www.wisbuild.org
July/August 2009
Independence Day Builder Profile
Accessible Homes Bring New Level of Freedom to Those With Disabilities
Everest Builders of Minocqua Inc.
Invest in Your Future with the
WBA Development Council Delivered to you as a benefit of membership
Badger 0907.indd 1
6/8/09 10:34:48 AM
www.wisbuild.org
T
features
July/August 2009 Volume 26 • Issue 4
Se
Im
Independence Day.............................................................. 8 Homes built with accessibility in mind prove that physical limitations do not warrant a loss of independence.
As
Capital Corner ................................................................... 11 Representative Ted Zigmunt (D) discusses why the nationwide transition to renewable energy is the perfect economic development opportunity for Wisconsin.
Development Council ....................................................... 12 Learn why the WBA Development Council is a great investment in your future!
5
Builder Profile ................................................................... 13 Mark Geier of Everest Builders of Minocqua celebrates 25 years in business, being named Wausau Homes’ #1 builder and being honored with a 2009 Excellence in Marketing and Home Design Award.
departments President’s Perspective ................................................................................ 3 We’ve Got Your Back Government Affairs ...................................................................................... 4 Igniting Work on Energy Efficiency Local Happenings ......................................................................................... 5 Photos and details of WBA local association events around the state Foundation Update ...................................................................................... 6 What Is the WBA Foundation? News & Events ............................................................................................. 15 Wisconsin Badger Builder, (ISSN 004-232) is a bi-monthly publication of the Wisconsin shelter industry. It is the official publication of the Wisconsin Builders Association® (WBA) and is published by WBA, 4868 High Crossing Blvd., Madison, WI 53704. Periodicals postage paid at Madison, WI 53701 and additional mailing offices. All advertising is subject to acceptance by the Wisconsin Badger Builder editorial review committee. The publication of any advertisement is not to be construed as an endorsement of the product or service offered. The contents of all material available in this publication are copyrighted by WBA unless otherwise indicated. All rights are reserved by WBA, and content may not be reproduced, disseminated, published or transferred in any form or by any means except with the prior written permission of the Wisconsin Builders Association®. POSTMASTER: Send address changes to Wisconsin Badger Builder, 4868 High Crossing Blvd., Madison, WI 53704.
13 Mission Statement
A professional trade association, WBA advances the housing industry for members and consumers through government involvement, education and promotion.
Vision Statement
Affordable, innovative and environmentally conscious homes accessible to all.
Motto
“Dedicated to preserving and promoting the American Dream”
SUBSCRIPTIONS: Subscriptions available through membership in the Wisconsin Builders Association®.
2
Wisconsin Badger Builder • July/August 2009 • www.wisbuild.org
Badger 0907.indd 2
6/8/09 10:34:55 AM
Senior Officers 2009 President: Doug Scott, Janesville (South Central WI) President Elect: Jim Kubasta, Oshkosh (Winnebago) Treasurer: Don Esposito, Madison (Madison Area) Secretary: Gary Roehrig, New Holstein (Mid-Shores) Immediate Past President: Jason Steen, Osseo (Chippewa Valley) Associate Vice President: Julie Meyer, Racine (Racine-Kenosha) Associate Advisor to the Senior Officers: John Anderson, Appleton (Winnebago)
Area Vice-Presidents 2009
5
BA ers and ment,
ntally
ting
Southeast Area Mark Benkowski (Metropolitan) Darryl Spang (Racine – Kenosha) Northwest Area Clint Doege (Heart of the North) Monica Sommerfeldt Lewis (Chippewa Valley) Southwest Area Tom Thompson (La Crosse Area) Steve Treu (La Crosse Area) Northeast Area Mark Bootz (Brown Co.) Scott Browne (Brown Co.) South Area Brian McKee (Madison Area) Greg Schaffer (Madison Area) East Central Area Ed Schmidt (Valley) Stan Martenson (Valley) North Area Pam Jewell (Golden Sands) Mike Richie (Wausau Area) East Shore Area Sean Kelly (Mid-Shores) Gary Roehrig (Mid-Shores) State Representative to NAHB Wayne Foster (Metropolitan)
We’ve Got Your Back by Doug Scott, WBA President oes all this talk about our offensive team last issue have you wondering who we’re playing against? What do our businesses have to deal with more than anything else every single day? It’s government — on the local, state and national level. Our primary focus at the WBA is to send out a top-notch defensive team to respond to government on both the state and local level. Our defensive team is charged with the task of preventing state government from scoring. When state government scores, it costs our businesses more money. The core of our defensive team is Brad Boycks, the WBA director of Political & Government Affairs, and Pat Stevens, the WBA director of Development Council. This seasoned duo work with the Government Affairs Committee and the Development Council to determine our priorities and strategies in order to be both proactive and reactive to additional laws and regulations that can affect our businesses. We strive for good government programs and policy. Fortunately, over the years the WBA has equipped our defensive team with a number of great tools to be successful. Part of our dues dollars goes to support our BLAR Fund and the Building Industry Council (BIC). Many of us contribute to the Building a Better Wisconsin PAC or the Builders Direct Fund Conduit. Some have joined the Development Council or Remodelers Council. These entities and groups provide the resources to give our defensive team the tools they need to be successful in their mission to combat bad government. These battles occur every day. Recently, you have read about the new emergency administrative rule to register contractors. Our team is working with Representative Roger Roth (R-Appleton) to support Assembly Bill 237 (AB 237) to prohibit the Department of Commerce from moving forward with this adminis-
D
President’s
PERsPECTIvE Our primary focus at
the WBA is to send out a top-notch defensive team to respond to government on both the state and local level.
