Hannells brand guidelines v4 by WDA Automotive Marketing

A Moving Experience

Hannells Brand Guidelines

www.hannells.co.uk

Design Guidelines

Introduction

Contents

The Hannells brand has been redefined to help differentiate Hannells Estate Agency services from those of its competitors. It is designed to connect with the customers emotionally, confirm the brands credibility; and ultimately motivate the customer into choosing Hannells over rivals. To help achieve this, these brand guidelines have been developed to ensure that the message is always delivered in a clear and consistent manner across all marketing media.

Important: These guidelines are an artwork aid only, and whilst instruction is given on a range of parameters (including colour, font usage, and text size etc.) It is important to recognise that discrepancies in visual appearance can arise due to the various production processes and substrates used. For this reason it is critical that a printers match proof is obtained, and approved, before a print production run is authorised.

Only use master artworks supplied on disc obtainable from:

Introduction 2 Hannells Logotype 3 Hannells Branding Elements 4 Hannells Logotype Exclusion Zone 5 Hannells Branding Elements Exclusion Zone 6 Hannells Premier Logotype 7 Prohibited Usage All Logotype 8 Hannells Colour Palette 9 Hannells Typefaces 10 The Hannells ‘Sticky Note’ 11 Hannells Brand Positioning 12 Hannells ‘Tone of Voice’ 13 Hannells - Brand Values 14 Hannells Imagery 15 Hannells Staff Photography 16 Example of use 17 - 22

Hannells Head Office 7 Royal Scot Road Pride Park Derby DE24 8AJ Telephone: 01332 345518 Email: enquiries@hannells.co.uk

Preferred logotype

Hannells Logotype

Primary logotype

Primary logotype The Hannells logotype appears in both primary and secondary format. The primary version consists the Hannells logotype on a red background, with positioning slogan underneath as shown.

A Moving Experience

Secondary logotype The secondary format provides a second option for designers applying branding to a landscape format / space (i.e. on the Hannells stationery items)

Secondary logotype

Mono logotype A mono version of the logotype is available in both Primary and Secondary formats, however the Hannells Red is an important component of the brand visual identity and so the mono versions should not be used if avoidable.

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Mono versions

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Hannells Branding Elements Logo and positioning slogan The Hannells brand positioning slogan ‘A Moving Experience’ is an important component part of the overall brand identity. It should always be used in conjunction with the ‘Hannells’ logo and be positioned as shown - either below the ‘Hannells’ logo when used within the Primary logotype, or alongside it when used with the Secondary logotype.

Positioning statement above logotype Primary logotype with Roof Icon

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Positioning slogan font The DK Keswick handwritten style font used for the positioning slogan should be reserved for this purpose exclusively. This font style should not be used for any other messaging and should not be detached from the logotype, nor its proportions changed from those illustrated.

Secondary logotype with Roof Icon

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Preferred use of these branding elements. Whilst the Hannells logotype depicted on the previous page can be used as shown (on its own), the preferred representation of the Hannells branding is WITH the Roof Icon as shown on this page.

Hannells Roof Icon The Hannells Roof Icon has been developed to give the brand visual identity a graphical, iconic component which is used in a number of ways to bring greater consistency and provide a device to reinforce the branding when the logotype is not used.

To provide greater flexibility in creating for a wider range of potential marketing applications, there is no detailed fixed size dimensions for these branding elements, however it is important that the proportions in relation to the logotype are maintained. Examples of marketing collateral featuring the branding elements are given towards the end of these guidelines and can be referenced in this respect.

Hannells Roof Icon with dynamic shadow conveys we are an Agency on the move!

Exclusion zones

Primary logotype

Logotype Exclusion Zone Exclusion zone

To prevent other graphical elements encroaching on the logotype and interfering with its visibility, an exclusion zone has been established as shown by the greyed area.

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The exclusion zone is equal to the height of the Hannells â&#x20AC;&#x2DC;Hâ&#x20AC;&#x2122; within the logo font. No type or other graphical elements may encroach this exclusion zone EXCEPT the Hannells Roof Icon when part of the Hannells Branding Elements. Secondary logotype

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Exclusion zones

Primary logotype

Branding Elements Exclusion Exclusion zone Where the logotype appears with the Hannells Roof Icon, the peripheral border of the band containing those elements denotes the exclusion zone (shown in the blue dotted line).

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Minimum size To ensure that the logotype and box is reproduced faithfully, a minimum recommended size has been established. The size is based on the width of the logotype font.

Secondary logotype

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Where possible the logotype should not be reproduced smaller than 40mm wide.

Minimum size

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6 40mm

15mm

Hannells Premier Logotype Premier is an â&#x20AC;&#x2DC;upgradeâ&#x20AC;&#x2122; service available to Hannells customers. Premier should appear to be a standalone branding and therefore must always be reproduced as part of the official Hannells Branding Elements as depicted here.

