AFTER THE 40 YEARS OF THE MONACO IN 2009, “PIONEERING 150 YEARS OF SWISS WATCHMAKING” IN 2010, TAG HEUER CELEBRATES IN 2011 ITS UNIQUE ASSOCIATION WITH THE PRESTIGIOUS WORLD OF SPORTSCARS,
“MASTERING SPEED FOR 100 YEARS”.
It was indeed in 1911 that Charles-Auguste Heuer, the Company’s founder son, patented and started manufacturing the famous “Time of Trip”, the first ever stopwatch specially designed for sports and racing cars. Ever since, and thanks to its unique mastership of the ultimate precision in timing instruments and wrist chronographs, TAG Heuer has been associated with the most prestigious motor racing events, legendary drivers and sportscar brands ever; from Le Mans 24 Hours to Formula 1 or Indy 500; from Juan-Manuel Fangio to Lewis Hamilton or Jenson Button; from Scuderia Ferrari in the 1970’s to McLaren, Mercedes, Audi Sport or Tesla Motors nowadays. These unique partnerships in the world of speed, precision and performance have inspired TAG Heuer watchmasters to craft highly innovative, accurate and reliable timepieces, especially in mechanical chronographs with icons such as the TAG Heuer Carrera, Monaco or Grand CARRERA. Our leadership and 150 years contribution to the glory of high-end Swiss watchmaking is demonstrated by a stunning array of patents, breakthroughs in mechanical watches like the "Pendulum Concept Watch" or the "Monaco V4", as well as unique mechanical chronograph movements. This includes besides the Calibre 360, the first and only wrist timepiece that mechanically measures and displays 1/100th of a second, our new in-house integrated chronograph, the Calibre 1887 with oscillating pinion and column wheel. With its key parts manufactured in our Cornol workshop and assembled in our La Chaux-de-Fonds factory, the TAG Heuer Carrera Calibre 1887 is the epitome of superlative chronographs balancing sophisticated technology with timeless refined design. We see these inspiring developments as an invitation to honor our heroes and inspirers. At TAG Heuer our
constant pursuit of excellence and innovation maintains a strong link between the company of today and the people who have shaped its history. The legends of TAG Heuer, past and present: Edouard Heuer and Steve McQueen, Ayrton Senna and Leonardo DiCaprio, Lewis Hamilton, Jenson Button and Shah Rukh Khan, Tiger Woods and Maria Sharapova, all have a common sense of social responsibility and a steely determination to achieve their ultimate goals, pushing back the limits of what is possible through hard work and mental toughness. These passions are shared by our master watchmakers. We continue to challenge the present. There is no finish line. There is always a new barrier to break: a new movement, a new design, a new material, a new level of precision and even greater excellence and innovation. Nothing better epitomizes TAG Heuer’s DNA and unique innovative and epic spirit than the «TAG Heuer Odyssey of Pioneers 2010»; the first round-the-world trip in a 100% electric GT car developed specifically for TAG Heuer by Tesla Motors, and conveying like an Olympic flame the brand history, the present collection, and our responsible and imaginative vision of the future to 15 cities across the world. TAG Heuer is proud to present this new catalog with an unrivalled range of the most beautiful Chronographs and Watches ever crafted in our 150 years of existence. Jean-Christophe Babin President & Chief Executive Officer
Jack Heuer Honorary Chairman
1911 2011 MASTERING SPEED FOR ONE HUNDRED YEARS IN 2011, TAG HEUER CELEBRATES ITS UNIQUE ASSOCIATION WITH THE PRESTIGIOUS MOTOR RACING UNIVERSE. FIRST WATCH BRAND TO DEVELOP CHRONOGRAPHS DASHBOARD SPECIALLY DESIGNED FOR SPORTS AND RACING CARS WITH THE “TIME OF TRIP”, PATENTED AND STARTED MANUFACTURING BY CHARLES-AUGUSTE HEUER IN 1911, FIRST WATCH BRAND TO PARTNER WITH RACING DRIVERS, FIRST WATCH BRAND TO PARTNER WITH A F1 TEAM, FIRST WATCH BRAND TO CREATE LUXURIOUS CHRONOGRAPHS WITH A PRECISION OF 1/10TH, 1/100TH, 1/1'000TH AND 1/10'000TH OF A SECOND, TAG HEUER IS MADE OF RACING DNA.
TIME OF TRIP LAUNCHED IN 1911. FIRST DASHBOARD CHRONOGRAPH DESIGNED FOR USE IN AUTOMOBILES AND AIRCRAFTS.
2010 2011 2 8 12 22 38 56 66 94 110 120 TAG HEUER IS A MEMBER OF THE EXCLUSIVE FONDATION DE LA HAUTE HORLOGERIE (FHH) WHICH BRINGS TOGETHER THE 30 MOST PRESTIGIOUS BRANDS IN SWISS WATCHMAKING, CHOSEN FOR THEIR UNIQUE EXPERTISE, THEIR HERITAGE AND THE QUALITY OF THEIR FINE WATCHMAKING PRODUCTS.
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EDITORIAL TAG HEUER MAKING HISTORY FOR 150 YEARS PIONEERING SWISS WATCHMAKING FOR 150 YEARS TAG HEUER CARRERA TAG HEUER GRAND CARRERA MONACO AQUARACER LINK TAG HEUER FORMULA 1 TAG HEUER SLR TAG HEUER LADIES’ COLLECTION TAG HEUER MERIDIIST TAG HEUER EYEWEAR TAG HEUER QUALITY
1860 – At the age of 20, Edouard Heuer sets up a watchmaking workshop in St-Imier in the Swiss Jura. 1869 – Edouard Heuer obtains his first patent for a crown rewinding mechanism. This replaces the key that had been used to rewind the mainspring of pocket watches. 1887 – Edouard Heuer invents and obtains a patent for the famous “Oscillating Pinion”, still used today by the leading watchmakers in the design of their mechanical chronographs. 1911 – The “Time of Trip” receives a patent. This on-board chronograph, designed to be mounted on the instrument panel of cars and aircrafts, is the first to indicate the duration of a journey or a flight.
