MOTION GRAPHICS AND DIGITAL ANIMATION

Motion graphics can illustrate complex ideas in a way still images cannot. And with the clutter of advertisements and information across all types of media, how are business using animation to enhance their marketing strategies and help their messaging stand out? In this course, you will build on fundamentals of design while exploring facets of time-based media such as concept building, story boarding and problem solving, while investigating type, image, sequence, scale, contrast, movement, rhythm and balance. You will focus on the dynamic communication of visual systems of information with an emphasis on audience and purpose.

DIGITAL CULTURE & SOCIAL MEDIA PROMOTION

We live in an unprecedented era, where consumers communicate with brands the same way they communicate with friends and family—and with so many options to choose from, what a company stands for and how it interacts with consumers is as important as the product or service it sells. Social media has led the charge in revolutionizing the way we relate to one another. From the positive (brand transparency and shared social values) to the negative (effects on body image and the depiction of an unattainable lifestyle), you will study the effects, in theory and practice, of “new media” on contemporary society.