Sophisticated and holistic Methods & Strategies, Tools & Systems AND Evolutionary Processing of CMI 25th – 26th June 2012 | Scandic Berlin Potsdamer Platz, Germany More than 18 Case Studies | World CafÉ sEssion | IceBreaker Session | Challenge your Peers
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CiMi.CON Evolution 2012 25 th – 26 th June 2012 | Scandic Berlin Potsdamer Pl atz, Germany
OVerview
CiMi.CON Evolution 2012
SPeakers
Main Topics
Nanette Bulger, Senior Director and Healthcare Global Lead, Marketing and Strategic Planning Philips Healthcare / USA
Strategies > Mastering the CI challenge in competing against newly emerging global competitors / forecasting newly emerging markets and economies > Technology foresight, disruptive technologies & open innovation in a global competitive environment: Why indirect competitors matter more than you think and how you can find, measure and monitor them > CI & longterm HR development: Strategic talent acquisition, effective messaging, branding and team building
David Ahrens, VP, Competitive & Market Intelligence, Business Analytics, Technology & Mobility SAP America Inc. / USA Dr. Volkmar Pflug, Vice President Strategies, Market and Competitive Intelligence Siemens Energy AG / Germany Mikko Syrjänen, General Manager, Power Plants Business Development Wärtsilä / Finland Gil Sadeh, CEO d&a Visual Insights / Israel Minna Laukkanen, Director, Analysis and Information Services UPM Kymmene Corp. / Finland Daniel Cho, Director Marketing, Market Intelligence & New Product Introduction Philips Healthcare / Germany Giles Cattermole, Founder Strategy Resource Partners / UK Michael Akim, Director of Strategic Development ABB Ltd. / Russia Steven Victor Turbes, Head: Global Market Intelligence Cheminova A/S / Denmark Matthias Heimerl, Head of Strategic Intelligence AIRBUS S.A.S. / France Dr. Reinhardt Schink, Head of Market Analysis and Strategy Allianz Deutschland AG / Germany Alexander Stumpfegger, Head of Sales CID / Germany
Methods > Scenario tracking ‒ Bringing scenarios to life! > Aggregating primary intelligence, secondary research & MI framework > Counter intelligence ‒ defensive strategies for competitive intelligence attacks > Knowledge management process: Leveraging corporate BI assets for CI tools & systems > Using war games to anticipate a competitor’s next move Processing > M&A ‒ Competitive intelligence for mergers and acquisitions > Use of HUMINT resources in conjunction with other sources to obtain accuracy in CIS/Asian markets and successful triangulation of data for final results > Advanced methodology and application, organizational models & processes embedded in a comprehensive CMI-model > Human vulnerability ‒ Protection of information by awareness Tools & Systems > Connecting CMI to BI, social media, cloud, intranet and integrate them into the right IT Systems & Platforms to avoid data and information overload > How CI-tools help cope with data overload > Analysis and linking of fragmented data and information already existing in the company > Application of CI-Supporting tools to create a collaborative CI-Network
Business PartnerS
Ulf Hermansson, Head of Business Intelligence Sandvik Machining Solutions AB / Sweden Tina Bundgaard Petersson, Head of Market Intelligence Rockwool International A/S / Denmark Alexandre Richard, Head of Competitive & Market Intelligence – Sanofi Global Operations Sanofi S.A. / France Jose Tormo, Business Strategy and Corporate Development HP Company / USA Mario Esteban Martinez, Competitive Intelligence Manager Eliana Benjumeda, Competitive Intelligence Expert Acciona S.A. / Spain Charles Langlet, Business Intelligence Manager Alstom Transport S.A. / France Ahmet Turhan, Marketing Coordinator Strategic Projects Team EMEA Eaton Electrical Corp. / The Netherlands Omer Ozener, Business Intelligence Manager Europe & North Africa AIR FRANCE KLM S.A. / The Netherlands Stefan Althoff, Team Manager Marketing Research Lufthansa Technik AG / Germany Researched & Developed by
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CiMi.CON Evolution 2012 25 th – 26 th June 2012 | Scandic Berlin Potsdamer Pl atz, Germany
Contents P. 2 | Overview Speakers Main Topics P. 3 | Overview + Icebreaker Icebreaker Session Business Partners Media Partners P. 4-6 | Conference Day 1 Challenge your Peers Evening Session
aGENDA
ICEBREAKER Session | Sunday, 24th June 2012
we.CONECT ICEBREAKER Our Icebreaker Session consists of small Round Tables with speakers, business partners and attendees where the audience will discuss the main challenges and cutting edge topics of the conference in a relaxed atmosphere. Glass in hand, make your way around our Round Tables and get to know each other. Enjoy food and drinks at the opening of the conference, break the ice and get the show on the road.
