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Javado
Magazine A visit to
Pugh’s Garden Village and Perrywood Garden Centre
Terrarium special Houseplant test green plants
6
Garden roses New Plants inspiration
The world of
Calathea Magazine for the green retail trade
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www.javadoplant.com
Publishing informa�on Javadoplant B.V. Venus 116 2675 LN Honselersdijk The Netherlands www.javadoplant.com Javado Magazine is published four �mes a year in five languages (English, French, German, Spanish, Czech). Nothing in this publica�on may be reproduced in any form whatsoever without Javadoplant’s prior wri�en consent. Although the content of this magazine has been created with the utmost care, neither the publisher nor its employees can be held liable for any inaccuracies. All products are available while stocks last. Contact Javadoplant for informa�on on prices and availability.
Editors: Javadoplant BV, Marke�ng department E: marke�ng@javadoplant.com Editorial staff: Fred Beekenkamp, Michel Heemskerk, Tanja van Bijlevelt Chief editor: Gerson Aalbrecht
Printed on 100% recycled paper 2 Javado magazine
Editorial
STOP THE PRESSES And then Corona reared its ugly head in Europe. Just when we were all eager to give springtime sales our very best. Timing couldn’t be any worse. Horticulture is taking an enormous hit. But we are an industry of hope. Nature shows us that after a crisis, something beautiful can emerge. People become more aware of the importance of a pleasant home base. Perhaps travels will be cancelled, tourist attractions will be avoided and plans to improve the garden will be made instead. After lock-down, finally the plants to cheer up the garden, patio, balcony and living room can be purchased while enjoying a trip to the local garden centre. I would like to wish all the best to all our customers. Please know that your partner in plants is working with energy, enthusiasm and lots of positivity for a beautiful, green future. Evert Thielen General Manager
This magazine was about to be printed when all of a sudden Corona appeared. We would, nevertheless, like to share this magazine with you, be it with some minor adjustments. It is full of beautiful and interesting stories and products from our beautiful industry.
Javado magazine 3
Up to date Glass Tulip 2020 Winners The winners of the Glass Tulip Awards have been announced. Readers of this magazine will already be familiar with these products: Concepts: Intenz Hydroponics Flowering Indoor Plants: Poinsettia Mouse Green Indoor Plants: Phlebodium Davana Garden Plants: Echinacea Sunseekers Salmon
Students Make Plant Terrariums The third-year students from the ‘Flower & Design’ course went into battle in a classroom full of vases, mosses, plants and decorative materials. The challenge: who can make the most beautiful plant terrarium? Javado, which works closely with this course and sponsored the plants, declared Karen van Spronsen the winner.
Javado Decides to Use Fewer Sleeves We are used to lots of plants being supplied in sleeves, but these sleeves are often removed as soon as plants arrive at the garden centre. It all means extra work and more unnecessary plastic being introduced into our planet. Javado, together with its growers, therefore started to change the way our range is delivered. You may well have noticed some differences already.
Labels with Your Company Logo If you have your plants labelled with sales labels, we can also put your logo on them. Simply send us your logo, preferably in EPS format.
There are some exceptional cases where a sleeve is essential, but often plants can be perfectly packaged without needing plastic sleeves.
Newest Member of the Endless Summer® Family: Hydrangea Summer LoveTM With its full raspberry-red flowers, the Summer LoveTM provides a splash of colour in the garden all summer long.
During the past 6 six months, this new method has already saved us more than 200,000 covers.
4 Javado magazine
The Hydrangea Endless Summer® has been bred to ensure abundant summer flowering, and has become the world’s best-selling Hydrangea. The Summer LoveTM includes all these characteristics, along with beautiful colours. The Hydrangea Summer LoveTM can be ordered from Javado. Read more on page 44.
Our Range of XXL Display Pots Has Been Extended It’s easy to create an attractive presentation around a product with our XXL display pots. Display pots for high-volume products, such as Dianthus Pink Kisses and Campanula Addenda, were already available, but now we’ve broadened our range considerably; check it out in our webshop. Search for ‘XXL’.
Agenda MAY May 21 May
Houseplant of the month: Spathiphyllum Javado is closed
JUNE June 1 June
Houseplant of the month: Zantedeschia Javado is closed
JULY July
Houseplant of the month: Celosia
AUGUST New Mini Snack-Pepper Yellow A new pepper plant was added to the Pick-and-Joy® series this year. Now, besides red and orange mini snack-peppers, the very first yellow ones are available.
August 23-25 August 26-28 August
Houseplant of the month: Cactus Tradefair: Trendz (NL) Tradefair: Plantarium (NL)
‘Snack Pepper Yellow’, with its beautiful structure and striking yellow fruits, is a welcome addition to the range, and available in limited numbers. To quickly find our range of hanging vegetables, search for ‘pick’ in the web shop.
HBX Natural Living Now Available in Our Webshop Following the success of MICA and Ter Steege, we’ve also entered into a partnership with HBX. The HBX range consists of natural materials such as wood, zinc and terracotta. Your order for HBX products also needs to be placed by Wednesday 11.00am at the latest for delivery in the following week. You can find search the articles by selecting ‘HBX’ under ‘price lists’.
Poster: 359660
CALLA LILY HOUSEPLANT OF THE MONTH - JUNE -
Gerson Aalbrecht Marketing Manager
FOR MORE INSPIRATION VISIT
Javado magazine 5
YOUR VERY OWN PLANT WEB SHOP This is how it works: 1. 2. 3. 4. 5. 6. YOUR OWN WEB SHOP
Ask us to set up your very own web shop Provide us with your high res colour logo Set up your own pricing parameters Promote your web shop Get your first order! Customer collects at your Garden Centre JAVADO STOCK
ONLINE IN 5 WORKING DAYS
SET YOUR OWN PRICES
£
5
Javado UK is proud to introduce a ready-to-use web shop for retailers who want to start selling plants online. Your own plant web shop is integrated with the Javado stock and product information. The web shop is set up in your own brand and your customers can pay securely into your own Paypal account, which facilitates credit cards, etc. We manage all texts, photos and product information so your web shop will be up & running within 5 working days! If you already have your own web shop, you can use the Javado product feed to integrate into your existing webshop. Contact us for more information.
