Digital Marketing Company PPT www.papamarketing.org
KEYPOINTS 01 What is digital marketing 02 Benefits of digital marketing 03
What does digital marketing consist of
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SEO
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PPC
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SMM
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Content Writing
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Digital marketing measurement
Digital Marketing
OBJECTIVE Reach the right audience
Engage with your audience
Motivate your audience to take your action
Maximize return on investment(ROI)
Benefits of Digital Marketing Impact Full
Economical
Time Time & & Effort Effort Saving Saving
Instant Feedback
Real Time Analysis
Flexibility
What is SMM Social Media Marketing
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Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.
Digital Marketing Benefits DMB Digital Marketing makes possible a direct communication path between your business and your consumer, enabling you to prepare your own audience of trustworthy fans. • Digital marketing increases brand awareness and reach your target customers and provide better ROI. Digital marketing can save you a lot of money. With digital marketing, you can ensure that the right consumers are viewing your content. • SEO (Search Engine Optimization) allows you to reach those consumers who are searching the web for content and topics that are relevant to your business. • Digital marketing enables real-time customer service. Digital marketing provides significant measurement and analysis of consumer behaviour and engagement. • Digital marketing prepares you for the Internet of Things.
Search Engine Optimization SEO Search Engine Optimization or SEO refers to the process of growing your online visibility in non-paid (organic) search engine results. SERPs or search engine results pages appear to users after they search for a given set of keywords using a search engine like Google or Bing. Each user receives an individualized results page based on keywords, the user’s location at the time of searching, and their browsing history. Organic search results appear in a list and are ranked using the search engine’s algorithm. As users change the way they search and engage with online content, these algorithms change. The higher you rank on a SERP, the more traffic is directed to your site and the more chances of making a passive visitor an active customer.
SEO Process Competition Analysis
Off-Page Optimization
Measure Measure results results
Keyword Research
On-Page Optimization
Improve Results
Search Engine Marketing SEM Search Engine Marketing or SEM covers the ground SEO ignores, paid traffic from search engines. With SEM you purchase advertisement space that appears on a user’s SERP. The most common paid search platform is Google Ad Words. Next, is Bing Ads. The search engine charges a marketer a predetermined amount to display an advertisement in a number of places on a SERP generated from specific keywords or phrases. One example of SEM is pay-per-click advertising or PPC. PPC refers to a digital marketing method wherein search engines charge a company each time their advertisement is clicked.
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