Javado Magazine
No 1 Feb-Mar-Apr 2019
Acer palmatum: a visit to the market leader
Learn all about plant terrariums Trend inspiration: the beauty of the bohemian lifestyle HYDRANGEA RUNAWAY BRIDE • PLANT TERRARIUM • BOHEMIAN LIFESTYLE • MEET THE GROWER VALENTINE • EASTER • OUTDOOR TOP 5 • NEW PLANTS FOR 2019 • SEASONAL PLANNER
Publishing informa�on January 2019 Published by Javadoplant B.V. Venus 116 2675 LN Honselersdijk The Netherlands www.javadoplant.com
Javado Magazine is published four �mes a year in five languages (English, French, German, Spanish, Czech).
Nothing in this publica�on may be reproduced in any form whatsoever without Javadoplant’s prior wri�en consent. Although the content of this magazine has been created with the utmost care, neither the publisher nor its employees can be held liable for any inaccuracies. All products are available while stocks last. Contact Javadoplant for informa�on on prices and availability.
Editors: Javadoplant BV, Marke�ng department E: marke�ng@javadoplant.com Editorial staff: Fred Beekenkamp, Michel Heemskerk, Tanja van Bijlevelt Chief editor: Gerson Aalbrecht Photo on cover: Osteospermum Purple Sun, Fleuroselect
Printed on 100% recycled paper 2 Javado magazine
Editorial
DEAR READER The latest trends, novelties, holiday season offers, promotional campaigns, background information, tips & tricks... we’ve got so much to show you. From now on, you’ll be able to read about all this and more in Javado Magazine, an informative and inspiring publication especially for you. Javado believes in the importance of being your eyes and ears when it comes to the world of plants, since we’re close to where it’s all happening. Our buyers and salesmen frequently meet up with breeders and our main growers, and our marketing department knows which trends are taking off. We’re proud to present you this magazine, which is bursting with useful information. Javado Magazine will be published four times a year. In this first edition, you can read interviews with growers, a lifestyle theme called Bohemian Dreams, a special report about plants in glass terrariums, the seasonal calendar, and much more. We do hope you enjoy reading it, and wish you success with your business! Gerson Aalbrecht Marketing Manager
Javado magazine 3
About Javado
Up to date Price labels with your logo Were you aware that we can add a price label with your logo to your plants? We can organise this quickly and easily, simply contact your account manager.
Quality ceramics from Ter Steege AVAILABLE NOW IN JAVADO’S WEB SHOP
Garden Garden Centre Center Alocasia lauterbachiana
€£ 18,99
Dutch Tulip Award Javado is on the jury of the Dutch Tulip Award. On 10 January, the winners were announced during a big gala. The winners of the best proven market introductions are: Houseplants : Monstera Monkey Leaf Garden plants and patio plants: Helianthus Funshine multiflower Concepts: Phalaenopsis Original Orchids Frame
We stock an extensive range of pottery and decorative items that you can easily add to your order. Did you know that we’ve entered into a partnership with the quality brand Ter Steege? The company’s beautiful pottery is available in our web shop. Orders received before 12 noon on Wednesdays are shipped the following week.
Javado is a Premium Partner at Decorum In 2017, Javado became a Premium Partner at Decorum Plants & Flowers. The cooperation between both parties has been very positive, and we will continue as Premium Partner in 2019. There are some very positive benefits to this, such as being first in line when novelties are launched. In times of limited avilability, our orders also take priority over orders from exporters who are not premium partners. Decorum Plants & Flowers is a high-quality brand in the ornamental plant world. Growers who are Decorum members have to meet strict requirements, and may only supply top-quality products under the Decorum label. It provides buyers with an assurance that plants are high-quality, and originate from growers where sustainability is a high priority.
Large Plants If you place a ‘normal’ order with us, but need a single large plant, it’s very difficult for us to prepare it for transport. Often, we have to cut trolley shelves to fit the plant in, so we’d appreciate it greatly if you combine your order with several large plants.
4 Javado magazine
Halt the flow of single-use plastics Unfortunately, a delivery of plants also means delivery of a pile of single-use plastics. There’s a high chance that less than 100% of this will find its way to the recycling plant, so Javado is leading the drive in finding suitable alternatives as quickly as possible. Fortunately, developments are taking place rapidly, and you’ll notice that more attention is being paid to plant packaging.
Houseplant and Garden Plant of the Month 2019 The site www.thejoyofplants.co.uk offers consumers a wealth of facts, tips and tricks. In 2019, they will again be organising more houseplant and garden plants of the month with the help of their social media channels. You can find the corresponding posters in our web shop.
Agenda FEBRUARY February February 5-6 Feb 8-12 Feb 14 Feb
Garden plant of the month: Spring Surprises Houseplant of the month: Ferns Tradefair: Spring fair Groen direct (NL) Tradefair: Ambiente Frankfurt (DE) Valentine’s Day
MARCH March March 6-7 Mar 8 Mar 21 Mar–19 May 31 Mar
Garden plant of the month: Blossom trees Houseplant of the month: Lily Tradefair: Seasonal trade fair Naaldwijk (NL) International Women’s Day Keukenhof (NL) Mother’s Day UK
APRIL April April 3-4 Apr 9-10 Apr 21-22 Apr 22 Apr 30 Apr – 1 May
Garden plant of the month: Colour Festival Houseplant of the month: Begonia Tradefair: Spring fair Aalsmeer (NL) Tradefair: Spring days Groen direkt (NL) Easter Javado is closed Tradefair: Midseason day Groen direkt (NL)
MAY May May 5 May 12 May 26 May 28-29 May 30 May
Garden plant of the month: Fragrant Showstoppers Houseplant of the month: Bathroom plants Mother’s Day Spain Mother’s Day The Netherlands, Germany Mother’s Day France Tradefair: Summer days Groen Direkt (NL) Javado is closed
Poster A3 | 327288 Javado magazine 5
Offer of the month
WEBSHOP
February IN OUR MONTHLY PROMOS, YOU CAN FIND ATTRACTIVE PRODUCTS AT ATTRACTIVE PRICES. IT’S ALL VERY PRACTICAL FOR YOU, AS YOU KNOW WHAT PRODUCTS IT CONCERNS IN ADVANCE, AND THEY’RE ON SPECIAL OFFER ALL MONTH! CHECK THE PRICES IN OUR WEB SHOP.