trative rule. Our WBA team also recently registered against the Wage Lien Law (SB2 and its companion, AB 40) at the Assembly Committee on Labor’s hearing on the proposed change. Passage of the proposed changes to the Wage Lien Law would make securing a business loan in Wisconsin more difficult. Imagine that! Our WBA team is opposing changes in prevailing wages that cover projects that receive public funds. Our recent approval of a BLAR Fund request will help support this battle. The Wisconsin state budget has also provided other challenges for our building and developing business. The part of the budget that is referred to as the Working Lands Initiative that preserves farmland would impose a new significant conversion penalty when land is rezoned out of a Farmland Preservation Zoning District that would result in higher development costs. Just what we don’t need: higher lot costs! With our committee members and locals supporting our defensive team, our members don’t have to individually be burdened with the task of opposing bad government. Our team has our back! X
Wisconsin Badger Builder • July/August 2009 • www.wisbuild.org
Badger 0907.indd 3
3
6/8/09 10:35:03 AM
L
WBA Staff
4868 High Crossing Blvd., Madison, WI 53704 • (888) 285-9066 Director of Political & Government Affairs, Interim Staff Manager Brad Boycks, ext. 16 bboycks@wisbuild.org Director of Development Council Pat Stevens, ext. 22 pstevens@wisbuild.org Director of Membership Services Jane Witt, ext. 17 jwitt@wisbuild.org Director of Communications Annie Rubens, ext. 19 arubens@wisbuild.org Director of Accounting Services Kathy Johnsen, ext. 12 kjohnsen@wisbuild.org Accounting Assistant Mark Nelson, ext. 25 mnelson@wisbuild.org Administrative Assistant Kimberly Fay, ext. 10 kfay@wisbuild.org
WBA Insurance Services Chief Operating Officer Karl Johnson, ext. 23 kjohnson@wisbuild.org Sales & Service Associate Megan Taylor, ext. 24 mtaylor@wisbuild.org
Published by
Publisher ........................... Kevin Naughton Supervising Editor ........... Jennifer McDermitt Graphic Designer ..................... Jason Gabel Advertising Sales Manager ....... Brenda Poe Advertising Sales .......................Jeff Pinwar
(800) 935-1592, ext. 118 jpinwar@printcomm.com
4
Igniting Work on Energy Efficiency Government by Brad Boycks, WBA Director of Political and Government Affairs, Interim Staff Manager hen WBA began the process of building a government affairs agenda for the 20092010 legislative session back in June of 2008, one area the members wanted to devote some attention to was the concept of retrofitting existing homes to be more energy efficient. Initially, we thought the best way to go about this was to pursue some type of loan program for homeowners to make energy efficiency upgrades. After board approval of the 2009-2010 legislative agenda, we started pitching the idea of a loan for homeowners to make energy efficiency upgrades that would be paid back through savings those individuals made on their energy bill. After a positive response from those at the Public Service Commission and the Doyle administration, a loan provision similar to the concept we supported was contained in the governor’s state budget. After the Legislative Fiscal Bureau did a review of the state budget for policy items requested by Joint Finance co-chairs Pocan and Miller, this provision was ultimately deemed to be policy and removed from the state budget. However, all is not lost in the effort to give Wisconsin residents more incentives to save energy. When we first started talking about this concept, the presidential campaign was not yet in full swing, and the economy seemed to be in relatively good shape. Obviously that changed in September with the ensuing economic downturn and the election of Barack Obama in November. The hot topic of the new administration quickly centered on the passage of an economic stimulus package. The American Recovery and Reinvestment Act of 2009 contained a number of provisions to encourage the growth of “green jobs” and “green remodeling.” Two billion dollars was targeted to be used through 2010 for existing homeowners to remodel their homes
W
AFFAIRs
with energy-efficient products including windows, hot water heaters and other appliances. The provision increases the lifetime cap for the credit to $1,500 and increases the percentage of the credit to 30 percent. Congressional economists estimate this provision could generate $6 billion in remodeling activity through 2010. An expansion of the residential solar, wind and geothermal energy tax credit will also encourage homeowners to consider these energy saving options that may have had too long of a payback without these tax incentives. This provision also carries a 30 percent tax credit for installation of certain solar, wind and geothermal power producing equipment in homes with the removal of the previous lifetime cap of $2,000. Finally, there is no longer a prohibition on receiving certain energy subsidies in addition to this tax credit. Estimated benefit to those companies that install these types of energy capturing technologies is estimated to be more than $1 billion through 2018. In addition, local housing authorities in municipalities throughout Wisconsin and those that operate to serve Native American communities have received millions of dollars from the American Recovery and Reinvestment Act of 2009 for upgrades to low-income housing in their communities. Some of our member local builders associations have already been reaching out to these housing authorities to see how members could be helpful in providing these services to the community. Recently, on the state level, Governor Doyle announced a number of law changes that he hoped for outside of the budget bill that would allow additional dollars from the American Recovery and Reinvestment Act of 2009 to help spur job creation and retention in Wisconsin. One of those provisions that WBA is interested in would allow a municipality or county to make a loan to a resident to Continued on page 10
Wisconsin Badger Builder • July/August 2009 • www.wisbuild.org
Badger 0907.indd 4
6/8/09 10:35:04 AM
No
Nort Anni Rasm Jack
B
Th M bu
e
Local Happenings
Sheboygan Co. HBA
Wausau Area BA
Sheboygan Co. HBA presenting the Salvation Army with 2,000 lbs. of food collected during the Home Expo, where they built the “House of Food.”
Sara Holtz of Wausau Area BA was ecstatic when her number was called for the Ruger 7mm rifle.
l
x
Northland Area BA Northland Area BA celebrated its 20th Anniversary with charter members Dennis Rasmussen, Craig Hanson, Ken LaCoy and Jack Sjostrom.
Headwaters BA St. Croix Valley HBA HBA 2009 Membership Drive Team Super Freaks.
Jay Whitesides, Weathershield Mfg. Co., and Jim Van Strydonk, Van Strydonk Construction, at the 7th annual Associate Night event and 2nd Annual Contractor Education Day.
n
0
Brown County HBA The Brown County HBA hosted a series of town-hall style meetings in April and May to discuss local banking, lending and appraisal policies relating to small business and the home building industry.