For £35 per month a working web shop Set up costs only 1x £499
6 Javado magazine
Javado UK James Woodham Michel Heemskerk Rob Duivenvoorden
james@javadoplant.com michel@javadoplant.com rob@javadoplant.com
New product Clematis multi pink PBR3.0
• • • •
Preorder yours today
Produces an abundance of half-full to completely full flowers from an early age Beautiful light-pink colour Very hardy Best novelty at Garden Trials and Trade 2019
06/07/2020 - 12/08/2020 340640 | ø 16cm
Javado magazine 7
The test bench
Special report
We know that some plants are virtually indestructible, such as cacti, succulents, sansevieria and zamioculcas. What about ‘normal’ green plants? We tested 5 types: Asplenium, Begonia, Chlorophytum, Ficus lyrata and Epipremnum. We were given two plants of each species in 12-cm pots so we could conduct two different tests.
TEST A: No watering for 5 weeks For five weeks, the plants were placed in a location with sufficient light, but no direct sunlight. What happens if they aren’t watered?
No water for 9 days
Perfect!
No water for 15 days
Perfect!
No water for 27 days
Perfect!
No water for 35 days Still looks pretty good, but the bottom leaf is falling off
After 5 weeks, we started watering the plants again. After 2 weeks of care: The plant couldn’t be saved. All the leaves fell off
Ficus Lyrata
Perfect!
Perfect!
Leaf hangs limply. Otherwise good
Leaf is very limp. No other comments
Plant revives completely. No damage
Epipremnum aureum
The begonia clearly needs water Good, 1 limp leaf
The begonia cannot live without water for longer than 18 days. The test for this plant ended here
Begonia Foliage
Perfect!
Perfect!
Leaf hangs limpy No other comments
Plant revives completely. No damage
Faded colour. Leafs hang limply
Colour is back! No damage
Leaf hangs limply. Otherwise good
Clorophytum variegatum
Perfect!
Asplenium Crispy Wave
8 Javado magazine
Perfect!
Colour has drained from the leaves. Pale green. Otherwise good.
TEST B: Insufficient light for 5 weeks For five weeks, the plants were placed in a location without daylight, and only a very limited amount of artificial light. The plants were watered as needed.
9 days of low light
15 days of low light
Perfect!
The top 2 leaves have become light green
27 days of low light
No further change
35 days of low light
Leaves are slightly lighter green
Ficus Lyrata
Perfect!
Perfect!
Looks good. Newly rolled up leaf doesn’t open and turns brown
After 5 weeks, we put the plants back in a location with sufficient daylight. After 2 weeks of daylight: Plant revives completely. No damage
No further change
Plant revives completely. Only 1 new leaf is brown
Even more brown points
Plant is still alive, but damaged.
No further change
Plant revives completely. No damage
Epipremnum aureum
Begonia is dying after 9 days
The begonia cannot survive without light. The test ended after 12 days
Begonia Foliage
Perfect!
A number of leaves are Youngest leaf is shrivealready becoming soft ling. Brown points on and brown older leaves
Clorophytum variegatum
Perfect!
Colour is slightly paler
No further change
Asplenium Crispy Wave
Conclusions: • • • • • •
In the first two weeks, the plants were more affected by a lack of light than a lack of water. The Begonia is the most sensitive plant in this test. The other plants performed very well. The Chlorophytum suffers more from no light for too long than no water for too long. The Ficus lyrata retained its ornamental value for a long time without water; it looked like it was the winner, but 5 weeks was too long. 3 species of plants given no water survived without damage, as did 3 species of plants without light. The Epipremnum and the Asplenium were the winners of the test. Both survived the two tests without damage!
Javado magazine 9
On tour with Javado customers
Javado Customers spent a great first day at the Floraholland Spring fair, then took a tour of Javado HQ and logistics operation. Day two we visited together the full circle of plant production in The Netherlands. From seed and young plant specialist nursery to the stunning Opiflor orchids, Lock Succulents and VD Arend- Indoor green plant specialist to name just a few of our stops on the day.
“We are so thankful to Javado for a fantastic two days spent in The Netherlands which has really opened our eyes to the amazing possibilities and range of products available. Seeing the different production nurseries in operation was incredible and I highly recommend the trip to everyone in the industry.� Graham,Grow Urban,Edinburgh.
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Javado collection 1
4
2
3
A
B
Plants 1| 2| 3| 4| 5|
349372 | Anthurium andr. Vanilla 250879 | Pentas lanc. Starcluster Lavender 329750 | Aloë Aristata 333017 | Dendrobium ‘Sa-Nook’ 2t. 16+ mix 313317 | Phal. hybr. 2t. 12+ Pink
5
Pottery A : ‘Delight Dallas’ ES 9cm | blue: 362281, green: 362280, cream: 362279, purple: 362278 ES 12cm | blue: 362276, green: 362272, cream: 362271, purple: 362270 ES 15cm | blue: 362277, green: 362276, cream: 362275, purple: 362274 B: ’Delight Atlanta’ ES 12cm | green: 362284, grey: 362282, mauve: 362283
Javado magazine 11
New product Hydrangea light-o-day® • • •
Preorder yours today
Unique, incredibly beautiful variegated leaf Striking contrast between white flower edges and pastel-coloured centres The flowers can also be cut without problems, and put in vases
01/04/20 - 31/10/20 353718 | ø 21cm
12 Javado magazine
Javado magazine 13
Grower report
Altanova
Reinier Hoogendoorn
Reinier Hoogendoorn runs a very special nursery together with his father, two brothers, and two uncles. They enjoy devoting their time to plants that are difficult to grow, which they call their ‘pearls’. Over the years, this has led to an unusual range of products. I’m interested in getting to know this nursery better. Fien the dog accompanies us enthusiastically with her tennis ball. How did you come up with the name Altanova? One of the plants we’ve been growing for years is Stephanotis. Another grower also grows Stephanotis, and by pure coincidence they share our surname Hoogendoorn, despite not even being family! This often led to confusion, so we renamed our company Altanova. Alta means high, and reflects the high quality we strive for. It’s also present in our name Hoogendoorn, as ‘hoog’ is Dutch for high. Nova means new, and represents the improvements we’re always searching for in our plants and methods. How do you benefit from growing ‘challenging’ plants? Our Jasminum and Stephanotis both need a lot of work. For example, we have to suspend a wire for each and every Stephanotis, which the plant uses as a support to grow around. When the branch is long enough, we cut the wire and tie the plant to the rack or the arch. Jasmine has to be tied manually twice around the arch during cultivation. We employ more than 150 people at our nurseries. Not many growers are capable and willing to grow these plants. We make sure we don’t flood the market. The disadvantage is that nobody designs ready-made systems for our cultivation. We have to initiate and pay for any innovation personally. “We believe that the easiest way isn’t always the best one. Our aim is to make sure everyone has access to the most unusual plants, no matter how difficult it is to grow them” You grow an unusually wide range; house plants, patio plants and garden plants. How did this come about? There are currently 6 family members working at our different sites. We all share a passion for growing plants, so we can spread our talents over different areas. The advantage of this is that we also spread the risk, and where possible we can plant a different crop when the first has finished, 14 Javado magazine
which means we can use our cultivation area twice. How is innovation related to your work? Our door is always open to beautiful ‘pearls’ from the world of plants. We prefer to focus on niche products, such as the Kniphofia we’re growing this year in a couple of beautiful colours. We’re also working on expanding the range of jasminum for the future. After the summer, we’ll be placing Pyracantha ‘Red Star’ on the market. Another lovely plant in the pipeline is Salvia Salgoon. Can you tell us more about Salvia Salgoon? This flowering outdoor plant isn’t a perennial. It will be placed on the market as a patio plant. The plant starts flowering around May, from which point on it’s a joy for the consumer to behold. The plant keeps on flowering and growing until the first frost. I had it in the garden myself last year, where it really stole the show. We also have a nursery in Portugal, so we can get plants like the Salvia on the market early in a beautiful flowering stage. You joined the nursery in 2019. How are you enjoying your work? I’m really enjoying it. Our company is very diverse, so my work has plenty of variety and there’s lots of room to do business. I regularly direct the activities at our site in Portugal, and I’m busy updating our range, but I also really enjoy simple hard work in the greenhouse. That helps me clear my head from time to time.