FOR 150 YEARS
1962 – On February 20th, astronaut John Glenn is launched into space in the Mercury Friendship 7 spacecraft with a Heuer chronograph on his wrist. This is the first American-manned space flight to orbit the Earth three times.
combines the 6 characteristics of a genuine sports watch: waterresistance to 200m, unidirectional turning bezel, luminescent hands and markers, screw-in crown, solid-steel double security clasp and scratch resistance.
1964 – Jack Heuer launches the “Carrera” chronograph as a tribute to the famous “Carrera Panamericana” car race of the 1950s.
1986 – The “TAG Heuer Formula 1” series, combining steel and glass fiber, is launched.
1966 – Launch of the world’s first miniaturized, electronic timing instrument accurate to 1/1'000th of a second: the “Microtimer”. 1969 – Introduction of the “Chronomatic Calibre 11” with Microrotor, the first automatic chronograph movement. It is fitted in three series simultaneously: “Autavia”, “Carrera” and “Monaco”. They are all identifiable by the crown at 9.
1987 – TAG Heuer creates the “Link”, a unique sports watch that is both beautiful and functional. 1992 – TAG Heuer is appointed Official Timekeeper for the FIA Formula 1 World Championship until 2003. 2003 – TAG Heuer presents the “Microtimer”, an authentic wrist timing instrument accurate to 1/1'000th of a second.
1916 – Charles-Edouard Heuer invents the first watches accurate to 1/100th of a second: the “Mikrograph” and the “Microsplit” (with flyback), then the “Semikrograph” and the “Semicrosplit”, accurate to 1/50th of a second.
The world’s first automatic chronograph with a water-resistant square case, the “Monaco”, is launched.
Tiger Woods and Shah Rukh Khan are named international brand ambassadors.
1974 – Launch of the “Silverstone” Chronograph.
2004 – TAG Heuer creates a revolution at Baselworld with the new Concept Watch “Monaco V4”.
1950 – The company launches the “Mareograph” (called Seafarer in the USA) with a tide indicator and chronograph functions.
1982 – The “Aquaracer” series is introduced and quickly becomes an industry benchmark. It embodies TAG Heuer’s sporting spirit and
The Monaco “Sixty Nine” wins the Best Design award at the Grand Prix d’Horlogerie de Genève. It is
the first reversible watch with a traditional dial on one side and a digital dial on the other. TAG Heuer is made the official timekeeper for the Indy Racing League and the famous Indy 500. Kimi Räikkönen becomes a TAG Heuer ambassador. 2005 – New ambassadors are appointed: Uma Thurman, Brad Pitt and Maria Sharapova. Presentation and market launch of the “Calibre 360 Concept Chronograph”, the world’s first ever mechanical wrist chronograph accurate to 1/100th of a second. 2007 – Launch of the “TAG Heuer Grand CARRERA”, the new topof-the-range collection inspired by motor racing and the world of GT cars. The watches in the Grand CARRERA collection are fitted with the exclusive Calibre RS automatic movement, which makes it easier to read the time using a system of rotating discs instead of traditional hands. 2008 – The “TAG Heuer Grand CARRERA Calibre 36 RS Caliper Chronograph” wins the Grand Prix d’Horlogerie de Genève in the
Sports Watch category. The "TAG Heuer 360" museum opens at the company headquarters in la Chaux-de-Fonds, Switzerland. The museum presents 150 years of the brand’s history using over 300 different models of watches. The company presents its exclusive range of mobile phones and accessories. With “MERIDIIST”, TAG Heuer is in another sector by creating the first generation of premium mobile phones, designed in Switzerland for today’s world traveler. Lewis Hamilton, our prestigious brand ambassador, becomes Formula 1 World Champion. New TAG Heuer boutiques are opened in Budapest, London, Dubai, Delhi and Cape Town. The company joins the exclusive Fondation de la Haute Horlogerie (FHH). Founded in Geneva in 2005 to promote the heritage and values of Swiss technical and luxury watchmaking, the FHH is devoted to emphasizing the authenticity, creativity and innovation that have built the reputation of the Swiss watch industry and is also dedicated to spreading its ethical standards.
2009 – TAG Heuer launches the new “Aquaracer 500M” and the “Monaco LS”, inspired by the “Monaco Calibre 360 Concept Watch”. Leonardo DiCaprio becomes a TAG Heuer ambassador. To celebrate the 40th anniversary of the Monaco, TAG Heuer has recreated the model worn by Steve McQueen in the 1970 film “Le Mans” in a limited series of 1'000 pieces. Presentation at Baselword of the “Monaco Twenty Four” a model at the forefront of technological progress, inspired by the legendary Le Mans 24-hour race. The watch has an oversize “24” at 12 and the blue and orange emblem of Gulf Oil. Inside the case, a “composite filter” in a material used in motor racing and the aerospace industry, protects the components against shock. 2010 – To celebrate its 150 years of Swiss watchmaking craftsmanship, high-performance and excellence, TAG Heuer launches the Calibre 1887 Automatic Chronograph and undertakes an epic TAG Heuer & Tesla Roadster ecological adventure “The Odyssey of Pioneers”: the first round-the world trip in a 100%
electric car: 15 stops, 150 cities visited, 37'000 km around the world. TAG Heuer introduces a new Concept Watch at Baselworld with a revolutionary mechanical movement without hairspring: the “TAG Heuer Pendulum”. TAG Heuer announces its partnership with Audi for the Le Mans 24 Hours. Jenson Button, 2009 Formula 1 World Champion, becomes a TAG Heuer ambassador and joins Lewis Hamilton at Vodafone McLaren Mercedes.
FOR 150 YEARS TAG HEUER PENDULUM FOR ITS 150TH ANNIVERSARY, TAG HEUER PROUDLY LAUNCHES THE TAG HEUER PENDULUM CONCEPT; THE WORLD’S FIRST OSCILLATOR WITHOUT HAIRSPRING IN A MECHANICAL MOVEMENT BEATING AT 43’200/HOUR (6HZ). IT IS BASED ON PHYSICAL MAGNETIC PROPERTIES: THE TRADITIONAL HAIRSPRING IS REPLACED BY A VIRTUAL SPRING DERIVED FROM MAGNETS. THE RESULT IS A SIGNIFICANT INCREASE IN PRECISION (DIVISION OF TIME) AND PERFORMANCE (FREQUENCY ACCURACY AND STABILITY).
