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Digital Salon
Digital Salon launches NEW initiative
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Digital Salon, website and software provider to hair and beauty salons, launches a new initiative: ‘Support Your Local Salon’ to direct sale enquiries from customers to their local salons through a bespoke website
www.supportyourlocalsalon.ie
Digital Salon has launched ‘Support Your Local Salon’, an initiative designed to help Irish salons who have online shops to be found by existing and potential customers in their area through a new website www. supportyourlocalsalon.ie The website has been developed and launched completely free of charge by Digital Salon and allows consumers to search for a local hair or beauty salon based in their region or county and will be shown all the salons in their area with online shops that they can click directly onto. “Our goal here is to drive customers to their local salons’ online stores to boost their retail sales. Obviously, an added advantage is that it will keep salon customers from going to default online offshore options. We want to make it is as easy as possible to buy online but still buy local, there’s a definite pandemic-related purchase patriotism movement out there and we need to facilitate that”, said John Donnelly, MD of Digital Salon. John noted that, heretofore, hair and beauty salon owners have been so busy in their salons that they wouldn’t have had the time to focus on getting their websites and online shops active. But he observed that Covid-19 has made it imperative to have an online shop and website, while lockdown closures ironically have given salons the time needed to get their online operation fit-for-purpose. During the first lockdown, Digital Salon launched an initiative to help salon owners set up their business online by offering a free website landing page enabling them to sell gift cards. This initiative helped many salons that had previously had no online presence and generated badly-needed income. Digital Salon creates award-winning websites and provides the salon software Shortcuts, to the hair and beauty sector. They partner with Hair Salons, Beauty Salons, Nail Bars, Clinics, MUAs, Barbers and Spas and help them build and manage their digital presence. It is owned by a team of professionals with digital expertise and extensive experience in the hair and beauty sector working with over 500 leading salons across Ireland and the UK. The company also offers Digital Signage, Social Media Management and Online Marketing services. The new website is free of charge and salons are invited to register their business from today by visiting
www.supportyourlocalsalon.ie
“All operations of the site are non-profit making and traffic is driven to it through Pay-Per-Click and paid Social Media advertising and sponsorship”, confirmed John.
