9.3 Branded Community

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housekeeping, concierge, room service, maintenance, shuttles to local attractions • Guest check-in in their own clubhouse or other community building • Multi-million-dollar marketing budgets with multiple marketing organizations working international and domestic markets • Partnerships with the biggest OTA/travel groups in the world • Group sales department, international group sales managers, sports tourism specialists • Yield Management specialists • Revenue Management specialists • Re-Marketing Management • Local/on-site call center open 7 days a week. On-line chat 24 hours

9.3 Branded Community

Investing in a vacation home in a branded vacation resort may be one of the most powerful choices you can make in your VRP investment strategy. As we all know, branding sells. In the VRP business, it can be the gorilla in the room (or geographical area). These branded communities are machine-like in their ability to build the right size and style vacation home, and marry it to the right experience for renters. What does that mean for you, the VRP owner? Renter retention and a higher average daily rate. This translates directly into higher profi ts.

Ever more sophisticated, these branded communities include some of the biggest names in hospitality, sports, and entertainment. Four Seasons, Jack Nicklaus (Bear’s Den), and Jimmy Buff et (Margaritaville) are some of the most noteworthy in the branded VRP world. The investors in VRP in these communities have the dual benefi t of high profi ts and an incredible lifestyle. They buy where they play!

Some of the more comprehensive and sophisticated benefi ts in this sector are:

WEALTH AS A VACATION

• R & M programs: This program is for light repairs and maintenance and is to maintain the home in new condition.

Some items that would be covered would be paint touch up to the walls because of scuff s or chips in the drywall. Light bulbs, air fi lters, batteries in the smoke detectors and front door would all be covered under this program. Light carpet stains would also be taken care of. Heavy staining and full carpet clean are not included. Also included is all approved housewares which include the replenishment all plates, silverware, cups, bowls, saucers, mugs, kitchen utensils, small appliances, kitchen towels, plungers, trash cans. If anything wears out or gets scratched, broken, chipped or missing, it is replaced within minutes because of our on-site warehouse.

The management company under this model maintains 125% of all kitchen inventory in the home, which is required by RWRS and health codes. Both the houseware and linen program eliminate any replacement costs that occur due to wear and tear of the materials. • Linen programs: Since this type of next generation management company runs each home like a mini hotel, it requires all homes to have its linens. They are commercial grade, soft and durable linens like you would fi nd in a major hotel brand. As a matter of fact, the linens are from an international chain hotel. When a guest checks out, staff removes all the linens and towels from the home to an off -site professional cleaning facility. There, the linens are washed and cleaned, pressed and inspected. If any linen is worn, torn or stained, the linen is replaced. If a towel is missing from the set, it is replaced. All this service is part of the monthly capped cost. The linen package consists of three pairs of each sheet, pillows, mattress encasement, comforters, two pairs of the three towel sizes and bath mats. This program also eliminates the need to re-purchase linens every 1–2 years.

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• No additional fees for servicing the home: 0 Complete web-site management 0 Monthly bills are paid from previous month’s profi t and all sales tax to local and state agencies is remitted automatically 0 Full marketing of your home 0 Warranty issues and renter issues handled 0 Payment and management for all systems and management programs for the home rental process • Resort Services: 0 Fully staff ed Front Desk 7 days a week 0 Full concierge desk off ering Resort concierge service to our guests. 0 Free transportation to all major theme parks. Guests are able to purchase theme park tickets, order in-home services, etc. 0 Staff ed food room service to the home 7 days a week for guests. Catering team available upon guest requests 0 Oversight and management of HOA services

Now that you have an overview of this new management model, I want you to hear from one of its pioneers and leaders, Nick Falcone. Nick is the President of Luxury Rental Resorts.