Emmanuel College School of Business & Management, Spring 2022

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BE IN BOSTON BE INSPIRED BE IN DEMAND

School of

Business & Management


BOSTON

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ON CAMPUS

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AROUND THE COURSE F A C U LT Y

WORLD

SPOTLIGHT SPOTLIGHT

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INTERNSHIPS & CAREERS

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S T U D E N T S P O T L I G H T

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ALUMNI

CAREERS

PROGRAMS

OF

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STUDY

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A Note F R O M Associate Dean Pasquale What does it take to succeed in today’s business world? It takes goal setters. Risk takers. Problem solvers. To be a student in Emmanuel College’s School of Business & Management is to pursue bold aspirations and possess an unwavering commitment to excellence. Our rigorous and relevant undergraduate programs in accounting, economics, finance, management, marketing and sport management reflect the reality of today’s dynamic, global markets and the need for integrated and innovative approaches to both a company’s and society’s most pressing challenges. Through coursework and internships, you will gain a deep knowledge of business fundamentals, the technical acumen to source, analyze and

make sound decisions using real-time market research and data, and the cultural competency needed to be a successful and ethical leader. Our faculty pride themselves on fostering personal interactions with students. Our extended community is one that includes thousands of alumni, industry partners, employers and mentors, enabling us to emphasize collaboration and offer hands-on, high-impact experiences throughout the city of Boston. The School of Business & Management is truly a bold, innovating and supportive community of teaching and learning. I hope you sense this excitement as you learn more about our programs. Anne Marie Pasquale, Esq. Associate Dean and Assistant Professor of Management School of Business & Management

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School of Business & Management


Boston is ranked the #1 U.S. city for a career in finance (Investopedia, 2020) and #5 in the world for startups. (Startup Genome, 2020)

Boston: T H E Financial District T O T H E Innovation District Above Right: Austin Greenstein ’18 MAJORS: Management and Economics CURRENTLY: New Business Development, Consulting & Events, Fenway Sports Management

From State Street Corporation’s founding in 1792 to the business incubators and accelerators powering the industry today, Boston has long been a city where setting the standard and then challenging the status quo is just business as usual. Here, the Big Four accounting firms Deloitte, PwC, EY and KPMG are within a two-mile stretch, alongside financial services giants such as Fidelity Investments, Liberty Mutual, MassMutual, John Hancock and JP Morgan. For the ultimate sports fan, careers in sport management include the front offices of

hometown heroes the Boston Red Sox, Celtics and Bruins, as well as the New England Patriots and Revolution. Boston is also the center of the emerging world of financial technology in the areas of payments, cryptotechnology, blockchain and more with game-changing companies such as Toast, EverTrue, Flywire and Circle, as well as a hub for startups who are seeking top talent in areas of business and product development, sales, marketing and management.

Emmanuel College

Boston, MA

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Lecturer in Economics Florencia Gabriele discusses issues of income equality and globalization in “Principles of Macroeconomics.”

RECENT GRADS

Isabella Rocha-Rodriguez ’21 MAJOR: Management RESEARCH FOCUS: Black-owned Business in a Post-2020 Society: Systemic Barriers to Capital Equity CURRENTLY: Cause Marketing Specialist, eBay

Robert Columbus ’20 MAJOR: Economics RESEARCH FOCUS: Wars, Terrorism, Financial Markets & Defense Industries CURRENTLY: Financial Analyst, Raytheon Technologies

Here. SAINTS ABROAD

Juan Sebastian Levy ’14

Kathryn Coburn ’15

MAJOR: Management

MAJOR: Finance

ABROAD: Studied international economics, operations management, politics and regional studies at the Berlin School of Economics.

ABROAD: Studied alternative investments, such as hedge funds, venture capital and real estate at the London School of Economics.

AFTER: After spending four years as senior merchandising manager at Wayfair in Berlin, Levy returned to Boston to serve as the eMarketplace Manager at Reebok.

AFTER: Interned in risk policy and analysis at the Federal Reserve Bank of Boston and wealth management at Merrill Lynch. Currently in credit research at Loomis, Sayles & Company.

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School of Business & Management

Emmanuel’s campus is buzzing with the exchange of ideas. The School of Business & Management welcomes top executives to campus to share their expertise on entrepreneurship, industry trends and corporate responsibility. Through the Emmanuel Business Collaborative, students participate in original research, business competitions and incubator projects on campus, while also partnering with area businesses for internships, live case studies and mentorship programs. For those looking to gain a hands-on approach to the ins and outs of running a business, the College’s student-run Cardinal’s Nest Café develops and executes all aspects of branding, marketing, inventory, budgeting and more, while also serving as a gathering and event space for study sessions—or study breaks.