Madison Area BA Members of the Madison Area Builders Association participated in Project Home’s annual Hammer with a Heart event in May. Wisconsin Badger Builder • July/August 2009 • www.wisbuild.org
Badger 0907.indd 5
5
6/8/09 10:35:13 AM
What Is the WBA Foundation? Foundation by Megan Taylor, WBA Foundation Manager he WBA Foundation is you! The WBA Foundation was created 10 years ago by Wisconsin Builders Association® members just like you. These members recognized that the association could do more for its members, the housing industry and consumers if a charitable organization was formed. The WBA Foundation is a 501(c)(3) not-for-profit, charitable organization, allowing donations to the foundation to be tax deductible charitable contributions to the extent allowable by law. The Wisconsin Builders Association® (WBA) is a 501(c)(6) not-for-profit trade association. As such, no monies given to WBA are tax deductible charitable contributions — even if they are earmarked for scholarships or other charitable causes. Affiliated local associations are also 501(c)(6) organizations, so members’ contributions to local scholarship funds, charitable projects, etc. — if paid to the local association — are not tax deductible charitable gifts. The WBA Foundation was created to allow WBA members to give back to the industry that has given them so much while enjoying the tax benefits of charitable contributions and the long-term effects of sound foundation initiatives. The foundation was established to fund education, research and charitable aid endeavors. The WBA Foundation provides charitable relief to those in need, promotes the building industry as an excellent career choice, encourages on-going training for professionals in the industry as well as the homebuying public and supports research for the advancement of the industry. The beneficiaries of the WBA Foundation are the building industry professionals, those
T
6
considering the building industry as a career, the home-buying public and those in crisis or need in Wisconsin. In 2008, the WBA Foundation gave out over $16,000 in scholarships and over $68,000 in grants toward various projects across the state. Some significant projects included: Wisconsin Trend Home™: The goal of this project was to build an environmentally friendly home that would be used as an educational tool as well as a philanthropic tool. Both goals were met. Ten core elements were included in the Trend Home™: Green Built Home certification, Wisconsin Energy Star homes certification, water sense, grey water reuse, universal design, Smart Home features, higher indoor air quality, permeable pavement, emphasis on recycling and recycled materials, and affordability. Lakeland Builders Association Builders Help Project: This year, the Rath family’s home was chosen to be remodeled. The home was left in disarray four years ago by an unscrupulous contractor right after their daughter had just been diagnosed with leukemia. The contractor is in jail, but the home was never fixed. An interior home remodel was done that included straightening floors, installing new drywall, painting, new trim, new doors, new flooring and remodeling the two bathrooms and kitchen. Madison Area Builders Association Green Built Home Makeover: This is an annual project done by the Madison Area Builders Association to improve an existing home’s energy efficiency and environmental quality. This year, a young family’s home was picked that needed about $40,000 in improvements. The home was upgraded with lead-paint remediation, new windows, heating and air-conditioning repairs, insulated doors, new appliances, a whole-house air cleaner, new gutters, downspouts, soffits, fascia, patio and driveway. Valley Home Builders Charity Golf Outing and Motorcycle Ride: VHBA
uPDATE
holds two summer annual events, a Motorcycle Ride and a Golf Outing, to raise money for their local’s foundation fund. Money is raised through sponsorship and participant fees. The VHBA summer events raised $16,000, allowing VHBA to continue its annual scholarship and tool grant programs ($3,000 to each of those programs) and to provide charitable grants to local housing-related organizations. Chippewa Valley Home Builders Association 2008 Community Service Project: The Chippewa Valley Home Builders Association repaired the Bridge to Hope building’s mold-infested, waterdamaged back staircase entrance and installed a fire escape in the basement children’s area. The Bridge to Hope is a non-profit organization that works to end physical, sexual, emotional and economic violence in Dunn and Pepin Counties. Through contributions of time, money and materials by WBA members and their employees, these projects were possible. What kinds of things does the WBA Foundation hope to fund in the future? Education • More scholarships to those pursuing careers in the building industry • Scholarships for continuing education for those already working in the building industry • Funding of presentations and related materials for the promotion of the building industry as a career choice • Grants for tools and other items needed by programs that provide training in building industry careers • Funding for seminars, conferences and other continuing education opportunities for building industry professionals • Funding for seminars, conferences and other educational programs designed to help the home-buying public better understand building industry issues affecting them
Wisconsin Badger Builder • July/August 2009 • www.wisbuild.org
Badger 0907.indd 6
6/8/09 10:35:14 AM
0
d c
ir
e
d
Research • Grants for projects to further aspects of building industry technology (both to existing entities involved in research and to new research endeavors) • Funding for publication and presentation of research findings • Funding for collection of data and the scientific review of that data on topics directly related to the building industry and affecting industry professionals as well as the public
MARKETPLACE
(e.g. detailed building permit data, growth studies, impact studies) Charitable Aid • Donations of materials needed to repair homes damaged or lost • Funding and/or material donations for the creation/restoration/preservation of public, service or historic buildings • Grants for programs that improve the lives of society’s less fortunate • Funding to assist individuals and charitable organizations in times of need
08 - WI Bad Builder ad - blk-wht (2.312x6.5).qxp
12/3/2008
10:32 AM
None of these wonderful things can be done without you. The WBA Foundation is your opportunity to give back to your community and industry, to make a difference in the lives of others and to leave a legacy of which you and your heirs can be proud. Please contact Megan Taylor, WBA Foundation manager, to be a part of ensuring the success of the WBA Foundation’s work and defining the future for the building industry of Wisconsin: mtaylor@wisbuild. org or (608) 242-5155 ext. 24. X
Page 1
LET US HELP YOU GROW YOUR BUSINESS . V ISIT ONE OF THESE LOCATIONS :
You deserve our
Undivided AttentionÂŽ
Rural Mutual Insurance Company is a proud member of the :
Wisconsin Builders Association
We believe nobody’s given Wisconsin families and businesses more undivided attention over the years than Rural Mutual Insurance Company. It’s this personalized approach to cultivating insurance products and services over the years that makes Rural Mutual Insurance stand out.
