You are running a business in physical location and now you want to get your business on line. Then what you need firstly?
It's obvious that you need a website for your business.A website have enough capability to tell your prospective customer,"Who you are? " and "what is your business". Let’s have a example : You have a travel business and now you want to widen your customer reach and attract more customers to your business. You select a best holiday time when people want your service. All good, you get a content reach website that is capable for making more bookings from new and existing customers. Launching a website for your business does not mean to get more potential customers. Here comes promotion of your business site. You start your promotion with flowing e mail with your exciting key offers to the customers. By the first day you get a lot of inquires, By the second, third and more days you get a decrease in your inquiry list. You are using Social media updates for your business promotion. Online business promotions have two basic goals 1>Engaging more visitors to your business site. 2> Conversion of visitors into customers. When you analyze your website statics and traffic you find that you have a massive numbers of visitore but less number of inquires/Bookings. Why so? The answer behind this is “your site is not mobile friendly". Your website is content optimized as well as search engine and social media optimized but is not optimized for Mobile devices. I today's digital age, Maximum e-mails are read first on mobile devices. User finds a link there to your website. They go through that link and redirected to a non mobile friendly site. The stats says that "57% user does not recommend those website that have a bad impression on mobile". It causes a big damage to your business. A lot of business is suffering from this problem. Be a game changer and now this is time to optimize your website for mobile devices. Another very important reason you should make your website mobile-friendly is SEO. Google recently announced changes to its search algorithms favoring mobile-friendly sites.
According to these changes, mobile-friendliness is now one of the criteria Google takes into account when determining a site’s position in the search results, especially for searches carried out on mobile devices. So don’t be surprised if your competitor, who was a few places behind you in search results until recently is now ahead of you, because theirs is a mobile-friendly site design and yours isn’t. Thinking as Travel business owner, you should know that in present digital age maximum travel booking are done on mobile devices. Grab the benefit of this phenomena.travel related promotion and updates are shared on social media and the social media is maximum used on mobile devices. Mobile devices become a big platform for searching services and service provides. Apart of having more visitors or traffic on your site and and search engine friendly, Mobile friendly sites have more benefits. *Better user experience *Increased time users spend on your time *More repeat visits *Faster site load speed *An edge over your competition
So decide soon to get your site more friendlily. It really makes more conversion and have potential to get your business at big level.