WAW2170.FC6261
FOR 150 YEARS MONACO V4: THE FIRST PATENTED BELT-DRIVEN TRANSMISSION IN A WATCH MOVEMENT THE TRANSMISSION IS A MIRACLE OF MICROENGINEERING: EACH DRIVE-BELT IS THE SIZE OF A HUMAN HAIR—TEN TIMES SMALLER THAN ANY BELT BEFORE. JUST AS REVOLUTIONARY IS THE PATENTED LINEAR MASS MOUNTED ON THE WORLD’S SMALLEST BALL BEARINGS INSTEAD OF THE TRADITIONAL OSCILLATING MASS. ANOTHER FIRST FOR TAG HEUER ENGINEERS.
CAR2112.FC6267
FOR 150 YEARS TAG HEUER 300 SLR THIS LIMITED EDITION AUTOMATIC CHRONOGRAPH EXUDES SOPHISTICATED ELEGANCE. THE PARTIALLY ORANGE SECOND HAND HIGHLIGHTS THE BROWN DIAL, WHOSE COLOR SHOWS OFF THE VINTAGE HEUER LOGO TO PERFECTION. TURN IT OVER TO SHARE A SOPHISTICATED SECRET: THE MYTHICAL MERCEDES-BENZ 300 SLR DRIVEN BY FANGIO ENGRAVED ON THE BACK.
CAR2110.BA0720
FOR 150 YEARS TAG HEUER CARRERA CALIBRE 1887 CHRONOGRAPH SINCE 1860, TAG HEUER HAS DIVIDED TIME INTO THE SMALLEST FRACTIONS. NOW, OUR TECHNICAL TEAM HAS CREATED ANOTHER REVOLUTION. POWERING THIS TIMEPIECE IS OUR UNIQUE CALIBRE 1887, THE NEXT GENERATION OF AUTOMATIC CHRONOGRAPH MOVEMENT. THE CASE BACK IS SAPPHIRE, LETTING YOU SEE OUR LATEST TECHNOLOGY IN ACTION.
CAL5110.FC6265
FOR 150 YEARS MONACO TWENTY FOUR CALIBRE 36 CHRONOGRAPH WITH ITS MOTOR RACING-INSPIRED DESIGN, THIS CHRONOGRAPH PUTS THE SPIRIT OF LE MANS ON YOUR WRIST. BLACK TITANIUM CARBIDE TREATMENT, A HIGH-TECH MATERIAL USED IN RACING CARS, COATS THE CASE. THE "ADVANCED DYNAMIC ABSORBER" SYSTEM PROTECTS THE MOVEMENT AGAINST JOLTS AND VIBRATIONS. THE UNIQUE, WIDE OPEN SAPPHIRE CASE BACK SHOWS THE EXCEPTIONAL OSCILLATING MASS RESEMBLING A RACING WHEEL AND THE FAMOUS CALIBRE 36 BEATING AT 36’000 BEATS PER HOUR. AS A FINISHING TOUCH, THE OVERSIZED “24” AT 12 PAYS TRIBUTE TO LE MANS.
TAG HEUER CARRERA BREAKING THE LIMITS OF CHRONOGRAPH FUNCTIONALITY AND PRECISION
TAG HEUER CARRERA. THE CONTEMPORARY SPORTS WATCH INSPIRED BY MOTOR RACING. TAG Heuer never rests on its laurels. In 1887, Edouard Heuer made history with the oscillating pinion. For our 150th anniversary, we have given it new life and re-engineered it in-house, to create the Calibre 1887. In 1964, Jack Heuer himself designed the Carrera series, in honor of the “Carrera Panamericana Mexico”, history’s most grueling automobile endurance race.
CAR2110.BA0720
CAR2111.FC6266
TAG HEUER CARRERA CALIBRE 1887 CHRONOGRAPH. With this superbly readable timepiece, our engineering has moved forward again. The Calibre 1887’s column wheel and oscillating pinion operate at a staggering 2/1'000th of a second, so you can guarantee the chronograph starts instantly. Ultramodern technology is enhanced by the luxury of traditional craftsmanship in this exclusive and iconic series.
LEONARDO DICAPRIO
TAG HEUER CARRERA CALIBRE 16 DAY-DATE CHRONOGRAPH. A new comer to the series, this automatic chronograph is a treasure chest of fine detailing. Elegant Arabic numerals, the hand-applied Day-Date window, and delicate tachymeter markings ooze sophistication. The larger crown, and red-edged button subtly affirm this chronograph’s sporting heritage.
CV2A11.FC6235
CV2A10.BA0796
REFINED, AGELESS DESIGN CONSTANTLY EVOLVING SINCE 1964.
CV2010.BA0794
CV2014.FT6014
JUAN MANUEL FANGIO
TAG HEUER CARRERA CALIBRE 16 CHRONOGRAPH. Since 1964 it has carried the racing spirit in its name, and its design is just as high-powered. Its black, textured dial, bright-red* chronograph and second hands, perforated rubber strap* draw on motorsports esthetics and propel them over the finish line. A version with steel bracelet is also available. * Depending on the model
CV7A12.BA0795
CV7A13.BA0795
TAG HEUER CARRERA CALIBRE S CHRONOGRAPH. This new Carrera is extraspecial. It is the most momentous advance ever made in chronograph displays. Its patented Calibre S movement registers amazing 1/100th of a second. To maximize readability, the hour and minute hands show either watch or chronograph times. The distinctive semi-circular Calibre S counters show 1/10th and 1/100th of a second or a perpetual calendar until 2099.
LEONARDO DICAPRIO
WV211M.BA0787
WV211B.BA0787
WV2116.FC6181
TAG HEUER CARRERA CALIBRE 5. This classic 39mm watch showcases the best TAG Heuer craftsmanship. Its sapphire case back reveals its exclusive Calibre 5 movement, and the dial has an elegant finish. Choose the perfect combination to suit your style from: a steel and gold case; black or silver face; stainless steel bracelet or leather strap. CALIBRE 7 TWIN-TIME. The smartly contemporary Carrera Twin-Time makes the classic traveling companion. The second time zone is shown by a central luminescent hand, tipped in red or blue for maximum visibility, and there is 24-hour scale on the flange. For that extra touch of distinction, it is available with an alligator strap.