Minimum Premier logotype application

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The Premier logotype sits within a Blue Ribbon, which has been designed to fit on top of the Hannells Roof Icon. In instances where the width of the Blue Ribbon cannot be 15mm or greater, it is acceptable for the Premier logo and Ribbon to be proportionately enlarged to cover the Hannells Roof Icon Below is an example of the Premier Logotype used within the Primary Hannells Logotype. This artwork is for a large format property board and the width of the Premier Logotype is far greater than the 15mm minimum; therefore the Blue Ribbon sits atop the Hannells Roof Icon.

PREMIER Property

The width of the Premier logotype must remain in proportion to the width of the Blue Ribbon, however the vertical position can vary to suit layout as shown on this page.

Premier logotype alternative application

A Moving Experience PREMIER Prope rty

PREMIER

A Moving Experience

Pr oper t y

01332 705505 www.hannells.co.uk

FOR SALE

Prohibited Usage It is essential that the logotype is reproduced correctly and not redrawn or reconfigured in any way.

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Here are some examples of prohibited usage: 1 Do not crop or divide the logotype.

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erience A Moving Exp

2 Do not rotate or angle the logotype. 3 Do not skew or distort the logotype. 4 Do not use effects on the logotype. 5 Do not change the colours on the main logo

7 Do not repeat the logo. 8 Do not use the logo too small or big. 9 Do not change the relationship of components within the Primary Logotype or Branding Elements.

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6 Do not use tints or fades or gradients on the logotype.

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A Moving Experience A Moving Experience A Moving Experience A Moving Experience

A Moving Experience A Moving Experience A Moving Experience

X 8

Hannells Colour Palette

Core colour palette

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Hannells Red Hannells Red is the main colour component for all marketing collateral and has a long connection with the business and brand. The Hannells Logo font along with brand positioning slogan should appear in white. Hannells Deep Red Hannells Deep Red is used as part of a gradient to give depth to red backgrounds, including the red background of the main Primary Logotype and the Branding Elements arrangement.

Hannells Deep Red C 0 M 100 Y 100 K 30

R 177 G 17 B 22

Hannells Red C 0 M 100 Y 100 K0

R 237 G 28 B 36

Hannells Red Gradient

Hannells Grey

Hannells Grey Gradient

Made from Hannells Red and Hannells Dark Red

C0 M 0 Y 0 K 40

Made from Hannells Grey and White

R 188 G 190 B 192

Hannells Grey Hannells Grey provides contrast to the reds and is used as part of a gradient within the Hannells Roof Icon. Hannells Blue Hannells Blue also forms part of the official colour palette - and is also used within the Premier Logotype with a black gradient. Text The preferred colour for body text is 80% black where technical situations allow.

Hannells Blue C 90 M 70 Y 30 K 30

R 42 G 65 B 102

Important!

There are many factors wh ich can affect the visual reproduction of colours and 100% consistency cannot be guaranteed. Digitally, screen sizes and reso lutions as well as colour profi les and file formats can all how colours appear. Similarly affect there are also many factors which can affect colour repro in printing including technical duction processes and substrate used (i.e. coated or uncoated mate rials). Therefore it is critical that you discuss colour reproduction with a specialist before com the production of any mark mitting to eting materials. When orde ring printed collateral it is critic always ensure you obtain and al that you approve a match proof befo re any print runs are authorise d. Colour and text size It is important to ensure that all text is legible and clear. Again, technical factors chief mode and resolution can affec ly colour t legibility. Tints printed withi n newsprint, for example, may reproduce poorly and may not be legible at small point sizes. As a general rule of thum ensure text is reproduced at b try to a minimum of 7pt; but alwa ys consult your printer for advice first.

Hannells Typefaces Logo typefaces. The main typographical elements of both Primary and Secondary logotype variants should not be manipulated as type, but as ‘fixed’ graphical (vector) elements. Therefore fonts should not be needed for these elements. Roboto font Roboto is used almost exclusively across all Hannells brand communications. The font is clean, legible, distinctive and has been carefully selected to support the overall brand visual style. Where possible, Roboto bold should be used for headers / title fonts; and Roboto Light for main body copy. However, a good selection of different weights and styles are available as shown, and experienced designers have the freedom to select other fonts from the Roboto family to best suit the application. Please check to see if a license to use this font is applicable depending on intended usage / media application.

Roboto Font Roboto Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890?!@£$%&*()[].,:; Roboto Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890?!@£$%&*()[].,:; Roboto Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890?!@£$%&*()[].,:; Roboto Bold Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890?!@£$%&*()[].,:; Roboto Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890?!@£$%&*()[].,:; Roboto Light Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz1234567890?!@£$%&*()[].,:; 10

The Hannells ‘Sticky Note’ The Hannells Sticky Note has been created to allow a range of brand messages to be utilised within communications to leverage and build our brand positioning.

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The Sticky Note should be reserved for key information which needs highlighting. These should be used sparingly as over-use will dilute their impact. Whenever the Sticky Note is used, the message should always link to the Brand Slogan ‘A Moving Experience’. A few examples are given here, however your desired communication may require professional copy writing to make it work effectively. The Sticky Note must always be displayed in Hannells Red, and utilise the correct font - Roboto Bold for the main header and Roboto Light for the drill-down message. The corner fold takes inspiration from the Hannells Roof Icon and is an integral part of the Stick Note.

