SEO in 2019: Mobile Optimization as a Competitive Advantage in Delhi In 2016, the inevitable happened, and mobile overtook desktop as the primary device used to access websites. This didn’t come as a huge surprise because as far back as 2015, Google reported that more searches were conducted on mobile than on any other device category. Suffice it to say, mobile has well and truly arrived. Yet, while responsive design has been around for a while now and is fairly well-established, the majority of sites tend to fall down on usability. That is, the majority of sites are still built for desktop and then dialed back for mobile. That form-fill that was mildly annoying on desktop is an absolute pig on mobile. Even if it is responsive Here, we will look at the fundamentals of responsive design and page speed, but we will also look beyond this at user experience tailored to mobile devices which can be attained by using digital marketing services in Delhi.
What Google Wants The following are three key stats that we have lifted from Google’s promotional materials that clearly illustrate the importance of mobile optimization that can be availed by hiring digital marketing services in Delhi1. Today, more people search on mobile phones than computers. 2. People are five times more likely to leave a site if it isn’t mobile-friendly. 3. Over half of mobile users will leave a website if it takes longer than three seconds
to load. Because more people search on mobile than on computers, mobile generates more page views. If your site is not mobile-friendly, users are less likely to stick around and if your site is slow, they may not even wait for the page to load. Add in the unreliability of mobile data networks here and your site has to be a mean, lean, mobile-friendly machine, or you may not even get a shot at that customer.
The Mobile-first Index The absolute nail in the coffin for a desktop-first approach to websites and search is the mobile-first index. Adopting this philosophy makes sense as more searches happen on mobile than desktop. Yet, at the moment, ranking is still primarily based on the desktop version of a site. When this happens, the content and links of your mobile site, along with any other factors like speed, user experience and so on which will be the key drivers of your search engine visibility. Desktop will likely still be a factor, but it will be in a secondary capacity. Mobile first. Mobile has been important for a good while now, but 2019 is the year that it will become the key factor in your quest for improved rankings and conversion rates from site visitors once you avail digital marketing services in Delhi. The good news is that this represents a chance for those who really put in the work to develop an advantage over their competition. It will take work, but climbing over this obstacle is the way forward, and doing so before your rivals will put your site in better stead.
Mobile-friendly Approach Our first focus in gaining this advantage is to look at just how we deliver mobile-friendly content. There are three possible approaches: Responsive web design ● Dynamic content ● Separate URLs (mobile site) ●
Responsive website design is Google’s recommended way to tackle mobile-friendly sites and, as such, is the approach you should take unless you have very strong reasons not to. Responsive design has been around for a while, so this is not a new concept. However, we still see sites that are technically responsive while not providing a strong experience for mobile users.
Ultimately, responsive design is just a small part of creating truly mobile-friendly websites. Using digital marketing services in Delhi can help ease up this affliction.
Mobile Optimization Google has a number of tools for testing for mobile usability and, beyond that, Search Console has a mobile usability report that details problems on a page-by-page level. You should utilize these tools while developing your new site and use Search Console to keep tabs on problems throughout the life of the site. Search Console looks at the following mobile usability issues: 1. Flash usage — Most mobile browsers do not render Flash and, as such, you will 1. 1. 1.
1. 1. 1.
want to use more modern technologies. Viewport not configured — The viewport metatag aids browsers in scaling a page to suit a specific device. Fixed-width viewport — This problem attempts to circumvent mobile design with fixed width pages and is best shelved when a responsive design is adopted. Content not sized to viewport — Here the page content does not fit the window, and a user has to scroll. This can be fixed with relative rather than fixed widths. Small font size — This is a scaling issue and requires users to pinch the screen to zoom in. Touch elements too close — This is a common usability issue where it is too hard to tap a given element without also hitting the neighboring element. Interstitial usage — A full-screen pop-up often represents poor user experience on a mobile device and is something that Google is looking to crack down on in 2017.
These are the key technical elements that Google is looking for and reporting on to webmasters. Optimizing your site via digital marketing services in Delhi in order to remove these issues may have positive effects on how the usability of your site is graded by Google and certainly has positive implications for users. Again, win-win
Page speed Page speed is important on all devices, but it can be critically important on mobile when users are out and about looking for quick answers. A page that may load relatively quickly on a WiFi network may not be quite so snappy on a mobile data network. 4G has delivered some great speed improvements, but coverage (in the UK, at least) is not something that can be relied upon. There are, however, a range of best practices for improving page speed and, once again, Google has come to our aid with the PageSpeed insights tool. This enables us to easily assess how fast our pages load and get some pointers on what we can do to improve.
Mobile user experience Mobile-friendly design and page speed are the fundamental components of a mobileoptimized website. However, these two elements by themselves don’t always add up to a perfectly optimized website. The raw technical implementation of a responsive layout isn’t enough to solve this problem. Instead, the designer must put him or herself into the user’s shoes and take into account what people will do and want to accomplish on a mobile phone using digital marketing services in Delhi. Fortunately, the good folks at Google and conducted a research study to determine how users interact with a wide range of mobile sites. The goal of this report was to establish a set of best practices for mobile site design. The results of the study were distilled down into 25 mobile site design principles across five categories: Homepage & Site Navigation ● Site Search ● Commerce & Conversions ● Form Entry ●
â—?
Usability & Form Factor
The key take away from the report was that mobile users are goal-oriented. They expect to be able to achieve their goal quickly and easily with a minimum of fuss. No pinching to zoom. No confusing navigation or touch elements too close together to really use. Success comes from focusing on the mobile experience. Give users what they need and on their own terms. It was be facilitated easily and efficiently by using digital marketing services in Delhi. It is also worth noting that while these tools are useful, you can’t beat good oldfashioned user testing. Determine the goals a site user has while on your site, and then have multiple users within your demographic test across a range of devices. The insights you may achieve here are valuable and allow you to understand the real-world implications of how a user interacts with your site. In conclusion, when it comes down to it, the essential elements to performing mobile optimization are a combination of tools and real user testing which can be implemented easily by hiring digital marketing services in Delhi. For more detail please click below mentioned link: https://www.webeasts.com/