Protect your business investment with Rural Mutual Insurance Company. To find the Rural Mutual Insurance agent near you, look in the Yellow Pages or go to www.ruralins.com.
Rural Mutual
MADISON, WI 53718 (608)222-3429 (800)666-3429 FAX(608)222-3414 LA CROSSE, WI 54603 (608)783-0010 (800)210-0203 FAX(608)783-0013 W. MILWAUKEE, WI 53219 (414)383-5344 (800)833-0677 FAX(414)383-7351 APPLETON, WI 54913 (920)757-9150 (800)472-5250 FAX(920)757-9160 GREEN BAY, WI 54304 (920)337-1993 (800)432-7983 FAX(920)337-1983 SCHOFIELD, WI 54476 (715)241-0190 (888)921-5999 FAX(715)355-2127
4UPQ 'JTIJOH "SPVOE 0ODF :PV 4FF 0VS 1SPEVDUT :PV MM CF )PPLFE
That’s because Norandex Building Materials Distribution offers builders the largest selection of top name, top quality exterior building products. Our name is catching on with leading builders around the country because we offer value, unmatched service, and strongly back every product we sell. See us for:
SIDING & SOFFIT WINDOWS SKYLIGHTS
DOORS STORM PRODUCTS VINYL FENCE GUTTERS & DOWNSPOUTS SHUTTERS
SPECIALTY ROOFING ACCENT PRODUCTS
DECK & RAIL MANUFACTURED STONE and MORE!
Norandex. When you hook-up with us you’re landing what you’ve always wanted in an exterior building products supplier.
www.norandex.com
Insurance Company
Wisconsin Badger Builder • July/August 2009 • www.wisbuild.org
Badger 0907.indd 7
7
6/8/09 10:35:15 AM
InDepenDence DAy
Homes Built With Accessibility in Mind Prove That Physical Limitations Do Not Warrant a Loss of Independence
F
rom a very young age, we strive for independence. Whether learning to take those first few steps, dreaming about the day we get to drive a car or looking forward to living on our own, the desire for independence is at the very core of human nature. For those who have been injured in an accident or suffering from a debilitating disease, the desire for independence is perhaps even stronger. They dream of finding ways to return to their old routines, stay in their homes and maintain their pride despite the physical abilities they may have lost. Josh Heyworth, owner of Homes for Life Building Solutions in Hayward, Wis., started building barrierfree homes a few years ago, earned his Certified Aging-in-Place Specialist (CAPS) designation and has decided to focus primarily on this market. “I would rather build a universal design home than a regular custom home, because when you see the reaction from the homeowner, you realize that you did more than just give them a place to live,” he said.
What Is Universal Design? At the very core of accessibility is the idea of universal design, which means creating liveable, marketable environments for everyone as common practice in design. It is an inclusionary approach to design that applies to spaces, features and products to maximize the number of people who can function independently in a particular environment. Universal design considers human needs and abilities throughout the lifespan. It attempts to meet the needs of people of all ages, sizes
and abilities. This concept includes the older, more narrowly focused concepts of barrier free and accessible design, but eliminates the stigma and special appearance to ensure marketability. It is often called life-span design, inclusive design or pan-generational design. Universal designs are not special. Incorporating universal features into a home during a typical remodeling or rehabilitation project will not change the appearance of the home or necessarily increase the project cost. Useful products are generally available through standard distribution channels. As the market increases, universal elements will be more prominently displayed in home improvement stores. “It’s a little difficult for people right now to view products that are designed for accessibility, because they are usually not on showroom floors,” said Ted Peotter, appliance manager with Ferguson Enterprises Inc. in Wausau. “That’s why it is so important for builders and their customers to consult with appliance salespeople who are trained in these types of products and know what is available.” Many quality products on the market today accomplish universal design goals. For example, quality slider or double-hung windows that open and close easily make installation of specially designed windows for people with severely limited strength unnecessary. Some methods to make a home more functional for everyone should be considered in home remodeling projects. The cost and difficulty involved in these procedures is often small when compared to their benefits. Modifications of this type include:
The Choices for Independent Living home is a demonstration accessible house, and it is open to the public daily in Wausau.
8
in so th to R S th b
w h n ar fo
am w ac th in
an ar d p
ag th g ex h
Wisconsin Badger Builder • July/August 2009 • www.wisbuild.org
Badger 0907.indd 8
A
6/8/09 10:35:21 AM
e
t
ws . or
• • • • •
Use of lever handle door hardware and faucets Installation of large rocker-style light switches Use of extra lighting where necessary Installation of hand-held flexible shower fixtures Installation of new electrical outlets and telephone jacks (when needed) no lower than 15 inches above the floor surface and of new light switches between 36 inches and 48 inches above the floor surface • Use of adjustable hanging closet rod and shelf system
A Feel-Good Niche in a Competitive Market While most builders and remodelers who get involved in accessibility and universal design do so for reasons other than financial gain, it is a niche that provides a competitive edge — especially in today’s competitive market. According to Gary Roehrig, general contractor and owner of Roehrig & Savola Inc. in New Holstein, word spreads among those with physical disabilities who are looking for a builder with experience in universal design. “I was contacted about seven years ago by a man whose wife had some physical limitations, and they hoped to build a home that would accommodate her needs,” he said. “After I built that home, word got around, and I started getting referrals specifically asking for some of the same things I’d put in the first home.” Roehrig says that there are two common requests among accessibility customers. First, they do not want the home to look as if it has been designed to accommodate someone with disabilities. Second, they want the design and the products in the home to increase their level of independence. “Most people just want to be able to take a shower and get dressed by themselves,” said Roehrig. “These are things that we take for granted, but with the right design, this is a life-changing experience for many people with disabilities.” Mike Blank of Cypress Homes Inc. in Appleton agrees. “Every time we install something new in the home like the cabinets or the appliances, they get excited and want to try everything out. They are experiencing a level of freedom that many haven’t had in a long time,” he said.