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‘A Moving Experience’ - NOT ‘just’ a slogan!

Hannells Brand Positioning

‘A moving experience’ is Hannells brand positioning slogan across all parts of the Hannells business. The positioning has been devised to ‘ring-fence’ We all know We all know that moving is a very stressful We all know that moving is a very stressful Hannells position within its competitive marketthat moving is a very stressful experience, and we know that agentsexperience, can be and we know that agents can be experience, and we know that agents can be place so that customers can identify the ‘Hannells difference’ and hopefully reachviewed the conclusion viewed by some as a ‘necessary evil’.viewed by some as a ‘necessary evil’. But moving by some as a ‘necessary evil’. We all know We that all know moving Wethat all is a know moving very that stressful is a moving very stressful is a very stressful that the things offered by Hannells both home is equally ultimately a home But moving home is equally ultimately a is equally ultimately a tremendous thrill But are moving experience, experience, and we know experience, and that we know agents and that we can know agents be that canagents be and can be highly desirable and critically things they can’t get for for different reasons for different people. ‘A tremedous thrill - and for different reasons tremedous thrill and for different reasons for viewed by viewed some asbyaviewed some ‘necessary as byasome ‘necessary evil’. as a ‘necessary evil’. evil’.Moving Experience’ focuses the Hannells brand elsewhere. different people. different people. But movingBut home moving is equally But home moving ultimately is equally homeaultimately is equally ultimately a a promise onto the POSITIVE and EMOTIVE aspect At the heart of ‘A Moving Experience’ is the tremedoustremedous thrill - andtremedous thrill for different - and thrill for reasons different - and forreasons different for reasons forand selling property. of buying Can we focus the Hannells brand promise Company’s people-centric approach. ‘A Moving Can we focus the Hannells brand promise different people. different people. different people. Experience’ defines Hannells as an Estate Agency onto the POSITIVE aspect of this emotive onto the POSITIVE aspect of this emotive that cares - about its people internally and about experience...? Can we focus Canthe weHannells focus Canthe we brand Hannells focuspromise thebrand Hannells promise brand promise experience...? its customers. ‘A Moving Experience’ also shifts Moved to celebrate! The moment this family Moved celebrate! The moment this family thecouple POSITIVE onto the aspect POSITIVE ontotothe of this aspect POSITIVE emotive of this aspect emotive of this emotive got the news their house sold straight away That moment whenonto this retired moved the focus away from the famously stressful part of Moved to celebrate! The moment this That moment when this retired got the news their house sold straight away That moment when this retired couple moved and at the right price! into their dream retirement home. the moving process the bit normally associated experience...? experience...? experience...? and at the right price! family got the news their house sold couple moved into their dream into their dream retirement home. with Estate Agencies. We want to instead attach Moved to celebrate! Moved The to moment celebrate! Moved thisThe family tomoment celebrate! thisThe family moment this family straight away - and at the right price! got the news theirgot retirement home. house the news sold straight theirgot house the away news sold - straight their house away sold - straight away moment when That this moment retired couple when That this moved moment retired when couplethis moved retired couple moved the Hannells brand to the POSITIVEThat emotive and at the right price! and at the right price! and at the right price! into their dream retirement into their dream home. retirement into their dream home.retirement home. experiences. As depicted in the images on this page, the positive moments can be different for our different audiences. This refreshing approach is counter to the industry stereotype where unfortunately agencies can be viewed as a ‘necessary evil’ by some - an unavoidable cost for something which has little desirability or value. The perceived commodification in the customers That moment when this young couple finally That feeling of security having moved into a All moved in, and finally a moment to relax got the keys to their first home and moved mind often leads to a belief that the only desirable bigger home to accommodate starting a family and enjoy the feeling of moving up, into That moment when this young couple finally onto theaproperty ladder That feeling of security having moved into a All moved in, and finally moment to relax together. the dream prestige home this couple have difference between agencies is fee - which then got the keys to their first home and moved worked for all their life. bigger home to accommodate starting a family and enjoy the feeling of moving up, into That moment when That this moment young when couple That this moment finally young when couple this finally young couple finally leads to a downward spiral of priceThat cutting; an onto the property ladder feeling of security That feeling havingofmoved security That feeling into having a of moved security into having a having moved into a All moved in, and finally moved a moment in, and to finally moved relaxa moment in,to and finally to relaxa moment to relax together. dream prestige home this couple have All moved in,All and finally aAll moment That feeling of security That when this young gota family the keys to the their got the firstmoment keys home to and got their the moved firstkeys home to and their moved first home and moved bigger home to accommodate bigger starting accommodate bigger a family home to starting accommodate a family starting and enjoy the feeling and enjoy of moving the feeling up, and into enjoy of moving the feeling up, into of moving up, into ‘un-ownable’ positioning which Hannells should not home to all their life. onto ladder thefor property onto ladder thethe property relax and enjoy thethis feeling of moving moved into a bigger home onto to the propertyworked couple finally got keysladder to their together. together. together. the dream prestige the home dream prestige couple the home have dream this prestige couple home have this couple have be part of, instead focussing on adding value - both Brand Marketingfirst approach proven drive business. worked for all their worked life. for all their worked life. for this allHANNELLS their life. Creative Concept accommodate starting Aaunique family home andtomoved onto the up, into the dream prestige home tangible and perceived / emotive value. Creative thinking Strategic marketing Campaign creation © Concepts copyright WDA together. property ladder. couple have worked for all their life. A unique Brand Marketing approach proven to drive business. Creative thinking

