Chapter News

A Message from the Alumni Association President

On behalf of the Board of Directors of your Alumni Association, I wish each of you and your families a happy and safe holiday season. I don’t need to remind you of all of the things we can be thankful for during these tumultuous times. Students have once again returned to walk our campus and enjoy all that it and the borough have to offer. It’s wonderful to see our campus again populated with Golden Rams! As you reflect on your years at the University, be thankful for your experiences that helped shape the person you are today, and contemplate what you may be able to do to assist a current student through your involvement. You also should consider registering on our new Perks Connect website (wcuaa. perksconnection.com) to take advantage of all of the benefits afforded to alumni. By now many of you have participated in Homecoming, have contributed to our 150 Forward Campaign, toured the Sesquicentennial exhibit in Francis Harvey Green Library, and walked through the new SECC building, the largest on campus. Please note that the Alumni Association funded the Sesquicentennial Exhibit, as well as the Learning Stairs in the SECC Building. The fall semester is coming to an end and I am looking forward to an exciting 2022. Leading your Alumni Association’s Board of Directors is a privilege. They are a group of dedicated members who continue to work to lead our Association so that it is well positioned to offer engaging opportunities and benefits to our more than 117,000 alumni — both today and in the future. Finally, remember that Golden Rams step up, show up, and stay up until the work gets done. That’s why we say Rams Up!

Bill Scottoline ’74 President, WCU Alumni Association

CHAPTER NEWS

We have kicked off our celebration for West Chester University’s 150th anniversary and are excited about the rest of the academic year ahead. We continue to look forward to engaging with our alumni all over the globe in new ways to commemorate this tremendous milestone of our institution. As ambassadors of our great alma mater, the WCU Alumni Association alumni chapters work hard to connect with our alumni through social events, professional networking, service initiatives, and fundraising. We hope you join them this year as we celebrate our Sesquicentennial Anniversary. Below is a list of the alumni chapters available. For more information about each chapter and how you can get involved, visit our website www.wcualumni.org/chapters.

Abbé Society

Alumni Dance Chapter

Baltimore Metro Alumni Chapter

Bands Alumni Chapter

Black Alumni Chapter

Chester County Chapter

Communication Alumni Network

Criminal Justice Alumni

Delaware County Chapter

Friars Society

GOLD X Alumni Chapter

Graduate Student Alumni Chapter

Honors College Alumni Chapter International Military Alumni Chapter (IMAC)

Law Alumni Chapter

Lehigh Valley Alumni Chapter

LGBTQA Alumni MBA Alumni

New York Alumni

Omega Delta

Political & Government Affairs Chapter

Public Health Alumni Chapter

Public Policy & Administration Alumni Chapter

Washington, D.C., Chapter

WCUR Alumni Chapter

Women’s Lacrosse Alumni Chapter

York County Chapter

Zeta Psi Alumni Chapter

ENGLISH LIT GRADUATE DEIRDRE MCEVOY BIGLEY

Deirdre McEvoy Bigley

top marketer for both IBM and Bloomberg

During her sophomore year, the late English professor David McKenty pulled Deirdre McEvoy Bigley ’86 aside to suggest she major in English literature rather than business or social work, her initial choices. “I think you’re good at this and have a command of it.” She had no idea that following his advice would lead to her working directly with Michael Bloomberg as the chief marketing officer for Bloomberg LP, the country’s leading provider of financial news and information.

“I loved working for him,” said Bigley, who, during nearly 12 years at Bloomberg, designed and launched the company’s first global marketing department and expanded the marketing department from 20 to nearly 250 employees, with a presence in nearly 50 countries. “He was tough, yet incredibly fair. He challenged me and made me better.

“I am forever grateful to him for believing launched the tech firm’s first official brand in me and allowing me to do what I thought program across 50 countries. marketing should be at Bloomberg, without a This year has been one of great change for ton of interference,” added Bigley who, earlier Bigley. She and her husband Joe, who have this year, resigned to provide her expertise two children in their 20s, just moved from as a board director to four international Montclair, NJ, where Bigley was raised, to corporations. what was their summer home in Wells, ME

Throughout her more than three-decade — where Bigley spent her childhood summers business career, her English degree has served at her grandparents’ home. Bigley well. “Dissecting characters and talking She also left Bloomberg so she could double about how an author writes, you experience the number of corporate boards she sits on language,” she said. “It basically teaches you from two to four: Shutterstock, the supplier of how to communicate verbally or in writing, stock photographs and footage; Wix, an Israeliand I think that ability, based web developer; more than anything else, has helped me in my career.” Dissecting characters and talking about how Sportradar, a Swiss-based international provider of sports data to the

After graduation, an author writes, you gambling industry; she worked at several entry-level jobs at public relations/advertising experience language. It basically teaches you and Taboola, an online advertising firm. Bigley, who has firms before, in 1994, how to communicate mentored many other becoming a global account manager for Ogilvy Worldwide, verbally or in writing, and I think that ability, business women, was simply following her own feminist workplace the legendary firm that more than anything else, advice: take charge of essentially invented modern advertising. has helped me in my career. your own career. “I loved Bloomberg, Prior to joining but it was time to move Bloomberg, she spent 13 years as a vice president on,” she said. “I love the thought that, at 57, with IBM, where she was variously responsible I’m starting a whole new career, working for for marketing communications, then worldwide myself as a professional board member. And TV, print and interactive advertising; and then I’m not done.”