Independence on Display Many Wisconsin builders and remodelers who have decided to add accessibility remodeling and building to their expertise have utilized demonstration homes to research the topic. The Choices for Independent Living is a demonstration accessible house, and it is open to the public daily in Wausau. The home is a hands-on demonstration home setting for persons with physical disabilities or limitations (mobility, hearing, sight, paralysis, muscle deterioration, aging) to see and get information about practical independent living options. Choices for Independent Living is the result of a vision for a demonstration accessible house that was formed during meetings of The Chairs & Cares Spinal Cord Injury Support Group, which was formed in 2001. Cofounders Wayne Geurink and Paul Wiegert heard time and time again from the support group members of the desire to view accessibility options. “People kept saying, ‘Wouldn’t it be great if there was a home you could go to and see all the design options and products?’” said Geurink. “I agreed, so I mentioned it to a developer friend of mine, and we went from there.” Geurink was injured in a car accident in 1991 that resulted in a spinal cord injury, so he was familiar with the need for accessibility in the home and benefits of universal design. He calls the home his “vision,” and he made that vision a reality with the help of a local technical college and through extensive fundraising and solicitation of product and labor donations. Fifteen members of the Wausau Area Builders Association were involved in donating time, resources or talent to this project. The home’s purpose is to demonstrate accessible house modifications and related furniture, fixtures, appliances, equipment and technology in a true residential living environment where visitors can obtain take-home information about everything in the house. Continued on page 10
Many people think a twostory home is not an option for homeowners with physical disabilities, but the right design and products make anything possible.
Barrier-free bathrooms provide a new level of independence for the homeowner.
Wisconsin Badger Builder • July/August 2009 • www.wisbuild.org
Badger 0907.indd 9
9
6/8/09 10:35:28 AM
InDEPEnDEnCE DAY
Continued from page 9 The home also serves as a resource for architects and builders to consult regarding construction specifications for wheelchair accessibility as mandated by the Federal Fair Housing Amendment Act and the Americans with Disabilities Act. In addition, the home is used as an education and training laboratory for nursing and architecture students; a resource for medical providers to consult regarding construction modifications and equipment available for patients with mobility limitations and other impairments that can limit or prohibit independent living; and a forum for educating media, politicians and taxpayers on the dollar savings resulting from independent living versus nursing home confinement. The home’s Web site, www.choicesil.com, has over 150 links to other Web sites for useful items that can help people live more productive and independent lives. The basic accessible house modifications correspond to universal design specifications or are more generous. These include: • 36 inch wide doors • 48 inch wide hallways • Hard flooring (wood, ceramic, vinyl) and low nap carpet with level transitions from one type to another • Lever door and faucet handles • Door lock with are flanges for easier turning • Loop or bracket type hardware on all cabinets and drawers
• Casement windows (crank to open) with lever type locks low on the window frame and large crank handles for better leverage • Electrical outlets raised 18 to 24 inches from the floor • Large rocker-style light switches placed 44-48 inches from the floor • Hand held shower with temperature control • Well-lit rooms • Large, spacious rooms for wheelchair turning radius • Low threshold entrances with level approaches Open hours are weekdays from 10 a.m.-4 p.m., and evenings and Saturdays can be scheduled by appointment. According to Geurink, the home has hosted visitors from all over the world including Russia, Canada, China and 17 U.S. states. Geurink says the response has been overwhelming. “I never could have imagined that this would come together so well and that so many people would want to get involved,” he said. “But what makes it most worthwhile is the response from the visitors. People are so excited when they see the home, and for me, their reaction is extremely gratifying.” X
Have you Done a cApS project?
The next issue will highlight the CAPS designation. If you’ve done a project that featured aging-in-place design and products, contact Annie Rubens at WBA (608) 242-5155 ext. 19.
GOvERnMEnT AFFAIRs
Continued from page 4 make an energy efficiency improvement to their residence that would be paid back as a charge on their property tax bill. For more information on Wisconsin’s efforts, go to the Wisconsin Office of Recovery and Reinvestment Web site at www.recovery.wisconsin.gov. The Office of Recovery and Reinvestment is working with communities, local governments, the private sector and other stakeholders to create jobs for hardworking people in the state while ensuring that the use of funds is open, transparent and accountable. For complete information on Wisconsin incentives for renewable and efficiency, go to www.dsireusa.org. As you can see, there are plenty of incentive and loan options either already in place or soon to be in the works on both the state and local level to encourage consumers to make their homes more energy efficient. NAHB created an energy simulator tool to help users evaluate annual energy consumption differences and their economic impact resulting from energy code changes. Go to http:// energysim.toolbase.org. In addition, NAHB Remodelers have created free guides and resources to help explain the tax benefits to prospective customers. Visit www.nahb.org/efficiencytaxcredit. Educating yourself and, in turn, prospective customers about these incentives is key to encouraging “green modeling” and spurring growth in the number of “green jobs” for you and your business. Incorporate these tools into your marketing efforts and take advantage of these great opportunities. We will continue to work on the state level to ensure the greatest possible benefits are passed on to spur growth in our industry. X 10
Wisconsin Badger Builder • July/August 2009 • www.wisbuild.org
Badger 0907.indd 10
6/8/09 10:35:29 AM
b
S
I’ an fo p
an th ar p
ec h ca ed in ep
st th re ta en w cr W
jo in sy A b c e th
le w A B k an re b
n
e
e
e e
//
.
d
Spending Energy on Renewable Energy
Capitol Corner is a regular feature for Badger Builder. In this space, a Wisconsin legislator will provide perspective on an issue. Each guest columnist is offered the opportunity to select their primary issue of concern and present their views independent from any guidelines imposed by the Wisconsin Builders Association®. The views expressed by the columnist are solely their opinion and do not necessarily reflect the views of the WBA, NAHB, the locals, or the members. The Badger Builder editorial department welcomes reader feedback to the issues featured in this section in the spirit of promoting continued discussion on the important issues affecting our daily lives. To submit comments, please send them to Badger Builder Editor Annie Rubens, arubens@wisbuild. org. Only comments in writing will be considered for reprint.