←
If you’d like to use the image material below, send an e-mail to marketing@javadoplant.com and we’ll gladly send it to you.
1 5
9
2 6
10
7 3
8
11
4 1 2 3 4
326690 | Anthurium andr. Red Winner 267409 | Buxus semp. ball 28 cm extra 4494 | Cambria 1t. mix Inca roqa 17325 | Aloë Vera
6 Javado magazine
5 6 7 8
322880 | Compo 20010 237011 | Narcissus Exclusive 303158 | Ceramic: Eros 60310 Ø14 H14 246388 | Ranunculus as. Maché
9 10 11
43831 | Guzmania mix XL 267404 | Buxus semp. pyramid 55 cm 267863 | Dianthus Mix Shelves
New products
Primula ac. I Love You Sweetie
• •
a remarkably attractive combination of colours: bright pink flower with a yellow heart and a white border perfect for Valentine’s and Mother’s Day sales
PREORDER YOURS TODAY!
309731 ø 11cm 01-02-2019 / 02-04-2019
Javado magazine 7
Holiday Special: Valentine’s Day
All you need is love... and plants!
8 Javado magazine
VALENTINE’S DAY WE HAVE A WONDERFUL SPECIAL OFFER FOR ST. VALENTINE’S DAY. FROM A NICE SMALL GIFT TO A BEAUTIFUL PLANTED ARRANGEMENT, EXPECT TO FIND LOTS OF NEW ITEMS IN OUR SPECIAL OFFER FOR THIS ROMANTIC DAY. - Log in to the web shop, and select a despatch date between 18 January and 13 February. - Select ‘VALENTINE’ under price lists - Order as soon as possible, because stocks are limited
View our total range of St. Valentine’s special products in our web shop!
1 5
7
2
8
3 6
4
1 2 3 4 5 6 7 8 9
325923 Kalanchoe mini in ceramic 6cm 325912 Echevera in ceramic 6cm 325921 Kalanchoe mini in ceramic 6cm 326373 Rosa E 3403 in ceramic 6cm 315084 Compo Valentine 20970 326771 Phal. mix 2t 14+ Dolomite 325926 Zantedeschia in Valentine ceramic 325904 Amaryllis (Hipp.) bulb 315168 Green Bottle® arrangement
9
Javado magazine 9
Grower report
OK Plant
We paid a visit to OK Plant. This company grows a number of seasonal products, but has really conquered the market with its Little Kolibri Orchids. We spoke to Thijs van der Valk, co-partner at this thriving nursery led by Rob and Désirée Olsthoorn.
tributed to this success. We’ve actually just built a large warehouse next to the nursery to store the ceramics. However, the quality of our plants is also a strong selling factor. We cultivate more than 100 varieties of Phalaenopsis, and we know exactly what each variety needs.
Tell us about the history of OK plant In 1990, when Sparmannia and Saint Paulia were the most important products, Marcel and Rob Olsthoorn took over the pot plant nursery from their father. As soon as the opportunity arose to sell our old site and move to a larger one, we seized our chance and drew up a whole new set of plans. That ultimately led to a lot of great things.
“Selling a Little Kolibri Orchid is not just about selling a plant, it’s about selling a moment of happiness.”
What were these plans? At the time, lots of growers were cultivating Phalaenopsis in 12-cm pots. We also saw the great potential of Phalaenopsis, but wanted to look further ahead, as this high-quality indoor plant also deserved some special treatment. We noticed that the orchid was inextricably linked with matching ceramics. In order to keep the cost of the combined product low for the consumer, the production price and the shipment have to be in order. Our plan was born: Cultivate top-quality Phalaenopsis in 9-cm pots, design matching ceramics aimed at various target groups, and continuously adapt the product in line with changing trends. Where did this lead to? In 2008, we launched our first Little Kolibri Orchids on the market (Ed: the brand name under which their 9-cm Phalaenopsis is marketed). In the last ten years, we’ve increased production fivefold, but even now demand regularly outstrips our capacity. The development and continuous updating of our own line of ceramics have undoubtedly con-
10 Javado magazine
also designed sustainable packaging especially for garden centres. Phalaenopsis can be transported and unpacked using this package without plastic plant sleeves and without suffering any damage.
The plants are not encouraged to flower as quickly as possible, but are given the time to develop as well as possible. Quality can be controlled with computers these days, but we prefer to assess the plants ourselves. This means we can be sure that every plant in a tray of Little Kolibri Orchids is top quality. What does it mean to you to have Javadoplant as a customer? Our relationship with Javado is very valuable. Javado’s customers are exactly the same customers we focus on: the specialist trade in plants. Little Kolibri Orchids won’t be found on the shelves of a discount supermarket, that’s something we’re very careful with. Javado is one of our prime customers. We make sure that even at times when demand is high, Javado is always served well. What are your plans for the future? Our objective is continual development, so every year one or two special new products are added to the Little Kolibri Orchid range. Recent varieties in the past few years include Halo, Big Sensation and Victoria Falls, and this autumn we introduced Tiny Bouquet and Fragrance. In addition to developing new varieties, we have
Oh yes, and here’s a little advance scoop: we’re reintroducing a plant from long back, the Sparmannia!
