The Magazine
Spring/Summer 2010
15% Off Enter Code Workmag at Checkout
How to dress for:
‘Business Travel’
(ends Sept 1st)
Shift Dress The Versatile
2010
Style Elections Dress Like:
Sandra Bullock
Coco Rose London Interview with Founder
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CocoRose London Foldable CocoRose Ballerina’s are a must have women. commuting for wear them during your commute, and slip into your heels when you get to work. The shoes come with a lovely purse and carry bag for your heels. Each pair is £35 and available at wearittowork.co.uk. Introducing one of our favorite and exciting new brands. CocoRose London’s Founder Janan Leo took time to answer our questions for you!
How did you get the idea for CocoRose folding ballerina’s? I founded CocoRose London three years ago, in my spare time, both before and after work and at the weekends while in full time employment with Virgin. The commute to work was quickly ending my love affair with high heels and I desperately needed a solution to keep me from resorting to my trainers! Very quickly, I spotted the opportunity for my unique concept of portable but stylish and comfortable shoes that would be presented in a small, elegant and user-friendly pursecome-shoulder bag. I can honestly say that it was only through hard work, dedication, passion and my desire to create such a product that I was able to finally launch CocoRose London. Today, commuting isn’t nearly as difficult as it used to be! Why do you believe that CocoRose shoes have a bright future? We’ve worked really hard to create and design a compact product that marries style and quality with comfort and functionality. With the pressures of modern life more demanding, CocoRose London offers our stylish, aspirational customers the chance to make their everyday lives easier, more
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comfortable and with a twist of fun. When I first launched CocoRose London, we started out at a weekend market in East London. Within two years, we have grown this on to direct sales via our website and onto working with exclusive stockists both in the UK and internationally. We’ve also had an amazing opportunity this year to work with and be an official partner for the Orange British Academy Film and Television Awards and we’re looking forward to working with them again on further exciting projects this year and next year. What are your plans for the future? It’s so exciting; we’ve got so many plans! But what we’re concentrating on in the near future is increasing exposure and brand awareness so that women will no longer need to don their trainers with their gorgeous outfits and no longer will women have to sacrifice comfort and style for the pain of their high heels. On another note, we have been and will continue working with amazing organisations like Cancer Research, social enterprises, and, as an Ambassador for Enterprise UK, I’m always trying to encourage enterprise amongst individuals because I feel so passionate about it! What shoes do you wear daily/ what is your favourite shoe? As the designer for CocoRose London, I get to try out all the new styles I’m working on. Every girl would consider this a dream and I do too, but today, for example, I’m wearing one of my sample pairs and the colour is just so wrong... so you can bet that this won’t be making it into our edited collection for our new Autumn/Winter 2010 range!
The Magazine
CONTENT 4
Four Ways to Wear (The Shift Dress)
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Dress Like Sandra Bullock
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How to dress for...
“An International Flight” “An After Work Dinner” “A Meeting Abroad” “A Rendez-Vous”
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2010 Style Elections
Sarah Bown Samantha Cameron
Forword: Welcome to our very first issue of Wearittowork.co.uk, the Magazine. We’ve created this little glossy for all working women out there, who want to look their best during the 9 to 5, and like to be inspired. We aim for realistic looks and realistic prices. In this first issue, we’ve put together inspiration for you who travel for the job. Also, an interview with Janan Leo, founder of the brilliant little shoes CocoRose. Make sure you don’t miss the Style Elections, looking at the (potential) first ladies style, by the amazing style and colour consultant Linda Pitts. Enjoy, and remember to Dress for Success! -x- Michele Founder www.wearittowork.co.uk
Cover Credits: Photography: Marc Hibbert Model: Aaly Rose Styling: Wearittowork Make Up: Francesca Schueler
wearittowork.co.uk Follow us on Twitter @wearittowork, and Facebook. You can also sign up for our inspirational Newsletter
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Four Ways to Wear:
The Shift Dress
The Corporate Look
The ever so versatile Detroit Chiffon Dress £54.99.
Top professional look with this Liz Blazer £97.00.
1. Nautical Chic Ideal for your casual Friday with this playful Bardot Cardigan £39.99.
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2. Sophisticated Charm Pair it with this Taylor Blazer £133.00 for a soft and feminine look.
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In her Style:
Sandra Bullock
A fabulous ensemble...dresss like the stars.
Liz Blazer £97.00
Dita Dress £69.99
Biba Bracelet £9.99 Sandra Bullock on the set of her comedy “The Proposal”.
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How to dress for...
An International Flight
Crisp White Shirt £44.00
Flying is not the most comfortable way of travelling, especially when you are folded up in between hundreds of fellow passengers. When you are going on vacation you might travel wearing that favorite sweatpants and T-Shirt, but on a business trip chances are that you have to hurry to your meeting right after landing. A perfect fit suit, and ballerinas are a must have on trips like that. In your handbag always carry a good hydrating facial and hand creme and some sunnies!