Capitol
CORnER
by Representative Ted Zigmunt (D), 2nd Assembly District ince I’m new to the state Legislature, I’ll start with a brief biography. A lifelong resident of Manitowoc County, I continue to serve as village president of Francis Creek. I’m a member of the Francis Creek Volunteer Fire Department and the Francis Creek Sportsmen’s Club. I’ve previously worked for Laser Cartridge Sales & Service and as the mid-day, on-air personality at WOMT radio in Manitowoc. I’m vice chair of the Assembly Transportation Committee, and I also serve on the Committee on Energy and Utilities and the Committee on Corrections and the Courts. My top priorities are keeping and creating good-paying jobs and doing everything possible to promote economic growth in Wisconsin. The nationwide transition to renewable energy is the perfect economic development opportunity for Wisconsin. We have a highly skilled and motivated workforce, university and technical college systems that keep Wisconsin workers on the cutting edge, and logistical advantages like an excellent transportation infrastructure. In short, Wisconsin is positioned to become the epicenter of the green economy. In the state Assembly, we have already taken aggressive steps to make Wisconsin even more attractive to companies that produce the equipment that is moving our nation toward renewable energy. We expanded the “Accelerate Wisconsin” tax credit for angel and venture investors to include renewable energy companies. Wisconsin’s five existing tax credit programs were consolidated into one to increase our ability to target tax credits to businesses that are creating jobs and helping to grow Wisconsin’s economy. The state stimulus package increases the investment in job training and re-training programs, with a focus on welding, green building and installation of alternative energy systems. It also provides an additional $1 million in Workforce Advancement Training Grants, which promote partnerships between Wisconsin businesses and our world-class technical college system. These investments ensure that Wisconsin workers remain on the cutting-edge and have the specialized skills that businesses need. I’ve been working closely with Orion Energy Systems, a leading designer of energy-efficient and renewable technologies whose world headquarters is located in Manitowoc, Wis. Orion’s Apollo Solar Light Pipe® was recently touted by President Barack Obama at a press conference in Washington, DC, as a key answer to America’s need to reduce greenhouse emissions and energy consumption and create jobs. The light pipe uses the renewable energy of the sun to light the interiors of commercial buildings without the use of any electric energy.
S
I foresee many opportunities for Wisconsin builders to work in cooperation with Orion Energy Systems and companies like it. Wisconsin businesses and homeowners are beginning to understand the many benefits of green building and renewable energy systems, and demand is certain to increase in the future. In the Assembly, I will continue to look for ways to promote a transition to renewable energy, because in addition to the environmental benefits and the reduced impact on our pocketbooks, it just makes good business sense. Green building and the use of green energy in green building are vital to both the short and long-term growth for Wisconsin’s builders and our state’s economy as a whole. I look forward to working with the Wisconsin Builders Association® during this legislative session to find ways to move Wisconsin toward the green economy of the future. Representative Zigmunt is serving his first term as the state representative for Wisconsin’s Second Assembly District, which includes parts of Brown, Kewaunee and Manitowoc Counties. X
PRECAST CONCRETE SEPTIC TANKS
Protecting Wisconsin’s groundwater one tank at a time. x x x x x
Strong Watertight Low maintenance Resistant to buoyancy Durable
x x x x x
Locally produced Easy to install Environmentally sound A green building product Weather resistant
Go to www.wiprecast.org to find a concrete septic tank manufacturer near you. Wisconsin Precast Concrete Association (608) 256-7701
Wisconsin Badger Builder • July/August 2009 • www.wisbuild.org
Badger 0907.indd 11
11
6/8/09 10:35:30 AM
BUIl
The WBA Development council: A Great Investment in your Future!
T
by Patrick Stevens, Director of Development Council he Development Council was created in 2004 by a group of developers, builders, engineers, attorneys and other service providers who recognized the need to create an organization to proactively address issues faced by the development community. These land development professionals knew that unchecked local, state and federal regulations added delays and costs to projects, limited housing options and negatively impacted Wisconsin’s economy. Five years later, we continue to work hard to ensure our members’ investment in the Development Council returns value to them! Terry Larson of Teronomy Builders, says about membership: “The Development Council does an excellent job working for the developers and others who work in the industry. The council helps the industry as a whole and has also helped me with a number of issues our company was facing. As a developer, supporting and participating in the Development Council only make good business sense.” What do members receive? A dedicated staff person. The WBA Development Council director is an attorney who is willing and able to help you at both the state
Development
COunCIL
and local level. If you have questions about a new impact fee ordinance in your area, or who to speak with at the state level regarding flood plain modification, he will get you the answers you need. “I contacted Development Council staff because I felt I had been treated unfairly in seeking approval of a development. I had to go before the local government body, and I was concerned that I would be treated unfairly again. Pat submitted a letter to the local government’s attorney, raising issues with the process I was subjected to, and at the next meeting, my project was approved.” Bob Clemen, Covered Bridges Development Move a proactive agenda. If you want to improve the climate in which you and others in the development industry work, one of the best ways to do that is to support the Development Council. We have the ability to take your ideas to improve the industry and pursue those changes in the legislature and state agencies. Continued on page 14
Building green? GET VERIFIED.
b
T
W E B B
si w It h
A
c th ru th m
Green building verification for NAHB National Green Building Program™and Wisconsin Green . Built Home™
si es re
co d L o
GREEN VERIFIED
3 o ra
For more information call TECO, Sun Prairie, WI (608) 837-2790 TECOverified.com
H
ti a
u 12
Wisconsin Badger Builder • July/August 2009 • www.wisbuild.org
Badger 0907.indd 12
6/8/09 10:35:33 AM
f
d
4
BUIlDer PROFILE
everest Builders of Minocqua Inc.