OK plant in numbers • • •
8.5 hectares of greenhouses 6 million plants per year 36 permanent employees and 64 permanent agency employees
A list of all the plants grown Besides Little Kolibri Orchids, OK Plant also supplies various seasonal varieties in 12-cm format: • • • •
week 34-52: Cyclamen special types: Indiaka® / Rembrandt® / Jive® week 50-08: Primula obconica Sweet Kisses® week 08-30: Campanula Addenda® week 29-40: Aster Starletta®
Increase your turnover per m2 with the Little Kolibri Orchids store display 85% of consumers also want a pot when they buy a plant. The formula for success is simple: seduce your customer on the shop floor, and make it even easier for them to select a combination. OK Plant developed the ‘Little Kolibri Orchids Mix & Match’ store display, and the practical results are fantastic. The display, which occupies little space, is available in various sizes to match the store’s turnover, which keeps losses to a minimum. You decide: 1) the size: S, M, L, XL 2) the colour: black/natural wood/white) 3) the ceramics
FRAGRANCE - These special varieties give off a delicious, slightly sweet scent. In the morning in particular, you can enjoy a natural perfume in your home.
The display can be bought or a contract drawn up. If you want more information, please e-mail marketing@javadoplant.com with subject ‘Little Kolibri Orchids: Mix & Match’.
Tips for the specialist trade: If you sell Little Kolibri Orchids, please let us know your address! We’ll gladly add you to our store locator on our website at www.littlekolibriorchids.nl. OK Plant spends a lot of effort actively promoting the brand among European consumers. On our site, we’ll be glad to VICTORIA FALLS - As soon as state that consumers can buy our plants from you.
the stems begin to grow, they TINY BOUQUET - With a very high density of flowers and are guided downwards. The end only 30-cm high, this plant is a true bouquet. Enjoy a beautiful result is an absolutely stunning waterfall of small flowers.. bouquet on the table for many months.
Tips from the grower The consumer can’t have too many tips on plant care! These two tips are always useful: Watering: give the orchid a bath! Immersion is the best and easiest way to care for a Phalaenopsis. Remove the Phalaenopsis from the ceramic holder, and submerge the entire growing pot for about 2 minutes. Then let the pot drain well, and place it back in the ceramic holder. Repeat every five days. Placement: Keep away from the fruit bowl! Ethylene has to be avoided, and where there’s fruit, there’s ethylene. When Phalaenopsis ‘inhales’ ethylene, it ages quickly. It can be seen on the flowers, which immediately shrivel. Let the consumer know that this plant should not be placed near the fruit bowl. Another tip for garden centres: ornamental fruit also produces ethylene. Be careful with presentations involving ornamental fruit in the indoor plants department.
Désirée Olsthoorn makes sure that she’s always up-to-date with the latest trends. She visits lots of trade fairs, so that the various ceramic lines can be developed in the right direction. She’s also responsible for exposing the Little Kolibri Orchids brand to the European consumer
Javado magazine 11
Offer of the month
WEBSHOP
March IN OUR MONTHLY PROMOS, YOU CAN FIND ATTRACTIVE PRODUCTS AT ATTRACTIVE PRICES. IT’S ALL VERY PRACTICAL FOR YOU, AS YOU KNOW WHAT PRODUCTS IT CONCERNS IN ADVANCE, AND THEY’RE ON SPECIAL OFFER ALL MONTH! CHECK THE PRICES IN OUR WEB SHOP.
←
If you’d like to use the image material below, send an e-mail to marketing@javadoplant.com and we’ll gladly send it to you.
1
5
9
2 6
10 3 7
4 1 2 3 4
324787 | Anne blue stone D26x13 H25 39354 | Bromelia mix cupcake 317631 | Phal. hybr. Soft cloud 5t. 75+ 327306 | Compo 30729
12 Javado magazine
11
8 5 6 7 8
326768 | Bonsai Easycare 252407 | Petunia Mix Shelves 38849 | Narcissus tête-à-tête 83256 | Pelargonium grandi.Bella Donna
9 10 11
17591 | Clematis Mix Big Flowers 273157 | Lithodora diff. Heavenly Blue 281410 | Campanula port. Ambella Intens Purple
New products
Dianthus Peach Party • • • •
This is a sister of the Dianthus Pink Kisses®, so it also shares the same strong characteristics Very abundant flowers, long flowering period Trend colour: pastel peach In the summer, the heart turns deep red
PREORDER YOURS TODAY!
01-03-2019 / 02-09-2019 312661 | ø10,5cm 313365 | ø 12cm
Javado magazine 13
Holiday Special: Easter
14 Javado magazine
EASTER THIS YEAR, EASTER IS ON APRIL 21. WE’VE PUT ALL OUR CUTEST EASTER GIFTS IN OUR EASTER SPECIAL OFFER, WHICH CAN BE VIEWED IN OUR WEB SHOP. - Log in to the web shop, and select a despatch date between 25 March and 18 April. - Choose ‘EASTER’ under price lists - Order as soon as possible, because stocks are limited View our entire range of Easter products in the web shop!