Kniphofia, spectacular border plant The unusual hues and shapes of red-hot pokers create attractive contrasts in a mixed bed of plants.
A list of all the plants grown Stephanotis Jasminum Genista Cytisus Ceanothus Bougainvillea Dipladenia Sundaville® Passiflora Thunbergia Trachelospermum jasminoides Salvia Salgoon Hebe Addenda® Hydrangea Echinacea Mooodz® Kniphofia Salvia nemorosa Digitalis
Kniphofia will be available from Altanova from mid-May. You can choose between the ‘Flamenco’ or a mixture.
Kniphofia uvaria ‘Flamenco’
Echinacea Mooodz® The Mooodz® series is characterised by its compact, well-branched shape and flowers with striking colours.
Sustainable choices and certification Altanova uses recycled plastic pots and labels that can be completely recycled again after use. The company uses a closed-circuit watering system. Since switching to biological crop protection, pesticide use has been reduced by 90%.
Brand name: “Blooming Dreams” Any plant with ‘Blooming Dreams’ on the label comes from AltaNova.
Altanova is MPS-A, MPS-GAP, MPS-SQ and MPS-GRASP SEDEX certified.
Stephanotis originated in Madagascar, where it grows as a creeper around tree trunks. Every plant in the greenhouse has its own wire which it wraps itself around.
Tips from the grower Stephanotis is known for its sensitivity. However, if you know what you have to watch out for, you’ll find out that Stephanotis is stronger than you might expect. The plant adapts well to warmer or cooler environments. In a cool place, you can enjoy the beautifully scented flowers for no less than 8 weeks. What the plant cannot tolerate, however, are sudden changes to temperature. Be careful when it’s cold therefore, and make sure the plant is outside as briefly as possible. In the dark winter months, the best place for Stephanotis in the home is where it gets the most light. A south-facing window is ideal.
Young Kniphofia planting material
Salvia Salgoon
Dipladenia Sundaville® Javado magazine 15
New product Sedum Atlantis • • • • •
Preorder yours today
Striking variegated yellow leaves with beautiful yellow flowers, attractive to bees The long flowering period starts earlier than with other sedums, blooming from June to September Needs little maintenance, ideal for placing anywhere in the garden Hardy to -25 ºC RHS Chelsea Flower Show - Plant of the Year Winner 2019
22/06/20 - 10/08/20 350643 | ø 19cm
16 Javado magazine
Special report
International Tradefairs
Christmasworld
If you’re interested in discovering all the trends for next Christmas, Christmasworld is a must. We were struck by the dark colours in particular, especially dark blue and dark green. Another clear trend was ‘Circus’, with exuberant creations dominated by the colours red, gold, black and white.
Javado magazine 17
IPM Essen
Calibrachoa Pink Hawaii
Phalaenopsis Flash
Petunia Blueberry Muffin
Rhododendron Happy Dendron
Philodendron White Measure Besides large number of visitors, there was also a very large selection of attractive plants on show, with lots of novelties in the bedding and patio plant segment. Garden plants, green plants and flowering plants were also present in abundance. The IPM is the perfect place for finding out all about the latest trends in pottery, decoration and product presentation.
Bracteantha Granvia® Gold
Petunia Mystical® 18 Javado magazine
Acanthus Whitewater®
Mad about Mangave®
Adenium obesum Fairy Tree concept
The Garden Retail Experience
This trade fair is characterised by prominent people from the garden centre industry, progressive suppliers, engaging speakers, and a beautiful location. The result is an inspiring trade fair, where you get a glimpse of the garden centre of the future. Everything from plant concepts to companies specialising in scent marketing can be found once every two years at this special fair. Participants from all countries are welcome.
Javado magazine 19
Offer of the month
June
i Special offers âˆ&#x; Offer of the month
350160 | Lavandula ang. Felice collection | pot 17cm
195678 | Monstera deliciosa | pot 21cm
253880 | Bracteantha Dr. | pot 12cm
82351 | Gerbera 2+ | pot 12cm
314333 | Catharanthus roseus | pot 10.5cm
142149 | Hydrangea macr. ClassicÂŽ Mix Shelves | pot 23cm
359984 | Bromelia mix Sweet romance | pot 12cm
195422 | Canna Island Serie | pot 14cm
354667 |Compo Bedding plants PM665 | pot 17cm
142077 | Salvia nem. Caradonna | pot 17cm
13692 | Campanula port. Porto Longlife | pot 11cm
359954 | Phal. form 2t. mix | pot 12cm
20 Javado magazine
New product Salvia Salgoon • • • •
Preorder yours today
Striking new addition for the balcony or terrace Flowers for a very long period until the first frost After purchase by the consumer, grows into an extravagant flower bush Bee-friendly
11/05/20 - 28/06/20 354102 | ø 17cm
Mixed
354103 | ø 17cm
Purple
354104 | ø 17cm
Pink
08/06/20 - 11/07/20 349784 | ø 19cm
Mixed Javado magazine 21
Outdoor top 5
Our garden plant buyer, Cees van Soest, has lived his entire life in the village of Boskoop, the heart of the Dutch tree nursery sector. He knows the growers, and the growers know him. His job is to make sure that Javado has a fantastic range of garden plants on offer.
