Survey Report 2014 Automotive Apps Trends & Forces DELIVERING SOPHISTICATED CONTENT | USER EXPERIENCE DESIGN & GAMIFICATION | TRADITIONAL HMI VERSUS APP ECOSYSTEM
CONTENT | INNOVATION | DEVELOPMENT | APPS | INDUSTRY
INDUSTRY TRENDS • • • •
Key Auto Apps & Market Impact Market Impact & Trends for Auto Apps Applications in the Connected Car Smartphone Versus Head-Unit Embedded Apps
CHALLENGES & EXPECTATIONS • •
Trends & Developments in the Automotive Industry Role of Content in the Auto Apps Evolution
THE FUTURE OF AUTO APPS • • •
Driver Distraction - Availability of Apps in the Car Content – Social Media and Gaming Payment Models for Auto Apps
34 COUNTRIES | 169 PARTICIPANTS | JUNE - AUGUST 2014 | AUTOMOTIVE INDUSTRY SURVEY | WE.CONECT MARKET RESEARCH & INTELLIGENCE http://automotive-apps2014.we-conect.com
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CONTENT | INNOVATION | DEVELOPMENT | APPS | INDUSTRY
INDUSTRY TRENDS Key Auto Apps & Market Impact
Spotify
Apple CarPlay
Mirror Link
Players In The Market Waze
Navigation Which innovative auto
Pandora Aupeo
Osmand
apps have lately caught
TomTom
Umano
GPS
consumers’ attention and are likely to play an
Trapster
Yelp
VW Smilage
Carknow
increasing role in the market?
Zubie Local Search Apps
OBDlink Car PreConditioning
http://automotive-apps2014.we-conect.com
Parking Apps
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CONTENT | INNOVATION | DEVELOPMENT | APPS | INDUSTRY
INDUSTRY TRENDS Market Impact & Trends for Auto Apps Market Impact and Trends for Auto Apps
‘Some OEMs seem to have the right system in place to attract and deploy apps...’ ‘Delivering more relevant & contextual info to the driver will be key...’ ‘Car to car communication apps will play an increasing role...’
‘Integrating apps with full head unit functionality to foster user experience…’
‘Navigation, voice control, safety and local search will rise in demand...’ ‘We are only at the beginning of step by step capturing the potentials for automotive apps …’ ‘Providing data to OEM to increase quality and reduce cost...’ ‘Rise of demand for car diagnostics, parking, fuel, traffic, location, ecodriving apps…’ http://automotive-apps2014.we-conect.com
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CONTENT | INNOVATION | DEVELOPMENT | APPS | INDUSTRY
INDUSTRY TRENDS Applications in the Connected Car
41%
40% What will be the central task of applications in the
17%
connected car?
2% Delivering safety and Delivering interoperability Delivering entertainment driving-support services between devices, services to the driver to the driver technology and car http://automotive-apps2014.we-conect.com
Other
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CONTENT | INNOVATION | DEVELOPMENT | APPS | INDUSTRY
INDUSTRY TRENDS Smartphone versus Head-Unit Embedded Apps Will smartphone apps prevail or will Other 12%
head-unit embedded apps carry the day?
Head-Unit Embedded Apps 31% Smartphone Apps 57%
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CONTENT | INNOVATION | DEVELOPMENT | APPS | INDUSTRY
CHALLENGES & EXPECTATIONS Challenges for the Automotive Industry
Collaboration between OEMs / App Developing Companies
26%
Creating Rich UX while lowering Driver Distraction
22%
Demand for Personalization and Flexibility vs. Cost Effectiveness
16%
15%
Lack of Advanced Business Models
Which are the main
Differentiating Infotainment Offerings vs. Maintaining the Brand
11%
challenges that need to
9%
Compliance with Guidelines (e.g. NHTSA)
be overcome soon?
Other
1%
Multiple Choice of Respondents Displayed http://automotive-apps2014.we-conect.com
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CONTENT | INNOVATION | DEVELOPMENT | APPS | INDUSTRY
CHALLENGES & EXPECTATIONS Role of Content in the Auto Apps Evolution According to managers’ expectations , the future of the automotive app lies in ...
…changing the way content is delivered
61%
... providing more and diversified content
30%
6% ... providing less content http://automotive-apps2014.we-conect.com
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CONTENT | INNOVATION | DEVELOPMENT | APPS | INDUSTRY
THE FUTURE OF AUTO APPS Driver Distraction - Availability of Apps in the Car
25% YES! In order to keep driver distraction low... Should the
21% Maybe!
Availability of Apps in cars
number of apps being available in the car
7% I don’t know!
be limited?
47% No! As apps should primarily support the driving task…
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CONTENT | INNOVATION | DEVELOPMENT | APPS | INDUSTRY
THE FUTURE OF AUTO APPS Content – Social Media & Gaming
SIGNIFICANT
42%
LESS IMPORTANT
38%
How high is the relevance of VERY IMPORTANT
39%
in-vehicle social networks and gaming content?
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CONTENT | INNOVATION | DEVELOPMENT | APPS | INDUSTRY
THE FUTURE OF AUTO APPS Payment Models for Auto Apps Will future automotive apps be paid for or supplied free in the long-term?
64%
Mixed 26%
Free 8%
Paid 2%
http://automotive-apps2014.we-conect.com
I don´t know
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CONTENT | INNOVATION | DEVELOPMENT | APPS | INDUSTRY
THE FUTURE OF AUTO APPS Autonomous Vehicles & In-Vehicle Infotainment
19%
Will
No
autonomous
vehicle technology
81%
http://automotive-apps2014.we-conect.com
push in-vehicle
Yes
entertainment?
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CONTENT | INNOVATION | DEVELOPMENT | APPS | INDUSTRY
we.CONECT is bringing together leading automotive professionals, team leaders and engineering managers from international departments of advanced engineering, telematics, research and development, connectivity and infotainment, strategic product development and electrical components to the 3rd Automotive Apps Evolution 2014 show in Berlin. Europe’s highly innovative networking community gathers to discuss the pressing challenges and solutions, technologies, trends and best-in-class practices in apps infotainment, infrastructure and software development of the automotive cockpit… more
Upcoming Highlights - we.CONECT Events
Auto Apps Evolution 2014 Berlin – The Show
• • •
• • •
Automotive Tech.AD Detroit 2014 Automotive Tech.AD Berlin 2015 Automotive Steering Technology 2015
Program Highlights 2014 Auto Apps Media Center Review of the Show
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