Cindy Trousers Bellbottom £57.00
Cindy Blazer £97.00
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Sand Foldable Ballerina £35.00
How to dress for... Pansy Spot Shift Dress £69.99
An After Work Dinner
So little time, so much to do: Chances are that during a busy week the work will continue after hours. If you want to be well prepared take a small bag with you in the morning, packed with a set of accurate clothes. Three minutes in the ladies room and you are ready for a stylish after work meeting. Black and white hues are a perfect match for a long day: business charme will be transformed in the light of the night to sleek and sophisticated.
Double Buckle Skirt £135.00
Francesca Shirt £49.99
Liz Blazer £97.00
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How to dress for... Riverene Classic Trouser £54.99
Tayla Blazer £133.00
A Meeting Abroad
The British are fairly conservative when it comes to business wardrobe. A meeting abroad is therefore a great opportunity to try something new, without crossing any borders of course. The colour beige is a superb basic wardrobe choice, combined with fresh colours, such as blue you can let your confidence shine through. The same effect you will underline with comfortable heels. A good quality business bag and agenda show that you have an eye for great quality.
Tayla Pencil Skirt £76.00 Detroit Dress £59.99 Janick Blouse £89.50
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How to dress for...
Hornby Jacket £69.99
A Rendez-Vous
To have a lover in every city might be over the top, but for frequent travellers there is a chance that you make “good acquaintance” and want to keep up relations. For a dinner for two we advise the international colour of love, red.
Detroit Chiffon Dress £54.99
Sidney Top White £54.99 Austen Skirt Navy £54.99
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We know very well that politicians’ wives contribute much more to the vote than looking good, but let’s face it, we all love a stylish woman.
Style Electi
2010
Sarah Brown The curvy ‘Classic/City Chic’ It’s hard for a politician’s wife not to take on the mantle of sensible dressing - appearing too ‘fashionable’ can give the wrong impression. Sarah Brown has upped the style ante in the last two years, and well done her! She has a voluptuous figure with natural curves and looks very confident in the clothes she wears.
The curvy ‘Classic/City Chic’
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Her style personality was previously more ‘Classic’ but she has developed into a ‘City Chic’ exchanging the stiff shirts for stylish tops and paying more attention to how she puts it all together (or hiring in someone that does!). Her use of softer tailoring and fluid fabrics flatter her hourglass figure perfectly. Like all women of this shape, Sarah does need to be careful not to add volume around the hip area but she can still accentuate her waist. The midnight blue gown with gold collar she wore at the Elle Style awards was stunning; the soft fabric complemented her curves and the collar brought attention to her upper body instead of her hips. Skirt lengths are important for her too and she looks best when
wearing hemlines that finish at the narrowest part of her legs (and not above the knees please!). She has a lovely long neck and great décolletage which she should, and often does, show off nicely with flattering necklines and jewellery. Colouring Sarah has a lot of warmth in her colouring and doesn’t always wear the best colours for her. She looks gorgeous in charcoal greys, olive to lime greens, rich browns, turquoise, navy, gold and cream. This season Sarah can really make the most of the softer, feminine tailoring and deconstructed fabrics such as soft chiffon and silks. For pattern she needs soft edged designs such as flowers or spots to work with her curves rather than angular shapes. Because of her height and scale she can carry medium to large patterns well. This Spring’s elegant khaki and lime shades and the strong oranges and tangerines will look fabulous on her. Learning to dress your body shape takes a bit of time and know how.
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Samantha Cameron The ‘City-Chic’ and ‘Natural’ with a youthful figure Enter centre stage - Samantha Cameron. Samantha is a true ‘City Chic’ who pays a lot of attention to choosing her garments and accessories. She loves her handbags, belts and shoes. Her hair is always well groomed but not over-styled. She has a bit of ‘Natural’ in her style personality too and looks very happy and cute in a pair of jeans with a simple top. She has quite a sporty figure with little waist definition so she can get away with more embellishment, pattern or layering and in fact, that’s what she really needs. Adding interest, whether pattern, layers or volume, will give more shape to her less curvy figure. Her style is a bit more fun and fashion-aware than her counterpart; she quirks things up with current looks like a ruffled shirt poking out from a neat jacket or a simple dress with all over pattern. Samantha is lucky to have such a neat, youthful figure as she can look fabulous in pretty much
anything. It will be interesting to see how ‘SamCam’s’ style changes as her straighter body shape softens and becomes curvier during her pregnancy. All eyes are on her! Colouring With a wonderful ‘Clear’ colouring that combines dark hair and very bright eyes she already has a striking look. Bright colours are great on her and she should wear more, although she wears her neutral greys and blacks well, often combining them with another shade to great effect. She will welcome the energy of bold reds or fuchsia when she is feeling tired during her pregnancy.
The ‘CityChic’ and ‘Natural’ with a youthful figure
For Spring and Summer Samantha should take advantage of the range of bright blues, teals and jades as they will be great ‘wow’ shades for her. Her growing bump will dictate her style but two good looks for her would be nautical pieces - which look really fresh and are easy to put together - and graphic patterns in bold colours. If you would like to have advice on which styles and colours suit you best, visit ww.lindapitts.com, and get in touch with her for a personal style consultation.
Author: Linda Pitts Colour & Image Consultant linda.pitts@cmb.co.uk
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