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Creative thinking

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Hannells ‘tone of voice’ Key points... •

At Hannells it’s ‘not just about the property, it’s about the people’. We are a people-centric business with very strong interpersonal skills and a commitment to maintaining and building great relationships with all stakeholders of the Company.

•

We care for our staff, our customers and our suppliers whilst also respecting our competitors.

•

Our tone is conversational, bold and confident.

•

We are approachable, quality and customer service driven and also friendly, warm and enthusiastic.

•

As local market specialists, we are authoritative, but not presumptive or arrogant.

•

We are candid, knowledgeable and engaging. We are and always direct and clear.

•

We are open minded, forward looking, informed and have interesting and relevant things to offer (and say), in a simple, engaging, honest and empathetic way.

•

We enjoy what we do and have a sense of humour whilst remaining professional and respectful.

•

We always try to avoid the use of jargon, unnecessary abbreviations and acronyms, and avoid complicated technical explanations.

Why have a ‘Tone of Voice’?

It underpins what the Brand says and determines what our customer perceives. Our Brand is both a vital asset and a source of pride for all employees and as our customers are ultimately the finest ambassadors for our Brand, full commitment to delivering complete customer satisfaction should drive all actions and communications. ALL successful brands are built when every usage of the visual identity is in line with the core Brand proposition that customers understand and relate to, not just in terms of the logo or font type style but the overall context of positioning, imagery and messaging. Tone of voice conveys emotion, engagement, empathy, excitement and memorability. It also helps us develop and consistently use a vocabulary and editorial style that will be instantly recognisable from competitors. Consistency of ‘Tone of Voice’ is essential

It’s important to understand that consistency costs less than inconsistency to implement and is at the heart of what drives sales and maintains clear differentiation from competitors who may try to ‘steal’ elements of what this Brand stands for. Such consistency is therefore vital to: • Engage and interest both new and existing customers to drive sales through trial/repeat business. • Communicate the Brands’ differentiated core values. • Optimise customer relations and employee pride/morale. • Ultimately bring all elements together to deliver bottom line results.

It’s everyone’s responsibility to deliver, monitor and maintain the Brand Guidelines as a whole and the ‘Tone of Voice’ in particular Every piece of communication we produce should follow the rules, guidelines and ideals set out in these guidelines. Doing so will ensure we project ourselves with a single unified voice and face. It is important that the guidelines are effectively communicated across the company and everyone directly/ indirectly involved in delivering success. Indeed it is vital that they are available to all appropriate personnel in an easy to use reference point. Managing the Brand is the responsibility of every employee and associated company to establish, respect, maintain and develop the values and image of the Company. What our ‘tone of voice’ is and what it’s not

Our tone of voice helps project our Brand personality. Presented consistently, it will help people recognise, remember and refer/recommend us, get a feeling for what we do and what we stand for making what we say more believable and memorable. Everyone connected with the Company needs to be aware that they are speaking/writing on behalf of the Company at all times, so should always reflect/display the values and personality. The right ‘tone of voice’ makes a considerable difference to the effectiveness of all communications.

Consistency shows clear thinking, good communication skills, joined up thinking/working, and managerial vision. Conversely, misuse of your own Brand suggests a company that is undisciplined, unstructured and confused, all of which are likely to damage the Brand and ultimately sales.

modern

Hannells - Brand Values

personable

jargon free

caring people-centric forward thinking

open and honest

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trustworthy

friendly

enthusiastic

professional

local experts

approachable

a highly desirable brand

exceptional customer service 14

Typical Hannells imagery

Hannells Imagery Hannells imagery should reflect and promote the brand positioning described within these guidelines. Since it is not always feasible to commission photography for every communication, stock imagery is sometimes used however it is important to try and select imagery which supports the brand in theme, composition and style.

Typical Hannells staff photography

Hannells Staff Photography A different black and white image treatment has been established for individual Hannells team members to denote to the audience that these people are staff who they may come into contact with whilst dealing with the Agency. It is important that the brand character is maintained and that new team members being photographed appear relaxed, happy, friendly and approachable.

A Moving Experience

Experience Counts...

