with Lisa

editor’s letter

Hi there!

Welcome! I’m so excited to be able to share the We Are Women Owned Holiday Gift Guide – our firstever fully-shoppable, magazine-style holiday gift guide-with you.

Months ago, when my team and I started planning for the guide, I had no idea how much this project would truly teach me about the value and importance of sisterhood.

In September, while we were in the midst of planning content and photo shoots, my mom unexpectedly passed away.

Losing a parent – especially one you’re so close with was (and still is) indescribably difficult. But in the days that followed, as my sisters and I were faced with impossible decisions, I felt supported like never before. The WAWO community stepped up, stepped in, and took on extra responsibilities so I could focus on my family.

I felt truly held – emotionally, yes, but also sometimes physically! As a person who usually prefers to be the helper, I had to learn to lean in and accept help from others. Maybe most powerfully, though, I learned that I, too, can be supported by the very people I’m supporting.

Without the support of my incredible team and this amazing sisterhood, this guide would’ve likely had to have been pushed back to next year, and you would not be scrolling through these beautiful pages right now.

This one goes out to each & every one of you who shared your awesome talents with us to bring this guide to life, our gorgeous community, and to my wonderful warrior mama who has been my biggest cheerleader through it all.

Sisterhood is so powerful, and I’m so glad we get to be part of this one together. I’m so grateful to each and every one of you. Thank you!

Love, Lisa