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ARTDEPARTMENT
“ Ar t seducat i onai dsst udent si nski l l sneededi nt hewor kpl ace:flexi bi l i t y ,t heabi l i t yt osol ve pr obl emsandcommuni cat e,t heabi l i t yt ol ear nnewski l l s,t obecr eat i veandi nnovat i ve, ahan,Di r ect orofCooper at eCommuni cat i ons ,Xer oxCor por at i on andt ost r i vef orexcel l ence. ”–JosephM.Cal
Over vi ew oft heDi gi t al Phot ogr aphyPr ogr am Obj ect i ves
T each21s tcent ur ys ki l l sofcr i t i calt hi nki ngandv i s ual l i t er acy .Gi v es t udent sr eal wor l dexper i encei n pr epar at i onf orcar eer si nadv er t i s i ng,gr aphi cdes i gn, pr of es s i onalphot ogr aphy ,pr oductdes i gnandj our nal i s m St r uct ur e Thecur r i cul um i sdes i gnedt opai rhands onl ear ni ngus i ng pr of es s i onalqual i t yequi pmentwi t hpr oj ect st hatbui l d uponacqui r edphot ogr aphys ki l l s .St udent swi l lmas t er manualphot ogr aphys et t i ngs ,l ear nt oenhancet hei rwor k wi t hPhot os hop,s t udyt hear thi s t or yofphot ogr aphyand par t i ci pat ei nv i s ualanal y s i sandcr i t i ques( oft hei rown wor k,t hei rpeer s ,andt hatofpr of es s i onal s ) .St udent swi l l compl et et het er m bybui l di ngadi gi t alpor t f ol i ot o s howcas et hei rwor ki napr of es s i onalmanner . St udent swi l lbecomepr ofici entwi t ht hef ol l owi ng concept sandski l l s: – Rul eofThi r dsandCompos i t i on – Dept hofFi el d – Us i ngt hePr i nci pl esandEl ement sofDes i gn – ManualSet t i ngs – Phot os hop – Vi s ualLi t er acy – Cr eat i ngPur pos ef ulI mager y – Wor ki ngwi t hThemes – Di gi t alPor t f ol i os
Ski l l sAcqui r ed •Concept i ng •Resear chi ng •Vi sualSt or yT el l i ng •I mpl ement at i on •Document at i on •Cr i t i que
Benefit s
• Real wor l dappl i cat i onof phot ogr aphy • Under st andi ng how t ocr eat e pur posef uli mager ywi t hcr eat i ve i nt ent i onsandski l l • Col l egepr epar at i onf orst udent s i nt er est edi nmaj or i ngi ngr aphi c desi gn,phot ogr aphy ,adver t i si ngor vi sualcommuni cat i on
“Phot ogr aphy ,asapower f ulmedi um ofexpr es s i onandc ommuni c at i ons ,of f er s ani nf i ni t ev ar i et yofper c ept i on,i nt er pr et at i onandexec ut i on. ”Ans elAdams