Our People At Hannells we don’t just sell houses, we help people move home because it’s not just about the property, it’s about the people. In fact, it’s also the people who work for Hannells who are a huge part of our success story and why our agency has become one of Derby’s most loved ‘home grown’ brands. As an independent family run business we only employ local staff - people who are experts in their own area of Derby. Every branch consists of a fully integrated team with complementary experiences, qualifications and skills to help us continue to deliver the best overall service around.

covers both technical training but equally importantly our unique customer service approach. The bedrock of this approach is superb communication, approachability, great relationship building, professionalism, energy, enthusiasm and of course fantastic results! As a customer you’ll find that no matter who you are dealing with you are treated in this same consistent way - the ‘Hannells way’ as we call it. The training does not stop at induction. Continuous training on an ongoing basis ensures Hannells staff remain at the forefront of the property industry.

PREMIER Property

“

As a customer you’ll find that no matter who you are dealing with you are treated in this same consistent way the ‘Hannells way’ as we call it.

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12/02/2015 09:46

Examples of Brand Application The following pages give examples of how the Hannells branding has been applied across a range of different marketing collateral.

At Hannells we don’t just sell houses.

We create... ‘Moving Experiences’ At Hannells we don’t just sell houses.

Hannells Stationery

We create...

‘Moving Experiences’

A Moving Experience

gs moving. Getting thinto make your move a joy. is here can Your agent questions as you of it all here: Ask as many a handy note and keep

A Moving Experience www.hannells.co.uk

Find your nearest branch.

Chellaston Branch 55-57 High Street Chellaston Derby DE73 6TB

Allestree Branch 502 Duffield Road Allestree Derby DE22 2DL

Alvaston Branch 27 Shardlow Road Alvaston Derby DE24 0JG

Chaddesden Branch 482 Nottingham Road Chaddesden Derby DE21 6PF

Tel: 01332 556633 Email: allestree@hannells.co.uk

Tel: 01332 573130 Email: alvaston@hannells.co.uk

Tel: 01332 281400 Email: chaddesden@hannells.co.uk

Chellaston Branch 55-57 High Street Chellaston Derby DE73 6TB

Littleover Branch 272 Blagreaves Lane Littleover Derby DE23 1PS

Mickleover Branch 9 The Square Mickleover Derby DE3 0DD

Head Office 7 Royal Scot Road Pride Park Derby DE24 8AJ

Tel: 01332 705505 Email: chellaston@hannells.co.uk

Tel: 01332 773399 Email: littleover@hannells.co.uk

Tel: 01332 540522 Email: mickleover@hannells.co.uk

Email: enquiries@hannells.co.uk

Alvaston Branch Chaddesden Branch 27 Shardlow Road 482 Nottingham Road number: 4865503 www.hannells.co.uk I enquiries@hannells.co.uk I Registered Alvaston Chaddesden Derby Derby Hannells Folder Print Ready.indd 1 Dimensions: 443 x305 mm ( 5 mm spine)6PF + 3 mm bleed DE24 0JG DE21

Tel: 01332 556633 Email: allestree@hannells.co.uk

Tel: 01332 573130 Email: alvaston@hannells.co.uk

Tel: 01332 281400 Email: chaddesden@hannells.co.uk

Littleover Branch 272 Blagreaves Lane Littleover Derby DE23 1PS

Mickleover Branch 9 The Square Mickleover Derby DE3 0DD

Head Office 7 Royal Scot Road Pride Park Derby DE24 8AJ

Tel: 01332 773399 Email: littleover@hannells.co.uk

Tel: 01332 540522 Email: mickleover@hannells.co.uk

Email: enquiries@hannells.co.uk

A Moving Experience

Tel: 01332 705505 Email: chellaston@hannells.co.uk

Allestree Branch 502 Duffield Road Allestree Derby DE22 2DL

SOLD

www.hannells.co.uk

SOLD rience Your expe ... re starts hee people move help mor nt. Hannells other age than any in Derby you too. to move We’d like

21/01/2015 12:19

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www.hannells.co.uk I enquiries@hannells.co.uk I Registered number: 4865503 Hannells Folder Print Ready.indd 1

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Dimensions: 443 x305 mm ( 5 mm spine) + 3 mm bleed

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A Moving Experience www.hannells.co.uk

Hannells Ben Brain business card ALL STAFF.indd 1-2

Folder Item

27/01/2015 15:01

Business Card - Front

Benjamin Brain

A Moving Experience

Managing Director

Telephone: 01332 345 518 Mobile: 07917 443 984 Email: ben.brain@hannells.co.uk www.hannells.co.uk 7 Royal Scot Road, Pride Park, Derby, DE24 8AJ

Experience more Part of the Hannells Group, winners of an International Property Award 2014 - 2015 Derby Telegraph Business Awards Finalists 2014

Hannells are proud to help more people move in Derby than any other agent.

Hannells Ben Brain business card ALL STAFF.indd 9-10

27/01/2015 15:01

Business Card - Back

www.hannells.co.uk I enquiries@hannells.co.uk I Registered number: 4865503 Hannells/Premier Compliment final 10.10.14.indd 1

11/11/2014 11:10

Compliment Slip

Experience more Part of the Hannells Group, winners of an International Property Award 2014 - 2015 Derby Telegraph Business Awards Finalists 2014

Hannells are proud to help more people move in Derby than any other agent.

www.hannells.co.uk I enquiries@hannells.co.uk I Registered number: 4865503 Hannells Letterhead print ready.indd 1

10/11/2014 11:00

A4 Letterhead

A Moving Experience

Collateral Material

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Get In Touch Visit one of our local branches, or call us to discuss your property requirements. Our friendly and knowledgeable team will be happy to assist you.