May
Hydrangea macrophylla
Climbing roses
Fruit trees
Garden ferns
Garden herbs
Hydrangea paniculata
Clematis
Salvia
Water plants
Hibiscus newbiscus
Digitalis
Phlox
Gaillardia
June
Lavandula Stoechas
July
Echinacea 22 Javado magazine
Garden Ferns If, like me, you’ve got some shady spots in the garden, filling them with beautiful plants can be quite a botanical challenge. One solution is garden ferns. The spot next to my shed is now one of my favourite places in the garden because the ferns there need hardly any maintenance and they’re doing really well. Most varieties survive a cold winter underground, but if the winter’s mild, I can see the ferns throughout the season. Dead leaves can be left, as they rot away quickly and provide nutrients for the plant. In the spring, you can remove any unsightly leaves that haven’t rotted away, and enjoy the young growth. No pruning or fertilising necessary! Have you got a spot where ferns would do well? Other forest plants, such as the garden cyclamen, plantain lilies (Hosta), rhododendron and hellebore, will also enjoy these places, so combine them to your heart’s content.
Different types and pot sizes can be found in our web shop 1/03/20 - 31/12/20
Salvia ‘Azure Snow’ Salvias are really lovely garden plants. They have a wonderful scent, can withstand sun and heat, attract bees and butterflies, and bloom in abundance for a long time. I wonder what you think about the Salvia ‘Azure Snow’. This special Salvia has lots of flowers on each flower stalk, and they’re such beautiful, bushy plants. What makes the ‘Azure Snow’ really special are its bi-coloured flowers. The dark purple and white flowers immediately catch the eye. In any case, I can’t wait to give this newcomer a sunny place in my garden.
350947 | ø19cm
27/04/20 - 31/05/20
Digitalis ‘Pink Panther’ A lovely, strong digitalis appeared on the market, and has been unavoidable for the past two years. It’s called digitalis ‘Pink Panther’. I asked the breeder what makes this variety so special. What makes the ‘Pink Panther’ unique is its sterile flowers. That means the plant can’t sow itself, and there’s no danger of your garden being overgrown by Digitalis. Another big advantage: the flowers continue to bloom for much longer. Moreover, it’s the earliest flowering Digitalis on the market. Well, now I understand that the garden centre is easy prey for the digitalis ‘Pink Panther’!
Different types and pot sizes can be found in our web shop 27/04/20 - 31/07/20 Javado magazine 23
Botany
The best plant families in the world
Calathea Calathea in Ecuador. Photo: Andreas Kay - plants of Ecuador
Calathea, Maranta, Stromanthe and Ctenanthe are genera of the Marantaceae plant family. The enormous variety of colours and patterns in the leaves of these plants make them stand out immediately. Although there are lots of different types, they all need the same type of care. From Jungle Floor to Living Room Floor The Calatheas hail from the tropical rain forests of South and Central America, where they grow in the shade under dense vegetation. This means they’re used to high humidity and limited daylight, so the Calathea feel at home in a place without direct sunshine. Water twice a week. Spray regularly to prevent the air drying out too much. Interesting Fact Indian tribes in the Amazon use the leaves to weave baskets. The name Calathea, which G.T.W. Meyer gave to this genus in 1818, is derived from the Greek word Kalathos for basket. The Calathea is a very sociable roommate; it moves and makes a gentle rustling sound. The leaves fold shut at dusk, and reopen at dawn. The Calathea purifies the air in the home, regulates humidity, and reduces your stress.
24 Javado magazine
Calathea
fasciata
flamestar
lancifolia
leopardina
louisae ‘Freddie’
louisae ‘Maui Queen’
makoyana
musaica ‘Network’
orbifolia
picturata ‘Argentea’
rufibarba ‘Blue Grass’
rufibarba ‘Elger Grass’
rufibarba ‘Tropistar’
rufibarba ‘Wavestar’
sanderiana ‘Ornata’
veitchiana ‘Medallion’
warscewiczii
majestica ‘Whitestar’
zebrina
Maranta
leuconeura ‘Fascinator’
Ctenanthe
leuconeura ‘Kerchoviana’
burle-marxii ‘Amagris’
Stromanthe
setosa ‘Compactstar’
sanguinea ‘Triostar’
sanguinea ‘Magicstar’ Javado magazine 25
Garden Centre report
To complete the full spectrum of interviews from grower to Javado personnel, we now meet some of our clients. We catch up with Zoe, junior buyer at Perrywood Garden Centre and Chloe, manager houseplants at Pugh’s Garden Village.