TAG HEUER GRAND CARRERA THE QUEST FOR PRECISION
TAG HEUER GRAND CARRERA. THE PREMIUM AVANTGARDE COLLECTION INSPIRED BY UNRIVALLED MOTOR RACING HERITAGE. This high-performance series combines TAG Heuer’s mastery of precision with its motor racing heritage. TAG Heuer is the only brand producing mechanical and automatic chronographs with 1/10th and 1/100th of a second accuracy. Certified C.O.S.C, the Grand CARRERA series innovates even further with its Rotating System—an engineering feat, and a whole new way of displaying time.
CAV5185.FC6237 TITANIUM CASE
TAG HEUER GRAND CARRERA CALIBRE 36 RS CALIPER CHRONOGRAPH. This chronograph expresses TAG Heuer’s commitment to precision perfectly. Its mechanical heart pulsates 36’000 times per hour, making it the first Swiss-made mechanical timepiece to display 1/10th of a second. To make those fractions of time easy to read, it magnifies them ten times, thanks to the unique TAG Heuer Caliper Rotating Scale.
CAV5115.FT6019
LEWIS HAMILTON
CAV518B.FC6237
TAG HEUER GRAND CARRERA CALIBRE 17 RS2 CHRONOGRAPH TI2. Cutting-edge design and luxurious finishing make the RS2 a winner. The racing-inspired TAG Heuer Rotating Systems display the chronograph minutes and the small second. Subtle red touches* on bezel and hands maximize readability, and are echoed by stylish red stitching on the alligator strap*. With its Grade 2 titanium case, it is built to last and designed to make an impact. This year, a titanium/ rose gold version has joined the prestigious collection. * Depending on the model
CAV518E.FT6016 TITANIUM / ROSE GOLD
CAV515C.FC6231 ROSE GOLD BEZEL
TAG HEUER GRAND CARRERA CALIBRE 17 RS CHRONOGRAPH. Classic, elegant, refined, the Grand CARRERA Calibre 17 RS is a supreme example of our highend watchmaking tradition. The twin Rotating Systems of its chronograph function show minutes at 3, and seconds at 9. Its fine-brushed steel case is embellished with faceted and polished horns.
CAV511A.BA0902
CAV511B.FC6231
WAV5111.BA0901
WAV5113.FC6231
TAG HEUER GRAND CARRERA CALIBRE 8 RS GRANDE DATE GMT. This C.O.S.C-certified timepiece sums up the spirit of the Grand CARRERA collection. The Grande Date at 12, in its handapplied window, can be read at a glance. The second time zone appears in a Rotating System at 6. The perfect traveling companion, the Grande Date GMT will keep you on sche-dule wherever you travel.
THE DOUBLE SAPPHIRE CRYSTAL CASE BACK REVEALS TAG HEUER CALIBRE AND GEAR TRAIN IN ACTION.
LEWIS HAMILTON
TAG HEUER GRAND CARRERA CALIBRE 6 RS. Simplicity and elegance are the hallmarks of this automatic watch. The TAG Heuer Rotating System at 6 displays the small second, replacing the standard second hand. Available with silver, brown or black dials, and a steel bracelet or alligator strap, there is also a luxury version in 18-carat yellow gold and steel.
WAV511A.BA0900
WAV511B.FC6224
MONACO BREAKING THE RULES OF SWISS WATCHMAKING HISTORY
MONACO. THE LEGENDARY TIMELESS CHRONOGRAPH WORN BY STEVE McQUEEN. When TAG Heuer launched the Monaco in 1969 the brand achieved two firsts. The first ever water-resistant watch with a square case; and the first automatic chronograph in the world. Its timeless design was a first too. In 1970, Steve McQueen wore it in the classic movie "Le Mans". On his wrist it became an icon.
STEVE MCQUEEN
MONACO CALIBRE 12 CHRONOGRAPH. For its 40th anniversary, TAG Heuer has equipped the Monaco with the high-performance Calibre 12 movement and a sapphire crystal. The timeless design, inspired by motor racing, has not changed: counters at 3 and 9, square 39mm case, and alligator strap. Orange-red hands complete the racing look on the blue dial version, as worn by Steve McQueen.
CAW2110.FC6177
CAW2111.FC6183
CAL2110.BA0781
CAL2110.FC6257
MONACO LS CALIBRE 12 CHRONOGRAPH. Steve McQueen’s legendary chronograph has been re-engineered for the new millennium. Two TAG Heuer "Concept Watch" inspired its architecture, and its dial really breaks the mold. The curved, beveled glass shows off its high-tech features: fine-brushed bridges; the Linear System (LS) at 3, displaying current second; the sloping chronograph minutes counter at 9. Water-resistant to 100m, this exceptional timepiece comes with black alligator strap, or a steel bracelet with a fineadjustment system.
HIGH-END FINISHING FOR AN EXTREME COMFORT. RECOGNIZED AS A HIGH-QUALITY FINE-ADJUSTMENT SYSTEM, THE FOLDING BUCKLE OF THE STEEL BRACELET IS EQUIPPED WITH A MICRO CUTTING WHEEL.
TAG HEUER AQUARACER THE ESSENCE OF THE SPORTS WATCH INSPIRED BY THE AQUATIC WORLD
AQUARACER. THE QUEST FOR ULTIMATE RELIABILITY. Edouard Heuer patented water-resistant cases in 1895, and Heuer timepieces were quickly recognized as the most reliable and robust for water sports. Since launch, TAG Heuer has constantly enhanced the Aquaracer, making it the contemporary standard for water-resistance. The six unrivalled technical features we build into every Aquaracer make it the timepiece of choice for the water sports world: water-resistance to 500m*; unidirectional turning bezel; luminescent markers on hands and indexes; screw-in crown, solid-steel double security clasp; and scratch-resistant sapphire crystal. * Depending on the model
CAJ2110.FT6023
HELIUM ESCAPE VALVE AUTOMATICALLY REGULATES PRESSURE.