P. 6-7 | Conference Day 2 Morning Session World Café
20.00 | we.CONECT ask the leaders Pre-conference drinks and Icebreaker Round Tables with speakers, business partners & participants
ICEBREAKER Round Table 1
Learning from the past while looking into the future – Evolution and development of CMI Giles Cattermole, Founder, Strategy Resource Partners / UK
ICEBREAKER Round Table 2
Competitive Intelligence Analyst Profile > How to recruit the best team > It’s all about: Knowledge, Skills (Conceptual / Human), Attitude Mario Esteban Martinez, Competitive Intelligence Manager, Acciona S.A. / Spain Eliana Benjumeda, Competitive Intelligence Expert, Acciona S.A. / Spain
ICEBREAKER Round Table 3 Mining the CI Rich World of Social Media
Business Partners CID GmbH Gewerbepark Birkenhain 1 | 63579 Freigericht, Germany Phone: +49 6051 9772-0 | Fax: +49 6051 9772-222 Email: info@cid.de www.cid.de Comintelli Kista Science Tower Färögatan 33 | 164 51 Kista, Sweden Phone: +46 8 6637 600 | Email: contact@comintelli.com www.comintelli.com Strategy Resource Partners 180 Piccadilly | W1J 9HF London, UK Phone: +44 (0)207 917 9894 | Mobile: +44 (0)7717 718 097 www.StrategyResourcePartners.co.uk Esmerk Schweinfurter Straße 28 | 97076 Würzburg, Germany Phone: +49 (0)931 29929-21 | Fax: +49 (0)931 29929-49 Email: andrew.garrett@esmerk.de www.esmerk.de d&a Visual Insights 7 Gibori Israel St. | Natanya 42504, Israel Phone: +972 73 7181650 | Fax: +972 73 7181651 Email: info@dainfo.com www.dainfo.com Global Intelligence Alliance Kaninenberghöhe 50 | 45136 Essen, Germany Email: info@globalintelligence.com www.globalintelligence.com
MEdia Partners
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CiMi.CON Evolution 2012 25 th – 26 th June 2012 | Scandic Berlin Potsdamer Pl atz, Germany
aGENDA
Conference Day 1 | Monday, 25th June 2012 8.00 | Registration with coffee and tea
8.30 | Welcome and introduction by we.CONECT and the Chair Chair: Nanette Bulger, Philips Healthcare / USA
we.CONECT Strategy Track (1)
Sophisticated and holistic Methods & Strategies and Evolutionary Processing of CMI
8.40 | Case Study Airbus Strategic Intelligence – Building a Strategic intelligence function in aerospace > Competitive Environment of Airbus > Define and position intelligence > Strategic Intelligence product and customer evolution > Lessons learnt for aerospace Matthias Heimerl, Head of Strategic Intelligence, AIRBUS / France 9.20 | Case Study Competing with Emerging Markets Competitors – How this Affects the Global Competitive Landscape > Understand the specific needs and opportunities from emerging markets and requirements for products and services to be marketed in these countries > Understand competitive advantages and strategies of newly emerging local and global competitors > Learn about counter-strategies to surmount the challenges such companies pose > Learn about how to transform western incumbents to achieve sustainable competitive advantage against emerging markets competitors > Case examples of how CI results were integrated into the strategies of a leading company that is facing increased competition from the emerging world > Examples presented from India and China Dr. Volkmar Pflug, Vice President Strategies, Market and Competitive Intelligence, Siemens Energy / Germany 10.00 | Case Study See the forest AND the trees: Combining ecosystem analysis models with competitive intelligence to gain actionable insights > The Ecosystem approach as the answer to diverse competitive intelligence needs > The connection between Ecosystem intelligence and data visualization > The balance between technology and human factor within the Ecosystem approach > The importance of the intelligence officer within an organization > “Connecting the dots“ as a key factor within competitive assessments Gil Sadeh, CEO, d&a Visual Insights / Israel 10.40 | Refreshment break with Networking Zone
we.CONECT Strategy Track (2)
Tools, Methods, Platforms and Processes to Create a Common, Sustainable and Integrated CI Culture on a Global and Local Level 11.10 | Case Study How to create a collaborative, connective and integrated competitive intelligence culture in a global & diversified company > Tools, Methods, Platforms and Processes @ Royal Philips > How to involve the employees and get them to stand behind the CI-Structure Daniel Cho, Director Marketing, Market Intelligence & New Product Introduction, Philips Healthcare / Germany