1
5 7 2
6
8
3
4
1 2 3 4 5 6 7 8 9
326773 Compo Easter 70314 326776 Compo Easter 70415 326782 Compo Easter 70425 326780 Compo Easter 70459 326784 Compo Easter HL17225 326783 Compo Easter HL18555 326794 Compo Easter PA-9105 326825 Compo Easter PA-9137 326842 Zantedeschia Easter TP814320
9 Javado magazine 15
Outdoor top 5 OUR GARDEN PLANT BUYER, CEES VAN SOEST, HAS LIVED HIS ENTIRE LIFE IN THE VILLAGE OF BOSKOOP, THE HEART OF THE DUTCH NURSERY STOCK SECTOR. HE KNOWS THE GROWERS, AND THE GROWERS KNOW HIM. HIS JOB IS TO MAKE SURE THAT JAVADO HAS A FANTASTIC RANGE OF GARDEN PLANTS ON OFFER. We asked him to make a list of his 5 favourite garden plants.
March
April
1. Buxus
1. Climbers
1. Lavender
2. Paeonia
2. Fruit trees
2. Ornamental grasses
3. Camellia
3. Lithodora
3. Hydrangea
4. Rhodondendron
4. Syringa
4. Acer
5. Salix
5. Garden Orchids
5. Iberis
February
16 Javado magazine
Fruit trees
Camellia
A beautiful camellia really brings joy to my heart. The camellia is radiant with beautiful flowers when most garden plants haven’t even come into leaf. The camellia flowers from February to May, although there are varieties which bloom even earlier. The plant maintains its shiny leaves all year round.
Are you already acquainted with our wide range of fruit trees? The range is totally focused on the green trade, and includes everything from the most popular products to special varieties and shapes. Everything is presented very professionally, so looks great when placed neatly back on the shop floor in March.
Camellia grows slowly, so pruning is usually only necessary 10 years after planting. In principle, low temperatures alone don’t damage the camellia, and in fact some frost even stimulates blooming
The Curly Multi Tree is a beautiful example of a specialty. It features strains of four different types of fruit which revolve around each other, and create a very special fruit tree with lots of fruit to enjoy.
My favourite? The Ack-Scent camellia, which bears beautiful pink flowers with fantastic scents.
Please note that we need 24 hours extra to supply our fruit trees, so keep this in mind when ordering.
Lavender
The lavender, with its familiar unique colour and wonderful fragrance, is the ideal garden plant as besides these qualities, it also requires little maintenance and attracts bees. My favourite lavender is the L. stoechas Anouk®, a crested lavender which starts to bloom early in the year and continues to produce flowers all summer long. The Anouk® can even bloom until October, and is the hardiest of the stoechas species. Did you know that besides purple flowers, the Anouk® is also available with pink flowers and white flowers?
Javado magazine 17
Grower report
Apartus
The Apartus nursey is located in the heart of the horticultural area of Westland in the Netherlands, a stone’s throw from Javadoplant. The company is our main supplier of Pelargonium grandiflorum, and also grows a number of other voluminous products. It’s high time to get acquainted with Don Bruinen, the grower who puts his heart and soul into his work. Let’s start with your nursery’s name. Where does it come from? We grow peppers and potted plants, which is quite distinctive, or ‘apart’. Hence the name Apartus. Our grandfather and our father were growers before us, now my two brothers and I have taken over the business together. The roots of our company go back to 1950, and the nursery with the name Apartus has existed since 2007. What pot plants do you grow? We are known for our Bella Donna Pelargonium Grandiflorum, so that could be described as our main product. A number of other plants have been added over the years, namely Pelargonium Grandiflorum Angel, Dahlia Suniq, Hibiscus Suniq and Cyclamen.
What makes your products special? We breed plants ourselves, and make 40,000 new crossings every year. We assess the results on the size of the flowers, the plant’s composition, and the length of time in bloom. In the end, about 3 varieties remain each year that we add to our range. Our Grandiflorum’s are therefore distinguished by their large flowers, density of buds, extended flowering period and spectacular colours. The dahlias and hibiscus we supply also bear exceptionally large flowers. What do topics such as climate and sustainability mean to you? They mean a great deal! We use biological crop protection wherever possible, such as insect predators. All waste is separated for reuse. We use geothermal heat to heat our greenhouses. Water is pumped from a depth of 2,200 metres through our heating pipes in the greenhouse, after which it is returned to be heated by the earth again. “Our Grandiflorum’s are therefore distinguished by their large flowers, density of buds, extended flowering and spectacular colours.” What does it mean to you to have Javadoplant as a customer? We thoroughly enjoy working with Javadoplant. Everything is discussed properly, and the communication is excellent. Basically, fantastic!
18 Javado magazine
What are your plans for the future? At this moment, we’re converting the pepper greenhouses into plant greenhouses, because we’re going to grow more pot plants! We’ll have some nice crops ready by spring 2019: the Bella Fuchsia, Pelargonium zonale Toscana, Pelargonium peltatum Toscana, and a novelty, the Helianthus Sunfinity. These crops are perfect for our company, and we’ve noticed a big demand for them from the market.
Apartus in numbers • • •
New product
16 hectares of greenhouses 7 million plants per year 25 permanent employees and 80 seasonal employees Beautiful flowers - more than 100 flowers on a single plant during the extended flowering season
A list of all the plants grown • • • • • • • •
Easy to care for - no need to prune or remove dead flowers
Cyclamen Dahlia Suniq® Fuchsia Bella® Hibiscus Suniq® Pelargonium Grandiflorum Bella Donna Pelargonium Grandiflorum Bella Donna Angel Pelargonium peltatum Pelargonium zonale
Hibiscus Suniq®
Pelargonium grandiflorumm Bella Donna®
Perfect for cutting flowers - - there are plenty of buds, so you can cut flowers and enjoy your own vase with sunflowers! Very special new product. Available from week 19.
