2014 POST EVENT REPORT
June 26 – 27, 2014 Berlin, Germany
130+
HMI Concepts for Autonomous Driving | Augmented Reality | Voice Control & Speech Recognition | Multimodal Interface Management
From June 26 – 27, 2014, we.CONECT invited an international audience of professionals, team leaders and managers creating a community of OEMs & major automotive suppliers, engineering & design professionals to discuss the strategic approaches, new technologies and ideas for improving concepts & systems development in automotive HMI. On two days, pioneers debated on new ways to manage an increasing HMI and application infrastructure in the car, and create the ultimate user experience design.
Decision-Makers
More than 30+ Pioneers & Leaders shared their knowledge and announced some of the striking developments and trends to hit the industry over the next years, such as diverse new issues regarding HMI for autonomous driving and advanced connected vehicles.
30+ International Case Studies & Keynote Speakers
2014’s EXPERT SPEAKERS
► CAR HMi 2014 Speakers 2014’s BUSINESS PARTNERS CAR HMI 2014 Survey Report we.CONECT conducted an expert survey among leading managers and HMI professionals at the CAR HMi concepts & systems 2014 in Berlin inquiring about the latest industry developments, disruptive trends and challenges on the journey towards rich HMI, interface design and UX.
►ACCESS SURVEY REPORT
Intra.NET Award 2014
►http://car-hmi2014.we-conect.com
CUTTING-EDGE SESSIONS
Who attended the CAR HMi Event 2014?
we.CONECT invited delegates into 4 Icebreaker Sessions on the eve of the congress start. Delegates from OEMs, Suppliers and HMI specialists joined a first opportunity to network, benchmark and discuss critical HMI topics in small groups, while getting to know each other in a relaxed atmosphere over snacks & drinks under the motto: “Breaking the ice and getting the show on the road!”
we.CONECT created 6 innovative and stimulating Challenge Your Peers round tables, each of which addressed individual matters in a discussion with peers and experts: HMI for Autonomous Vehicles Multi-modal Approaches A Human Centered Approach to HMI Development Fighting Driver Distraction Future HMI Concepts Augmented Reality A Training Session further engaged participants into ‘The HMI Symphony Orchestration of Sounds, Voice and Tactile Feedback for Mobile Devices’.
6 World Café Sessions offered highly intense and interactive exchange of latest experience and knowledge across various HMI issues :
HMI Development Processes and Evaluation Methods : Advanced Processes to Evaluate and Optimize a HMI’s Usability Future HMI Architecture – What is the Future Display and Controls Strategy? Eye Tracking in Virtual Environments for an Evaluation of Human Machine Interaction Discussing Measurement Methods of & Approaches to Driver Distraction. What are the Main research topics and challenges concerning driver distraction that need to be answered? How Can I Use My Smartphone in the Car – New Ideas for Intuitive HMI Design and Practical Demonstration The Next UX Frontier for the Car – Contextual Personalisation, and Out-of-Car Experiences The Role of Big Data in Helping to Improve HMI
►EVENT IMPRESSIONS
►http://car-hmi2014.we-conect.com
HIGHLIGHT SPEAKERS & KEYNOTES CASE STUDY – Dr. Bryan Reimer, Massachusetts Institute of Technology (MIT Dr. Bryan Reimer set the focus of this presentation on driver attention with the modern mixed mode interface: Observations from field studies and implications for the future of automated driving and described, among others topics, interface design changes, voice command interfaces and understanding user perception and attention CASE STUDY – Ronee Chadowitz, BMW Group Forschung und Technik Ronee Chadowitz centered her Case Study around “Steering the User Experience”, whereby she gave valuable input on what comprises an excellent user experience, problems with existing automotive experiences, lessons learned from a variety of user research projects and recommendations for successfully developing future automotive experiences. CASE STUDY – Prof. Dr. Fang Chen, Chalmers University of Technology
WORLD CAFÈ – Dr. Stefan Becker, Ford Werke GmbH Dr. Stefan Becker led one of the World Café Sessions approaching the future of HMI architecture – what is the future display and controls strategy? He led the discussion through topics such as current architectures strategies, hybrid solutions of controller and touch, pros and cons of different solutions and future perspectives.
CASE STUDY – Dr. Yael Schmueli-Friedland, General Motors Dr. Yael Schmueli-Friedland presented a case study on invehicle multimodal interaction. She shared observations from a field study on how drivers combine speech and touch, going through topics such as the use of WoZ methodology for investigating cultural differences, design principles, learning patters, browsing lists by voice, use of touch, preferences and management of multimodal interaction.
