Genderless beauty has always been the HBIC

393%

Increase in searches for men’s make-up on global beauty platform ‘Love The Sales.’

1/3

Of Gen Zers say they personally know someone who identifes with gender-neutral pronouns.

Research Center

The history of beauty is genderless

Modern culture and western beauty standards have entrenched stereotypes around what beauty should be but gender inclusive beauty has always been present in our world history. From black-pigment being used to create the elaborate cat-eye design in Ancient Egypt, to the rise of polished “metrosexual beauty” of 1930s Hollywood. The perceptions of beauty and gender have always ebbed and fowed depending on the cultural landscape and political agendas of certain time periods.

impact on real inclusive change in the beauty market.

Engagements with content mentioning non-binary, transgender and gender-fuid beauty terms have increased by over 50% (Traackr)