Sunfinity™ Sunflower won a Gold at the HTA New Plant Awards 2018
Dahlia Suniq®
Pelargonium grandiflorumm Bella Donna Angel®
Fuchsia Bella®
Tips from the grower If you really want to enjoy beautiful pelargoniums in your home or on a balcony or terrace, place them in a semi-shaded spot where they are shielded from the wind. Make sure they get enough water, which should be put directly in the pot, not on the plant. Remove old flowers, so the plant can continue to bloom until late autumn. Give some plant food every week, which will enhance the flowers even more. If leaves turn yellow, the plant has probably been overwatered.
Javado magazine 19
New products
Petunia Sweetunia Fiona Flash
• • •
Sweetunias are known for their very abundant flowers The red/dark red flowers create a wow factor Easy to maintain and self-cleaning, so removing dead flowers is unnecessary
PREORDER YOURS TODAY!
19-03-2019 / 27-05-2019 320801 ø 10,5cm
20 Javado magazine
Trend inspiration
Bohemian Dreams
A sense of beauty and freedom Javado magazine 21
Trend inspiration: Bohemian Dreams
INTERIOR MAGAZINES, FASHION MAGAZINES, TRENDY BISTROS AND LIFESTYLE STORES ALL HAVE ONE THING IN COMMON THESE DAYS: THEY’RE FULL OF PLANTS. INDOOR PLANTS ARE BOTH GOOD FOR YOU AND FASHIONABLE DECORATIONS. 4 TIMES A YEAR, WE HIGHLIGHT A LEADING INTERIOR DESIGN TREND. THIS TIME WE’RE LOOKING CLOSELY IN THE BOHEMIAN STYLE. One very important characteristic of the Bohemian style is the sense of freedom it evokes, which can be traced back to the artists on the island of Ibiza. They wanted to stand out, and wore clothes and jewellery in which they felt unconstrained, At the same time, they had an eye for beauty. Life is relaxed and beautiful. That caught the imagination of many, and made
the style popular. In addition to its role in the world of fashion, this style started to influence interior design and gardens. Plants play an important part in all this. Broad-leaved green plants reflect the bohemian style perfectly, as do cacti, succulents and exotic flowering plants.
1
2
4 1 2 3 4
3 22 Javado magazine
321049 Hanger glass in robe 8x8x80cm 316037 Phalaenopsis 3t ‘Halo’ in glass Noa 308585 Succulents mix 324174 Basket: cotton white for 15cm 324175 Basket: cotton white for 19cm 324176 Basket: cotton white for 24cm 324177 Bakket: cotton white for 29cm
5 6
8
9 7 5 6 7 8 9
321048 Wall hanger: Macrame 40x100cm 320803 Kokodama Monkey leaf 325579 Phalaenopsis 4t in Texas 291155 Ceramic Ethnic for 9cm 322582 Ceramic Marrakesh orange for 9cm
WEBSHOP
←
←
Javado magazine 23
Trend inspiration: Bohemian Dreams
10
11 10 11 12 13 14
12
13
326267 Basket Black & White for 18cm 326266 Basket Black & White for 13cm 326159 Latern Boho Brown 48x29x29cm 326158 Rug Ibiza Natural/Black 90x90cm 318042 Cactus mix
14
Aechmea blue rain
Euphorbia Eritrea
Ficus lyrata
Yucca Strelitzia nicolai AloĂŤ Vera 24 Javado magazine
Bromelia Billbergia x windii
Sanseveria Laurentii
New products
Hydrangea Runaway Bride • • •
Winner at the 2018 RHS Chelsea Flower Show Unique inflorescence, both on end shoots and all the previous season’s side buds Garden plant with incredibly abundant flowers, which bloom from early on (April) until well into the season (October)
PREORDER YOURS TODAY!
18-03-2019 / 30-04-2019 319506 | ø17cm
29-04-2019 / 04-06-2019 319505 | ø17cm
6-05-2019 / 28-05-2019 319507 | ø 25cm Javado magazine 25
Season planner
1
2
Buxus Fruit(trees) Syringa Daphne Acer Rhododendron Camellia Fruit (soft) Paeonia Hosta Ferns Iberis Scabiosa Exochorda Lavandula Garden Orchids
Clematis Dianthus Lewisia Grasses Lithodora Rosa Geranium Water plants Salvia Gaura Nandina Heuchera Astilbe Hydrangea Sedum Anemone Taxus Echinacea Allium Delphinium Hibiscus Hypericum 26 Javado magazine
3
4
Garden plant 5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
ts (spring / summer) 31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
This handy planner contains an overview of the garden plants with the highest sales. It shows when these products are sold in our web shop (green), and the weeks when sales are highest (yellow). We’re the place to go to for these and many other garden plants.
Available on our webshop Sales peak Javado magazine 27
Season planner
Bedding plants (spring / summer) 1 2 3
4 5 6
7
8
9
10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37
Antirrhinum Argyranthemum Aster Begonia Bellis Bidens Bougainvillea Bracteantha Calibrachoa Celosia Coleus Cosmos Cuphea Dahlia Dianthus Felicia Fuchsia Gazania Gypsophila Helianthus Heliotropium Impatiens Lobularia Mandevilla Myosotis Osteospremum Pelargonium gr. Pelargonium pelt. Pelargonium zon. Pentas Petunia Platycodon Portulaca Ranunculus Salvia Senecio maritima Solanum Tagetes Verbena
This handy planner contains an overview of the bedding plants with the highest sales, in alphabetical order. We’re the place to go to for these and many other bedding plants. 28 Javado magazine
38 39
Patio plants (spring / summer) 1 2 3
4 5 6
7
8
9
10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37
38 39
Abutilon Agapanthus Alstroemeria Anisodontea Argyranthemum Begonia Bougainvillea Brugmansia Calibrachoa Canna Cestrum Dahlia Diascia Felicia Fuchsia Gerbera Heliotropium Ipomoea Lantana Limonium Lotus Mandevilla Nerium Oseospermum Passiflora Pelargonium Pentas Petunia Plumbago Portulaca Sanvitalia Scaevola Solanum Streptosolen Thunbergia Tibouchina Verbena
This handy planner contains an overview of the patio plants with the highest sales, in alphabetical order. We’re the place to go to for these and many other patio plants. Javado magazine 29
Tips & Tricks: Plant terrariums
PLANT TERRARIUMS PLANT TERRARIUMS ARE INCREDIBLY ATTRACTIVE, POPULAR AND EVEN FUN TO MAKE YOURSELF, BUT HOW DO THEY WORK? DO YOU HAVE TO SEAL THEM? DO THEY NEED WATERING? HERE, WE LOOK A LITTLE MORE CLOSELY. Terrariums are available in various shapes and sizes, and there are both closed and open versions. If you have an open model, the plants will need watering. A closed terrarium, on the other hand, only needs light and room temperature. It is a mini-ecosystem, where the water evaporates and then drips back into the soil when it condenses. If a leaf dies, it is converted into nutrition for the plants. Plants in a closed bottle can therefore be left for years without needing any attention at all.