Celebrating 25 Years of Quality, Integrity and Service by Marie Grogitsky his year is shaping up to be a very special year for Mark Geier of Everest Builders of Minocqua. The company is celebrating 25 years in business, it has been named Wausau Homes’ #1 builder, and has been honored with a 2009 Excellence in Marketing and Home Design Award from the Building Systems Council of the National Association of Home Builders (NAHB). “This really is a special year for Everest Builders of Minocqua since it is our 25th year in business,” said Geier. “It’s been about working with our homebuyers and exceeding their expectations. It’s been about helping people achieve the American Dream of home ownership.”
T
A 25-Year History Geier’s homebuilding career began at Wausau Homes corporate office in Wausau, Wis. That’s when the owner of the company, Marv Schuette, offered him the opportunity to run their corporate-owned sales office in Minocqua, selling the Wausau Homes product line including component and modular homes. In 1984, Geier purchased the operation. “It was an easy decision for my wife Karen and me,” he said. “Even though interest rates were at 18 percent, we purchased it in 1984. We were relatively young at the time and didn’t have anything to lose.” Today, Everest Builders focuses on single-family residential construction, and, on occasion, will build multifamily duplex dwellings. “We build everything from affordable housing to Legacy Homes,” explained Geier. “We also build a few homes on speculation each year.” Geier explained that the company builds an average of 30 to 35 homes a year. “The largest volume of homes we’ve built in one year was 55 homes,” said Geier. Everest Builders homes range in price from $125,000 to several million dollars.
Homebuilding — a challenging Industry Geier described the homebuilding industry as a competitive one, where companies have to work at setting themselves apart — above the rest in terms of quality. “Any person can claim to be a builder; all you need is a pickup truck and a few tools. This makes the construction industry
competitive,” he said. “The way we set ourselves apart consists of several components.” Geier explained that he works to continuously invest in the company. One example of that investment is fully furnishing Everest Builders’ two model homes. Geier said that this reflects the company’s commitment to their prospective buyers. “We are here to stay, and Everest is a solid business,” he said. Everest Builders also offers a complete Wausau Homes’ product line, consisting of modular homes, component homes, log home construction and custom building. Another key factor is the company’s quality and knowledgeable sales staff. “Jon Ottoson and Chad Marquardt are very customer oriented and have great relationships with our homebuyers,” said Geier. His wife Karen is also very involved with the company.
HBA Involvement Geier is a member of the Headwaters Builders Association. He explained the builders association assists builders in staying current with building code changes and product knowledge. “Some associations have an annual parade of homes, which is a great tool for builders to show their product,” he said. “Participation in the local association also offers a homebuilder networking opportunities with other supplemental businesses.” X
Business Quick Facts • Years in Business: 25 years • Local Association: Headwaters Builders Association • Awards: Wausau Homes’ #1 Builder; 2009 Excellence in Marketing and Home Design Award in the category of the Best Panelized Home over 4,000 square feet for their Legacy Home, which features over 11,000-square-feet of luxury living space • Three Tools You Wouldn’t Travel to the Jobsite Without: A pick-up truck, cell phone and a well balanced, positive attitude • Web Site: www.everestbuilders.com Wisconsin Badger Builder • July/August 2009 • www.wisbuild.org
Badger 0907.indd 13
13
6/8/09 10:35:34 AM
DEvELOPMEnT COunCIL
Continued from page 12
“One of the council’s main goals is to proactively advance a policy agenda established by the Development Council members. All members are encouraged to bring issues of concern to the council, and those concerns form the basis for legislative and regulatory action by the council.” Greg Haselwander, Haselwander Companies Representation to protect your interests. We are at the table when regulatory requirements and new laws that have the potential for negative impact are being considered. Our strategy is to advocate for you early and often. We often serve on committees developing new regulations at the Wisconsin Department of Natural Resources and fix problems before those rules go to public hearings. “The WBA Development Council has made a huge difference in the development industry. Being at the table with the DNR, DOT, DOC, and other state and national agencies has allowed the tempering or removal of many detrimental laws and rules,
Carpet Mill
Outlet Family owned and operated for over 50 years. Professional installers employed by us. Large selection of in-stock carpeting! We Offer free In-HOme estImates
HuGe SaViNGS! • Brand Name Carpeting & Rugs (starting at .69/sq. ft.) • Remnants Large selection at a GREAT PRICE • Vinyl (starting at .69/sq. ft.)
as well as inserting positive ones that affect our industry.” Leon Church, Casaloma Properties Networking and educational opportunities. The Development Council meets on a quarterly basis and has conference calls in the months in which there are no meetings. This is a great opportunity to meet and learn from developers, engineers, attorneys and others who work in the industry. Relationships with policy makers. In addition to numerous relationships with state legislators and other policy makers, the Development Council has successfully enhanced relationships with the Department of Natural Resources. We meet periodically with top officials at the agency to ensure that leadership knows what issues are of concern to the development community. We also have extensive contacts with other DNR staff, which allows us to tap into the right person to address the issue at hand. Conversely, the DNR looks to us when it wants to know where the development community stands on an issue. “When it comes to issues that impact the development community, the WBA Development Council is a key stakeholder with whom we work. The Development Council is a strong and effective advocate for the development industry.” Pat Henderson, deputy secretary of the DNR A monthly newsletter. Developing News includes a monthly update on the number of plats and lots that are approved statewide, and the most recent legislative, regulatory and legal updates of interest to the development industry. The newsletter also includes other information that is useful, such as Wisconsin’s Platting Manual, contacts at the state level for certain issues and Wisconsin housing data. Dues to the Development Council are $1,000 annually. We recognize this is a significant amount of money, but our members believe investment in the Development Council is a good one. If you are able to avoid one problem by your involvement in the Development Council, you may save many times this amount. “In December 2008, we were finally able to close the sale, but this would not have happened without the information from Pat Stevens and the Development Council. I give my thanks to the Development Council. My investors thank the Development Council. My bankers thank the Development Council!” Pat Kaster, River City Realtors Inc. If you are interested in joining the WBA Development Council, please contact Pat Stevens at (608) 242-5155, ext. 22, or pstevens@wisbuild.org. X
1001 s. 108th St.