Perrywood Garden Centre Zoe Willis How did you first become interested in horticulture? I grew up with a love for the outdoors living opposite a heathland and after leaving school went to study Landscape Architecture at Writtle College, I joined Perrywood full time after finishing my degree. The company have been family friends for years so I have always been well aware of what they were about and how much chance of progression there is here. I have just about been part of every role at Perrywood, and through the last 11 years have worked my way up from a Nursery Assistant, to retail assistant, onto Manager and now Junior Buyer. What is your favorite plant of this moment? I always find this a very difficult question; how can you have a favorite? There are far too many to choose from. I have recently gone back to basics and found a love for chlorophytum, chamaedorea and asparagus again. I found I was always so focused on getting something “different” that I have never really taken the time to appreciate the bread and butter so to say! Do you use or run the social media for your garden centre? Whilst I was building up the houseplant department, I put together the Instagram @perrywoodhouseplants I think we were one of the first centres to use an Instagram page. It really helped pull a different audience. It continues to do so.. Do you visit other garden centers, plant shops or gardens in your spare time? YES! Most weekends I spend visiting open gardens, garden centres or just tending to my own houseplants and garden. How many indoor plants do you have in your own home? I would say it has to be close to 100. (I only have a tiny 2 up 2 down house) check out my Instagram to see @zoeshouseofhouseplants I pretty much make a purchase at least once a week, if not twice! The key to Perrywood There’s a great passion for plants, we love plants and we want to help people to love their houseplants and to have great gardens. Although Perrywood is getting bigger and bigger, it still keeps that tightness of a family business. There is a real team spirit where everyone looks out for each other and works well together. Personnel that has a smile on their face and really enjoy what they’re doing, that’s the key to Perrywood. 26 Javado magazine
What is the best piece of advice do you give to customers to ensure they have great success? “Right plant, right place” Another project I worked on in the houseplant department was making leaflets to help customers shop. We list plants which are great for certain rooms of the house. We now see customers walking around the houseplant department with these leaflets shopping for certain plants. I always say to customers, when they say they are not able to care for plants that they have picked the wrong plant. I have near on 100 houseplant in my home and they don’t take much attention I just choose ones that aren’t fussy. How do you choose from Javado plant web shop ? -what influences your decisions to try something new? – Social media?, Customer requests?, Javado recommendations? All of the above, we love trying anything new but at the same time we have years of experience and have tried and tested lots of things. We will always take customer orders and try to source things for customers. If a line sells then we will get it again and if it doesn’t, we won’t. The possibilities are endless with Javado. In your opinion what will be the trendy plant or plants of 2020??!! I think the green theme will continue, lots of foliage and maybe as I said before the old favourites will see even more of a raise. Anything that has a unique selling point will always trend and there will always be something people are hunting for.
Pugh’s Garden Village Chloe McCarthy How did you first become interested in horticulture? My name is Chloe McCarthy I am the manager of the houseplant, Giftware and christmas products at Pughs garden village Radyr an independent, family run garden centre in South Wales. I first became interested in horticulture at a young age when I was 15 in school. I worked at my aunties designer floristry business in Harpenden. I learnt all the skills required as a floral designer to then put into practice when I opened my own florist in my home town. What is your favorite plant of this moment? My favorite plant of the moment has to be the Boston fern green lady (otherwise known as Nephrolepsis) Although it may need a lot of attention I find its rippled leaves and plentiful stems create a great focal point and sits perfectly in my orangery at home. Do you use or run the social media for your garden centre? I run a personal social media page @houseplantmummyuk on Instagram where I share images of teens that I like and images of my personal collection of houseplants. We have a dedicated marketing employee who runs our social media pages. Myself and her work closely together to create content for our house plant area. We do this in particular when new plants arrive or when we have an ‘on-trend’ plant in store we make sure to let our followers know. We have a really and Javado magazine 27
engaged following on Instagram and Facebook with a total of just over 20,000 followers across both platforms, so we certainly see this as a very important channel for marketing our products. We definitely think that social media has an effect on sales because so many people are actively using these platforms and you can see a particular trend in house plants at present. As an example, the hashtag ‘#houseplants’ on Instagram currently has 2.5 million posts which shows you just how many people are actively engaging in the subject. With this amount of users actively posting about house plants, social media allow us to monitor these conversations and trends which means we can be reactive as well as proactive with regards to sourcing the right products through Javado. When we then promote these products through images or videos on Instagram, we make sure to use these key hashtags to ensure our products are being seen by the right audience. We also use our social media pages to offer advice for those who have bought plants from us. We’re very keen to keep up a conversation online with our customers and we find this a really nice way to offer an extended service that goes beyond purchase to let our customers know that we care about the experience they have when they purchase a plant from Pugh’s.
How do you determine which plants you want to purchase? When purchasing houseplants for the centre I make my decisions based on social media trends and home inspirational magazines. I also refer to colour pallet trends, which include matching pot cover designs with architectural plants. I take customer orders weekly and add to the order, these are crucial to ensure repeat business and high level customer service. When ordering from javado I always look at the “new” section on the web shop as this is a key indicator of the upcoming plants trends. Variety is also required so I choose range of plants that will complement each other as well as showcasing How many indoor plants do you have in your own home? different looks, which may influence your customers buying At home I have approximately 25 small to large houseplants. My advice to anyone decisions to purchase more than one plant. wanting to ensure success with their houseplants would be to do your research on the type of plant your buying. Feed your plant with baby bio which is my preferred feed. I enjoy buying from javado because the plants are of the higDepending on what your plant requires I have purchased spray bottles and spray my hest quality and using the web shop is simple. The pictures plants regularly to encourage healthy leaves. I would recommend seeking out your are clear and exact to the items that you receive. local garden centre and asking the advice of the staff as many of them will have had good and bad experience and I’m sure will be happy to share their personal experiences and knowledge with you. In your opinion what will be the trendy plant or plants of 2020??!! In my opinion the plant trend for 2020 will be pink foliage plants for example pink caladium and syngonium, another of my favorites is pink Congo. I also believe that rare plants, such as the variegated monstera, will still be a must have item for people. The key to Pugh’s For over 60 years we have been providing our local community with a wealth of horticultural advice. The Garden Village has grown and now offers a local dog grooming centre and many well-known national brands, such as Bonmarché, The Work’s, Edinburgh Woollen Mill, Maidenhead Aquatics and Cotton Traders, with the Garden Centre itself still very much remaining at the heart. It’s all about a relaxed and individual shopping experience. 28 Javado magazine
New product Bracteantha Granvia® Gold
• • • • •
The unique structure of the ‘crispy paper like’ petals will grab the consumers attention straight away. The Granvia® Gold has remarkable big flowers, which attract bees and butterflies. It blooms really really long The flowers can be harvested to use as perfectly dried flowers or fresh potpourri. It’s easy to grow, lasts long and blooms early.
awards 2019
Preorder yours today
30/03/2020 - 13/05/2020 360046 | ø 15cm
Javado magazine 29
LIVING LANDSCAPES LED
LED LED
A beautiful plant terrarium creates lots of enthusiasm among consumers. Offer your customers a fantastic range of DIY terrariums with our updated, price-friendly terrarium vases. Complete your presentation with an assortment of mini plants, decorative gravel, stones, mosses and potting soil.