Perfect for people without green fingers! We sell a range of beautiful ready-to-use plant terrariums, both open and closed, as well as separate parts for those consumers who enjoy DIY. It’s all great fun, and not difficult at all!
GARDEN CENTRE PRESENTATION Make an inspiring presentation with everything you need to make a beautiful plant terrarium yourself. Required: Glass vases | small bags of potting soil | pebbles | coloured sand | small pack of pincushion moss and flat moss | A3 Poster And obviously an attractive range of suitable plants in small pot sizes, such as: Fittonia, ferns such as Phlebodium and Adiantum, small Calathea, Chlorophytum, Spathiphyllum, leaf begonia, Coffea arabica and carnivorous plants such as Dionaea muscipula.
Step 1
Step 2 (insiders’ tip)
Step 3
Place the bottle on its side and put the pebbles inside it. This first layer is for drainage so that the soil and the roots are not permanently wet.
Put the bottle upright, and make a second layer with charcoal which you have broken up slightly so that the pieces are not so big. Distribute the charcoal evenly over the layer of stones. The charcoal helps with cleaning and prevents fungi.
Add a layer of potting soil on top of the charcoal layer. This layer should be about 8 cm thick, so that you can plant your plants properly in the next step.
30 Javado magazine
Step 4
Step 5
Carefully remove the plant from the pot, and shake as much soil as possible from the roots. Press the plant into the layer of potting soil. Repeat carefully with all the other plants. Then cover any empty patches with moss, stones or coloured sand.
Pour some rainwater into the bottle, and leave the bottle for a week without a cork. Place the bottle in its definitive spot. This should have enough light, but be out of direct sunlight. After a week, seal the bottle with the cork. Occasionally, if the weather is really hot and there’s a lot of condensation in the bottle, you can air the bottle for a short period.
Javado magazine 31
Tips & Tricks: Plant terrariums ATMOSPHERIC LAMP AND PLANT TERRARIUM IN ONE! This Coffea arabica in a glass lamp gives a particularly special effect. It works as a real eye-catcher in your interior. Put it in a light place, but out of direct sunlight. After carrying out some trials, the grower developed a version with 2 small air holes through which excess moisture can escape. This semi-sealed system needs very little watering; a small amount every 6 months is sufficient. You can use it as an atmospheric lamp, as the LED light produces little heat and will not burn the plant. It is available from our web shop, product number 315018. Poster A3 | 325286
Glass vase with cork | Suitable for creating a mini-ecosystem 1 2 3 4
321527 321530 321526 321528
| | | |
Ø21 ↕25 Ø29 ↕32 Ø29 ↕23 Ø29 ↕38
1
3
2
4
Planted arrangements | mini-ecosytem 1 314096 | Ø30 ↕40 2 326609 | Ø16 ↕20 3 326613 | Ø23 ↕25
1
2
3
Planted arrangements | No mini-ecosytem 1 2 3 4
326689 326635 326634 326637
| | | |
Ø15 ↕40 Ø19 ↕32 Ø15 ↕55 Ø23 ↕37
32 Javado magazine
1
2
3
4
Offer of the month
WEBSHOP
April IN OUR MONTHLY PROMOS, YOU CAN FIND ATTRACTIVE PRODUCTS AT ATTRACTIVE PRICES. IT’S ALL VERY PRACTICAL FOR YOU, AS YOU KNOW WHAT PRODUCTS IT CONCERNS IN ADVANCE, AND THEY’RE ON SPECIAL OFFER ALL MONTH! CHECK THE PRICES IN OUR WEB SHOP.
←
If you’d like to use the image material below, send an e-mail to marketing@javadoplant.com and we’ll gladly send it to you.