There. Everywhere. With all of the opportunities in Boston, do you really need to study abroad? The reality is, the continued globalization of the world economy is presenting companies with new markets to infiltrate every day, and you are almost guaranteed to collaborate with partners and customers worldwide. The ability to work and communicate cross-culturally is significant. Emmanuel students gain insight and experience at leaders in global business, such as London, Berlin, Dublin, Shanghai, Paris, Bangkok, Barcelona, Rome and others.

ERIN UMLAUF ’20

LONDON

SHANGHAI

SEOUL

MAJOR: Economics, concentration in Economic Policy

In Emmanuel’s “History of Economic Thought,” Erin learned about communism through reading others’ books and articles. During her semester abroad in a recently post-communist state, she was able to see firsthand how an economic system can shape society’s behavior, innovation and culture. In fall 2019, Erin studied at the University of Economics in Prague, Czech Republic, through the Central and East European Studies program. She took courses in international relations, globalization and world politics and the Czech language, as well as an internship for elective credit.

“Economics is the study of how we make decisions about limited resources. All over the world, people are making different choices about different resources and getting different outcomes. Studying abroad has allowed me to think about problems in a new way and realize my options are far less limited than I thought.”

She interned at the Consortium of Migrants Assisting Organizations, a collective of 18 NGOs working to solve problems related to migrants and refugees in Czech Republic. As the EU and International Political Analysis Intern, she consolidated news on migration policy and events, such as the impact of climate change on small island states, implications of Brexit and more, for a weekly newsletter. She also drafted papers for the organization’s website, which is used to inform the general public and provide contextual knowledge for policymakers shaping migration laws in the country.

Emmanuel College

Boston, MA

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A Glimpse I N T O T H E Curriculum

INTERNET MARKETING From banners at the top of web pages and Instagram posts to e-mails and promotional notifications when passing by a certain retailer, we are bombarded by advertisements every day. Sometimes the ads are for the same pair of boots you were considering two weeks ago—and that’s not a coincidence. In a time when marketers and consumers are equally savvy, learn more about how companies use keywords, location intelligence and other analytics to plan, target and create interactive marketing tools designed to reach the right audience with the right message at the right time.

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School of Business & Management

SPORT LAW How much should NCAA schools compensate student-athletes in the form of scholarships? Do sports video games and fantasy leagues overstep trademark or rights of publicity law? It’s no secret that there is big money in sports. The sports market (which includes ticket sales, sponsorships, media rights and merchandising) in North America alone is worth an estimated $73 billion (Statista, November 2019). Given the competitive nature of the industry and lucrative deals around multi-million-dollar payrolls, lawsuits are inevitable. This course offers a review of legislation and cases relating to professional and amateur athletics and athletes, sports events, sports merchandising, contracts, broadcasting and sponsorships.


RESEARCH SPOTLIGHT

When it comes to diversity initiatives in corporations, does money talk? With movements such as Black Lives Matter and #MeToo shining a light on systemic inequalities, Assistant Professor of Management Dr. Kelly Basile and management major Ryan Arisian ’24 began researching whether linking executive compensation to corporate social performance targets has been effective in holding leaders accountable for initiatives relating to corporate social responsibility. During summer 2021, they began analysis of S&P 500 companies’ diversity, equity inclusion metrics (DEI) such as employee diversity, board diversity and managerial diversity to ultimately answer the question: Do corporations who tie executive compensation to DEI targets perform better on DEI outcomes and overall, have better firm performance?

Emmanuel College

Boston, MA

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TOP 10 FIRST EMPLOYERS of School of Business & Management Graduates

(Classes of 2015–2021)

1. Fidelity 2. Boston Children’s Hospital 3. Enterprise 4. Brown Brothers Harriman 5. EY 6. Boston Red Sox 7. Toast, Inc. 8. Deloitte 9. KMPG 10. Massachusetts General Hospital

Getting Down T O Business 100% of students in the School of Business & Management complete at least one internship as part of the core curriculum, gaining real-world experience in the city of Boston. Our Leslie Ferrick McCafferty Career Center has a designated career community for Business & Management students with specialized recruiting opportunities and events to build your networking skills—and your résumé. • Gain career insight and inspiration through alumni panels and networking events • Meet dozens of top employers in one afternoon at our annual non-profit internship and career fair • Take advantage of our professional partnerships with regular offcampus events, such as the MSCPA (Massachusetts Society for Certified Professional Accountants) career fair and the CCCOB (College Career Centers of Boston) Communications and Marketing career fair