we.CONECT Tools & Systems Track (1)
Potential analysis, War Gaming, global forecasting, scenario based planning and CI simulation
11.50 | Case Study Competitive Intelligence & “Big Data“ – Information Monitoring, Analysis & Trend Detection in Real-Time > How Competitive Intelligence can profit from Knowledge Management & Big Data > How to tackle information overload and analyze most different kinds of data from financial and market figures, competitor and product information, news, scientific publications to Social Media etc. > Possibilities and methods not only to manage knowledge but to gain insights and support decision making > Ways to prove the benefit of an investment in a CI tool for business Alexander Stumpfegger, Head of Sales, CID / Germany 12.30 | Lunch with Networking Zone 13.30 | Case Study Building High Impact Competitive Intelligence Programs to Support Strategy – The Reorganisation of SAP’s CI-Structure > What makes an intelligence program high impact? > Key success factors in establishing high impact strategic intelligence programs > Building future focus into the intelligence process > Applying process efficiency and quality measures in intelligence work David Ahrens, VP, Competitive & Market Intelligence, Business Analytics, Technology & Mobility, SAP America Inc. / USA Researched & Developed by
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CiMi.CON Evolution 2012 25 th – 26 th June 2012 | Scandic Berlin Potsdamer Pl atz, Germany
aGENDA
Conference Day 1 | Monday, 25th June 2012
we.CONECT Process Track (1)
Successful implementation and process integration of CI in B2B environment ‒ Connecting CI in a holistic and sophisticated model
14.10 | Case Study Scouting for trends, coverage of competitors and use of advanced BI tools at Sandvik Tooling > BI as a vital importance to top management > Restrictive involvement of BI: Data <-> Analysis <-> Decision making > Inherent limitations of BI due to its origin > Traps and Key Success Factors of BI Ulf Hermansson, Head of Business Intelligence, Sandvik Machining Solutions AB / Sweden 14.50 | Case Study ReverseCosting ®: Putting CI to work > How to find the detailed cost breakdown of a competitor’s specific service or product > Line by line reporting: Why a competitor have lower / higher costs and what you can do > Experiences from over 30 years of working with ReverseCosting ® > 100% ethical correct and confidential solutions Giles Cattermole, Founder, Strategy Resource Partners / UK 15.30 | Refreshment break with Networking Zone
we.CONECT Challenge your peers – What would you do? In up to six round tables, each with six moderators, the participants interact, describe & discuss their specific issues, approaches and solutions regarding the conference topic. we.CONECT finds out in advance with a special inquiry approach the most important issues facing the participants. 16.00 | Parallel Round Tables Based on your input from the delegate checklist, we will create a round table session involving an interactive discussion with your peers. The topics that will be discussed on-site will be announced 3 weeks before the event begins. Round Table 1 New Trends and Markets Alexandre Richard, Head of Competitive & Market Intelligence – Sanofi Global Operations, Sanofi S.A. / France Round Table 2 Tools & Systems Daniel Cho, Director Marketing, Market Intelligence & New Product Introduction, Philips Healthcare / Germany Round Table 3 Processing & Methods Stefan Althoff, Team Manager Marketing Research, Lufthansa Technik AG / Germany Round Table 4 Strategies, Business Development & Planning Mikko Syrjänen, General Manager, Power Plants Business Development, Wärtsilä / Finland 17.00 | Case Study The “Pathway to Leadership” and the Role of Intelligence in Upstream Strategic Activities and M&A > Applying the use of competitive intelligence, through the intelligence function, to M&A planning and integration. > Delivering impactful and ROI justified results through advanced CI processes and a new Methodology called Path to Leadership > Fully using intelligence capabilities in upstream strategic activities > Making the right acquisition, divestiture and integration decisions through the use of competitive intelligence Nanette Bulger, Senior Director and Healthcare Global Lead, Marketing and Strategic Planning, Philips Healthcare / USA