3
It’s essential to also have a number of ready-made terrarium vases on the shelves. 1
2
6
4
8
1 | 362392 | Glass: Storagepot with cork and LED Ø17,5 H33 2 | 362391 | Glass: Storagepot with cork and LED Ø14 H28,5 3 | 362388 | Glass: Sphere with cork and LED Ø20 H20 4 | 362389 | Glass: Sphere with wooden base Ø13 H14 5 | 362390 | Glass: Sphere with wooden base Ø20 H21 6 | 362386 | Glass: Bottle with hole and rope Ø12 H21 7 | 362387 | Glass: Bottle with hole and rope Ø15 H20 8 | 362385 | Glass: Bottle with cork Ø12 H23 9 | 362384 | Glass: Bottle with cork Ø12 H18 10 | 362327 | Poster A3
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7
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362049
362048
353845
350725
357763
15040
350831
357718
184099
334259
242900
242901
Order before wednesday noon for delivery the following week
335386
335411
335412
335460
335463
335487
335492
335801
335876
335878
130315
130314
65974
60891
64573
310742
These are plants from Denmark, please order accordingly
51300
66126
22171
64909
143896
354528
198541
130419
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32 Javado magazine
Just Add Plants
CONTENTS • • • •
Eco glass 19-cm diameter, 30-cm high Cork for a closed ecosystem Information sheet with instructions 4 soil materials
DIY package. Contains everything for a plant terrarium, except the plants 355597 | Terrarium: Just add Plants
Javado magazine 33
A Closer Look at Indoor plant “Concepts” for Garden Centres What’s the best way to design the indoor plant department at a garden centre? It’s a very interesting discussion, and the answer obviously depends on all kinds of factors. One formula for success is to supplement the standard range of indoor plants (neutral or presented in the corporate style) with the presentation of a number of premium brands. Various well-known indoor plant brands have developed garden centre concepts, and we’ll be looking at them in more detail below. We’ve also compiled a lot of useful info about the benefits, costs, conditions and possibilities of these indoor plant concepts, so read on! What’s the advantage of integrating indoor plant concepts in the garden centre? There are three major benefits to integrating good indoor plant concepts. In the first place, the concept is strongly directed at sales, and encourages the consumer to make a purchase by explaining the benefits. The high turnover keeps the concept table looking fresh and attractive at all times, and reduces losses. Secondly, these concepts mean garden centre staff don’t have to worry about ordering the right plants at the right time. Every concept comes with a display plan, which makes sure plants on the tables match the seasons throughout the year, and creates the right dynamic on the shop floor. Finally, the concept is mainly about the narrative behind the plant and its quality, rather than price, which allows fair retail prices to be set. Is my garden centre eligible for these concepts? Incorporating these indoor plant concepts has to be tailored to each garden centre. Important factors here are the size of the garden centre and the dimensions of any tables the garden centre wants to use. The POS material is then made in the right sizes accordingly. Another relevant point is whether the business wants to integrate its existing pottery and decorative items with these concepts. You can see that supervision is needed to set things up correctly in a garden centre. The growers mentioned here have together employed a consultant who can help garden centres choose the right customized solutions. The delivery of the plants is provided by Javado.
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The garden centre is responsible for arranging the hardware, such as garden centre tables, set-up tables and table edges. If desired, we can have the required materials made to measure quickly and cost effectively.
FAQ •
Individual garden centre or chain? Can you participate as an individual garden centre, or do you have to register as a chain of garden centres? The answer is both. Until now, we’ve mainly worked with individual businesses.
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Does the garden centre have to be located in any particular country? The brand consultant can’t be everywhere at the same time, and decided to start by concentrating on Germany. This means we can guarantee German garden centres a visit with the consultant for a useful chat and further supervision. Concept tables can also be set up in other countries. It may also be possible to visit the garden centre with the consultant, but we can’t guarantee it.
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Does the garden centre have to pay anything? The POS material is loaned free of charge. If the garden centre decides to stop the concept at any time, the POS material must be returned. The garden centre is responsible for arranging the hardware, such as garden centre tables, set-up tables and table edges. If desired, we can have the required materials made to measure quickly and cost effectively, and send them at cost price. There are no costs associated with supervision and advice. However, we do ask for the associated sales data, which is treated confidentially.
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How can the range in question be ordered or reordered quickly? In our web shop, you can filter per plant concept under the filter: Grower Groups.
Opti-flor orchids Opti-flor, the premium orchid brand, has an extensive range of special, high-quality orchids. The excellent concept really brings the luxury Opti-flor items into their own. Consumers are immediately seduced by the attraction of this luxury segment. There are clear explanations about how to care for the product, and how long it will last. This concept is designed to supplement the top segment, rather than replace the standard phalaenopsis table.
StolkBrothers Anthurium The high-quality and beautiful aesthetics of this grower’s range take the sale of anthuriums to the next level. Only the best anthurium species with the highest quality are good enough for this grower, as is clear on the shop floor. A table with nothing but these plants immediately catches the consumer’s eye. Participating garden centres will see an immediate boost in anthurium sales thanks to this concept.
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Eden Collection The beautiful range from Smit Kwekerijen (see Magazine #5) goes under the brand name ‘Eden Collection’. These resilient plants are not only highly attractive, they’re also easy to care for. The concept has a calm, natural look. The power of this concept to attract attention will benefit the entire green department.
Air So Pure The concept of Air So Pure may well carry the strongest message from the indoor plant segment: these plants contribute to a healthier environment! This is a proven concept. The accompanying range of products is comprehensive. The ceiling hangers that match the labels in the plants make this brand highly recognisable on the shop floor.
Mini Plants & Pots: Mix & Match The concept is simple, but everything makes sense and it works. The display contains a wide range of mini plants with a range of perfectly matching ceramics in the right size. Both plants and pots are easy to order.