(3 blocks south of I-94 in West Allis)
414-774-9344 Hours: Mon, Wed, Thu 9-8 Tue, Fri, Sat 9-5; Sun 12-5
Over 30 Years Experience
Wierzba Insulation LLC • Spray Foam Insulation • Blown/Batt Insulation • Residential/Commercial • Free Estimates • Insulation Removal
H D
G
H
H
L
L
M
M
M
M
M
N
R
S
S
S
W
W
9315 Weston Ave. • Weston, WI Members Of Wausau Builders Association
W
Wisconsin Badger Builder • July/August 2009 • www.wisbuild.org
Badger 0907.indd 14
D
V
(715) 355-1502 14
C
S
• Carpet & Laminate Cleaning Supplies Located also in Minocqua, WI
C
6/8/09 10:35:35 AM
n
a
y
d.
n,
rs
LoCAL AssoCIAtIon
PArADE oF HoMEs/HoME sHoW
GoLF outInG/ BBW
otHEr EvEnts
EDuCAtIon
Brown County
Fall Showcase of New Homes September 19-20 & September 24-27, 2009
July 15, 2009
August 11, 2009 Perch & Steak Fry
Monthly “Associate Angle” seminars; Continuing Ed offered at some GMMs
Central Wisconsin
September 11-13, 2009
July 10, 2009
Nov. 10, 2009 40th Anniversary Celebration
Continuing Ed offered during some GMM’s
Chippewa Valley
June 13-21, 2009
July 9, 2009 Home Builders Invitational-location TBD • BBW: Sept. 8, 2009 PAC live & silent auction
Dec. 4, 2009 Christmas Party
See calendar at www.cvhomebuilders.com
Door County
Sept. 2009 with PAC Auction TBD
Continuing Ed offered during some GMM’s Monthly
HBA of Fond du Lac & Dodge Counties
July 15-19, 2009 Parade of Homes
August 28, 2009 at Camelot
Golden Sands
HS: Feb. 20-21, 2010
July 21, 2009 • BBW: April 20, 2010
Heart of the North
Sept. 19-20 & 26-27, 2009
July 15, 2009 with PAC Auction
La Crosse Area
June 20-21 & 24-28, 2009 • HS: March 12-14, 2010
July 22, 2009 • BBW: July 22, 2009
Lakeland
July 25-26, Aug. 1-2, 2009
June 25, 2009
Lunch ‘n Learn: last Tues. of month
Madison Area
June 13-28, 2009 Parade of Condos April 25-May 3, 2009
July 14, 2009
See calendar at www.maba.org
Manitowoc County
June 18-21, 2009
Metropolitan
Aug. 22-Sept. 13, 2009 Spring Tour of Homes & Condos April 18-May 3, 2009
June 15, 2009
Mid-Shores
Oct. 2-4, 2009
BBW: December 4, 2009 Millhome Supper Club
Northland Area
June 6, 2009 Showcase of New Homes
August 13, 2009 Golf & BBW fundraiser
Racine-Kenosha
Sept. 12-13, 16 & 19-20, 2009
Sheboygan County
Sept. 11-13 & 18-20, 2009
June 17, 2009
South Central Wisconsin
Sept. 12-13 & 16-20, 2009
June 19, 2009 • BBW: Oct. 27, 2009 Silent Auction
Dec. 2009 Parade of Lights
St. Croix Valley
Sept. 12-13, 19-20, 26-27 & Oct. 3-4, 2009 Fall Tour of Homes • HS: March 2010
July 20, 2009 New Richmond Golf Course
June 23, 2009 Fishing Tournament, Aug. 25, 2009 30th Anniversary Celebration
Valley
Aug. 16-17 & 19-23, 2009 • HS: Oct. 2-4, 2009
July 9 Ridgeway Country Club, Neenah
July 16 Motorcycle ride for charity
Sept. 15, 2009 Installation & Awards Banquet
Headwaters
e
Continuing Ed offered during some GMM’s Sept. 14, 2009 Building Materials Auction
Lunch n’ Learns: July 30, Aug. 27, Oct. 29, 2009 Education Days: March 26, Nov. 4, 2009
Awake to Learn seminars: 2nd Wed. of month Commerce Approved 12-Hour Course DVD available ($130 for HBA members, $225 for non-members at MBAonline.org) Sept. 16, 2009 Trap Shoot
Mid-Wisconsin
August Volleyball Tournament Dec. 10 Installation
Monthly Monthly
South Western Wisconsin
Various (visit vhba.com for schedule)
Wausau Area Winnebago
BBW: Oct. 14, 2009 Silent Auction
Wolf River
August 11, 2009 Golden Sands Golf Course
See calendar at whba.net
rev. 4/27/08 Wisconsin Badger Builder • July/August 2009 • www.wisbuild.org
Badger 0907.indd 15
15
6/8/09 10:35:40 AM
FOR THE SAME REASONS THEY WANT PROPANE IN THE KITCHEN,
THEY’LL LOVE HOW IT CAN FUEL THEIR ENTIRE HOME.
installed for the kitchen, it’s easy to expand it throughout their homes. From tankless water heaters, dryers and furnaces to fireplaces and grills, clean-burning propane gives off less than half the greenhouse gas emissions of electricity. To help your clients get the performance, comfort and efficiency of propane inside and out, visit buildwithpropane.com.
www.wiperc.com
Badger 0907.indd 16
6/8/09 10:35:43 AM