Hannells ALL INCLUSIVE

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SAVING YOU £

Total costs £

Part of the Hannells Group, winners of an International Property Award 2014 - 2015 Derby Telegraph Business Awards Finalists 2014

All figures above are Ex-VAT at the current rate and do not include disbursements or stamp duty where applicable.

around lunch time.

Finding Your New Home

Confirming The Deal Once your offer is accepted, we’ll need to see your Mortgage Approval in Principle*, proof of your deposit, details of the Solicitor you’ll be using and your identification. We can then take the property off the market. *

If you don’t have a Mortgage Approval in Principle or a chosen Solicitor, talk to one of the Hannells team and we’ll be happy to assist you with this.

Visit www.hannells.co.uk to view all of our available properties and arrange viewings on those you love the look of. If you can’t quite decide, just request details of all the properties that you’re interested in so you can take them away and look through at your leisure.

Getting Your Purchase Moving

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Once we have received the above information, we’ll send out a memorandum of sale to all parties involved. You’ll also need to instruct your chosen Solicitor to act for you.* Your Solicitor will ask for a payment on account in order to apply for searches etc.

• • • • • • •

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Meet Your Valuer

Get Moving For Less...

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Part of the Hannells Group, winners of an International Property Award 2014 - 2015 Derby Telegraph Business Awards Finalists 2014

www.hannells.co.uk I enquiries@hannells.co.uk I 01332 556633

Hannells I Moving Guide 19/11/2014 09:40

Market Appraisal Form

8 Riddings Street, Derby, DE223US I £99,950 Freehold

* We can offer advice on which local Solicitors are proactive and competitively priced. At this time you should also apply for your mortgage.

Part of the Hannells Group, winners of an International Property Award 2014 - 2015 Derby Telegraph Business Awards Finalists 2014

www.hannells.co.uk I enquiries@hannells.co.uk I Registered number: 4865503 www.hannells.co.uk I enquiries@hannells.co.uk Hannells Market Appraisal amended Hannells Moving28.10.14.indd Guide V2.indd1 2-3

Choose From A Great Selection Once you’ve decided which property really suits you, that’s when you put forward an offer to your local Hannells branch. We’ll liaise with the Vendor and let you know as soon as possible whether your offer has been accepted, or if an alternative offer may be required to secure it.

It’s well worth your while to arrange a “cost of moving” appointment with one of our in-house advisers to see how much you can comfortably afford to borrow (and repay per month), before selecting which property to view.

to makeDuty, your move breeze. More commonly known as just Stamp it is aatax on land eliminate the hassle and property transactions. This We is paid straight to theby Government taking care of everything and is usually due within 30 days of completion. Your -Solicitor will usingfor only trusted quality make the necessary arrangements it to be paid. The Stamp specialist partners. Duty thresholds on property purchase prices are listed below. You’ll pay: Even better, you can often

• Nothing on the first £125,000 ofeverything the property price of doing yourself! • 2% on the next £125,000 • 5% on the next £675,000 • 10% on the next £575,000 ounts ence Cver knowingly • 12% on the rest (above £1.5 million) peri

EPC:

Other Costs:

upgrade to ALL INCLUSIVE and actually SAVE on the cost

Purchase:

Premium Listing:

What is Stamp Hannells ALL INCLUSIVE:

Your step by step guide to ensure a Moving Experience with Hannells

Initial asking price

Where can I get a “Mortgage Agreement In Principle”?

wou Principle ditions, they Dear Agreement in Your lender/financial advisor should be able terms and con A Mortgage re you ject to various of money. Befo to provide you with a Mortgage Agreement lender that, sub certain amount you look into how to lend you a t that in Principle. If you don’t have one, our very ges sug Thanks for inviting be meprep to ared value yourertie property. idea we s, better look at prop you a much to own in-house mortgage experts can t give rs star will offe At Hannells we are committed to achieving theThis maximum final sale any ow. e credibility to h you can borr provide one for you. mor muc add alsoWhich is why it’s my willyou. price for your property in a time-scale to suit and of your budget ard on properties. Offers to be considered policy to give you the highestyou realistic valuation based on your personal put forw that in the region of circumstances - and then rely on the skills and experience of my team How long does it take to purchase a property? to achieve that figure. Again this is dependent on a variety of factors , including how many people are involved in the chain, Signed How much does it all cost? Your valuer how fast your Solicitor is (we would always recommend using a local Solicitor)before P.S. These figures aredepends not set inon stone, so if of you want to discuss my valuation getting the market just call me. and how This a variety circumlongonto it takes for your mortg age offer to come through. Typica stances such as purchase price, Stamp lly, we would advise betwe en 12 - 14 Duty, choice of lender etc. and prices from the point Don’t Forget – Askweeks your valuer about booking your FREE cost of moving of instruc tion to legal completion. Moving you - forservices less!do vary depending for certain appointment to help you budget for your move and plan ahead. on who you use. Here at Hannells, we

competitive rates. Talk to your local DIY Moving Costs:

Superbly Presented Mid-terrace - ideal investment or ﬁrst time buyer property.