we.CONECT Tools & Systems Track (2)
Connecting CMI to BI, Social Media, Cloud, Intranet and integrate them into the right IT Systems & Platforms to avoid data and information overload
17.40 | Case Study Tailoring the CI structure by KM and implementing supporting tools like SharePoint > Differences between Knowledge Management and Competitive Intelligence in a B2B market > Aligning Knowledge Management and Competitive Intelligence > Application of CI-Supporting tools like Share Point to create a collaborative CI-Environment Ahmet Turhan, Marketing Coordinator Strategic Projects Team EMEA, Eaton Electrical Corp. / The Netherlands 18.20 | Case Study Knowledge at your fingertips – The Content Management Tool Insight Mining > Techniques that are used primarily for the analysis of user-generated content (Web 2.0) can also be applied differently > A modern content management system can generate new insights > As a result, a lot of time and money can be saved > Maintaining a tool such as Insight mining is less expensive than you think Stefan Althoff, Team Manager Marketing Research, Lufthansa Technik AG / Germany Researched & Developed by
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CiMi.CON Evolution 2012 25 th – 26 th June 2012 | Scandic Berlin Potsdamer Pl atz, Germany
aGENDA
Conference Day 1 | Monday, 25th June 2012 20.00 | Networking Dinner
RESTAURANT | oktogon
Leipziger Platz 10 | 10117 Berlin | www.oktogon-berlin.de
aGENDA
Conference Day 2 | Tuesday, 26th June 2012
8.20 | Welcome and introduction by we.CONECT and the Chair Chair: Alexandre Richard, Sanofi S.A. / France 8.30 | Case Study Russian CMI Case: Strategic Decisions and Business Planning in the Rapidly Changing Market > The gap between two worlds: Challenges for the Market actors, when Russia enters the WTO, and their impact on strategic planning and alignment > “Technical Policy” as a challenge, but also as a tool to define priorities and rules for the business expansion > New approaches and tools for systematization and screening of technologies, equipment and solutions to insure long term competitiveness > Viability of “Technical Policy” for the industry Michael Akim, Director of Strategic Development, ABB Ltd. / Russia 9.10 | Case Study Challenges, future & limits of Market Intelligence – Holistic View on Developing Decision Making Support in fast changing markets and complex consumer mindsets > Increasing role of understanding your customers and what shapes their needs in the future > How to identify and deal with structural interruptions > Setting the future expectation: Market Intelligence as a holistic process > Insights based growth and innovation support through Market Intelligence Dr. Reinhardt Schink, Head of Market Analysis and Strategy, Allianz Deutschland AG / Germany 9.50 | Refreshment break with Networking Zone
we.CONECT World Café
The World Café will be initiated with short lectures 10.10 | Lecture Strategy Café How should the weak signals of the business environment be followed in the most efficient and systematic way? > How should the follow up be organized (roles and responsibilities)? > What type of tools, systems and processes should be in place? > How to engage the organization to the follow up process? > How to ensure that this knowledge and insights are turned to serve the strategy work? Minna Laukkanen, Director, Analysis and Information Services, UPM Kymmene Corp. / Finland 10.15 | Lecture Methods Café How to develop a Market Intelligence Community within a global company building a sharing information platform? > Go from a local CI team to a global CI community > Strengths, weaknesses, opportunities and threats of building a central platform for information sharing and its global using > Provide with the right information at the right time at all level in the company, from commercial to management, everywhere in the world > Best Practices in sharing information from Alstom Transport Charles Langlet, Business Intelligence Manager, Alstom Transport S.A. / France 10.20 | Lecture Process Integration Café Internal processes organization in CI Units: How to organize the work > How to organize internal requests: Who can use the CI unit > How to organize the work: Who does what (organizing the tasks by abilities, by subject, by frequency of projects…) > How to do the projects: Individually, by teams, with several project managers… > How to present project: Tools to enhance impact, visualization… > How to handle administrative tasks Mario Esteban Martinez, Competitive Intelligence Manager, Acciona S.A. / Spain Eliana Benjumeda, Competitive Inelligence Expert, Acciona S.A. / Spain