AQUARACER 500M CALIBRE 16 CHRONOGRAPH. This rugged chronograph epitomizes the excitement of diving. Crucial features make it practical to wear: 500m water-resistance, the magnified lens over the date, the grips on the bezel. Just as thrilling is the design. Luminescent markers, and subtle highlights on the chronograph counters, add to the sense of adventure. The essential tool for people who relish an underwater challenge.
CAJ2110.BA0872
DEVELOPED FROM THE START TO MEET THE NEEDS OF PROFESSIONAL DIVERS.
WAJ2150.FT6015
WAJ2110.BA0870
LEONARDO DICAPRIO
WAJ2180.FT6015
AQUARACER 500M CALIBRE 5. Recognized as being uniquely reliable, the Aquaracer 500M comes equipped with the TAG Heuer “six safety features”. In the full-black version, with its “soft-touch” ring round the face, yellow luminescent hands and indexes make it easy to read underwater when light is faint, and even in darkness.
CAN1011.BA0821
WAN2110.BA0822
AQUARACER GRANDE DATE CHRONOGRAPH. With a Grande Date window at 12 and 1/10th of a second counter at 6, the Aquaracer Grande Date Chronograph perfectly embodies TAG Heuer’s dedication to superior functionality. AQUARACER CALIBRE 5. High-performance and total reliability are the keys to this automatic watch. The distinctive grooves on the aluminum rotating bezel make it easy to grip. To guarantee perfect readability underwater, the hands and markers are luminescent.
WAP2010.BA0830
WAP2011.BA0830
AQUARACER CALIBRE 5. The Aquaracer Calibre 5 is a professional water sports watch. Water-resistant to 300m, it has a superluminova dot at 12 to ensure readability even in the murkiest conditions. The dial with its elegant horizontal texture comes in black or silver. In short, a true diving instrument.
WAF1014.BA0822
CAF101E.BA0821
AQUARACER GRANDE DATE. You can take this classic Aquaracer Grande Date anywhere. Like the perfect friend, it will never let you down. The event may be dress-up or dress-down, professional or social: this timepiece will always shine. Available in a 41mm watch and a 43mm chronograph, it features a “Grande Date” at 12.
WAF2011.BA0818
SHAH RUKH KHAN
AQUARACER CALIBRE 5 DAY-DATE. The Aquaracer Calibre 5 Day-Date has the distinctive Aquaracer unidirectional turning bezel, whose six polished studs make for a better grip when wearing gloves. Offering every feature of the Aquaracer range, it is water-resistant to 300m.
WAF111Z.BA0801
WAF1120.BB0807
AQUARACER ALARM. The perfect watch for people who value being on time. It is instantly identified by its extra-large alarm counter at 9 set against its stylish black dial. You set the alarm time using this counter, and activate the alarm function using the push-button with red indicator at 4. AQUARACER Stylish and uncluttered, the steel and gold Aquaracer is powered by a high-performance movement. Waterresistant to 300m, it displays the date in a beveled window at 3. You can choose to wear it with a black, blue or silver dial, and a steel bracelet or rubber strap.
CAF7010.FT8011
LEONARDO DICAPRIO
AQUARACER CALIBRE S CHRONOGRAPH. TAG Heuer developed and patented the Calibre S movement, accurate to 1/100th of a second. It’s what makes this watch revolutionary. For maximum readability, watch and chronograph times are displayed by the hour and minute hands. The semi-circular Calibre S counters show 1/10th and 1/100th of a second in chronograph mode, or the date in hour mode.
EXTREME RELIABILITY UNDERGOES MORE THAN 60 HOMOLOGATION TESTS
CAF2010.BA0815
AQUARACER CALIBRE 16 DAY-DATE CHRONOGRAPH. An exceptional chronograph for remarkable sportsmen, this model reflects TAG Heuer’s special commitment to diving. The impressive 43mm case has twin windows for day and date at 3. The scratch-resistant sapphire crystal is treated to prevent glare, and the screw-in crown with double seal makes it water-resistant to 300m.
CAF2120.BB0816
AQUARACER CALIBRE 16 CHRONOGRAPH. The Aquaracer Calibre 16 Chronograph also comes in a more compact 41mm version, with a date function. Its luxurious construction stylishly harmonizes steel with gold plate. There is also a steel-only version, with all the safety features of the Aquaracer series, a dial in black, silver or blue as well as a matching aluminum ring.
CAF2110.BA0809
LINK THE QUEST FOR TIMELESS DESIGN AND ERGONOMICS
LINK. THE ELEGANT SPORTS WATCH. TAG Heuer has led the field in watch ergonomics since launching the first wrist chronograph in 1914. Maintaining that great tradition, the double-S link bracelet of the Link series provides unrivalled flexibility and comfort. The series’ key features — scratch-resistance, case back with sapphire crystal*, and water-resistance to 200m — make the Link an enduring symbol of success, selfconfidence and determination. *Depending on the model
TIGER WOODS
CJF7111.BA0592
LINK CALIBRE S CHRONOGRAPH. Developed, patented and manufactured by TAG Heuer, the Calibre S is a total revolution in chronographs. Combining the most advanced quartz and mechanical technology, it displays watch and chronograph functions with the full-sized central hands, and provides stunning 1/100th of a second accuracy. Equipped with a perpetual calendar, ergonomic folding clasp, and double safety buttons, the Link Calibre S is in a class of its own.
WJ2010.BA0591
LINK CALIBRE 7 WORLDTIMER. The ideal business watch for international travelers, the Calibre 7 Worldtimer displays time zones for 24 key cities. Adjusting its GMT disc instantly with magnetic bezel tells you the time where you are—and everywhere else. Elegant and easy to use, it has a sapphire crystal case back and a hidden button at 10 to reset the GMT.
CJF2110.BA0594
LINK CALIBRE 16 CHRONOGRAPH. Water-resistant to 200m, the automatic chronograph Link Calibre 16 is a serious timepiece for serious businessmen. Its features include: a fixed bezel with tachymetre scale; scratch-resistant sapphire crystal with double anti-reflective treatment; sapphire case back. It is available in 4 dial versions — black, silver, blue, or super-sophisticated anthracite.