Moving Guide

FAQ’s -Date: Frequently Asked Questions Property Address:

A Moving Experience

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HURRY LIMITED OFFER See over for details

Hannells Brochure

A Moving Experience A Moving Experience

Find your nearest branch.

Allestree Branch 502 Duffield Road Allestree Derby DE22 2DL

Tel: 01332 556633 A Moving Experience Email: allestree@hannells.co.uk Chellaston Branch 55-57 High Street Chellaston Derby DE73 6TB

Alvaston Branch 27 Shardlow Road Alvaston Derby DE24 0JG

Chaddesden Branch 482 Nottingham Road Chaddesden Derby DE21 6PF

Tel: 01332 573130 Email: alvaston@hannells.co.uk

Tel: 01332 281400 Email: chaddesden@hannells.co.uk

Mickleover Branch 9 The Square Mickleover Derby DE3 0DD Allestree Branch Alvaston Branch Chaddesden Branch Tel:Road 01332 540522 502 Duffield Road Tel: 01332 705505 27 Shardlow RoadTel: 01332 773399 482 Nottingham Email: chellaston@hannells.co.uk Email: littleover@hannells.co.uk Allestree Alvaston Chaddesden Email: mickleover@hannells.co.uk Derby Derby Derby DE22 2DL DE24 0JG DE21 6PF

Find your nearest branch.

Tel: 01332 556633 Email: allestree@hannells.co.uk

Littleover Branch 272 Blagreaves Lane Littleover Derby DE23 1PS

Tel: 01332 573130 Email: alvaston@hannells.co.uk

Keeping things moving... Sales Progression Centre Typically when agents agree a sale on your property, they often quickly move onto the next one leaving you at the mercy of a daunting, often lengthy and stressful process of trying to keep everything on track until you finally reach completion. Which is why the latest statistics show that nationally a third of house sales fall through.

Head Office 7 Royal Scot Road Pride Park Derby DE24 8AJ Email: enquiries@hannells.co.uk

Littleover Branch Mickleover Branch Head Office 272 Blagreaves Lane 9 The Square 7 Royal Scot Road Littleover Mickleover Pride Park Derby Derby Derby www.hannells.co.uk I enquiries@hannells.co.uk www.hannells.co.uk I enquiries@hannells.co.uk I 01332 556633 I Registered number: 4865503 DE23 1PS DE3 0DD DE24 8AJ

Tel: 01332 705505 Email: chellaston@hannells.co.uk

Tel: 01332 773399 Tel: 01332 540522 Hannells Brochure 16pp v4.indd 1-2 mickleover@hannells.co.uk Email: littleover@hannells.co.uk Email:

What’s different about Hannells is that you‘ll be put in direct contact with a dedicated Case Handler instead, within our unique Derby based Sales Progression Centre. Your Case Handler becomes one single point of contact, 100% committed to progressing your sale and reaching exchange in the best timescale to suit you. Their skills and experience lie in keeping it all together once the sale has been instructed. In addition to chasing all people involved - up and down the chain including buyers and solicitors; your Case Handler is there to keep you regularly informed and updated, to answer any questions and to keep everything moving smoothly along.

Tel: 01332 281400 Email: chaddesden@hannells.co.uk

Chellaston Branch 55-57 High Street Chellaston Derby DE73 6TB

life Making ier s even ea

A Moving Experience

www.hannells.co.uk

Email: enquiries@hannells.co.uk

“

Your Case Handler becomes your single point of contact, 100% committed to progressing your sale and reaching exchange in the best timescale to suit you.

12/02/2015 09:46

”

Choose to work with one of Hannells selected conveyancing partners, and the process becomes even smoother, easier and usually much faster!

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www.hannells.co.uk

www.hannells.co.uk I enquiries@hannells.co.uk www.hannells.co.uk I enquiries@hannells.co.uk I 01332 556633 I Registered number: 4865503

Hannells Brochure 16pp v4.indd 1-2

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Experience Counts...

At Hannells we don’t just sell houses. We create... ‘Moving Experiences’

Our People At Hannells we don’t just sell houses, we help people move home because it’s not just about the property, it’s about the people.

At Hannells we believe that experience is everything. The experience of the Hannells team, our dedicated services departments and our Preferred Partner network. More importantly the experience that you, our customer, enjoys when you buy or sell your home with us.

Behind the Hannells service difference, you’ll find a hard working team committed to treating customers as individuals - not numbers. Striving daily to exceed customer expectations, the team are all trained the ‘Hannells Way’, meaning you’ll find them professional yet approachable, helpful and friendly - avoiding the use of unnecessary jargon whilst being accessible, accountable and above all honest.