If you’d like to find out more about these concepts, your account manager would be delighted to hear from you! 36 Javado magazine
New product Mad about
Mangave
® • • • •
Preorder yours today
The Mangave® can withstand drought and it can also tolerate humid conditions. The growing power of Mangave® leads to attractive plants The Mangave® collection offers a wealth of spectacular leaf patterns and colours Most Mangrave® varieties don’t have sharp leaf edges
> 11/05/2020
362254 | ø 19 cm mixed shelves 362445 | ø 29 cm
Javado magazine 37
Grower report
De Jong Plant
We’re greeted with garlands and cakes. Coincidentally, today’s the day that Eelco has been working at De Jong Plant for 25 years. He and his colleague Danny answer all my questions. Read on, and find out all about the nursery responsible for so many beautiful garden hydrangeas. While I enjoy a slice of cake, Danny and Eelco start telling me about the company. The history of our company dates back to more than 40 years ago, when the brothers Cor, Wil and Jos de Jong started their tree nursery in Boskoop in 1978. We’re specialists in garden hydrangea. The nursery has now grown to 12 hectares, so we’ve got plenty of space to grow lots of different varieties. Hydrangea is by far our most important product, but we also grow a number of other garden plants such as tree peonies, lilacs and lavatera. The delivery of these plants falls precisely in the period before the hydrangea season begins. Insignificant numbers of hydrangeas are already sold before buds or flowers appear, but the season really gets going in late April and lasts until mid-September. “We aim to distinguish ourselves through our innovative range and the quality, appearance and uniformity of our plants” What’s makes your company so strong? Our range! We believe good, personal relationships with hydrangea breeders worldwide are essential. We help them by testing new varieties at our nursery, and our many years of experience means we’re brave enough to make courageous decisions. We have to order our cutting material 2 years in advance. If we notice a good-quality new species or series, and we believe it will be a positive addition to our garden centre range, we buy large quantities immediately. Sometimes you place a product on the market after 2 years and it flops, but usually we can make lots of customers happy with these innovations. Of all the different varieties you grow, what’s your personal favourite? That’s a very difficult question. As a grower, I can see the strengths of each series. ‘Forever & Ever’ is a hit because it keeps developing new buds. The ‘Runaway Bride’ is obviously unique in terms of its appearance. Personally, I find the ‘Black Diamonds’ series with dark leaves very beau38 Javado magazine
tiful. I’d have to think carefully about whether I have a favourite... Actually, what always attracts my eye when the plants at the nursery bloom is the ‘Deep Purple’ from the Music Collection. What are De Jong Plant’s expectations for the future? Our company has always attached great importance to development. We’re working on so many changes and improvements that it’s impossible to mention them all. Nature and the environment are important themes in these developments. In 1990, we became the first nursery in Boskoop that fully recycled water. Since then, we’ve always invested in making our company more sustainable. Currently, the best improvements are in the actual plants. We’re working with breeders on developing species that are naturally robust, compact, strong and therefore more resistant. We’re also developing species that require less water. When it’s dry, we can use our own groundwater source for our nursery, but for consumers this is an area where improvements are possible. Finally, how is your relationship with Javado? Excellent! Did you know that Javado’s garden plant buyer Cees worked here for years? We think it’s great how Javado has developed in recent years. Hardly a day goes by without an order. Javado’s great strength is therefore in the day trade, as it’s one of the biggest players in this area.
A list of all hydrangea varieties grown arb. Strong Annabelle® macrophylla varieties macrophylla teller varieties macr. Black Diamonds® (collection) macr. Charming® (collection) macr. Classic® (collection) macr. Colour you table® (collection) macr. Endless Summer® (collection) macr. Flair & Flavours® (collection) macr. Forever & Ever® (collection) macr. Lovely® (collection) macr. Magical Four Seasons® (collection) macr. Music Collection® (collection) macr. Three Sisters® pan. Forever & Ever® (collection) pan. Whitelight® hybr. Runaway Bride® Changing the colour of hydrangea Lots of stories about the colour of the flowers circulate. The colour of the flower can indeed be influenced by the soil, so here’s a reminder.
A list of all other plants grown Daphne mezereum Rubra Hibiscus syr. Big Hibiskiss® Lavandula varieties Lavatera varieties Malva varieities Paeonia lactiflora varieties Paeonia lactiflora Fabulous Flowers® Paeonia suffruticosa varieties Prunus triloba Syringa vulgaris varieties Vaccinium ang. Berrybux®
‘Lady Mata Hari’ blue: cream, green, blue, purple ‘Lady Mata Hari’ pink: cream, green, pink, purple
Hydrangea macr. Charming® collection The beautifully drawn lines around the petals gives the Charming® an extraordinarily romantic appearance. There are a number of varieties in this series, all featuring the decorative edge.
The colour of the hydrangea is affected by the acidity of the soil. Under neutral conditions (pH 5.5 to 6.5), the hydrangea assumes its normal colour. Each species has its own preferred colour. If you put the hydrangea in a soil rich in lime, the flowers will turn pink. You can also sprinkle lime to promote the pink colour. If you put a hydrangea in acidic soil, the flowers will turn blue. If you want to promote the blue colour, you have to do two things. Firstly, lower the pH value by adding garden peat. Secondly, the soil has to contain metal ions. You can achieve this by adding alum or even rusty nails to the soil.
Hydrangea macr. Lovely Lady Mata Hari® The Hydrangea macrophylla ‘Lady Mata Hari’ is a mysterious lady. This spherical hydrangea blooms in different colours in a single head! The large flowers grow on compact, sturdy stems. This beautiful lady was bred in-house, and was the best novelty at Plantarium 2017.
Hydrangea hybr. Runaway Bride® Runaway Bride® is a completely new class of garden hydrangeas that blooms both at the end of the stems and on all the side buds of the previous season. The result is elegant tendrils of pure white flowers. Runaway Bride® won the ‘Plant of the Year Award’ 2018 at the Chelsea Flower Show.
Hydrangea pan Whitelight® This beautiful panicled hydrangea received the gold medal from The Royal Society for Boskoop Cultures (KVBC) inspection at previous Plantarium events. The plant flowers very richly. The flowers are really white, turning to light pink in the autumn. Thanks to its compact growth, this is one of the first plum hydrangea varieties that comes into its own both in the border and on the patio. The Whitelight in a nutshell: short stems with sturdy, white flowers.
Hydrangea macr. Colour your Table® This beautiful, low-flowering hydrangea is ideal for a garden table. This plant is perfect for brightening up your own terrace or as a gift to someone else. Colour you Table® is grown in a low pot, so it’s easy to find a suitable dish.