8
4 1
5 9
2 6 10
1 2 3
272485 | Aechmea ‘Primera’ xl 308139 | Medinilla magn. Lambada 4+ 326785 | Lavandula stoe. Anouk
11
7
3 4 5 6 7
326766 | Plant mix Charlie 281136 | Basket: Ratan white Ø42 H32 326614 | Compo 90212 195819 | Freesia
8 9 10 11
326697 | Dendrobium nob. Apollon 2t. 273148 | Iberis Masterpiece 326450 | Dahlia Hypnotica Mix Shelves 197669 | Calibrachoa Triobells Pastel Javado magazine 33
Grower report
Van Son & Koot
There’s a nursery in the south of the Netherlands with which Javado works closely. It’s the European market leader in Acer palmatum, but also grows lots of other garden plants. These are growers with a vision, and an eye for novelties. Javado visited the nursery, and spoke with Puck Wirken. How did Son & Koot’s nursery come into existence? Van Son & Koot bv was founded in 1999 when the nurseries of Arjan van Son in Kaatsheuvel and Jim Koot in Boskoop merged. What are your main products? Van Son & Koot cultivates around 100 different plant species. Although shrubs such as Skimmia, Eucalyptus, Camellia and Hydrangea, are important mainstays, our main emphasis is on varieties of Acer palmatum. We cultivate no less than 65 different varieties, in a wide range of shapes and pot sizes. We are justifiably the European market leader in Acer palmatum, as we’ve been growing Acer for decades and have acquired extensive expertise in this area. Even so, we’re always looking for new and interesting shrubs to add to our range. It’s very important that garden centres can regularly introduce the consumer to beautiful new plants. Every year, we’re able to introduce a number of new shrubs on the European market. How do you manage to continually introduce new plants? We travel all over the world on our search for new 34 Javado magazine
plants for our nursery. We extensively research the characteristics and usage value of any new plant before adding it to our range. Our innovative approach in the company has led to several awards, including the Dutch Tulip Award, Best New Product at IPM Essen and the Plantarium, and Plant of the Year 2013 and 2014 at the Chelsea Flower Show. “The fact that we’re perfectionists can be seen in the presentation of our products. Our products have to be very attractive on the shop floor of a garden centre.” What makes your products special? I think that what really sets us apart is that everything we do is about ensuring the quality of our products, but that at the same time we can supply both very large orders and small orders for a few trays. We’ve grown together with the market, and mastered our crops perfectly. The fact that we’re perfectionists can be seen in the presentation of our products. Our products have to be very attractive on the shop floor of a garden centre. We design our own attractive labels which are immediately recognisable and provide customers with useful information. In addition, we make sure that our products appear in various media, including magazines, social media and TV shows What do topics such as climate and sustainability mean to you? As a company, these are very important topics for us, and we act accordingly. This is because our
customers have certain requirements in this regard, and, to an even greater extent, because we as humans understand that we have to treat the planet on which we live with care. What does it mean to you to have Javadoplant as a customer? For us, Javado as a highly reliable customer that we can count on. We’ve already achieved good results together, and we recognise more opportunities to grow alongside one another. What are your plans for the future? The company is enjoying reasonable growth every year. We’re therefore working on designing our business processes in way that will allow us as a company, in spite of this growth, to prepare our plants quickly and efficiently for our customers, and in accordance with their specific wishes where applicable.
New products
Van Son and Koot in numbers • • •
14 hectares of greenhouses + 5 hectares of container fields 5 million plants per year 50 permanent employees + 50 seasonal employees
Looking all over the world for new products to add to the range
Hydr. Runaway Bride > March (very limited)
Rhodondendron Bollywood > February (very limited)
Loropetalum Ruby snow > August (limited)
Chamacyparis Blue Moon > September
Corokia Co Co > June (very limited)
Vaccinium Lucky Berry > June (limited)
Tips from the grower The acer is a very popular garden plant thanks to its graceful shape and leaves that colour beautifully. An acer has few demands, all that is needed to enjoy it is a place in the garden with some shelter and protection from direct sunlight between 12:00 and 15:00. Mix plenty of potting soil into the planting hole. If you want to prune your acer, do so in late summer or early autumn. The acer is also an excellent plant for a pot on the terrace. This plant does not like too much water. Make sure the soil is well drained, and that the roots are not standing in water. 14 hectares of greenhouses + 5 hectares of container fields
Camellia Volunteer Javado magazine 35
New products
Dianthus Purple Wedding
• • •
This is a sister of the Dianthus Pink Kisses®, so it also shares the same strong characteristics Very abundant flowers, long flowering period Flowers with 3 different shades
PREORDER YOURS TODAY!
22-04-2019 / 02-09-2019 312665 | ø 10,5cm 313366 | ø 12cm
36 Javado magazine
Web shop tip
JAVADO WEB SHOP
Javado magazine 37
Web shop tip
WORK MORE EFFICIENTLY WITH JAVADO’S WEB SHOP WERE YOU AWARE OF ALL THE FEATURES AND OPTIONS OFFERED BY OUR WEB SHOP? THERE ARE PROBABLY SOME WHICH YOU DON’T KNOW ABOUT, SO JAVADO MAGAZINE HAS GOT SOME TIPS FOR YOU. LET’S START AT THE BEGINNING. LEARN ALL ABOUT OUR SPECIAL OFFERS, AND HOW YOU CAN ZOOM IN ON ONE PARTICULAR GROWER.
Looking Good: These plants are looking at a great stage of growth or flowering etc. for your customers. Must have: A selection of INDOOR lines that will impress your customers. Based on sales history into UK garden centres. Grower of the week: Highlighting one of our preferred growers, different every week and corresponding with a strong seasonal offer. New on the list: These products are NEW to this week’s list, either just starting the season or returning after a gap in availability. New Product: A NEW variety or way of selling a plant to the market place. Top Seller: OUTDOOR and INDOOR products that are the key selling lines for the upcoming sales period. Premium Quality: The highest grade possible for these plants! Strong and heavy quality from the very best growers in the market. Recyclable packaging: These products are supplied in a transport tray or sleeve (or both) that is recyclable and not replacement. Offer of the week: Exactly what it says! Our strongest selling and promoted lines of this week! Trolley Deal: Key volume lines which are offered by the trolley quantity with sharp price. Special Offer: A sharp priced offer from growers to our customers. Aqua System: This product contains extra watering accessory included with the product package and price. Auction Clock: Additional items to the range, often only available at the Auction. 38 Javado magazine
↕
Special Offers help you find and purchase the most important products quickly. Exploring our Special Offers is a great way to start your order.