Everyone knows moving can be stressful, but it’s also very exciting - and for different reasons for different people. At Hannells we put the emphasis firmly on the positive aspects of moving home, delivering a service which minimises or eliminates as much of the stressful stuff as possible.

It’s not just our approach that’s refreshingly different. Our Award Winning Agency has pioneered many innovations within the industry and today offers a seamless ‘One Stop Property Shop’ with many service benefits you simply won’t find elsewhere like our unique ‘Premier’ sales upgrade service and our fantastic Sales Progression Centre.

Our loyal customers seem to like the way we do things. It’s thanks to them that today we can proudly say that Hannells help more people move in Derby than any other agent.

Benjamin Brain Managing Director, Hannells

Let’s get moving.

In fact, it’s also the people who work for Hannells who are a huge part of our success story and why our agency has become one of Derby’s most loved ‘home grown’ brands.

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As an independent family run business we only employ local staff - people who are experts in their own area of Derby. Every branch consists of a fully integrated team with complementary experiences, qualifications and skills to help us continue to deliver the best overall service around.

“

As a customer you’ll find that no matter who you are dealing with you are treated in this same consistent way the ‘Hannells way’ as we call it.

Let us move you

”

Experience it for yourself…

All staff are taken through our own Hannells induction programme before dealing with customers, which

Part of the Hannells Group, winners of an International Property Award 2014 - 2015 Derby Telegraph Business Awards Finalists 2014

www.hannells.co.uk I enquiries@hannells.co.uk

Hannells Brochure 16pp v4.indd 3-4

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www.hannells.co.uk I enquiries@hannells.co.uk

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A Moving Experience

PREMIER

A Moving Experience

PREMIER

Property

Hannells Premier

A Moving Experience PREMIER Pro perty op

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11 West Avenue, Derby, DE1 3HS I £175,000 Freehold

www.hannells.co.uk I enquiries@hannells.co.uk I Registered number: 4865503

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11/11/2014 11:24

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Property Particulars

Part of the Hannells Group, winners of an International Property Award 2014 - 2015 Derby Telegraph Business Awards Finalists 2014

Hannells are proud to help more people move in Derby than any other agent.

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10/11/2014 10:59

A4 Letterhead Advertising

Move up to Premier...

PREMIER

A Moving Experience

P r o p e rt y

Unique to Hannells, ‘Premier’ is a great upgrade service for those motivated home-owners who want to give their property a real ‘Wow Factor’. With Premier, everything is enhanced to give your property extra impact, stand-out and even more desirability amongst buyers. Consisting of stunning enhanced property photography, professionally printed 4 page sales brochure with floor plans, traditional ‘gallows’ style swing boards, upgraded internet marketing and an Energy Performance Certificate.

“

Everything is enhanced to give your property extra impact, stand-out and even more desirability amongst buyers.

”

01332 705505 www.hannells.co.uk

PREMIER Property Statistics show that customers upgrading to our Premier Property Package obtain a higher asking price in a shorter timeframe.

r A Premie t n e tm s e v in

Ask your valuer for more information.

P // 07

www.hannells.co.uk I enquiries@hannells.co.uk

Hannells Brochure 16pp v4.indd 7-8

FOR SALE

12/02/2015 09:46

Hannells Brochure - Premier Section

Pr o pe r t y

Outside Board

Hannells Advertising

A Moving Experience

ELLS “AT HANNVE WE BELIE CE IS EXPERIENING” EVERYTH Michael

Part of the Hannells Group, winners of an International Property Award 2014 - 2015 Derby Telegraph Business Awards Finalists 2014

“AT HANNEL DON’T JUST LS WE HOUSES, WE SELL MOVING EXP CREATE ERIENCES”

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14/01/2015 16:09

www.hannells.co.uk I lettings@hannells.co.uk I 01332 294396 L E T TI N G S

* Terms and conditions apply.

£2 al; A better de way whichever t it you look a 9.95

* +VAT PCM

So, if you’re a quality landlord looking to attract the best tenants at the lowest price it’s time to move up to Hannells. Look past this industry leading price and you’ll find an industry leading service; brought to you by the Estate Agency that helps more people to move in Derby than any other agent.

Landlords who choose Hannells can experience our FULLY MANAGED property service for a FIXED £29.95 - regardless of rental price.

A Moving Experience

DERBY’S FAVOURITE ESTATE AGENT

NOW OFFERS

LETTINGS!

A Movin g Exper ience 0133

www.h 2 29439 6 annells .co.uk

Lettings brought to you by the Estate Agency that helps more people to move in Derby than any other agent • Operated by experienced lettings specialists with a proven track record • Comprehensive 6 branch Derby network coverage • For a limited time landlords can experience the Hannells difference for less thanks to our not to be repeated launch offer • Fully Licensed and regulated • Excellent presentation and extensive marketing

LET TINGS

A Moving Experience

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A Moving Experience

• 3 Flexible service options to suit your needs

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19/11/2014 16:27