► REVIEW EVENT AGENDA
Prof. Dr. Fang Chen informed the audience with her Case Study “How can We Design Multimodal Interfaces Which Enhance Traffic Safety for Drivers?”
CAR HMi concepts & systems 2014
‘we.CONECT is my benchmark! Please continue this outstanding event.’ Helmut Windl, Panasonic Automotive & Industrial Systems Europe GmbH
►http://car-hmi2014.we-conect.com
► NETWORKING
CAR HMi AWARD 2014
CAR HMi AWARD 2014 WINNER Award Category Innovative HMI Technology For the premier CAR HMi Award 2014, the winners in the category ‘Innovative HMI Technology’ came from NVIDIA Corporation and Preh GmbH.
NVIDIA presented their ‘NVIDIA Visual Computing Module (VCM)’ as an invehicle infotainment module for automakers and Tier 1 suppliers, standing out by delivering the benefit of platformization and bridging the gap between the consumer and automotive cycles.
Preh GmbH and their “Center Console Concept 2013” earned the jury’s recognition for a shared first place by combining different input systems into the center console and focusing on multimodal ways of intuitive function selection to enhance driver’s safety.
Winners of the Award 2014 for ‘Innovative HMI Technology’(center): M. Lust, Preh GmbH & D. Anderson, NVIDIA
CAR HMi AWARD 2014 WINNER Award Category HMI Design Innovation In the second category “HMI Design Innovation” of 2014, experts dedicated the award to Scania Group & Volkswagen Research for their Project: “HeavyDAS”. The team had created a traffic jam pilot allowing the driver to turn his attention to secondary tasks by designing a frame around content devices, containing the information the driver needs to be able to stay in the loop of driving without having to looks up from the screen.
Winner of the Award 2014 for ‘HMI Design Innovation’: D. Ricknäs, Scania Group Research & VW
Charity Donation 2014 to Raise A Smile e.V. By winning the CAR HMi AWARD 2014 in Berlin, winners not only received a trophy and official certificates proving their project excellence, but the three first places also enabled a 2,000 Euro donation sponsored by we.CONECT to a charity project.
This year’s prize money was donated to the Muzanga Education Project initiated by Raise A Smile e.V. to support underprivileged children in rural Zambia with mobile education. The organization teaches children in reading, writing and arithmetic and hosts workshops on important topics such as HIV/AIDS, malaria and hygiene promotion.
► GRAPHIC RECORDING 2014
► ACCESS HMI MEDIA CENTER
Charity ‘Raise A Smile e.V. presenting their Muzanga Education Project receiving the prize donation on behalf of CAR HMi Award winners 2014
UPCOMING EVENTS 2014
Auto Apps Evolution 2014
Automotive Tech.AD Detroit 2014
Berlin, September 22-23, 2014
Detroit, November 17-18, 2014
Delivering Sophisticated Content | User Experience Design & Gamification | Traditional HMI versus APP Ecosystem
Road towards Autonomous Driving | Future of ADAS | Legal and Liability Aspects | Driver & Vehicle Interaction | System Reliability & Sensor Systems | X-by-wire technology | HMI for AD
http://automotive-apps2014.we-conect.com
http://autonomous-driving-tech-detroit.weconect.com
Smart Automotive Variant.con 2014
Automotive Tech.AD Berlin -2015-
Berlin, November 20-21, 2014
Berlin, February 26-27, 2015
Variant & Complexity Management, Development & Growth, Engineering & Construction, Smart Automotive Variants Planning
Strategic Roadmap – From ADAS to Highly Automated Driving | New Systems & Technologies for Automated Driving | HMI Considerations
http://auto-variant-management-2014.weconect.com
http://autonomous-driving-tech-berlin.weconect.com
CONTACT we.CONECT
Klaudia Malowitz Senior Product Manager Tel.: +49 (0)30 52 10 70 3 - 48 klaudia.malowitz@we-conect.com
Serina Gummert Digital Marketing Manager Tel.: +49 (0)30 52 10 70 3 - 83 serina.gummert@we-conect.com
Alexander Sladczyk Sales Director Tel.: +49 (0)30 52 10 70 3 - 55 alexander.sladczyk@we-conect.com
Jacqueline Kahlen-Hanlon Senior Partner Manager Tel.: +49 (0)30 52 10 70 3 - 34 jacqueline.kahlen-hanlon@we-conect.com
we.CONECT Global Leaders GmbH, GertraudenstraĂ&#x;e 10-12, 10178 Berlin / Germany Telephone: +49 (0) 30 52 10 703-0, Fax: +49 (0) 30 52 10 70 3-30, E-Mail: info@we-conect.com