CJF2114.BA0594
WJF1010.BA0592
LINK GRANDE DATE TIGER WOODS LIMITED EDITION. IT CARRIES TWO MARKS OF THE CHAMPION: THE DIAL IN HIS SPECIAL COLOR, BURGUNDY RED AND THE ELEGANT TIGER WOODS SIGNATURE ON THE CASE BACK.
WJF211A.BA0570
LINK CALIBRE 6. Its subtle detailing makes this automatic timepiece stand head and shoulders over the competition. A separate seconds counter at 6; elegant vertical texturing on its silver, brown or black dial; hand-applied indexes and TAG Heuer logo; and a sapphire crystal case back. A watch that appeals to urbanites and to outdoors types.
WJF211C.BA0570
WJF2011.BA0592
WJF2050.BB0593
LINK CALIBRE 5 DAY-DATE. The Link Calibre 5 Day-Date displays the date in a hand-applied window at 6. Balancing the design, the curved day window at 12 is extra-large, for maximum readability. With all the Link series features, this watch is available in steel or steel and gold, with black or silver dial.
Inspired by motor racing technology, the TAG Heuer Formula 1 collection ticks all the boxes for a professional sports watch. Features include “Easy Grip” screw-in crown; titanium carbide unidirectional turning bezel*; luminescent hands and markers; extendable steel bracelet with double safety clasp*. Formula 1 legends like Ayrton Senna, Alain Prost, Lewis Hamilton and Jenson Button have worn it. Surely no endorsement is better than that. * Depending on the model TAG HEUER FORMULA 1 THE CASUAL SPORTS WATCH INSPIRED BY FORMULA 1
CAH1113.BA0850
TAG HEUER FORMULA 1 CHRONOGRAPH. Designed in conjunction with Jenson Button, 2009 Formula 1 World Champion, the 41mm case chronograph version is available with an orange dial which reflects his sunny, sporting personality. This model is also proposed with red, black or silver dial.
CAH1011.BA0860
TAG HEUER FORMULA 1 GRANDE DATE CHRONOGRAPH. These models of the TAG Heuer Formula 1 collection have 1/10th of a second accuracy and push-buttons in black titanium carbide. Equipped with a Grande Date function, the striking masculine 44mm case all-black version is coated with titanium carbide and has a black rubber strap. The version with steel case has bezel, crown coated with black titanium carbide, and the option of black or silver dials, and steel bracelet or rubber strap.
CAH1012.FT6026
WAH111C.BA0850
CAH101B.BA0860
LEWIS HAMILTON
TAG HEUER FORMULA 1 ALARM AND TAG HEUER FORMULA 1 INDY 500 GRANDE DATE CHRONOGRAPH. The TAG Heuer Formula 1 range includes these understated versions with its elegant polished bezel. The 41mm model is equipped with an alarm function at 9 and a Grande Date window at 6. The Indy– 500 chronograph version celebrates TAG Heuer’s historic association with the Indianapolis 500 and is recognizable by its Grande Date function at 12, a 1/10th of a second chronograph function at 6 and its stylish dial.
WAH1011.BA0854
TAG HEUER FORMULA 1 GRANDE DATE. The watch Lewis Hamilton is wearing this season has the retro looks of a 1960s dashboard timer. Housed in a generous 44mm case, this casualchic sports watch has two versions: black dial and white superluminova markers and numbers; superluminova dial with black hands and markers. Keeping the design uncluttered, the Grande Date window at 6 is part of the seconds counter. TAG HEUER FORMULA 1 CALIBRE S CHRONOGRAPH. Because this sports chronograph is “The easiest to read in the world” the top Formula 1 drivers love wearing it. Thanks to its revolutionary electro-mechanical movement developed, patented and manufactured by TAG Heuer, it displays time or chronograph functions using the same hands. The “CHRONO” mode records 1/100th of a second, and displays simple and intermediate timings. In “TIME” mode the retrograde date with a perpetual calendar until 2099 appears. This technological feat combines optimal functionality and elegant design.
CAH7010.BA0854
WAH1110.BA0858
WAH1113.FT6025
JENSON BUTTON LEWIS HAMILTON
TAG HEUER FORMULA 1 This classic timepiece in the TAG Heuer Formula 1 collection has all the standard features of the range. Water-resistant to 200m, it also features a date window at 4.30, and white superluminova markers and numbers. Just launched this year is a version with a khaki dial and khaki rubber strap including a new folding clasp.
CAG2010.FT6013
CAG7010.FT6013
CALIBRE 17 CHRONOGRAPH. Partners over 25 years, TAG Heuer and Mercedes-Benz McLaren pooled their passion for design and performance in the TAG Heuer SLR Calibre 17 Chronograph. A second crown at 9 activates the internal bidirectional turning flange that measures race times. Every detail echoes the SLR racing car. The push-buttons are inclined at 45°, like the SLR gear lever; dial with vertical lines and textured counters; the specially created strap or bracelet, echoing the SLR’s side air intakes. An ultraperformance timepiece for lovers of ultraperformance cars. CALIBRE S 1/100TH LAPTIMER CHRONOGRAPH. From 0 to 100 km/h in 3.8 seconds, top speed of 334 km/h, the Mercedes-Benz SLR McLaren is a unique sports car. TAG Heuer and Mercedes-Benz share the same values: performance, innovation, motor racing passion. Now we present the SLR Calibre S Laptimer, developed in conjunction with Lewis Hamilton. Surpassing the demands of motor racing enthusiasts, it can measure 1/100th of a second, while its «laptimer» function records 20 laps, and the best lap time.
MARIA SHARAPOVA
LIKE MARIA SHARAPOVA, THE TYPICAL TAG HEUER WOMAN IS ATHLETIC YET GLAMOROUS, SINGLE-MINDED YET UTTERLY FEMININE. WHILE SHE APPRECIATES THE TAG HEUER VALUES — PRECISION, PERFORMANCE, RELIABILITY — SHE ADORES HAVING THEM PRESENTED IN LUXURIOUS DESIGNS THAT PAMPER HER FEMININITY. TAG HEUER HAS PRODUCED LADIES’ WATCHES SINCE ITS EARLIEST DAYS. THAT’S WHY WE UNDERSTAND PERFECTLY HOW TO MAKE OUR TIMEPIECES GLAMOROUS WITH DIAMONDS AND FEMININE WITH MOTHEROF-PEARL. IT ISN’T JUST « A MAN’S WORLD » OUT THERE ANYMORE.
