVORABILITY FOR GLOBAL MOBILE CONTENT MARKET BY APPLICATION TYPE 3.8.2 FAVORABILITY FOR U.S. MOBILE CONTENT MARKET BY APPLICATION TYPE 3.9 DRIVERS 3.9.1 RAPID INCREASE IN DISPOSABLE INCOME 3.9.2 MOBILE DEVICES HAVE ADVANCE FEATURES 3.9.3 INNOVATIVE PRODUCTS IN THE MARKET 3.9.4 PRICE REDUCTION WITH THE COMPETITOR’S PRODUCT IN THE MARKET 3.9.5 MOBILE BANDWIDTH HAS INCREASED OVER THE TIME 3.10 RESTRAINTS 3.10.1 DECREASING MARKET SHARE OF U.S. RINGTONE SALES 3.10.2 DISTRIBUTION AND MARKETING CHALLENGES 3.10.3 SMARTDEVICES ARE DRIVING THE GROWTH OF MOBILE INTERNET USAGE 3.11 INDUSTRY TRENDS AND OPPURTUNITIES 3.11.1 ROLE OF DEVICES AND NETWORK IN MOBILE CONTENT MARKET
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3.11.2 PUBLISHERS AND MARKETERS WORKS IN HAND 3.11.3 THE CONSUMERS HAVE MULTIPLE OPTIONS FOR SUBSTITUTE PRODUCTS IN THE MARKET 3.11.4 FREE V/S FEE BASED MOBILE CONTENT MARKET 3.11.5 GROWTH OF SOCIAL NETWORKING IN MOBILE CONTENT MARKET
CHAPTER 4 MOBILE CONTENT FREE OR FEE BASED 4.1 GLOBAL MARKET SHARE OF SMARTPHONE SUBSCRIBER BY PLATFORM IN 2012 4.2 ONLINE APPLICATION AVAILABILITY IN MOBILE APPLICATION STORE 4.3 AMOUNT SPENDS AND AVERAGE GAME PRICE IN U.S
CHAPTER 5 MOBILE CONTENT MARKET SEGMENTATION 5.1 OVERVIEW 5.2 MOBILE CONTENT MARKET REVENUE BY TYPE 5.2.1 GLOBAL 5.2.2 U.S. 5.3 MOBILE CONTENT MARKET USERS BY TYPE 5.3.1 GLOBAL 5.3.2 U.S. 5.4 MOBILE GAME 5.4.1 TOP MOBILE GAMES PLAYED IN U.S. 5.4.2 MOBILE GAMES MARKET REVENUE BY TYPE 5.4.2.1 Global
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5.4.2.2 U.S. 5.4.3 MOBILE GAMES MARKET USERS BY TYPE 5.4.3.1 Global 5.4.3.2 U.S. 5.5 MOBILE MUSIC 5.5.1 TIME SPEND ON LISTENING MUSIC BY AGE GROUP 5.5.2 MOBILE MUSIC MARKET REVENUE BY TYPE 5.5.2.1 Global 5.5.2.2 U.S. 5.5.3 MOBILE MUSIC MARKET LISTENERS BY TYPE 5.5.3.1 Global 5.5.3.2 U.S. 5.6 MOBILE VIDEO 5.6.1 TIME SPEND ON MOBILE VIDEO BY AGE GROUP 5.6.2 MOBILE VIDEO USERS BY PHONE TYPE 5.6.3 MOBILE VIDEO USERS BY LOCATION TYPE 5.6.4 MOBILE VIDEO MARKET REVENUE BY TYPE 5.6.4.1 Global 5.6.4.2 U.S. 5.6.5 MOBILE VIDEO MARKET VIEWERS BY TYPE 5.6.5.1 Global 5.6.5.2 U.S.
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Transparency Market Research is a market intelligence company providing global business information reports and services. Our exclusive blend of quantitative forecasting and trends analysis provides forwardlooking insight for thousands of decision makers. We are privileged with highly experienced team of Analysts, Researchers and Consultants, who use proprietary data sources and various tools and techniques to gather, and analyze information. Our business offerings represent the latest and the most reliable information indispensable for businesses to sustain a competitive edge.
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