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School of Business & Management

• Get face time with recruiters through our regular Recruiter Series, in which we bring employers such as the Boston Red Sox, CIEE, Commonwealth of Massachusetts, Eastern Bank, Enterprise Holdings, Toast, U.S. Department of Commerce and U.S. Department of State to campus to talk internship and job opportunities • And, most importantly, check in with your Career Advisor early and often—they are here to learn more about your individual skills and career goals


Julia Sena ’23 MAJOR: Marketing MINOR: Graphic Design

As a marketing student, Julia is interested in why we make choices as consumers— of all the messages we are exposed to, what draws our attention and why? “Everyone sees marketing and design intertwined every day, on billboards or Instagram ads, whether they realize it or not. For me, the two fields married nicely,” she said. She put both sets of skills to use as an intern at the Boston Symphony Orchestra, where she led outreach across various autism-focused and family groups for the institution’s Holiday Pops Sensory-Friendly Concert. Her most valuable takeaway, though, was that it all comes back to the human element. “My experience with the BSO solidified that I want to market a shared experience, as opposed to a product or item.”

“I love integrating the two worlds of business and art. In my brain, it’s like bringing together structure and creativity.”

Emmanuel College

Boston, MA

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One School, Many Paths

By one year after graduation, 100% of the School of Business & Management Class of 2020 were either employed, enrolled in graduate school, or engaged in military service. These graduates are employed in the following industries—accounting and auditing, advertising, apparel, biotechnology, financial services, higher education, healthcare, insurance services, law, manufacturing, media, real estate, software and technology, sports and recreation, travel and tourism.

G E iss Fi con elle na om G nc ic on ia s a za l A n le na d z ly Int ’20 st er , IB na M tio na lR el at io ns

G Ac ret Le co ch BN ad un en S Y An ting ka M a rp el lys os lo t, n ’1 W Clie 3 ea n lth t S M erv an ic ag es em , en t

David Wilsey ’16 Accounting and Economics Lead Tax Accountant, Liberty Mutual

Marketing

Economics

Bianca Rodrigues ’18 Marketing Client Associate, JP Morgan Chase & Co.

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Ac Tr co ev un or tM N a an ag M tau er an ps , R ag ky ew em ’1 ar en 9 di t an

Accounting

Christopher Coutsoukis ’16 Economics and Management Director, Strategy and Consulting, Fidelity Investments

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School of Business & Management

Management

Jaxell Negron ’19 Economics AP Specialist, Carbonite

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Jonathan Edmond ’15 Management Associate, Long Wharf Capital

t en s em ica t ag er bo an m o M , A iR 3, ger ’1 p na si a Al n M y re tio ff u Je trib s Di Taylor Ross ’21, Management University Relations Coordinator, Epsilon

Sean Baxley ’15 Accounting Senior Tax Associate, PwC

Our students are limited only by their ambition—take a look at the far-reaching effects of just a few of our recent graduates.


Program Overview

Emmanuel’s robust academic programs offer a set of core majors in expansive and diverse disciplines—students may choose to keep their studies broad, or may specialize in a more specific field of study with an added concentration.

Major

Minor

Concentration

AC C O U N T I N G D ATA A N A LY T I C S E C O N O M I C P O L I CY ECONOMICS FINANCE H E A LT H CA R E M A N AG E M E N T LEADERSHIP M A N AG E M E N T MARKETING S P O RT M A N AG E M E N T

The School of Business & Management is also home to several graduate and professional programs.

E A R LY - E N T RY P R O G R A M

OT H E R O N L I N E G R A D UAT E & PROFESSIONAL PROGRAMS

Master of Business Administration (MBA), optional concentrations in Business Analytics, Research Administration or Human Resource Management

Graduate Certificate in Business Analytics

(earn your graduate degree online in just one year after earning your bachelor’s degree)

Graduate Certificate in Research Administration Graduate Certificate in Human Resource Management

Contact Us A N D Learn More

Emmanuel College School of Business & Management 400 The Fenway, Boston, MA 02115 www.emmanuel.edu Twitter: @emmanuelcollege Instagram: @emmanuelcollege Facebook: facebook.com/emmanuelcollege LinkedIn: emmanuel.edu/linkedin

Emmanuel College

Boston, MA

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School of Business & Management


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