WAH1210.BA0859
WAH1213.BA0861
TAG HEUER FORMULA 1 LADY STEEL AND CERAMIC. This new model combines the best of both worlds: steel — ceramic; reliable — chic; masculine — feminine. Both versions have sporty steel bezels with ceramic inlay; sapphire glass; and 200m water-resistance. The version with white dial has 60 diamonds Wesselton (0.35 carat in total) set discreetly around the bezel.
WAC1214.BA0859
TAG HEUER FORMULA 1 LADY STEEL & CERAMIC FULL DIAMONDS. This is a watch to really make a woman sparkle. Its polished bezel is luxuriously encrusted with 120 top Wesselton diamonds (0.75 carat in total). With its black or white dial, and its steel and ceramic bracelet, it is the perfect feminine combination of strength and elegance.
MARIA SHARAPOVA
CAC1310.BA0852
TAG HEUER FORMULA 1 LADY DIAMONDS. Building on the success of the TAG Heuer Formula 1 Diamonds watch version, that has the option of black, white, pink or aubergine dials and steel bracelet or nizza strap, TAG Heuer has created an even more luxurious model. On the chronograph version, we have enhanced the 37mm case and bezel encrusted with 120 top Wesselton diamonds in two ways. Technically, by adding three chronograph counters. Aesthetically, by adding 11 top Wesselton diamonds to the exquisite mother-of-pearl dial.
WAC1214.FC6218
WAF1313.BA0819
WAF1350.BB0820
AQUARACER JEWELRY. Aquaracer — the diving watch for modern women. 52 top Wesselton diamonds give it a special sparkle. 10 function as hour markers on the delicate mother-of-pearl dial, and the polished unidirectional bezel glitters with another 42. Available in fine-brushed steel or in fine-brushed steel and 18-carat gold.
CAR2111.FC6266 43MM///SILVER ALIGATOR
MARIA SHARAPOVA
WAF1415.BA0824
AQUARACER Its petite 27mm case makes this Aquaracer appealing. You’ll be spoilt for choice when selecting from the five different dial colors, including ultrafeminine pink mother-of-pearl. And we haven’t even mentioned the exciting combinations of top-class diamonds you can pick from to decorate the dial and the bezel.
WAF1416.BA0824
CJF1314.BA0580
LINK JEWELRY CHRONOGRAPH. Like Maria Sharapova, the Link range is sporty and glamorous at the same time. The signature double-S bracelet and its curvaceous case convey athletic grace. The 68 top Wesselton diamonds embedded in the dial and bezel express feminine finesse. Yet its tapered push-buttons, convex sapphire crystal, and water-resistance to 200m show it is truly athletic.
MARIA SHARAPOVA
CAR2111.FC6266 43MM///SILVER ALIGATOR
WJF1319.BA0572
WJF1354.BB0581
LINK JEWELRY. This 27mm model is the natural choice for ladies who prefer an extremely feminine case size. With its natural mother-of-pearl dial, 52 top Wesselton diamonds on the fixed bezel, and 11 on the dial, this adaptable timepiece adds lustre to any occasion.
WV2212.BA0798
TAG HEUER CARRERA CALIBRE 5 LADY DIAMONDS. New to the prestigious Carrera range, this luxurious watch proves that “Diamonds are forever.� 13 top Wesselton diamonds are displayed on the delicate mother-of-pearl dial with its spiral effect. The elegant setting of 60 diamonds is divided over bezel and polished case. The Calibre 5 Lady Diamonds is a watch that will dazzle people wherever you wear it.
WV2212.FC6264
WV1450.BD0797
WV1410.BA0793
WV2413.BA0793
TAG HEUER CARRERA LADY. Carrying on the tradition of the Carrera range, this chic new model is powered by a high-precision movement. The dial in white or pink mother-of-pearl, or black, is embellished with elegant baton markers for the hours, or 13 top Wesselton diamonds. Available in polished steel, or steel and 18-carat gold.
MARIA SHARAPOVA
WAW1313.FC6247
MONACO JEWELRY. No other watch is like the Monaco, with its legendary square case. This new Ladies model glitters with 13 diamonds on the dial, which has a distinctive square seconds counter at 6. This watch with ÂŤstar qualityÂť comes in white, black, or brown, with a chic alligator or python strap.
WAW1315.FC6217
TAG HEUER MERIDIIST Time is something that can never be possessed. Yet it is something that can be mastered, as the history of TAG Heuer has shown in measuring 1/10th, 1/100th, 1/1'000th and 1/10'000th of a second. This challenge has now extended from mastering time to mastering communication. The result is the MERIDIIST that is the culmination of all TAG Heuer’s experience gained with unwavering commitment to the principles of perfection. It is the pioneer of a new concept in which its expertise and craftsmanship is blended with its rich heritage. It is a true piece of avant-garde engineering, one that will give its owner a unique quality – the ability to put the same faith and pride in communication that they do timekeeping. The MERIDIIST visually evokes the Monaco series of chronographs, which attained iconic status on the wrist of Steve McQueen in the film "Le Mans", adding subtle yet dynamic curvature to the angularity and bold sharpness of the wristwatch to create a new design classic. The MERIDIIST brings together impeccable style and functional perfection, providing its owner with the ability, for the first time, to use their communication instrument in the elegant and refined manner befitting of their true personality. Each material used in the MERIDIIST brings a distinct and irreplaceable value to the finished product. Its 316L steel is corrosion-resistant and hypoallergenic with contrasting fine-brushed and mirror-polished surfaces. The 60.5-carat sapphire crystal ensures optimal visibility and is scratchresistant with excellent stability in all thermodynamic conditions. The steel, the sapphire and the alligator are three examples of TAG Heuer’s determination to give the MERIDIIST the most sophisticated and innovative materials generally used in fine watchmaking.