WHO IS THIS? Have you ever noticed this icon? This pink figure hides a very useful feature. If you were particularly pleased with a certain product, look for this product in the web shop and click the pink figure. Then all the other products from this grower will appear.
↕
BASIC TIP:
The web shop has lots of filtering options. If you’ve set a filter, but want to return to see the whole range, simply click this cross to remove filters.
Javado magazine 39
About Javado
Logistics at Javado
ALL OUR PLANTS, FROM A MINI CACTUS IN A 3-CM POT TO A 3.5-METRE TALL FRUIT TREE, CAN BE ORDERED FROM OUR WEB SHOP. EVERYTHING IS AVAILABLE IN SMALL QUANTITIES AND DESPATCHED INCREDIBLY QUICKLY, WITH PRICE LABELS OPTIONAL. HOW DO WE DO IT, AND WHAT DOES IT ALL INVOLVE? COME AND HAVE A LOOK BEHIND THE SCENES. We start with the most important aspect: making sure the ordered goods are neatly loaded into the truck on time. Stefan Sta is our transport planner. “There’s much more traffic on the roads these days, so it’s more important than ever to have the goods ready for the transporters on time every day. We start with a clean sheet every morning. New orders arrive from growers, and are prepared neatly for shipping on CC-trolleys. At the end of the afternoon, when an order is complete, it’s scanned and ready for loading into the trucks.” Our buyers are responsible for getting our orders in as early as possible. We asked our main buyer Fred Beekenkamp what this involves. “We’ve built up a good relationship with our growers over the years, and work closely with them. For example, we’ve agreed that at noon, we forward the orders we’ve received for the following day, The growers then make sure that these orders are delivered to us early the next morning. Orders that arrive after noon are ordered from the growers the next morning, so the more orders in our system by noon, the better our logistics processes on the day goods are dispatched.” We ask Tony Degens, our box supervisor, about how things are arranged in our distribution warehouse. “What never ceases to amaze us is that we start every day with an empty warehouse, but by the afternoon the same warehouse is full of plants that are then transported to every corner of Europe. The grower sends the goods on CC-trolleys, with an ‘auction letter’ attached to each one. This contains the order lines on the CC-trolley in question. Since the growers, the auction and ourselves use the same digital system, we can scan the letters and automatically print the right distribution stickers. Any plants for which we’ve agreed to provide price labels for the customer are first sent to our sticker department before they 40 Javado magazine
enter the distribution process. Our warehouse is divided into sections, where each section has its own supervisor who knows everything about the wishes of the customers in the section in question.” “From early afternoon on, lots of goods arrive and we need all hands on deck to process them,” says Evert Thielen, director of Javadoplant. “That means processes run more smoothly if we can get more goods delivered in the morning, and we can also send the loaded trucks on their way sooner at the end of the day. Every little bit helps here, so I’m taking this opportunity to send out a request to all our customers: send as many confirmed orders as you can before noon on the day before the day of dispatch.”
12 noon
Place your order before noon
Transport planner Stefan Sta
Main buyer Fred Beekenkamp
Warehouse manager Tony Degens
12 midnight
4 AM
17 PM
Purchase Receiving - distribution - preparing for dispatch Place extra orders before 4 AM
A part of our warehouse, halfway through the day
We made a time-lapse video of a busy spring day in our warehouse, which you can view by scanning this QR code
Dispatch
Scanning an auction letter
Our sticker department
CEO Evert Thielen Javado magazine 41
New products
Osteospermum Purple Sun
• • •
FleuroStar award winner 2018/2019 Very suitable for hot temperatures Exceptionally attractive combination of colours
PREORDER YOURS TODAY!
29-04-2019 / 22-06-2019 318122 | ø 10,5 cm
29-04-2019 / 21-05-2019 325276 | ø 15 cm
42 Javado magazine
About Javado MEET THE STAFF AT JAVADO! WITH EACH ISSUE, WE’LL BE ASKING ONE OF OUR COLLEAGUES TO TELL US SOMETHING MORE ABOUT HIMSELF OR HERSELF. IN THIS FIRST ISSUE, WE KICK OFF WITH TINEKE VAN ROOIJEN. How might customers know you? I’m the person customers talk to at Javado when they ring us, and I also receive our visitors. Lots of customers have therefore already heard me or met me. My main job is managing reception, but I also do a number of other tasks, such as creating new customers in our system. Tell us a little about yourself I’m married with 3 children; 2 sons aged 24 and 25, and a daughter aged 22. I play a lot of tennis, and I enjoy walking and cooking. Another thing, these days I take part in ‘Fit Combat’! I get enthusiastic about things quickly, I’m full of energy, and I like helping others. On the other hand, I love to have some me-time and curl up on the sofa with a good book. My favourite plant? At the moment, I’m a big fan of cacti in the house. So, what’s it like to work at Javado? I’ve been working at Javado for more than 12 years, and I really enjoy it. My work is great, my colleagues are nice, and the atmosphere is good. I always look forward to the day ahead when I cycle to work.
Give us your feedback Help us make this magazine even more interesting! We’d be delighted to hear about what you’d like to read about in Javado Magazine. Send an e-mail to marketing@ javadoplant.com, with ‘Javado Magazine’ as subject.
Javado
1
Save up for free plants! Join in our fun and very simple savings campaign. Each Javado Magazine depicts a stamp. Simply save the magazine, and take a photo of all four stamps after receiving your fourth magazine. Send the photos to your account manager, and we’ll send you some surprise free plants with your next delivery. Javado magazine 43
Javadoplant B.V. Venus 116 2675 LN Honselersdijk Holland www.javadoplant.com