Javado magazine 39
New product Hydrangea pan. ‘Whitelight’® • • •
Preorder yours today
The Whitelight® is one of the first real varieties of panicled hydrangea for the patio or balcony Grows into a compact shape, with good branching Flowers are initially lime coloured, before turning to cream and ending up white. The flowers turn to light pink in the autumn
22/06/2020 - 09/08/2020 321768 | ø 23cm
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XXL 50-cm display pot
6 new brands have been added to our XXL 50-cm display pot series Made by Javado Javado magazine 41
Range
Garden roses
This year, we’ve added 4 beautiful series of garden roses to our range, all of which are an asset to any garden centre. Each series can be ordered as a mixed trolley, and will be supplied with a free banner. We’d like to tell you more about these beautiful roses:
Rosa Fragrance Roses and fragrances go hand in hand. Fragrant roses provide the ultimate garden experience, which is why fragrance is high on the wish list of lots of consumers. The fragrance of a rose can vary greatly, from sweet to fruity, and may even be spicy. Did you know that the fragrance of roses comes from the essential oils in their petals? If fragrance is one of your priorities, you’ll be more than happy with the Rosa ‘Annapurna’, Rosa ‘Minerva’, Rosa ‘Absolutely Fabulous’, Rosa ‘Acapella’ and Rosa ‘Line Renaud’ . The labels of these roses contain a fragrance symbol. The number of coloured stars indicates the strength of the fragrance. The more stars, the more intense the fragrance. The mixed cart consists of: 63 pcs. fragrant rose bushes in 23-cm pots.
| 362348
Rosa Nostalgie® Rosa ‘Nostalgie’® has been a very popular rose variety for years, and it’s easy to understand why when you see it! ‘Nostalgie’® , with its shape, fantastic double colour and beautiful dark green leaves, is a dream come true. You’ll be constantly amazed each time a flower comes out of the bud, as every single one is unique. This much appreciated rose is a must have for every rose lover. The mixed cart consists of: 21 pcs. Rosa Nostalgie® items, rosebush, 23-cm pot 7 pcs. Rosa Nostalgie® , 90-cm stem, 24-cm pot 8 pcs. Rosa Nostalgie® , 60-cm stem, 24-cm pot
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362347
Rosa Rambler If you want roses to quickly cover a fence or pergola, Rambler roses are the right choice. They can reach a height of 3.5 metres in 2 to 3 years. The long branches are easy to train, and Ramblers produce large numbers of beautiful flowers. What’s really nice, though, is that this rose simply carries on flowering. It means you can enjoy an incredible display of colours all the way through from June to September. The mixed cart consists of: 42 pcs. Rambler climbing roses items in 23-cm pots
| 362352
Rosa Queen of Queens The rose is known as the queen of flowers. So, what do you get if the best and most beautiful roses are selected? That’s right, the Queen of Queens, your guarantee for exceptional flowers and outstanding quality. These roses are cultivated with extra care. The lovely upmarket packaging gives it that little something special, making it an ideal gift. Anybody who receives this rose will feel honoured. We supply 3 types of mixed carts: 63 pcs. Queen of Queens rosebush mix, 23-cm pot | 362349 42 pcs. Queen of Queens climbing rose mix, 23-cm pot | 362350 22 pcs. Queen of Queens long-stem rose mix, 23-cm pot | 362351
Javado magazine 43
DE ENDLESS SUMMER® FAMILIE IS BEING EXPANDED Alle Endless Summer® hydrangeas can be ordered from Javado
NEW
Summer Love
• • • • •
TM
Unique raspberry red colour Compact growth Suitable for the border, or in a pot on the terrace Endlessly enjoyment of exuberant flowers
Hydrangea Summer LoveTM is a beautiful new plant with limited availability in 2020. You can order it as part of a mixed Hydrangea Endless Summer® trolley: Order 1 shelf of Endless LoveTM and 3 layers of Endless Summer® species of your choice
While supplies last
*
44 Javado magazine
Order now: : Search for ‘Endless‘ in the web shop
Offer of the month
July
i Special offers âˆ&#x; Offer of the month
301598 | Celosia arg. plum. Kelos Fire | pot 12cm
362653 | Plants Keen on Green | pot 7cm
267409 | Buxus semp. ball 28 cm extra | pot 23cm
4236 | Gardenia jasminoides Extra | pot 13cm
329356 | Helianthus ann. Sunsation Multiflower | pot 13cm
189914 | Aster n.b. Starletta | pot 12cm
14400 | Gaura lind. Whirling Butterflies | pot 17cm
336797 | Plants + Femm | pot 7cm
128883 | Phal. gran. Duetto 3t. 30+ | pot 17cm
359793 | Compo ANIMAL FC-19.1210 | pot 10cm
350155 | Echinacea Sunseekers mix | pot 17cm
359986 | Guzmania mix rockyflower | pot 12cm Javado magazine 45
New product Rudbeckia Sunbeckia • • •
Preorder yours today
The Sunbeckia is a compact, well-branched Rudbeckia Flowers continually for 6 weeks in the summer Bees love these flowers
27/07/2020 - 30/08/2020 350639 | ø 19cm 350640 | ø 26cm
46 Javado magazine
About Javado
Meet the staff at Javado! This time, it’s the turn of James Woodham. How might customers know you? I am the UK and Ireland Sales Support Manager. Having week to week contact with customers, helping with any forward orders and generally offering any guidance with product choice and availability. Tell us a little about yourself I’m married with three children: two boys aged 14 and 10 and a daughter 8. In my spare time I manage a local youth football team. Now the U15’s but started the team when they were U9’s. They play every Saturday morning and I hold an FA Level 1 coaching badge. What are your favourite plants of the moment? Ha! Working for Javado this is SO hard! Indoor plants right now are Dieffenbachia sublime, Calathea ornata, Sedum burrito and Epiphyllum anguliger. Outdoor plants – definitely any Acers! - with an ever growing collection in my garden.
How did you end up in the green trade? I studied horticulture and Garden Centre Management for 3 years at Merrist Wood College in Guildford. I was the Head Buyer of Plants at Woodcote Green Nurseries in Surrey for 18 years. Also overseeing the production nursery and cut flower import. I also worked in a large wholesale nursery in Kent as an assistant grower and managed a privately owned garden centre in Surrey for a short time. So what’s it like to work for Javado? Every day and every season is different which makes such a varied job. I have been working for Javado UK for 5 years now. I love meeting existing customers and new customers, ensuring strong working relations are formed and ensuring good understanding of how the Dutch supply chain works. Drawing on my experience as Plant buyer at the very successful garden centre Woodcote Green. I travel the UK and Ireland visiting customers as well as visiting growers, trade shows and plant trials in The Netherlands. Meeting great people that are enthusiastic about plants and discussing how to create increased sales together.
Our customers can benefit from our savings promotion. Keep our magazines in 2020, send us a photo of all 4 ‘Holland stamps’, and receive a real Dutch treat with your order.
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Javadoplant B.V. Venus 116 2675 LN Honselersdijk Holland www.javadoplant.com