SPRING SERIES
SQUADRA NIGHT VISION Because of its active involvement in high level sport, TAG Heuer is continually innovating in the creation of sports glasses, combining technical advancement, comfort and ergonomics. Tested and approved by professional pilots, Squadra Night Vision are the first ophthalmic shades in the world designed specifically for night driving. They offer optimum panoramic vision as well as correction for universal nocturnal myopia. In summary, this avantgarde design model enables visual acuity as well as enhanced perception of night contrasts an significantly reduced eye fatigue. Squadra Night Vision, the ideal combination of performance, comfort and safety.
TAG HEUER QUALITY − A SERIES OF 60 TESTS AND RIGOROUS INSPECTION OF EVERY WATCH − A 2-YEAR INTERNATIONAL WARRANTY INVOLVING ALL OUR AUTHORIZED RETAILERS − CUSTOMER SERVICE OF MORE THAN 500 PEOPLE AROUND THE WORLD − ONE OF THE HIGHEST RELIABILITY RATES IN THE INDUSTRY: FEWER THAN 0.5% RETURNS − ONE OF THE QUICKEST SERVICE AND REPAIR TIMES AVAILABLE
TAG Heuer’s high level of quality is built on the careful selection and permanent follow-up of all its suppliers and their products. At each stage in the manufacturing process, components are submitted to numerous tests and quality controls. TAG Heuer has set up a laboratory in order to create its own specifications, over and above the standard watchmaking ones. As a result, the brand has obtained an Official Swiss Patent for a «procedure for testing watches» from the Federal Institute for Intellectual Property. This gives official status to all the equipment in the TAG Heuer laboratory and the tests it carries out. This prestigious certificate confirms the high quality of the processes, the tools and the expertise of TAG Heuer, and gives them official protection − an invaluable asset that enables the brand to offer high-quality products.
WATER-RESISTANCE The water-resistance of a sports watch protects the components, reduces the need for servicing and prolongs the life of the movement. TAG Heuer performs tests on 100% of its production, in water and under pressure. The professional diving chronograph, the Aquaracer 500M, must also pass a special test to verify that its push-buttons are waterresistant and operational down to 500m. This procedure has required specific testing equipment to be created. RESISTANCE TO U.V. AGING Heat and light often have an adverse effect on plastics, varnishes and leather. The TAG Heuer quality laboratory carries out stringent tests to verify the stability of these materials over time: they are exposed to the equivalent of strong summer sunlight for three full days. This ensures that all the materials used are highly reliable at all latitudes and in all seasons.
EXTREME TEMPERATURE-RESISTANCE The temperature of a watch exposed to the sun for a long period can exceed 40°C, while in winter it can fall below zero. For this reason, individual components as well as complete watches are tested, particularly in tropical conditions, to ensure they will function correctly and accurately between 0°C and 50°C. RESISTANCE TO THE EXTERNAL ENVIRONMENT Chlorine, sulphur, perspiration and sea salt can attack the materials in a watch or reduce the mobility of certain components. TAG Heuer carries out tests on cases, crowns, metal bracelets, as well as leather and rubber straps, to ensure that they are resistant to potentially damaging elements and have no effect on the skin. Only materials that meet the brand’s standards are approved for use.
TRACTION-RESISTANCE Simply putting on and taking off a watch causes wear and tear on the buckle of a leather strap or the clasp of a metal bracelet. TAG Heuer submits buckles and clasps to a traction of 15 - 20 kg over 5,000 cycles, followed by twisting under tension. No component must show any signs of permanent deformation or tearing.
IMPACT-RESISTANCE In everyday life or when playing a sport it is easy to forget that you are wearing a watch on your wrist. It only takes a sudden quick movement and the watch can hit something hard. To avoid watches suffering such shocks, TAG Heuer carries out rigorous tests on machines that reproduce the shock waves of a significant impact. The watch being tested must not show any signs of mechanical damage.
FRICTION-RESISTANCE TAG Heuer watches are intended to accompany their owner through all life’s adventures. For this reason, the brand carries out accelerated wear tests on cases and bracelets so that, if necessary, the coating of a case or a metal bracelet can be modified to increase its resistance to friction.
VIBRATION-RESISTANCE In a Formula 1 car, on a motorbike or on a mountain bike, wristwatches are subjected to brief, repetitive movements and intense vibration. To test the robustness, precision and integrity of its watches under these conditions, TAG Heuer has developed a machine that reproduces this vibration at a level well above normal. The test must not affect the operation of the watch, its components, bracelet and screws, nor reveal any sign of fatigue.
RESISTANCE TO WEAR AND TEAR All watch functions are subjected to tests that reproduce not only a wearer’s everyday movements but also typical accidents. The turning bezel, crown and push buttons undergo more than 5,000 testing cycles, equivalent to several years of use in normal conditions.
ANALYSIS OF MATERIALS AND METAL PLATING All alloys and decorative plating in precious metals are systematically tested. Fluorescence X analysis tests the content of precious elements (carats) and plating thickness. Tests are carried out separately and in tandem to obtain a realistic picture of what the watch is subjected to on a daily basis. This procedure is entirely new in watchmaking.
A partnership to benefit environmental charities. Leonardo DiCaprio and TAG Heuer have joined forces to contribute to the Natural Resources Defense Council and Green Cross International initiatives. To learn more, please visit www.tagheuer.com. Photo credits © Steve McQueen and related rights ™/© of Chadwick McQueen & The Terry McQueen Testamentary Trust. Used under license through Corbis Corporation.net All TAG Heuer ambassadors photographed by Tom Munro except pages 35, 54, 60, 74, 83, 87, 98, 115, 119, 122, 128. No part of this publication may be reproduced in any form or by any means without prior permission of TAG Heuer, Branch of LVMH Swiss Manufactures SA, 6a, Louis-Joseph Chevrolet - 2300 La Chaux-de-Fonds - Switzerland Timepieces presented in this catalog are not all reproduced in the exact size. Colours may also differ due to printing. Indicated carats are estimates. TAG Heuer reserves the right to modify the technical specifications described and illustrated in this catalog at any time and without notice. Please consult your TAG Heuer retailer for the latest details concerning technical specifications. © TAG Heuer, 2010 All rights reserved.