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CiMi.CON Evolution 2012 25 th – 26 th June 2012 | Scandic Berlin Potsdamer Pl atz, Germany
aGENDA
Conference Day 2 | Tuesday, 26th June 2012
10.25 | Lecture Tools & Sytems Café War Game 101: Using War Games in Decision Making: Challenges & Opportunities > Market simulation: How to use War Games to anticipate a competitor‘s next move? > What tools and methodologies should be applied, How & Why ? > Key outcomes: Pros & Cons of the exercice > Key Learnings & Practical Tips Alexandre Richard, Head of Competitive & Market Intelligence – Sanofi Global Operations, Sanofi S.A. / France 10.30 | START WORLD CAFÉ | EACH SESSION LASTS 30-40 MINUTES we.CONECT and the chair open the World Café, explaining the principles and set the World Café etiquette. Strategy Café
Methods Café
Process Integration Café
Tools & Sytems Café
12.50 | World Café Panel Discussion Presentation of the key results of the World Café and the individual interviews 13.20 | Lunch with Networking Zone
we.CONECT Methods Track Advanced methodology and application, organizational models & processes embedded in an comprehensive global CI & MI framework 14.30 | Case Study Look into the future with Scenario Planning – See the change before it gets you > How to use scenario planning for Competitive Intelligence > Anticipating innovation & disruptive technologies > Know your competitors and get ahead with your business > Finding technology to address emerging needs of the customers Jose Tormo, Business Strategy and Corporate Development, HP Company / USA
we.CONECT Process Track (2) CI & longterm HR development: Strategic talent acquisition, effective messaging, branding and team building 15.10 | Solution Study From Local to Central – Implementing a Global Centralized CMI-Unit for success > Pros & Cons: Local Reporting vs. Centralized reporting > Creating a CMI centre of excellence > Outsourcing CMI? Omer Ozener, Business Intelligence Manager Europe & North Africa, AIR FRANCE KLM / The Netherlands 15.50 | Refreshment break with Networking Zone 16.20 | Case Study Finding and implementing models for implementing a strategic intelligence team within the HR function > On-demand intelligence projects: Gathering, analyzing, synthesizing knowledge, recommending actions and evaluating the impact of the intelligence provided. > Ongoing intelligence services: Scanning, monitoring, and scouting the environment for relevant trends, patterns and discontinuities with a potential impact for HR > A one-stop intelligence base: Running a one-stop knowledge base and facilitating knowledge networking, providing fast and easy access to relevant intelligence Tina Bundgaard Petersson, Head of Market Intelligence, Rockwool International A/S / Denmark 17.00 | Case Study Use of HUMINT resources in conjunction with other sources to obtain accuracy in CIS / Asian markets and successful triangulation of data for final results > Multiple sources of data input mitigate against the risk of inaccurate studies and opportunistic behaviour. > Triangulation of data sources (utilising three sources or elements, of which one is HUMINT. This can also be two separate HUMINT sources in the same market) is the recommended ideal methodology in all markets, however in these due distance (real and in Hofstede terminology) it is even more vital. > Examples from Cheminova GMI which added to the bottom line or mitated against financial risk. Steven V. Turbes, Head: Global Market Intelligence, Cheminova A/S / Denmark 17.40 | Closing words from the chair and end of the conference Researched & Developed by
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For more detailed information about Our speakers and interactive segments please visit http://cimicon.we-conect.com We are looking forward to welcoming you!
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